SALON ONE 21

What SALON ONE 21 does

Salon One 21 is a privately held luxury hair salon founded in 1999 and operating from a single location at 1411 Ellis Avenue in Fort Worth, Texas. The business offers precision cuts for both straight and curly hair, dimensional color services (highlights, balayage, babylights, global color), hair extensions using the proprietary Invisible Bead Extensions (IBE) method plus Bellami I-Tip and tape-in applications, blowouts and texture treatments (including Brazilian Blowout smoothing), scalp and hair therapies (Milbon, Olaplex, Erayba), and special event styling for weddings and proms. Retail product sales span multiple professional brands — Brazilian Blowout, Erayba, L'ANZA, Malibu, Milbon, Kevin Murphy, Bellami, Halo Couture — both in-store and through an online storefront on salonone21.com.

The company operates a hybrid salon model that layers two revenue streams on top of consumer services: (i) retail product sales via in-store and e-commerce channels, and (ii) recurring workspace rental income from independent beauty professionals who rent styling chairs on part-time or shared arrangements, with amenities including shampoo access, towels, capes, WiFi, and 24-hour security. Service pricing follows unit pricing with a tiered ladder ($30 men's cut up to $350 Brazilian Blowout), and complimentary consultations are used for variable-price services such as extensions and color corrections. The underlying technology stack is light: Square Appointments for booking and Google reCAPTCHA for form security; the proprietary IBE technique is a hand-application method rather than a software product.

The customer base is segmented into individual consumers seeking luxury hair care (primary segment) and self-employed stylists seeking flexible workspace (secondary business-unit segment). Distribution is exclusively domestic U.S., and the company shows no public funding, M&A, or leadership change activity in the source data. Ownership is independent and private, with no disclosed parent company or institutional investors.

Name

SALON ONE 21

Legal name

Salon One 21

Website

https://salonone21.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Salon One 21 is a privately held, single-location luxury hair salon in Fort Worth, Texas, founded in 1999. It serves individual consumers with cuts, color, extensions, scalp treatments, and event styling, while renting workspace to independent stylists under a hybrid salon model and retailing professional hair care brands.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Personal Care Services (8121)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Salon Suites & Chair Rental (Independent Stylists) (HSALAAAN), Women's Hair Salons (HSALAAAA), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Luxury hair salon
• Professional hair care
• Hair extension services
• Scalp spa treatments
• Professional hair products

Headquarters

HQ city

FORT WORTH, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Hair Services Revenue: Revenue generated from providing hair care services including cuts, color, extensions, blowouts, texture treatments, scalp treatments, and special event styling. Services are priced individually with complimentary consultations provided to determine pricing.
2. Retail Product Sales: Revenue from selling professional hair care products including Brazilian Blowout, Erayba, L'ANZA, Malibu, Milbon, Kevin Murphy, Bellami, and Halo Couture brands. Products are available for online purchase and in-store.
3. Workspace Rental for Independent Artists: Self-employed beauty professionals rent styling chairs and workspace in the salon. Rental options include flexible part-time and shared workspace arrangements. New renters receive free first month's rent, and various amenities are provided including styling chair, shampoo area access, towels, capes, WiFi, and 24-hour security access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Salon One 21 is a luxury hair salon in Fort Worth, Texas that provides precision haircuts (straight and curly), custom color services, hair extensions including the Invisible Bead Extensions (IBE) method, blowouts and texture treatments, scalp and hair treatments, special event styling, and makeup services. The salon also retails professional hair care product lines (Brazilian Blowout, L'ANZA, Erayba, Malibu, Milbon, Kevin Murphy, Bellami, Halo Couture) and rents workspace to independent stylists under a hybrid salon model.

