Théâtre de Beaulieu

What Théâtre de Beaulieu does

Théâtre de Beaulieu is Switzerland's largest theatre, with 1,600 seated places, located in Lausanne and operated by Beaulieu SA as part of the broader Beaulieu Lausanne complex. The venue features state-of-the-art stage technology, new acoustics installed during a 2019–2022 renovation, four-level foyers, bars, a restaurant, and a preserved Art Deco chandelier. The complex includes modular congress and exhibition halls, 12,000 m² of outdoor areas, and an underground car park with over 500 spaces.

The business model is B2B venue rental: event producers, orchestras, dance companies, comedy festivals, and corporate event organizers rent the theatre and congress spaces on a quote-driven basis, while ancillary revenue comes from audiovisual and technical services, parking subscriptions (daily and monthly), and a 15% commission on external caterers from a curated roster of seven approved providers. Ticketing is handled directly by event organizers through external platforms (Ticketcorner, Secutix, Ticketmaster), not by Beaulieu SA.

Ownership sits with Fondation de Beaulieu, with the theatre co-managed since January 2016 by Opus One. Resident programming is anchored by Béjart Ballet Lausanne, Prix de Lausanne, Orchestre de la Suisse Romande, and Orchestre de Chambre de Lausanne, complemented by international touring shows and congress events. Industry affiliations with ICCA, AIPC, EXPO EVENT, Lausanne Montreux Congress, and SWISSTAINABLE support inbound MICE and corporate event demand.

Name

Théâtre de Beaulieu

Legal name

Beaulieu SA

Website

https://theatredebeaulieu.ch

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Short description

Théâtre de Beaulieu is Switzerland's largest 1,600-seat theatre in Lausanne, operated by Beaulieu SA as a B2B venue rental and event services business serving resident cultural institutions, international touring productions, and corporate event organizers across the French-speaking Swiss market.

Ownership category

akta.pro rank

Product category

Event Venue and Congress Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Event venue rental
• Performing arts theatre
• Congress and exhibition
• Conference facilities
• Live event hosting

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Venue and Space Rental: The primary revenue model is renting out the Théâtre de Beaulieu (1,600 seats) and Congress Centre spaces to national and international event organizers for performances, concerts, congresses, conferences, and exhibitions. The venue is fully managed by Beaulieu SA.
2. Parking Subscriptions: Underground parking with over 500 spaces offers daily and monthly subscription plans for tenants and the general public. Parking rental generates ancillary revenue.
3. Ancillary Services: Additional revenue streams include audiovisual and technical services, logistics and setup services, IT and connectivity services, security services, and external personnel staffing offered to event organizers.
4. Catering Commission: The venue maintains partnerships with approved caterers (L'Entracte de Beaulieu, Terre Vaudoise, Pariszurich, Manuel, Catering Services Migros, Cinq Sens, Plum Street). External caterers are subject to a 15% fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Théâtre de Beaulieu rents a 1,600-seat performing arts theatre and adjacent congress and exhibition halls to event organizers for national and international dance, comedy, musical comedies, concerts, and congress events. The integrated Beaulieu Lausanne complex also offers modular event spaces, outdoor areas of 12,000 m², underground parking for 500+ vehicles, and supporting technical, audiovisual, IT, and catering services delivered through approved partners.

