Salesware

What Salesware does

Salesware GmbH is a privately held German software vendor headquartered in Rain am Lech that builds a cloud-based B2B sales and customer-service platform targeted at the Mittelstand (small and medium-sized enterprises). The product centralizes the full sales workflow from first contact through quote, order, and post-sale customer care, integrating communication, workflow automation, analytics, and a B2B customer portal into a single system. Its defining technical asset is a certified Sage Tech Partner connector that provides real-time, plug-and-play synchronization with Sage 100 ERP systems across all versions from 8.1 onwards, supported by a JavaScript-based cloud action engine, a remote-control API, document-import OCR, and integrations such as Microsoft 365 Graph for email.

The company monetizes primarily through SaaS subscriptions (monthly or annual cloud hosting) supplemented by implementation, training, and consulting professional services tied to Sage 100 deployments. Pricing is not publicly disclosed; prospects are routed to a personalized consultation and free web demo. Go-to-market is sales-led via the corporate website, direct outreach to mid-market prospects, and a partner program for Sage-aligned resellers and integration partners. The product portfolio spans the core Salesware platform plus the Sage 100 Connector, B2B Customer Portal, Mobile App, and Cloud Hosting modules, all SOC 2 Type II and GDPR/BDSG-aligned.

Strategically, Salesware is positioned as a vertically specialized layer on top of Sage 100 for German B2B distributors, manufacturers, and wholesalers, with a stated commitment to delivering measurable B2B sales efficiency improvements within 90 days. The company competes against generic CRM suites by leveraging Sage ecosystem certification, ERP-native data fidelity, and DACH market focus, while operating with a lean 11-person team and no disclosed external funding or M&A activity.

Name

Salesware

Legal name

Salesware GmbH

Website

https://salesware.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Salesware GmbH is a German SaaS vendor that provides a cloud-based B2B sales and customer-service platform with certified real-time integration to Sage 100 ERP, targeting small and medium-sized B2B companies in the DACH region through direct sales and Sage-aligned partners.

Ownership category

akta.pro rank

Product category

B2B Sales Management / CRM Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• B2B CRM software
• Sage 100 ERP integration
• Sales automation platform
• Cloud sales management
• Customer portal software

Headquarters

HQ city

Rain am Lech

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based software subscription model with monthly or annual billing. The software is offered as a hosted cloud solution with the promise of improving B2B sales efficiency in 90 days.
2. Professional Services: Implementation, training, and consulting services for deployment and customization of the Salesware platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Salesware is a cloud-based B2B sales management and CRM platform built specifically for the German Mittelstand, offering a certified, real-time integration with Sage 100 ERP. It bundles sales automation, quoting, order processing, invoicing, reminders, dunning, loyalty/gamification, and a B2B customer portal into a single platform that connects frontline sales workflows with back-office ERP data.

Product overview

Salesware is a unified cloud-based B2B sales management and CRM platform designed for small and medium-sized enterprises. The product portfolio consists of the core Salesware cloud platform as the central system for all B2B sales and customer service processes, paired with a certified Sage 100 ERP Connector enabling plug-and-play real-time integration with Sage 100 ERP systems (versions 8.1+). The product suite includes a B2B Customer Portal for external customer access, a Mobile App for on-the-go information capture, and Cloud Hosting providing platform- and device-independent access. The platform delivers process digitization, workflow automation, trend analysis, integrated communication, and anomaly detection — all centered on the sales process from first contact through order to customer care.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesware CRM & Sales Management Platform Core Salesware platform — cloud-based B2B CRM and sales-management software for the German Mittelstand, mapping daily sales activities to the lead → opportunity → offer → order → invoice funnel. Designed for SMB sales teams that need an integrated front-office tool with real-time Sage 100 ERP data.
• Salesware Sage 100 Connector Certified, real-time integration between Salesware and Sage 100 ERP that synchronizes master and transactional data, eliminating manual data transfer (media breaks) between CRM and ERP.
• Salesware B2B Customer Portal B2B customer portal that gives Salesware customers' own end customers online self-service access to quotes, orders, invoices, and delivery notes, reducing inbound service load.
• Salesware Mobile App Mobile applications for iOS and Android that give sales teams access to Salesware CRM data and key actions when they are off the desktop.
• Salesware Cloud Hosting Managed cloud hosting and SaaS delivery of the Salesware platform, providing browser-based access without on-premise installation.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• SagecoreTechnology or IntegrationSalesware is a certified Sage Tech Partner with a certified plug-and-play connector for Sage 100 ERP systems. The partnership ensures full compatibility with all Sage 100 versions from 8.1 onwards. Salesware extends Sage 100 ERP functionality with a new user interface and additional intelligent sales features through their ERP-Connector.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SugarCRM: Enterprise-grade CRM with sales force automation, quote-to-cash, and customizability. Comparable to Salesware on the quote-to-cash front and on configuration flexibility for mid-market B2B sales processes.
• Pipedrive: Cloud-based sales CRM focused on pipeline and deal management for SMBs and mid-market. Highly comparable to Salesware as a sales-led CRM targeting B2B companies, though lacking deep ERP integration like Salesware's Sage connector.
• Freshsales (Freshworks): Sales CRM with built-in phone, email, AI lead scoring, and workflow automation targeting SMB and mid-market. Overlaps with Salesware on the sales-led GTM and B2B customer portal functionality.
• weclapp: German cloud-based CRM and ERP platform targeting the Mittelstand with integrated sales, inventory, and accounting functions. Closest regional competitor to Salesware, sharing the German SME GTM and ERP-adjacent positioning.
• Zoho CRM: Broad SaaS CRM suite used widely by SMBs and mid-market companies for sales automation, workflow, and customer portal scenarios. Competes with Salesware for the same Mittelstand customer segment on price and feature breadth.

Regional players

• sevDesk: German cloud accounting and CRM platform for SMBs and freelancers. Regional competitor sharing the German SME target market and SaaS delivery model, though more focused on accounting than B2B sales processes.

Broad incumbents

• Sage CRM: Sage's own CRM offering built around the Sage ecosystem, including Sage 100. Directly competes with Salesware's connector strategy and represents the most important incumbent in Salesware's addressable market.
• Microsoft Dynamics 365 Sales: Microsoft's enterprise CRM with native integration to Microsoft 365 and Dynamics 365 Business Central / Finance. Competes with Salesware for German Mittelstand customers already standardized on the Microsoft stack.
• Salesforce: Global CRM leader with Sales Cloud, quote-to-cash, and ERP-adjacent workflows via AppExchange. Represents the dominant incumbent Salesware competes against for mid-market B2B sales software deals.
• HubSpot: CRM platform with strong inbound marketing and free CRM tier popular with SMBs. Indirect competitor for Salesware's prospecting, deal management, and customer portal use cases at the lower end of the mid-market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salesware-software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesware