SalesFitness Group

What SalesFitness Group does

SalesFitness Group is a UK-headquartered (Middlesbrough registered office, London operational headquarters) sales performance consulting and training firm serving B2B enterprises across manufacturing, distribution, financial services, insurance, and other verticals. The company sells project-based professional services—sales strategy consulting, training programs, implementation support, and diagnostics—through a team of Senior Performance Consultants led by Founding Director Richard Higham and Executive Chairman Martin Allison. Pricing is custom and quote-based, structured around multi-year engagements.

The firm's offering is organized under three proprietary sub-brands: SalesLevers (development, processes, and tools built around a three-lever model of activity, concentration of effort, and effectiveness, plus a 70/20/10 learning framework and 4MAT adult learning methodology); SalesWindow (recording, reporting, and forecasting tools, including the SalesRelay field-activity app and the SalesCast opportunity-conversion app); and SalesWisdom (analytics, research, and insight work). The group also operates a Sales Performance Platform powered by Allego (AI-driven sales enablement, learning, and conversation intelligence) and delivers ACE Diagnostic assessments via PointerPro, with additional surveys hosted through SurveyAnyplace.

The go-to-market motion combines direct enterprise consulting engagement with international delivery via a leading position in the Gyroscope International partner network, which provides boots-on-the-ground coverage in 35 countries. Distribution is supplemented by partner platforms (Allego, Bubo.ai for AI pricing) and a content-marketing engine spanning the Good Selling Radio podcast, video, blogs, surveys, and the SellWell newsletter. Ownership is private and founder/management-controlled, with no disclosed external investment, funding rounds, or institutional shareholders.

Name

SalesFitness Group

Legal name

SalesFitness Group Limited

Website

https://salesfitnessgroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SalesFitness Group is a UK-based sales performance consulting and training firm serving B2B enterprises via three sub-brands—SalesLevers, SalesWindow, and SalesWisdom—and a partner-led network spanning 35 countries.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYEDABABAI

Sales Management & Coaching (Frontline Leadership)

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYEDABABAC

Consultative Selling & Discovery

Education/Corporate Training & Professional Development/Sales & Customer Success Training

Keywords

• Sales consulting services
• Sales performance improvement
• Sales training programs
• B2B sales advisory
• Sales transformation consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting engagements for sales performance improvement, including sales strategy, process design, and organizational development. Delivered by Senior Performance Consultants with deep industry expertise.
2. Training and Development: Sales training programs including SalesLevers approach to sales learning, international sales programmes, and specialized workshops. Uses 4MAT adult learning methodology and Kirkpatrick's four levels of measurement.
3. Implementation Services: Implementation support for sales tools and processes, including CRM integration, performance management systems, and sustained implementation support to turn learning into earning.
4. Surveys and Diagnostics: Online survey tools including Trust, Negotiation, ACE Diagnostic, Hybrid Selling, and Sales Compensation surveys offered as standalone or bundled services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SalesFitness Group is a UK-based sales performance consultancy that delivers consulting, training, implementation, reporting and forecasting services to enterprise clients. The firm operates through three core service divisions — SalesLevers (development, processes and tools), SalesWindow (recording, reporting and forecasting), and SalesWisdom (research, insights and analytics) — supported by an Allego-powered sales performance platform for learning and coaching.

Product overview

SalesFitness Group is a sales consulting, training, and performance improvement company offering a portfolio of integrated services under three main sub-brands: SalesLevers (development, processes, and tools), SalesWindow (recording, reporting, and forecasting with apps SalesRelay and SalesCast), and SalesWisdom (research, insights, and analytics). The company also offers a Sales Performance Platform powered by Allego for learning and coaching. Services include consulting, training programs, implementation, reporting, forecasting, and assessment tools such as the ACE Diagnostic. The overall architecture is a consulting-led approach combining methodology (SalesLevers), analytical tools (SalesWindow, SalesWisdom), and a technology platform (Allego-powered) to deliver measurable sales performance improvement.

