Salon Felice
Salon Felice is a single-location, Aveda-affiliated eco-luxury hair salon in Victoria, BC, offering tiered cuts, colour, head spa rituals, extensions, and treatments to individual consumers via direct appointment-based service.
- Company typePrivate
- Founded-
- HeadquartersVictoria, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Salon Felice does
Salon Felice is a privately held, single-location Aveda-affiliated hair salon operating from Suite 114, 3531 Uptown Boulevard in Victoria, British Columbia. Founded per firmographic records in 1980, the business positions itself as an eco-luxury destination built around Aveda's plant-based, vegan, and cruelty-free product philosophy, and serves individual consumers, families, and wellness-oriented clients in the Greater Victoria market.
Service offerings span the full hair category: cuts (including clipper, scissor, kids and youth tiers), colour (balayage, foils, root touch-up, colour correction, toner, bleach), targeted botanical treatments, perms and smoothing, blowouts and updos, premium K-Tip and I-Tip extensions, and a six-tier Head Spa ritual line priced from a $95 Scalp Renewal Express up to a $235 Aveda Ultimate Head Spa Ritual. Pricing is tiered by stylist experience across Junior/Stylist, Senior, and Master levels, with master-stylist services reaching $250-$400+.
The business model is direct-to-consumer appointment retail: clients book via the Zenoti online platform, by phone for consultation-required services, or walk in to the Uptown location. Revenue is generated per service ticket with additional contribution from in-salon Aveda retail. Marketing is conducted primarily through Instagram (@salonfelice_uptown), the salon's Squarespace-hosted website, the Mya stylist-matching quiz, the Aveda Plus Rewards loyalty program, and email newsletters. The team comprises approximately 5-9 personnel including the owner Laura, 6-7 named stylists with 10-35+ years of experience, and two front-desk staff; there is no disclosed funding, parent company, M&A activity, or multi-location footprint.
Salon Felice firmographics
Firmographics- Name
- Salon Felice
- Legal name
- Salon Felice
- Website
- https://salonfelice.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salon Felice is a single-location, Aveda-affiliated eco-luxury hair salon in Victoria, BC, offering tiered cuts, colour, head spa rituals, extensions, and treatments to individual consumers via direct appointment-based service.
- Ownership category
- akta.pro rank
Salon Felice industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
Keywords
Where Salon Felice is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Salon Felice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Hair Services: Revenue generated from haircuts, colouring, treatments, perms, smoothing, styling, and extensions performed by stylists at various experience levels (Junior, Senior, Master). Services are priced by stylist tier with consultation fees varying by service complexity.
- Head Spa Services: Premium head spa services offered at multiple price points ranging from express to ultimate ritual experiences, using Aveda products and sensory rituals.
- Product Sales: Aveda hair and skincare products sold in-salon and through Aveda's online store. Customers earn Aveda Plus Rewards points on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Head Spa Services ranging from express to ultimate ritual |
| Unit Pricing | Pay-as-you-go | Senior Stylist pricing for cuts, colour, and treatments |
| Unit Pricing | Pay-as-you-go | Master Stylist pricing for premium services |
| Unit Pricing | Pay-as-you-go | Colour services with consultation requirements |
| Unit Pricing | Pay-as-you-go | Cut services by stylist level |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Salon Felice product offering
Product offeringCore offering
Salon Felice is an eco-luxury Aveda hair salon in Victoria, BC offering professional hair services including cuts, colour, treatments, perms, smoothing, styling, and extensions. Service prices are tiered by stylist experience (Junior, Senior, Master). The salon also offers a luxury Aveda Head Spa with six distinct ritual tiers and retails Aveda plant-based hair and skincare products in-salon.
