Hotel Operation and Management Service

What Hotel Operation and Management Service does

Salak Hospitality, operating as HOMS (Hotel Operation and Management Service), is a private Indonesian hotel operation and management company formed in 2013. It supports hotel and property owners, operator companies, and hotel brand owners through feasibility studies, planning and design, pre-opening management setup, and ongoing hotel management. The company reports managing more than 20 properties, while its disclosed catalog names eight, including 4-star MICE hotels in Bogor, budget and boutique hotels in Jakarta and Bogor, a resort in Bekasi, a 3-star property in Baturraden, a glamping resort in Lembang, and other accommodation formats.

Operational delivery is built around a standard book, written and visual SOPs, organizational design, work-area zoning, job descriptions, workflows, training matrices, quality systems, and daily financial and operational reporting. These components are intended to help owners operate their own brands without third-party royalty fees and to standardize service, maintenance, training, and performance measurement. The company reports a database of more than 100,000 MICE and leisure customers, occupancy of at least 75%, minimum GOP of 40%, and OTA review scores above 8.5 out of 10 across managed hotels, although the calculation methods and property scope are not disclosed.

Salak's B2B motion is direct and sales-led: it consults with hotel owners, property investors, operator companies, and brand companies and offers management cooperation starting from three years. Published terms describe a competitive operator-fee model and a minimum room occupancy threshold of 40%. Its revenue streams comprise hotel management services, consulting, and pre-opening services; it also generates consumer-room and event-package sales through managed properties, direct website and WhatsApp bookings, and OTAs including Traveloka, Tiket.com, and Booking.com. Revenue and contract values are not publicly disclosed.

Name

Hotel Operation and Management Service

Legal name

Salak Hospitality

Website

https://salakhospitality.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Salak Hospitality, operating as HOMS, manages hotels and provides feasibility, planning, pre-opening, and ongoing management services to hotel and property owners, brand owners, and operators across Indonesia through standardized operating systems and direct sales channels.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Real Estate Property Managers (53131), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

Keywords

• Hotel management services
• Hospitality consulting
• Hotel feasibility studies
• Property management
• Hotel operations

Headquarters

HQ city

Bogor, West Java

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Management Services: Manages and evaluates hotel operations to obtain maximum Gross Operating Profit (GOP). Manages properties as an operator/management for a certain period.
2. Consulting Services: Feasibility studies, hotel planning and design, and technical assistance for hotel development
3. Pre-Opening Services: Management setup including organizational structure, SOP development, and training matrix for new hotel operations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HOMS (Hotel Operation and Management Service), branded as Salak Hospitality, delivers end-to-end hotel management services to property owners in Indonesia. Its offerings span feasibility studies, hotel planning and design, pre-opening preparation, and full ongoing operational management of hotel properties, with the stated aim of helping owners generate profit without paying franchise or royalty fees. The company currently operates multiple hotel brands across Bogor, Bandung, Jepara and Bali under its management.

Product overview

Salak Hospitality operates as a comprehensive hotel operation and management service offering both property portfolio and professional services. Their portfolio includes 8 distinct hotel properties: Hotel Salak The Heritage and Salak Tower Hotel (4-star MICE hotels in Bogor), Bening Boutique Hotel (city resort in Bekasi), Salak Boutique Hotel (boutique property in Bogor), Azka Hotel (budget hotel in Jakarta), Queen Garden Hotel (resort in Baturraden), Trizara Resorts (glamping destination in Lembang), and Cozzy Kostel. These properties range from budget to 4-star hotels and include unique concepts like glamping resorts and heritage properties. Complementing the property portfolio are four professional service modules: Feasibility Study (project evaluation and market analysis), Hotel Planning and Design (architecture and project management), Pre-Opening services (management setup and SOP development), and Hotel Management (ongoing operational management to maximize GOP). The company manages over 20 properties with more than 100,000 customer databases and maintains occupancy rates above 75% with minimum 40% GOP across their managed hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Feasibility Study
• Hotel Planning and Design
• Pre-Opening Service
• Hotel Management Service

Quantifiable outcome

• Minimum 75% occupancy rate across managed hotels
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Tema Arch StudiominorStrategic or Co-development PartnerAffiliate partner providing architectural services. Listed as an affiliate on the Salak Hospitality website under the AFFILIATES section.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Artotel Group: Indonesian lifestyle and boutique hotel management company with multi-property portfolio across Indonesia. Comparable to Salak Hospitality as a domestic boutique hotel operator serving the same property owner segment.
• Tauzia Hotel Management: Indonesian hotel management company operating multiple brands (Harris, Yello, FOX, Preference) across Indonesia. Directly comparable to Salak Hospitality as a domestic third-party hotel operator serving property owners with multi-brand management services.
• Topotels Hotels & Resorts: Indonesian boutique hotel and resort management group operating multiple properties across the archipelago. Comparable to Salak Hospitality as a domestic hotel operator focused on independent owners and boutique concepts.
• Plataran Hotels & Resorts: Indonesian luxury resort and hotel management company with a portfolio of upscale properties across Indonesia. Comparable to Salak Hospitality's resort and boutique hotel operations, particularly Queen Garden and Bening Boutique Hotel.
• Archipelago International: Indonesia's largest privately-held hotel management company, managing 150+ hotels across Southeast Asia. Directly comparable as a third-party operator offering management contracts and franchise alternatives to independent Indonesian hotel owners.
• Aryaduta Hotels: Indonesian full-service hotel group managing multiple hotels across major Indonesian cities. Comparable to Salak Hospitality as a domestic hotel operator with MICE-oriented mid-to-upscale properties.

Broad incumbents

• Sahid Hotels & Resorts: Long-established Indonesian hotel group operating full-service and MICE-oriented hotels across Indonesia. Comparable to Salak Hospitality in the domestic MICE and mid-upscale segments, though with broader corporate scale.
• Accor Hotels: Global hospitality group with a large Indonesia presence across budget to luxury tiers (ibis, Novotel, Pullman, Sofitel, etc.). Comparable as a competing management/franchise option that Salak's no-royalty model is positioned against.
• Swiss-Belhotel International: Regional hotel management group headquartered in Hong Kong with significant Indonesian footprint operating mid-scale to upscale hotels. Comparable as a broader incumbent offering management and franchise services to Indonesian property owners.

Emerging players

• The Ascott Limited: Serviced residence and hotel operator with strong presence in Indonesia. Comparable as an adjacent hospitality management model with similar operator-fee economics for property owners, though focused on extended-stay rather than traditional hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/slkhospitality
• LinkedInlinkedin.com/company/hotel-operation-and-management-service
• Instagraminstagram.com/salak.hospitality?igshid=MzRlODBiNWFlZA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Operation and Management Service