Salle Métropole

What Salle Métropole does

Salle Métropole is a privately operated historic event venue located at Rue de Genève 12 in downtown Lausanne, Switzerland. The building is classified as a historical monument, was fully renovated, and reopened in October 2015. It offers a configurable main hall with 1,200 seats in all-seated mode or up to 2,000 in mixed seated/standing mode, and hosts more than 200 event days annually. Programming spans concerts, theater, dance, comedy, family shows, conferences, and corporate/private events, including recurring performances by the Orchestre de Chambre de Lausanne (OCL) and productions from external organizers.

The core product is the physical venue itself, supplemented by a privatizable VIP floor (Espace VIP) for corporate and private hires with a separate entrance and balcony access, an Espace Pro portal providing technical plans and HD images to production companies, a small branded merchandise line (scented candles), and an email newsletter subscription service. The underlying "technology" is the heritage-protected physical infrastructure with noted exceptional acoustics; no proprietary software platform, app, or AI capabilities are disclosed.

The revenue model combines venue rental to external event organizers, a share of ticket sales distributed through third-party ticketing platforms (Ticketcorner as primary, MonBillet and Swisstix as secondary), VIP/corporate event privatization fees, and minimal merchandise sales. Pricing is not publicly disclosed. The venue serves four customer groups: general public event audiences, external event producers, corporate/private clients, and the OCL orchestra, with marketing conducted via the company website, Facebook, Instagram, and MailChimp newsletters targeting the Swiss Romande region of French-speaking Switzerland.

Name

Salle Métropole

Legal name

Salle Métropole

Website

https://sallemetropole.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Salle Métropole is a privately operated, heritage-classified event venue in downtown Lausanne, Switzerland, hosting 200+ annual concert, theater, dance, comedy, conference and corporate events across a 1,200–2,000 seat configurable hall, with ticketing via Ticketcorner, MonBillet and Swisstix.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Event venue rental
• Concert hall hosting
• Corporate event space
• Live entertainment venue
• Cultural events programming

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Venue Rental: The primary revenue stream comes from renting the venue to external event organizers for concerts, spectacles, theater performances, dance shows, comedy, conferences, and corporate events. The venue is configurable from 500 to 2,000 seats.
2. Ticket Sales Commission/Revenue Share: Revenue generated through ticket sales for events held at the venue, facilitated through ticketing partners Ticketcorner and MonBillet. The venue receives a share of ticket revenues.
3. VIP and Corporate Event Services: Revenue from privatizing the entire VIP floor for corporate or private events including cocktail dinners, presentations, and seminars with exclusive entrance and balcony access.
4. Merchandise Sales: Sale of branded merchandise including scented candles, available exclusively at the venue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Salle Métropole is a historic event venue in downtown Lausanne that rents its 1,200–2,000 seat auditorium to external event organizers and corporate clients for concerts, theater, dance, comedy, conferences, and family entertainment. It supplements venue rental with a privatizable VIP floor for corporate and private events, an event programming calendar including performances by the Orchestre de Chambre de Lausanne, and on-site merchandise sales.

Product overview

Salle Métropole is a historic concert hall venue in downtown Lausanne, Switzerland, offering a primary event space with 1,200-2,000 person capacity that hosts over 200 event days annually. The venue operates through its core event hosting product supplemented by an VIP private event floor, professional services portal for technical documents, curated programming of concerts/shows/theater/dance, merchandise, and email newsletter subscription services.

Differentiator

Problem solved

Functional benefit

Products and services

• Salle de Spectacle (Event Venue Rental) Historic concert hall venue rental in downtown Lausanne with flexible seating configurations of up to 1,200 seats all-seated or 2,000 seated/standing, hosting over 200 event days per year. Available for rent by external event organizers and producers for concerts, theater, dance, comedy, conferences, and exhibitions.
• Espace VIP (VIP Floor Privatization) Privatizable entire floor for corporate or private events including cocktail dinners, presentations, and seminars. Offers an exclusive separate entrance and balcony access to the main performance hall, allowing corporate clients to host private events alongside scheduled performances.

