SALES SWISS - für alle im Verkauf

What SALES SWISS - für alle im Verkauf does

SALES SWISS (legally Verband Verkauf Schweiz) is a Swiss non-profit professional association for sales professionals, founded in 1878 as the Association of Traveling Merchants of Switzerland and rebranded under its current name in 2022. The association operates from Unterentfelden, Switzerland, with approximately 11 employees, and serves individual sales professionals, SMEs, and large enterprises across both German- and French-speaking Swiss markets via individual memberships (165 CHF/year) and three corporate tiers (Supporter 300 CHF, Corporate 1,499 CHF, Executive Circle 2,499 CHF). Its primary functional role is to provide a unified voice and professional infrastructure for the Swiss sales occupation, anchored in a 145-year operating history and a documented record of legislative advocacy (SBB travel benefits, federal sales certification recognition).

The core product surface comprises a proprietary Sales Check / Sales Competency Model co-developed with Inolution, a WordPress-based member community platform, a dedicated social-media recruiting platform at recruiting.sales.swiss, sales training programs developed with Erasmus University Basel (EHS), the annual Sales Executive Forum, and a bundled benefits ecosystem (legal advice via Protekta/JurLine, health insurance collective plans with Sanitas/CSS/Visana/KPT, Volvo fleet discounts, TCS roadside assistance, Swibeco lifestyle platform, and a Vorsorgestiftung pension foundation). Technology infrastructure is built primarily on WordPress with Klick-Tipp for newsletter automation, ManyChat for Facebook Messenger communications, and Google Analytics/AdWords for marketing analytics; the association is GDPR-compliant with SSL/TLS encryption. No native mobile application or disclosed AI/ML capabilities exist.

Revenue is generated predominantly through recurring annual membership subscriptions, supplemented by partner commissions and referral income from brand-affinity partners (Volvo, Swibeco, Sanitas, CSS, Visana, KPT, TCS, Protekta, Dextra) and training/education program fees. The go-to-market motion is hybrid: community-led acquisition supplemented by direct enterprise outreach (1-to-1 appointment booking) and event-driven engagement through the Sales Executive Forum, Leadership Roundtables, and WOW-effect events. No venture capital, private equity, or external funding is indicated; the organization is member-governed and funded through operations.

Name

SALES SWISS - für alle im Verkauf

Legal name

Verband Verkauf Schweiz

Website

https://sales.swiss

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

11–50 employees

Short description

SALES SWISS (Verband Verkauf Schweiz) is a Swiss non-profit professional association, founded in 1878, serving individual sales professionals and corporate members across German- and French-speaking Switzerland through tiered memberships, training, social-media recruiting, and a proprietary Sales Competency Model.

Ownership category

akta.pro rank

Headquarters

HQ city

Unterentfelden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual & Corporate Membership Fees: Annual membership fees from individual members (165 CHF/year) and tiered corporate memberships (Supporter 300 CHF/year, Corporate 1,499 CHF/year, Executive Circle 2,499 CHF/year). Membership provides access to community, benefits platform, legal advice, training discounts, and recruiting services.
2. Training & Education Programs: Revenue from professional training and development programs, workshops, and coaching services offered to members and non-members, with member discounts applied.
3. Partner Commission & Referral Income: Commissions and referral revenue generated through exclusive partner offerings including Volvo fleet discounts, health insurance collective plans (Sanitas, CSS, Visana, KPT), TCS membership, Swibeco benefit platform, and legal protection insurance (Protekta/Dextra).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

SALES SWISS is a Swiss professional sales association selling individual and corporate memberships that bundle continued sales education, networking events, partner discounts, recruiting (Job Board), free legal advice, and a proprietary Sales Check competency assessment. Revenue is generated primarily from membership subscriptions, complemented by commissions from partner offers and fees for recruiting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Yearly subscription for individual sales professionals in Switzerland granting access to training, networking events, partner discounts, recruiting tools, the Sales Check, and free legal advice.
• Corporate Membership (SILBER, GOLD, PLATIN) Three-tier corporate membership (SILBER, GOLD, PLATIN) granting companies access to Recruiting, Sales Check, training, and benefits for their sales staff, with three-year deal options.
• SALES SWISS Sales Check / Kompetenzmodell Proprietary competency assessment framework and analyzer tool that measures a sales professional's strengths and development needs across seven defined sales roles. Used by individual members and corporate members for talent development.
• Education & Training (Bildung) Range of continuing sales education courses (live and online) including Verkaufscampus, WelcomeCheck, and KreativForum, designed for sales professionals and corporate sales teams.
• Sales Events (SALES SWISS Forum and member events) Annual SALES SWISS Forum conference and other member events enabling networking, knowledge sharing, and community building among Swiss sales professionals.
• Sales Job Board (Recruiting) Online recruiting platform connecting member sales professionals with employers seeking sales talent, with featured placement fees for postings.
• Free Legal Advice (JurLine) Free legal consultation service for members, delivered via JurLine (Werder Vögeli Rechtsanwälte), covering employment and contract law issues.
• SALES SWISS Vorsorgestiftung (Pension Foundation) Subsidiary pension foundation providing retirement solutions for members and corporate members, administered under the leadership of Stiftungsrat Ralph Meyer.

