SALLY CLARKE LIMITED
Sally Clarke Limited is a founder-owned London hospitality group operating Clarke's fine dining restaurant, retail shop, cafe, private dining, and wholesale bakery in Kensington, serving London diners, retail shoppers, and wholesale customers with daily-made seasonal British and Mediterranean cuisine and artisan baked goods.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SALLY CLARKE LIMITED does
Sally Clarke Limited is a privately held, founder-owned London hospitality group founded by chef Sally Clarke in December 1984. The group operates through four wholly-owned subsidiaries — Sally Clarke Restaurant Limited, Sally Clarke Retail Limited, Sally Clarke Bakery Limited, and Sally Clarke Kitchen Limited — and serves a London-based customer base across four interlocking revenue streams: fine dining at Clarke's Restaurant (124 Kensington Church Street, W8), retail takeaway and gifts at Sally Clarke's Shop and Clarke's Corner Cafe (1 Campden Street, W8), private dining and events in The Wine Room, and a wholesale bakery in North Kensington (W10) that supplies artisan breads, Viennoiserie, and patisserie to restaurants, hotels, caterers, and specialty retailers across London and the M25.
The core product is a daily-changing seasonal British and Mediterranean-inspired menu built from scratch each day in-house, supported by a vertically integrated production model in which the W10 bakery, production kitchen, and retail shop are all operated under common ownership. The shop extends the brand into own-label pantry items (Tuscan extra virgin olive oil, award-winning Seville Orange Marmalade, hand-rolled chocolate truffles, gift vouchers), with e-commerce and central London delivery available via the company website using Stripe checkout. No proprietary technology platform exists; commercial operations rely on third-party ResDiary for reservations, Google Analytics for usage analytics, and standard e-commerce tooling.
The go-to-market is predominantly direct-to-consumer across retail and dining channels, with a moderate B2B wholesale arm. Pricing is set at premium London fine-dining levels (e.g., £38 lunch set menu), with shop unit pricing ranging from £2.20 to £66. The company is bootstrapped, founder-owned, and has been operating continuously for 41 years with a staff base described by the company itself as 'well over 100', a significant discrepancy from the firmographic headcount of 21, and notable multi-decade employee tenure.
SALLY CLARKE LIMITED firmographics
Firmographics- Name
- SALLY CLARKE LIMITED
- Legal name
- Sally Clarke Limited
- Website
- https://sallyclarke.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sally Clarke Limited is a founder-owned London hospitality group operating Clarke's fine dining restaurant, retail shop, cafe, private dining, and wholesale bakery in Kensington, serving London diners, retail shoppers, and wholesale customers with daily-made seasonal British and Mediterranean cuisine and artisan baked goods.
- Ownership category
- akta.pro rank
SALLY CLARKE LIMITED industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where SALLY CLARKE LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
SALLY CLARKE LIMITED business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant dining: Fine dining restaurant in Kensington serving British and Mediterranean-inspired seasonal menus. Lunch and dinner service, closed Sundays and Mondays.
- Retail shop sales: Take-away meals, baked goods, wines, oils, chocolates, pantry items sold through physical shop and Clarke's Corner Cafe
- E-commerce/online sales: Online ordering with central London delivery and collection options
- Wholesale bakery: Wholesale distribution of breads, pastries, cakes, and truffles to other London retailers since 1989
- Private events/dining: Private dining room hire and catering for events including The Wine Room
- Gift vouchers: Restaurant vouchers sold at £50, £100, and £250 denominations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lunch Set Menu - 3 courses |
| One time/ perpetual license | Pay-as-you-go | Thanksgiving Dinner Set |
| Unit Pricing | Pay-as-you-go | Shop - various products |
| Other | Pay-as-you-go | Delivery service |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SALLY CLARKE LIMITED product offering
Product offeringCore offering
Sally Clarke Limited operates Clarke's Restaurant, a British and Mediterranean-inspired fine dining establishment in Kensington offering seasonal menus that change twice daily, alongside Sally Clarke's Shop and Clarke's Corner Cafe (retail outlet and cafe for takeaway meals, baked goods, and pantry items), and a wholesale bakery established in 1989 producing artisan breads and pastries for both internal use and supply to other London businesses. The business also runs The Wine Room for private dining and events, supported by a production kitchen in North Kensington.
Product overview
Sally Clarke Limited operates a hospitality business comprising Clarke's Restaurant (a British and Mediterranean-inspired restaurant in Kensington), Sally Clarke's Shop (a retail outlet across the road selling takeaway meals and provisions), and Clarke's Corner Cafe. The restaurant offers seasonal menus that change twice daily, with private dining available in The Wine Room. The shop sells freshly baked breads and pastries, cakes and tarts, chocolates and sweet treats, savoury biscuits, and pantry items including their own-label extra virgin olive oil from Tuscany, jams, honey, cereals, nuts, and snacks. Products are made fresh daily in their Notting Hill bakery using traditional methods with naturally fermented levain. Online ordering is available for local delivery and collection.
Differentiator
Problem solved
Functional benefit
Brands
- Sally Clarke's own label extra virgin olive oil: Own label Tuscan extra virgin olive oil from organic olive groves of the Corsini family in Tuscany
- Seville Orange Marmalade
- Soufflé Suissesse
- Clarke's Yule Log
Products and services
- Clarke's Restaurant Fine dining restaurant in Kensington offering British and Mediterranean-inspired seasonal menus that change twice daily; lunch provides a 3-course set menu at £38 with à la carte options, while dinner offers a variety of dishes. The restaurant includes a private dining room (The Wine Room) and a garden.
