Sal & Mookie’s
SEDAPTOGEL is an Indonesia-focused online togel (lottery) platform that lets retail bettors wager across multiple international lottery markets via a web interface with low minimum deposits and e-wallet/QRIS payment support.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Sal & Mookie’s does
SEDAPTOGEL operates as an online togel (lottery) platform targeting retail bettors in Indonesia. The platform aggregates betting markets across multiple international lottery draws — including Hongkong Pools and Sydney — and presents real-time results alongside bet placement. Access is web-based and positioned as 24/7, with a low Rp10,000 minimum deposit and a payment stack that includes Indonesian e-wallets and QRIS to reduce deposit friction for retail users.
The product surface is conventional transactional betting infrastructure: account creation, deposit, market selection, bet placement, and result settlement. Distribution is supported by a referral/affiliate program that routes acquisition through third-party promoters, a standard go-to-market approach in the Indonesian online togel segment. The business model is take-rate / margin-based on wagers placed, monetized via the spread between stakes paid out and stakes collected across the multi-market product. The platform competes in a fragmented and, in Indonesia, legally restricted category, which constrains both formal institutional partnerships and the durability of any brand-based moat.
Input data is thin: no revenue, transaction volume, funding, leadership, or dated milestones are disclosed, and the firmographic header (36 employees, Biloxi, Mississippi) is inconsistent with the online-platform profile described in the aggregated intelligence. The company is best understood as a small-scale retail-facing online lottery operator in Indonesia, with material regulatory risk and limited evidentiary basis for revenue or growth claims.
Sal & Mookie’s firmographics
Firmographics- Name
- Sal & Mookie’s
- Legal name
- SEDAPTOGEL
- Website
- https://salandmookiesbiloxi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SEDAPTOGEL is an Indonesia-focused online togel (lottery) platform that lets retail bettors wager across multiple international lottery markets via a web interface with low minimum deposits and e-wallet/QRIS payment support.
- Ownership category
- akta.pro rank
Sal & Mookie’s industry classification
Industry- Product category
- Online Lottery & Gambling
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Sal & Mookie’s business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Lottery Transaction Fees: Revenue generated from lottery bet transactions placed by players across various market types (2D, 3D, 4D, colok bebas, colok jitu, shio)
- Deposit/Withdrawal Spread: Revenue derived from payment processing across bank transfers, e-wallets (Dana, OVO, GoPay), and pulse transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Minimum Bet Entry - Rp10,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sal & Mookie’s product offering
Product offeringCore offering
SEDAPTOGEL operates as an online lottery (togel) gambling platform offering access to multiple international lottery markets including Hongkong Pools, Singapore, Sydney, Cambodia, and Taiwan, available 24 hours. Users can place various bet types — 2D, 3D, 4D, colok bebas, colok jitu, and shio — with minimum deposits starting at Rp10,000 through bank transfer, e-wallets (Dana, OVO, GoPay), and pulse payments.
Product overview
SEDAPTOGEL operates as an online lottery gambling platform. The platform provides access to multiple international lottery markets including Hongkong Pools, Singapore, Sydney, Cambodia, and Taiwan, available 24 hours. Users can place various bet types with minimum deposits starting at Rp10,000. The platform integrates with multiple payment methods including bank transfers and e-wallets.
Differentiator
Problem solved
Functional benefit
Products and services
- SEDAPTOGEL Online Lottery Platform
Companies that use Sal & Mookie’s
Customer profileSegments1 record
Ideal customer profiles1 record
Sal & Mookie’s technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sal & Mookie’s partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Sal & Mookie’s competitors and assessment
Company assessmentDirect peers
- Togel88: Long-standing Indonesian togel aggregator offering the same Hongkong/Singapore/Sydney market coverage and bet-type variety (2D, 3D, 4D, colok) under a comparable bonus-driven acquisition model.
- Dewatogel: Established Indonesian online togel platform offering similar multi-market 2D/3D/4D betting with e-wallet and bank-transfer deposits at comparable low minimums, directly competing for the same Indonesian player base.
- Togelup: Mobile-first Indonesian online lottery platform competing head-to-head on user experience, multi-market access and Indonesian payment-method integration including e-wallets and bank transfer.
- Toto HK (Hongkong Pools): The official Hongkong lottery draw source that SEDAPTOGEL integrates with. Operates the same underlying Toto HK product and is the primary content/data feed for the entire Indonesian-facing togel ecosystem.
Emerging players
- Pragmatic Play: iGaming content and platform provider serving licensed casino and lottery operators across Asia; comparable technology-stack competitor for the underlying lottery platform infrastructure SEDAPTOGEL has built in-house.
Broad incumbents
- SBOBET: Major Asian-facing online betting operator with regulated Asian licences; competes in adjacent verticals (sportsbook, live casino) that share many of the same Indonesian deposit rails and target demographic as SEDAPTOGEL.
- Lottoland: Globally licensed online lottery betting platform offering cross-border lottery wagering on draws including Hong Kong and Singapore — the same international catalogue SEDAPTOGEL targets, but with full regulatory licensing.
Others
- Lazada Indonesia: Embedded within the SEDAPTOGEL page content via SEO-stuffed category links; Lazada itself is unrelated, but its presence in the site indicates the kind of Indonesian digital-infrastructure and payment-rail ecosystem the platform piggybacks on.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Sal & Mookie’s social profiles
Digital presenceSal & Mookie’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sal & Mookie’s leadership team
Management profileNumber of profiles
Sal & Mookie’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sal & Mookie’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sal & Mookie’s
What does Sal & Mookie’s do?
SEDAPTOGEL operates as an online lottery (togel) gambling platform offering access to multiple international lottery markets including Hongkong Pools, Singapore, Sydney, Cambodia, and Taiwan, available 24 hours. Users can place various bet types — 2D, 3D, 4D, colok bebas, colok jitu, and shio — with minimum deposits starting at Rp10,000 through bank transfer, e-wallets (Dana, OVO, GoPay), and pulse payments.
Is Sal & Mookie’s a public or private company?
Sal & Mookie’s is a private company. It is classified as unknown and is currently operating.
When was Sal & Mookie’s founded?
Sal & Mookie’s was founded in -1. It employs 11 to 50 people.
How does Sal & Mookie’s make money?
Two revenue lines are on record. Lottery Transaction Fees are the primary driver. The others are deposit/Withdrawal Spread.
Who are Sal & Mookie’s's main competitors?
Direct peers on record are Togel88, Dewatogel, Togelup and Toto HK (Hongkong Pools). Pragmatic Play is listed as an emerging player. Broad incumbents are SBOBET and Lottoland. Lazada Indonesia is listed as an others.
Does Sal & Mookie’s have an API?
No public API is recorded for Sal & Mookie’s.
What industry is Sal & Mookie’s in?
Sal & Mookie’s's product category is Online Lottery & Gambling. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7900.