Product overview

Théâtre de Beaulieu operates as a unified venue complex offering multiple interconnected services: the main Théâtre de Beaulieu (1,600-seat theater, Switzerland's largest) and the Centre de Congrès et d'Expositions (congress and exhibition center with modular spaces). Supporting services include technical/audiovisual capabilities and partner catering providers. The venue hosts diverse productions including dance, comedy, musical theater, concerts, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Théâtre de Beaulieu Venue Rental Largest theatre in Switzerland with 1,600 seats, featuring state-of-the-art stage technology, four-level foyers, bars, a restaurant, and a historic Art Deco chandelier. Rented to event organizers for national and international dance, comedy, musical comedies, concerts, and congresses.
• Centre de Congrès et d'Expositions Venue Rental Modular congress and exhibition center with configurable halls across four levels, suitable for conferences, corporate evenings, exhibitions, trade shows, banquets, and events. Spaces range from 40 to 5,000+ square meters.
• Outdoor Event Space Rental 12,000 m² of outdoor garden and event space across multiple zones, suitable for outdoor events, team-building activities, catering setups, and logistics support.
• Technical and Audiovisual Production Services Comprehensive event technical support including recording, video transmission, streaming, simultaneous interpretation, lighting, professional sound, projection, videoconferencing, interactive screens, and hybrid event production services offered to event organizers renting the venue.
• Partner Catering Services Catering services offered through approved caterers for events held at the venue, including buffet, cocktail, sweet break, corporate dining, and street food options ranging from artisanal local Vaudois cuisine to Ecocook-certified sustainable menus.
• Underground Parking Subscriptions Underground car park with 500+ spaces available on daily or monthly subscription basis to Beaulieu SA tenants and the general public. Includes EV charging. Minimum subscription duration: 3 months.

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Fondation de BeaulieuflagshipStrategic or Co-development Partner · 1 January 2016Fondation de Beaulieu, the owner of the Beaulieu site, entered into a joint management partnership with Opus One in January 2016 to co-manage the Théâtre de Beaulieu. This partnership led to a full building renovation (2019–2022) and new programming objectives centered on dance, major shows, musical comedies, and comedy.
• Opus OneflagshipStrategic or Co-development Partner · 1 January 2016Concert and show organizer that co-manages the Théâtre de Beaulieu with Fondation de Beaulieu since January 2016. Opus One books and produces shows, manages programming in collaboration with the theatre association, and serves as the primary interface with the performing arts community.
• Prix de LausannecoreStrategic or Co-development PartnerInternational ballet competition founded in 1973, targeting pre-professional dancers aged 15–18. It is a resident cultural institution of Théâtre de Beaulieu and one of the world's most prestigious ballet competitions, broadcast globally.
• Béjart Ballet LausannecoreStrategic or Co-development PartnerInternational dance reference founded in 1987 by Maurice Béjart. Since 2019 under artistic direction of Julien Favreau, the BBL is a resident company at Théâtre de Beaulieu, presenting regular seasons including anniversary productions.
• Orchestre de la Suisse RomandecoreStrategic or Co-development PartnerThe leading symphony orchestra of French-speaking Switzerland, founded in 1918 by Ernest Ansermet, with 112 musicians. It performs regular concert series at Théâtre de Beaulieu and is the house orchestra of the Grand Théâtre de Genève.
• Orchestre de Chambre de LausannecoreStrategic or Co-development PartnerFounded in 1942 by Victor Desarzens, today among Europe's most sought-after chamber orchestras. Residence orchestra at Théâtre de Beaulieu and Salle Métropole. Artistic direction by Renaud Capuçon since 2021.
• La PaternelleminorStrategic or Co-development PartnerFounded in 1886, this association produces annual children's theatre productions at Théâtre de Beaulieu, involving over 200 young people per production in professional theatre creation.
• Lausanne TourismecoreGTM or Marketing PartnerFounded in 1887, Lausanne Tourisme is a business association with nearly 600 members promoting the economic, cultural, and social development of Lausanne. It is a member of the Association pour le rayonnement du Théâtre de Beaulieu and promotes the theatre as part of Lausanne's cultural and tourism offer.
• ICCA – International Congress and Convention AssociationminorGTM or Marketing PartnerInternational industry association for the meetings and events industry. Beaulieu Lausanne's affiliation provides visibility among international congress and convention planners.
• AIPC – Excellence in Convention Center ManagementminorGTM or Marketing PartnerInternational association of convention centre professionals. Beaulieu Lausanne's affiliation signals adherence to global standards in convention centre management.
• EXPO EVENTminorGTM or Marketing PartnerSwiss association for the exhibition and events industry. Beaulieu Lausanne's affiliation provides industry network access and professional credibility.
• Lausanne Montreux CongressminorGTM or Marketing PartnerRegional convention and congress promotion body for the Lausanne–Montreux region. Partners with Beaulieu for regional MICE (meetings, incentives, conferences, and exhibitions) promotion.
• SWISSTAINABLEminorGTM or Marketing PartnerSwiss sustainability certification and promotion program. Affiliation signals Beaulieu Lausanne's commitment to sustainable event management.
• L'Entracte de BeaulieucoreChannel Partner/ Reseller/ DistributorOn-site catering partner operated by Beaulieu SA, offering buffet, cocktail, sweet breaks, and corporate dining. Provides flexible, creative, and fully personalized catering services within the Beaulieu Lausanne complex.
• Terre VaudoiseminorChannel Partner/ Reseller/ DistributorCatering partner specializing in 100% local, fresh, seasonal Vaudois cuisine using certified-origin products. Run by professional Vaudois country women (Paysannes Vaudoises).
• PariszurichminorChannel Partner/ Reseller/ DistributorEvent catering company serving diverse settings from outdoor picnics to industrial halls, conferences, and corporate events. Known for market-fresh cuisine and full event support.
• ManuelminorChannel Partner/ Reseller/ DistributorSwiss catering company with extensive experience organizing large-scale events, offering finger food, cocktail options, and festive meals for seminars and celebrations.
• Catering Services Migros VaudminorChannel Partner/ Reseller/ DistributorCatering division of Migros Vaud (operating since 2015) providing complete or partial event organization with seasonal, high-quality, personalized catering services.
• Cinq SensminorChannel Partner/ Reseller/ DistributorCatering partner certified 'Ecocook' and 'Fait Maison' (house-made). Offers fresh, local, and regional products with high sustainability standards per CSR charter.
• Plum StreetminorChannel Partner/ Reseller/ DistributorStreet food platform offering food truck services for events, providing traditional Swiss cuisine, burgers, crêpes, poke bowls, vegetarian/vegan options, Asian cuisine, and more in a relaxed, informal atmosphere.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Palexpo Geneva: Geneva's exhibition and congress center is a regional MICE competitor. While focused on exhibitions and trade shows rather than performing arts, both venues compete for Swiss corporate and international congress business.