- Sally Clarke's Shop
Companies that use SALLY CLARKE LIMITED
Customer profileSegments4 records
Ideal customer profiles4 records
SALLY CLARKE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
SALLY CLARKE LIMITED partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and moderate.
- Felix ProjectminorLocal charity partnership where excess breads and pastries are donated for distribution to those in need
- Dads HouseminorLocal charity partnership where excess food is donated to families struggling to make ends meet, particularly during lockdowns
- ResDiarycoreRestaurant reservation booking system used on website - customer booking data passes through sallyclarke.com but is processed by ResDiary
- StripecorePayment processing for online shop orders via checkout system
- Wholesale Bakery Customers (Jeraboams, Bayley and Sage, Delicorner, la Fromagerie, Verde and Co, Monmouth Coffee Company)moderateLondon retailers who purchase and resell Sally Clarke baked goods including breads, pastries, and truffles
- Rhug EstateminorOrganic farm supplier providing turkeys and other produce for restaurant menus
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
SALLY CLARKE LIMITED competitors and assessment
Company assessmentDirect peers
- Bread Ahead: London bakery school, retail bakery shops and wholesale bakery business in Borough Market and beyond. Directly comparable wholesale + retail bakery operation with cafe and teaching extensions in central London.
- Ottolenghi: London-based restaurant group with delis, a wholesale product range, cookbooks, and a packaged pantry line. Closely comparable multi-channel premium food model with overlapping customer base in affluent London and similar author-chef brand positioning.
- Le Pain Quotidien: Bakery-cafe chain with UK locations serving artisan breads, viennoiserie and organic pantry items. Comparable retail bakery + cafe format with similar mid-premium pricing and central-London presence.
- Petersham Nurseries: Premium Richmond-based restaurant, cafe, deli and lifestyle retail destination with a similar chef-led brand and high-ticket seasonal cuisine. Comparable as a destination London food-and-lifestyle brand.
- Daylesford: Premium UK organic food brand with farmshop, cafe and home delivery. Comparable as a premium London and Cotswolds-positioned food business spanning retail, hospitality and wholesale under one brand umbrella.
- La Fromagerie: London specialty food retailer and cheese monger with cafes and wholesale supply. Directly comparable as a premium central-London food retailer that also acts as a wholesale supplier; named Sally Clarke wholesale customer.
- PAUL UK: Established French bakery-cafe chain in the UK with retail boulangerie and cafe seating. Directly comparable bakery + cafe retail format with breads, viennoiserie and patisserie as the core offering.
- The River Café: Long-established Hammersmith fine dining restaurant with a strong cookbook brand and Italian-leaning seasonal cuisine. Comparable as a London institution with a chef-founder, single flagship site, cookbook and retail brand extension.
- Granger & Co. Bill Granger's all-day London cafe-restaurants with retail bakery and cookbook brand. Comparable premium London all-day cafe format with retail bakery products and cookbook-led brand extension.
Broad incumbents
- The Wolseley: Iconic grand café on Piccadilly serving European brasserie menu all day. Comparable as a high-end London destination restaurant with a long heritage, PR-driven brand and similar affluent clientele, though wider portfolio operator (Corbin & King).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SALLY CLARKE LIMITED social profiles
Digital presenceSALLY CLARKE LIMITED compliance and trust
Trust signalCompliance1 record
SALLY CLARKE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
SALLY CLARKE LIMITED leadership team
Management profileNumber of profiles
Profiles5 records
SALLY CLARKE LIMITED subsidiaries and ownership
Company hierarchySubsidiaries4 records
SALLY CLARKE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SALLY CLARKE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SALLY CLARKE LIMITED
What does SALLY CLARKE LIMITED do?
Sally Clarke Limited operates Clarke's Restaurant, a British and Mediterranean-inspired fine dining establishment in Kensington offering seasonal menus that change twice daily, alongside Sally Clarke's Shop and Clarke's Corner Cafe (retail outlet and cafe for takeaway meals, baked goods, and pantry items), and a wholesale bakery established in 1989 producing artisan breads and pastries for both internal use and supply to other London businesses. The business also runs The Wine Room for private dining and events, supported by a production kitchen in North Kensington.
Is SALLY CLARKE LIMITED a public or private company?
SALLY CLARKE LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SALLY CLARKE LIMITED founded?
SALLY CLARKE LIMITED was founded in 1984. It employs 11 to 50 people.
Where is SALLY CLARKE LIMITED based?
SALLY CLARKE LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does SALLY CLARKE LIMITED make money?
Six revenue lines are on record. Restaurant dining is the primary driver. The others are retail shop sales, E-commerce/online sales, wholesale bakery, private events/dining and gift vouchers.
Who are SALLY CLARKE LIMITED's main competitors?
Direct peers on record are Bread Ahead, Ottolenghi, Le Pain Quotidien, Petersham Nurseries, Daylesford, La Fromagerie, PAUL UK, The River Café and Granger & Co.. The Wolseley is listed as a broad incumbent.
Does SALLY CLARKE LIMITED have an API?
No public API is recorded for SALLY CLARKE LIMITED.
What industry is SALLY CLARKE LIMITED in?
SALLY CLARKE LIMITED's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 5810.