Quantifiable outcome

• 200+ event days per year hosting diverse cultural programming
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• TicketcornercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for the venue. Ticketcorner handles ticket sales for the majority of events at Salle Métropole, providing customers with online ticket purchasing capabilities.
• MonBilletminorChannel Partner/ Reseller/ DistributorSecondary ticketing platform used for select events including certain classical recital performances (Le Grand Récital) and comedy shows (Blaise Bersinger).
• Live Music ProductionminorOthersEvent organizer producing 'La Petite Charlotte fait son cirque' at the venue. The venue acts as the hosting facility while the organizer delivers the event and tickets.
• Zetia Event Organisation SàrlminorOthersEvent organizer responsible for the ballet 'Le Lac des Cygnes' (International Classical Ballet Mainz) at the venue.
• Le Grand RécitalminorOthersConcert series organizer producing classical piano recitals including Grigory Sokolov and Gabriela Montero performances at the venue.
• Jokers ComedyminorOthersComedy event organizer producing Blaise Bersinger's 'Pain Surprise' show at the venue.
• Seven Art SàrlminorOthersEvent organizer producing Pink Floyd tribute concerts ('The Wall – in Concert') at the venue.
• ALPHA FG MusicminorOthersEvent organizer producing the ballet 'ShÉhÉrazade' by Balletto di Milano at the venue.
• Swisstix SàrlminorChannel Partner/ Reseller/ DistributorTicketing and event partner for 'CARMEN.TV' ballet production by Kyiv Modern Ballet.
• Good News Productions AGminorOthersEvent organizer producing the Europe 'The Final Countdown' 40th Anniversary Tour concert at the venue.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Arena de Genève: Geneva-based arena hosting larger concerts and events; comparable regional event venue competing for touring acts but in a different geographic catchment.
• Le Métropole (operated by same legacy brand family in other French cities): Several French cities operate venues under the Métropole/Métropole brand offering comparable historic event programming; regional comparable in heritage venue positioning though not direct Swiss competitors.

Broad incumbents

• Tonhalle Zürich: Historic Zurich concert hall renowned for acoustics and home to the Tonhalle-Orchester Zürich; broader incumbent serving a larger German-speaking Swiss market with comparable classical programming focus.
• KKL Luzern (Culture and Congress Centre Lucerne): Major Swiss concert and congress center operated by a larger institutional entity; comparable in offering tiered concert halls and corporate event facilities, but at significantly larger scale.
• Kongresshaus Zürich: Large Zürich venue hosting concerts, congresses, and corporate events; broader incumbent competing for premium Swiss corporate event and touring act bookings.

Direct peers

• Théâtre du Léman: Geneva-based theater and event venue offering concerts, comedy, and family programming, competing for French-speaking Swiss touring productions and corporate clients.
• Les Docks (Lausanne): Lausanne concert and event venue hosting rock, indie, and electronic programming; comparable tier venue targeting similar regional audiences with a different capacity profile.
• Victoria Hall (Genève): Historic concert hall in Geneva hosting the Orchestre de la Suisse Romande and touring productions; comparable heritage venue of similar tier targeting the same Swiss Romande audience.
• Théâtre de Beaulieu: Large performance and congress venue located in Lausanne, directly competing with Salle Métropole for concerts, theater, and corporate events in the same city catchment.

Emerging players

• Patinoire de Montbenon (Lausanne): Lausanne municipal venue hosting concerts and cultural events in a heritage setting; comparable event-venue category operating in the same city with smaller capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Salle-M%C3%A9tropole-Lausanne-121945344526925
• Instagraminstagram.com/sallemetropole
• LinkedInlinkedin.com/company/salle-m%C3%A9tropole

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salle Métropole