Differentiator

Problem solved

Functional benefit

Brands

• SalesLevers: Development, Processes and Tools - develops people and processes that deliver sales results, ensuring underlying skills and methodologies are in place and applied to specific situations
• SalesWindow
• SalesWisdom
• Good Selling Radio

Products and services

• SalesLevers SalesLevers develops people and processes that deliver sales results. It ensures underlying skills and methodologies are in place and applies them to specific situations, providing sales tools for demanding, time-poor sales environments. Services include training programs, international sales programmes, and implementation support.
• SalesWindow SalesWindow provides tools for recording, reporting and forecasting sales performance. Supports sales organisations with visibility into field activity, opportunity management and conversion optimisation through SalesRelay and SalesCast apps and supporting analytical tools.
• SalesWisdom SalesWisdom provides sales insights and analytics to support winning performance. Combines long experience with trend-spotting to validate and challenge thinking, focusing on clear views of current state, future goals and robust costed plans to achieve results.
• Sales Performance Platform (powered by Allego) A sales performance platform powered by Allego providing AI-driven learning, coaching, content management and conversation intelligence capabilities to clients. Combines sales enablement, learning, content management and conversation intelligence to deliver measurable sales performance improvement.
• ACE Diagnostic A diagnostic tool that allows focus of budget and time on the aspects of the sales team which will give the best return. Based on the ACE model covering Activities, Concentration of Effort, and Effectiveness, helping organisations identify priorities across these three dimensions.
• Sales Diagnostic Surveys A suite of online diagnostic surveys hosted via SurveyAnyplace and PointerPro covering Trust Building, Negotiation Skills, ACE Diagnostic, Hybrid Selling and Sales Compensation. Offered as standalone or bundled services to engage prospects and generate leads while providing insights into client sales challenges.

Quantifiable outcome

• 86% increase in sales activities over twelve months using SalesRelay app
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Quota Sales Training SystemminorStrategic or Co-development Partner · 1 January 2004Founded in 2004, Quota provides a fun, interactive and competitive sales training experience covering B2B, B2C sales cycles and management competencies. QuotaCRM is a streamlined, affordable sales CRM software designed by and for salespeople.
• Gyroscope InternationalcoreStrategic or Co-development PartnerGyroscope International is a global sales consulting partnership providing strategic services to businesses. SalesFitness Group is a leading member with teams based in over 30 countries delivering international programs in local languages with deep experience of local business conditions. The partnership enables international reach with local sensitivity.
• AllegocoreTechnology or IntegrationAllego provides AI-driven sales enablement, learning, content management, and conversation intelligence products. SalesFitness Group uses Allego to power their Sales Performance Platform, providing state-of-the-art learning and coaching tools for clients. Nearly one million professionals use Allego.
• Answer Intelligence (Dr Brian Glibkowski)minorStrategic or Co-development PartnerDr Brian Glibkowski's research on Answer Intelligence (AQ) was selected by the Association of Human Resource Development as one of ten articles that will shape the 21st century. AQ is the ability to provide higher quality answers to emotionally connect, explain and predict, and achieve results. SalesFitness Group is a certified Answer Intelligence partner.
• Boston TullisminorStrategic or Co-development PartnerBoston Tullis specializes in insurance, finance and corporate fields, offering services to enhance organizational communication including internal communications, corporate events, and insurance marketing for the podcasting age.
• MCR ConsultingminorImplementation/ SI/ Consulting PartnerMCR Consulting is a management consulting firm providing multi-disciplinary reward and human capital consultancy and interim management expertise across finance, technology, healthcare, and retail sectors. Their approach is data-driven, analytical, and customized.
• Institute of Sales Professionals (ISP)minorOthersThe Institute of Sales Professionals is a global membership organization with members in over 50 countries dedicated to excellence in the sales profession. ISP offers training, resources, networking, and certification for sales professionals. SalesFitness Group team members are enrolled in the IPS Ethical Selling programme.
• Sales Enablement SocietyminorOthersThe Sales Enablement Society is the largest global non-profit association for sales enablement professionals, dedicated to advancing the field through shared best practices, networking, and community building.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/salesfitnessgroupuk
• LinkedInlinkedin.com/company/thesalesfitnessgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesFitness Group