Product overview
Salon Felice is an eco-luxury Aveda salon offering a comprehensive range of hair care services. The salon provides six tiers of pricing based on stylist experience (New Talent, Junior, Senior, and Master Stylists). Core services include Head Spa treatments (with six distinct offerings: Scalp Renewal Restorative, Botanical Repair Strength & Repair, Nutriplenish Hydration, Invati Ultra Advanced Thickening, Aveda Ultimate Head Spa Ritual, and Scalp Renewal Express), Cuts (clipper cuts, grey blending, scissor cuts, standard cuts, bangs, kids/youth cuts), Colour Services (balayage, foils, root touch-ups, colour correction, toner, bleach), Treatments (shine, pH balancing, strengthening masque, hydrating masque), Perms + Smoothing, Styling (blowout, dry tool style, updo), and Extensions (K-Tip and I-Tip). The salon also retails Aveda professional products. Services are bookable through Zenoti online booking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Head Spa Services Luxury Aveda head spa experience featuring plant-powered hair and scalp care with sensory rituals, scalp analysis, hot towels, and customized product selection. Six distinct ritual tiers: Scalp Renewal Express ($95, 40 min), Scalp Renewal Restorative ($175, 75 min), Botanical Repair Strength & Repair ($185, 75 min), Nutriplenish Hydration, Invati Ultra Advanced Thickening ($195, 75 min), and Aveda Ultimate Head Spa Ritual ($235, 90 min). Add-ons include Extra Massage, Bond Boost, Scalp Detox, Hand Ritual, and Dry Tool Finish. Targeted at individual consumers seeking scalp health, stress relief, and hair-thickening or repair treatments.
- Cuts Haircut services at Salon Felice including free 15-minute consultations, clipper cuts ($50-$52), clipper cut grey blending ($62-$65), short scissor cut ($58), standard cut ($78-$83), long hair add-on ($15), bang trim ($20), kids cut for ages 9 and under ($45), and youth cut for ages 10-12 ($60). Priced by stylist tier (Junior, Senior, Master). Targeted at general consumers and families.
- Colour Services Colour services including balayage/foilayage ($250-$300), root touch-up ($135-$165), partial foils ($150-$205), full foils ($180-$225+), colour correction ($350+), bleach/enlightener ($200-$240), and toner refresh ($95). Colour correction and first-time lightening require consultation. Targeted at individual consumers seeking colour transformation and maintenance.
- Treatments Targeted botanical treatments including shine treatment add-on, pH balancing scalp treatment, strengthening masque treatment, and hydrating masque treatment. Priced at $20 per treatment. Targeted at individual consumers seeking hair health and restoration services.
- Perms and Smoothing Texturing services including smoothing system ($375-$400), standard perm ($145-$160), and spiral perm ($280-$300) using gentle plant-based formulas. Consultation required. Targeted at individual consumers seeking hair texture transformation.
- Styling Styling services including blowout ($60-$90), dry tool style ($55), and updo ($120-$140) for everyday polish or special occasions. Targeted at individual consumers, including brides and event attendees.
- Extensions Premium hair extensions including K-Tip (keratin) and I-Tip (beaded) extensions customized to hair goals. Service pricing for extensions ranges from $90-$120+ with consultation required. Targeted at individual consumers seeking length and volume enhancements.
- Aveda Product Sales Retail sale of Aveda professional hair and skincare products including Botanical Kinetics and other Aveda bestsellers. Products are sold in-salon and through Aveda's online store. Customers earn Aveda Plus Rewards points on purchases, with promotional periods like Double Points events. Targeted at individual consumers seeking sustainable, plant-based beauty products for home use.
Companies that use Salon Felice
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Salon Felice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salon Felice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AvedacoreExclusive partnership with Aveda as an authorized Aveda salon. Salon operates under Aveda's sustainable philosophy, using their naturally derived, plant-powered, vegan, and cruelty-free products and colour line. Benefits include access to Aveda's training, product formulations, and brand recognition in the sustainable beauty space.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Salon Felice competitors and assessment
Company assessmentBroad incumbents
- Great Clips: Great Clips is the largest hair salon franchise in North America, offering walk-in, mid-market haircut services. It is comparable as a broad incumbent in the salon-services space, although it competes at a lower price point than Salon Felice's premium model.
