LACHAUME

What LACHAUME does

Lachaume is a Parisian artisanal floral house founded in 1845 by Jules Lachaume, specializing in handcrafted wheat bouquets, dried flower arrangements, and eternal (preserved) flower creations. The company's core technology is its centuries-old artisanal craftsmanship in transforming wheat and dried flowers into luxury decorative objects designed to last many years, as opposed to fresh-cut flowers. Production occurs in its Paris workshop, with product lines spanning signature collections (Les Emblématiques), wheat-based creations (Blé), dried flowers (Fleurs Séchées), eternal flowers (Fleurs Éternelles), table decorations, and corporate gift packages. Prices range from approximately $110 for entry-level wheat bouquets to over $475 for premium eternal flower arrangements.

The company operates a direct-to-consumer business model through two channels: a Shopify-based e-commerce platform (maisonlachaume.com) with global shipping that includes customs duties for US deliveries, and a physical flagship boutique in Paris that also serves as the production workshop. Lachaume supports multi-currency transactions (EUR, GBP, USD) and bilingual presentation (French/English), indicating an active effort to serve international luxury buyers. The customer base consists of affluent individual consumers purchasing for occasions such as anniversaries, thank-you gestures, receptions, and dinners, alongside corporate buyers seeking distinctive luxury gifts for client relationships and business events.

Lachaume is structured as a private family-owned business with approximately 8 employees, no external institutional investment, and no parent company. It relies on its 180-year brand heritage, organic earned media coverage in publications such as Vogue, The New York Times, Women's Wear Daily, L'Officiel, Goop, and Gala, and an email newsletter for marketing. There is no evidence of paid digital advertising infrastructure or technology platform expansion beyond its Shopify storefront. The company does not disclose revenue figures and operates without publicly verifiable financial benchmarks.

Name

LACHAUME

Legal name

Lachaume Fleurs

Website

https://lachaume-fleurs.com

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

1–10 employees

Short description

Lachaume is a 180-year-old Parisian artisanal floral house that handcrafts wheat bouquets, dried flowers, and eternal flower arrangements, selling directly to affluent individual consumers and corporate clients via its Paris boutique and global e-commerce platform.

Ownership category

akta.pro rank

Product category

Luxury Artisanal Floral Arrangements

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• Handcrafted wheat bouquets
• Dried flower arrangements
• Preserved flower gifts
• Luxury floral gifting
• Parisian artisan florist

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct product sales: Sale of handcrafted wheat bouquets, dried flowers, eternal flowers, and gift arrangements directly to consumers and corporate buyers through e-commerce and physical boutique

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lachaume handcrafts and sells long-lasting wheat bouquets, dried flower bouquets, and eternal (preserved) flower arrangements from its Paris workshop, together with wheat-based table decorations and curated corporate gift packages. Products are sold direct-to-consumer and direct-to-business through the maisonlachaume.com e-commerce platform (with global shipping including customs duties) and the Paris flagship boutique.

Product overview

Lachaume is a Parisian artisanal floral house established in 1845, offering handcrafted wheat bouquets, dried flowers, and eternal (preserved) flower arrangements. The product portfolio centers on three main collections: Les Emblématiques (signature bouquets including Le Bouquet Isée, Le Bouquet Gaïa, Le Bouquet Pastel, Le Bouquet Caroline, Le Bouquet Safran, Le Bouquet Orphée, Le Bouquet Aurore, Le Bouquet Thémis, and Le Bouquet Amour), Blé creations (including Le Blé-Lavande, Le Blé-Naturel, Le Blé-Léopard, Le Blé-Hortensias Automne, and Le Blé-Doré), and Fleurs Éternelles (eternal flower arrangements including Cœur Eternel-Pastel). Additional offerings include table decorations and corporate gifts. All products are handcrafted in their Paris workshop and include shipping with customs duties to the USA. Prices range from $110 to over $475 depending on the arrangement.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Emblématiques (Signature Collection) Handcrafted signature bouquets spanning dried flower bouquets, wheat-and-dried-flower mixes, pastel varieties, orange-flower varieties, and a red rose gift set, priced from $120 to $335 per arrangement. Targeted at individual luxury gift buyers and corporate gifting occasions.
• Bouquets de Blé (Wheat Bouquets) Handcrafted wheat bouquets designed to be preserved for many years, the signature artisanal product of the maison since 1845, including named offerings Le Blé - Naturel (from $110), Le Blé-Lavande (from $270), Le Blé-Léopard ($245), Le Blé-Hortensias Automne, and Le Blé - Doré. Targeted at luxury gift buyers seeking long-lasting keepsakes and prosperity-themed gifts.
• Fleurs Séchées (Dried Flower Arrangements) Handcrafted dried flower arrangements and bouquets produced in the Paris workshop, offering long-lasting decorative and gifting options for individual and corporate buyers.
• Fleurs Éternelles (Eternal/Preserved Flower Arrangements) Premium preserved flower arrangements, including Cœur Éternel – Pastel priced from $475, positioned at the top of the maison's pricing tiers and targeted at high-value luxury gifting and corporate occasions.
• Décorations de Table en Blé (Wheat Table Decorations) Wheat-based table decorations produced in the Paris workshop, intended for receptions, dinners, and event styling, extending the maison's wheat crafting expertise into event décor.
• Cadeaux d'Entreprise (Corporate Gift Collection) A dedicated curated selection of luxury floral arrangements packaged for corporate gifting, client appreciation, and business events, supported by all-inclusive US shipping and customs duties to simplify international corporate orders.

Quantifiable outcome

• Products designed to last many years, unlike fresh flowers

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Bouqs Co. US-based venture-backed online florist with subscription model and farm-direct sourcing. Emerging digital-native player competing for the same digitally-discovered luxury/mid-market floral buyer that Lachaume targets online.
• UrbanStems: US DTC floral brand with strong digital marketing and design-forward positioning. Comparable to Lachaume in targeting modern luxury-leaning online floral customers, though at lower average price points.
• BloomsyBox: Farm-to-doorstep online florist with subscription offerings. Adjacent emerging player in the digital floral category competing for some of the same gifting occasions Lachaume addresses via its corporate gifts line.

Broad incumbents

• 1-800-Flowers: Large publicly-traded US-based floral and gifting e-commerce company. Broad incumbent covering the same end-customer occasion-based gifting need as Lachaume, but at mainstream rather than luxury price points.
• Interflora: Established global flower delivery network operating across dozens of countries. While less luxury-positioned, it represents the incumbent scaled floral distribution infrastructure against which Lachaume's international shipping competes.

Direct peers

• Wild at Heart: London luxury florist with strong fashion and editorial client base (similar to Lachaume's Lagerfeld/Dior affiliations). Comparable premium positioning and gifting focus with both retail and event-driven offerings.
• FLOWERBX: London-founded premium online florist delivering single-variety, editorially-curated bouquets globally. Closest digital-native comparable to Lachaume's premium DTC floral model with similar international shipping proposition.
• McQueens: London-based luxury florist known for high-end, editorial-style floral design serving fashion houses, luxury hotels, and private clients. Direct peer to Lachaume in the luxury florist category with similar celebrity/luxury clientele and premium pricing.
• Putnam & Putnam: New York-based luxury florist serving fashion editorial and high-net-worth clients with artisanal arrangements. Direct comparable to Lachaume in the Western luxury florist space with similar celebrity/luxury brand customer base.

Regional players

• Maison Frey Eiffel: Regional Parisian luxury floral and event décor house. Comparable to Lachaume as a fellow high-end Parisian floral provider with overlap in corporate gifting, weddings, and luxury event clientele in the same geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lachaume

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LACHAUME