Quantifiable outcome

• Annual benefits value per member exceeds CHF 10,000 across insurance, legal advice, training, health, vehicle, and lifestyle discounts
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• VolvocoreGTM or Marketing Partner · 1 January 2022Volvo provides exclusive fleet discounts to SALES SWISS members: up to 19% for individual members and up to 39% for corporate/firm members. Volvo Switzerland is featured as a premium partner on the association's benefits pages.
• SwibecocoreGTM or Marketing Partner · 1 January 2022Swibeco provides an exclusive benefits platform for SALES SWISS members offering discounts up to 50% on brands including Coop, IKEA, H&M, Samsung, MediaMarkt, Livique, booking.com, and Smartbox.
• SanitascoreGTM or Marketing Partner · 1 January 2022Collective health insurance partnership offering members attractive discounts on supplementary insurance. Maximum entry age is AVH minus 1 year.
• VisanacoreGTM or Marketing Partner · 1 January 2022Collective health insurance partnership offering members attractive discounts on supplementary insurance. Maximum entry age is AVH retirement age.
• KPT (Krankenkasse Touristik Pulse)coreGTM or Marketing Partner · 1 January 2022Collective health insurance partnership offering members attractive discounts on supplementary insurance. Maximum entry age is AVH minus 1 year.
• TCS (Touring Club Suisse)coreGTM or Marketing Partner · 1 January 2022TCS provides members with 30% discount on first-year membership (reduced to CHF 65 from CHF 93). Benefits include 24/7 roadside assistance, bicycle/e-bike repair, weather disruption hotel coverage, and public transport delay compensation.
• InolutioncoreStrategic or Co-development Partner · 1 January 2022Inolution co-developed the Sales Check / Sales Competency Model with SALES SWISS. The assessment covers values, personal skills, methodological skills, sales skills, and social skills for individual and team development.
• Protekta / JurLine (De La parte Gruppe)coreGTM or Marketing Partner · 1 January 2022Protekta's JurLine provides free legal advice to members on labor law and agency law. 99% of legal queries are resolved within 2-3 business days via telephone or written advice. In exceptional cases, a CHF 250 attorney voucher is issued.
• Dextra Rechtsschutz AGsecondaryGTM or Marketing Partner · 1 January 2022Dextra provides special legal protection insurance rates for SALES SWISS members. Also referenced as an external legal service provider offering fixed monthly pricing for SMEs needing ongoing legal support.
• Erasmus Basel (EHS)secondaryStrategic or Co-development Partner · 1 January 2022Erasmus Hochschule Basel (EHS) contributes neuroscientific research to the development of SALES SWISS's training and education programs, ensuring evidence-based pedagogical approaches.
• ManyChatsecondaryTechnology or Integration · 1 January 2022ManyChat provides the chatbot infrastructure for the SALES SWISS Facebook Messenger communication channel, enabling automated member inquiries, newsletter delivery, and chatbot-based customer service.
• Klick-TippsecondaryTechnology or Integration · 1 January 2022Klick-Tipp is the email marketing automation platform used for newsletter distribution, subscriber segmentation, and open/click analytics. A data processing agreement is in place.
• MarKom (Marketing Kommission)secondaryStrategic or Co-development Partner · 1 January 2022SALES SWISS (as successor to Vente Suisse) was a founding member of MarKom in 2002. MarKom is the Swiss professional association for marketing and communications professionals.
• solution+benefit GmbHminorGTM or Marketing Partner · 1 January 2022solution+benefit manages the Protekta legal protection insurance offering for SALES SWISS members and is a member testimonial and reference account for the association.
• CSS (CSS Krankenversicherung)coreGTM or Marketing Partner · 1 January 2022Collective health insurance partnership offering members attractive discounts on supplementary insurance. Maximum entry age is 60 years.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allesistverkauf
• LinkedInlinkedin.com/company/sales-swiss
• Instagraminstagram.com/sales.swiss

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALES SWISS - für alle im Verkauf