- Toni&Guy: Toni&Guy is a global premium hair salon brand offering cuts, colour, and styling services with tiered pricing. As a broad incumbent, it operates at significantly larger scale but shares Salon Felice's premium-service positioning and tiered-stylist structure.
- Regis Corporation: Regis Corporation is the parent of multiple North American salon brands (Supercuts, Cost Cutters, etc.) and operates thousands of franchised salons. It is comparable as a broad incumbent in the salon-services category, although it focuses on mass-market rather than eco-luxury positioning.
- Aveda (Lifestyle Salons): Aveda is Salon Felice's brand partner and the operator of its own concept salons and institutes. As a broad incumbent, Aveda sets the training, product, and brand standards that all authorized Aveda salons follow, and represents the ultimate benchmark for Salon Felice's eco-luxury positioning.
Others
- Living Proof: Living Proof is a professional haircare brand sold through salons and select retailers. It is comparable as a thematically adjacent professional haircare supplier competing for the same salon-shelf retail space that Salon Felice dedicates to Aveda products.
- Sephora: Sephora is a global multi-brand beauty retailer selling cosmetics, haircare, and skincare products. While not a salon operator, it overlaps with Salon Felice on the retail beauty-product category (Aveda products are sold at Sephora in some markets) and on eco-conscious consumer positioning.
Emerging players
- Sola Salon Studios: Sola Salon Studios provides independent-suite salon studio space for individual stylists and small salons. It represents an alternative operating model to Salon Felice's single-location house-brand concept and competes for the same independent-stylist and boutique-salon talent pool.
Regional players
- Gene Juarez Salons & Spas: Gene Juarez is a Pacific Northwest premium salon and spa chain with comparable full-service offerings, multi-tier stylist pricing, and Aveda/Redken partnerships. It is comparable as a regional premium-salon incumbent operating in a similar geographic tier to Victoria, BC.
Direct peers
- Drybar: Drybar is a premium blowout-bar concept offering single-service styling at elevated price points in a salon environment. It is directly comparable to Salon Felice in premium positioning, eco-conscious branding, and focus on experience-driven styling services rather than full-service commodity haircuts.
- Blo Blow Dry Bar: Blo Blow Dry Bar operates a chain of premium blowout and styling bars, similar in concept to Salon Felice's elevated head-spa and styling service mix. It competes for the same experience-oriented customer and shares the boutique-salon, multi-service-pricing model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Salon Felice social profiles
Digital presenceSalon Felice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon Felice leadership team
Management profileNumber of profiles
Profiles9 records
Salon Felice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon Felice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon Felice
What does Salon Felice do?
Salon Felice is an eco-luxury Aveda hair salon in Victoria, BC offering professional hair services including cuts, colour, treatments, perms, smoothing, styling, and extensions. Service prices are tiered by stylist experience (Junior, Senior, Master). The salon also offers a luxury Aveda Head Spa with six distinct ritual tiers and retails Aveda plant-based hair and skincare products in-salon.
Is Salon Felice a public or private company?
Salon Felice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salon Felice founded?
Salon Felice was founded in -1. It employs 1 to 10 people.
Where is Salon Felice based?
Salon Felice is headquartered in Victoria, Canada, in the North America region.
How does Salon Felice make money?
Three revenue lines are on record. Hair Services are the primary driver. The others are head Spa Services and product Sales.
Who are Salon Felice's main competitors?
Broad incumbents on record are Great Clips, Toni&Guy, Regis Corporation and Aveda (Lifestyle Salons). Others are Living Proof and Sephora. Sola Salon Studios is listed as an emerging player. Gene Juarez Salons & Spas is listed as a regional player. Direct peers are Drybar and Blo Blow Dry Bar.
Does Salon Felice have an API?
No public API is recorded for Salon Felice.
What industry is Salon Felice in?
Salon Felice's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments). Its NAICS code is 812112 and its SIC code is 2844.