Broad incumbents

• Royal Albert Hall: London's 5,000+ seat heritage concert hall is a benchmark large-scale European venue. Comparable in the heritage-meets-modern-performance positioning, and serves as a peer for premium booking economics.
• Theater Zürich / Opernhaus Zürich: Zurich's flagship opera and theater complex is Switzerland's other dominant large-scale performing arts venue. Competes for premium international touring productions and operates at substantially larger scale than Beaulieu.
• Olympia (Paris): Paris's iconic 1,996-seat music hall explicitly referenced as a comparable venue in Beaulieu's heritage positioning. Comparable in scale, programming mix (concerts, comedy, variety), and historic-art-deco heritage positioning.
• Wiener Konzerthaus: Vienna's principal concert hall is a peer for major orchestra residencies and large-scale classical programming in a European heritage venue setting.
• Tonhalle Zürich: Zurich's premier concert hall is a competitor for major orchestral residencies (notably as house orchestra of the OSR's Zürich performances) and large-scale classical music programming.
• MCH Group (Messe Basel): Swiss MICE industry incumbent operating major Basel exhibition venues (including Art Basel infrastructure). Comparable in the integrated venue management model and competes for international congress bookings across Switzerland.

Direct peers

• Opéra de Lausanne: Lausanne's municipal opera house and Théâtre de Beaulieu's most local direct competitor for opera, ballet, and classical performance audiences in the Vaud region. Competes for the same resident cultural institution relationships.
• Grand Théâtre de Genève: Geneva's principal opera and ballet venue with comparable large-scale performance infrastructure serving French-speaking Switzerland. Direct competitor for touring opera, ballet, and orchestral productions in the Lake Geneva region.
• Salle Métropole Lausanne: Lausanne-based concert and event venue sharing residence with the Orchestre de Chambre de Lausanne. Directly competes for concerts, comedy shows, and mid-sized performance bookings in the same local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/th%C3%A9%C3%A2tre-de-beaulieu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre de Beaulieu