Product overview

Salon One 21 is a luxury hair salon offering a comprehensive range of hair care services and retail products. The service portfolio includes precision cuts (straight and curly), custom color services (highlights, balayage, global color), hair extensions (IBE, I-Tip, tape-ins), luxury head spa treatments, blowouts and texture treatments (including Brazilian Blowout), and special event styling. The salon also sells professional hair care products across multiple retail lines: Brazilian Blowout smoothing products, L'ANZA Healing Curls collection, Erayba (Hydraker, Nutriactive, StyleActive, Zen Active), Malibu Wellness, Milbon, and Kevin Murphy. Additionally, the salon offers independent stylist workspace rental opportunities for self-employed beauty professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Curly Cuts Precision cuts designed for natural waves, curls, and coils, tailored to hair type, lifestyle, and style vision.
• Custom Color Services Dimensional, rich color services including partial highlights, full highlights, balayage, babylights, global color, color corrections, and fashion colors to enhance tone and texture.
• Hair Extensions Extension services including Invisible Bead Extensions (IBE), Bellami I-Tip installs and maintenance, and tape-in extensions for seamless volume and length.
• Luxury Head Spa Scalp detox, aromatherapy, steam, and massage treatment for relaxation and scalp balancing, including hair growth treatment and oily/dry scalp care.
• Blowouts and Texture Treatments Professional blowouts, silk press styling, perms, and Brazilian Blowout smoothing treatments for redefining texture and eliminating frizz.
• Special Event Services Polished hair and makeup services for weddings, proms, photoshoots, and special occasions customized to individual style.
• Makeup and Facial Waxing Expert brow shaping, facial waxing, and lash enhancements for polished looks with added definition and lift.
• Brazilian Blowout Products Professional-grade smoothing and styling products including ACAI Brazilian Dry Oil, Ionic Bonding Spray, Volume Shampoo, Anti-Frizz Shampoo, Daily Smoothing Serum, and Protective Thermal Straightening Balm.
• L'ANZA Healing Curls Products Curly hair care collection including Curl Restore Moisture Treatment, Healing Curls Butter Shampoo and Conditioner, Curl Whirl Defining Cream, Curl Therapy Leave-In, and Curl Boost Activating Spray.
• Erayba Products Hair care products across multiple lines: Hydraker (keratin treatments), Nutriactive (collagen-based products), StyleActive (styling products), and Zen Active (scalp balancing products).
• Malibu Wellness Products Cruelty-free, vegan hair wellness products including Swimmer Wellness, Hard Water Wellness, Scalp Wellness, and Un-Doo-Goo clarifying shampoo.
• Milbon Products Professional hair care including Milbon Smooth, Milbon Repair, Milbon Anti-Frizz, and Milbon Rewind treatments (in-store purchase only).
• Kevin Murphy Products Fashion-forward hair care products from Kevin Murphy (in-store purchase only).
• Stylist Workspace Rental Rental workspace for self-employed hair stylists offering flexible part-time and shared workspace options with amenities including personal styling chair, shampoo areas, towels, capes, free WiFi, and 24-hour security access.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Brazilian BlowoutminorChannel Partner/ Reseller/ DistributorBrazilian Blowout is a professional hair smoothing treatment brand sold at Salon One 21. The salon offers Brazilian Blowout products including ACAI Brazilian Dry Oil, Ionic Bonding Spray, Volume Shampoo, ACAI Anti-Frizz Shampoo, ACAI Daily Smoothing Serum, and ACAI Protective Thermal Straightening Balm.
• EraybaminorChannel Partner/ Reseller/ DistributorErayba is a professional hair care brand with product lines including Hydraker (keratin treatments), Nutriactive (collagen and elastin products), StyleActive (styling products), and Zen Active (scalp care). Salon One 21 carries multiple Erayba products across these lines.
• L'ANZAminorChannel Partner/ Reseller/ DistributorL'ANZA is a professional hair care brand specializing in healing and repair formulations. Salon One 21 carries L'ANZA products including Curl Restore Moisture Treatment, Healing Curls Butter line, Curl Whirl Defining Cream, and Curl Therapy Leave-In.
• MalibuminorChannel Partner/ Reseller/ DistributorMalibu is a cruelty-free, vegan hair care brand offering wellness solutions. Salon One 21 carries Malibu products including Swimmer Wellness, Hard Water Wellness, Scalp Wellness, and Un-Doo-Goo clarifying shampoo.
• MilbonminorChannel Partner/ Reseller/ DistributorMilbon is a professional hair care brand available for in-store purchase at Salon One 21. Products include treatments such as Milbon Smooth, Milbon Repair, Milbon Anti-Frizz, and Milbon Rewind used in scalp and hair treatment services.
• Kevin MurphyminorChannel Partner/ Reseller/ DistributorKevin Murphy is a professional hair care brand available for in-store purchase at Salon One 21. Products must be purchased in-store as they are not available for online sale.
• BellamiminorChannel Partner/ Reseller/ DistributorBellami is a hair extensions brand. Salon One 21 uses Bellami I-Tip extensions for extension services including I-Tip Install and I-Tip Maintenance.
• Halo CoutureminorChannel Partner/ Reseller/ DistributorHalo Couture is a hair extensions brand carried by Salon One 21 for extension services.
• OlaplexminorChannel Partner/ Reseller/ DistributorOlaplex is a bond-building hair treatment brand used at Salon One 21 for hair repair services. Olaplex works on a molecular level to target and repair broken bonds in hair caused by chemical damage.
• SquarecoreTechnology or IntegrationSquare provides the appointment booking platform used by Salon One 21. Customers book services through Square appointments at book.squareup.com. The salon's booking link directs to Square's scheduling system for service reservations.

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• Great Clips: Large U.S. hair-salon franchise offering walk-in haircut services at value price points. Not a luxury peer, but operates in the same trade area as Salon One 21 and competes for entry-level haircut demand.
• Sephora: Global prestige beauty retailer overlapping on haircare and adjacent personal-care categories. Overlaps with Salon One 21's e-commerce retail assortment and competes for the same consumer hair-product spend.
• Ulta Beauty: National multi-category beauty retailer carrying many of the same professional brands Salon One 21 retails (L'ANZA, Milbon-adjacent lines, Olaplex). Not a direct competitor on services but competes for the same consumer beauty-product wallet.

Emerging players

• Bellami Professional: Premium hair-extensions brand carried and applied by Salon One 21 (I-Tip, Tape-In). Comparable as a hair-extension specialist with overlapping professional-channel distribution and consumer brand presence.
• DevaCurl: Specialty curly-hair brand and salon-method pioneer with retail product lines and a network of DevaCurl-certified stylists. Comparable to Salon One 21's curly-hair specialization and premium curly retail assortment.

Others

• SalonCentric: Professional beauty distributor supplying many of the same brands Salon One 21 retails (L'ANZA, Olaplex, etc.) to licensed stylists. Ecosystem peer — competes for brand-distribution economics rather than end consumers.
• Olaplex: Bond-building hair-treatment brand used and sold by Salon One 21 in services and retail. Adjacent brand partner — strong ecosystem overlap and a bellwether for the professional bond-treatment category Salon One 21 monetizes.

Direct peers

• Phenix Salon Suites: Salon-suite franchise offering private, fully-equipped studios to independent hair and beauty professionals. Directly comparable hybrid/suite rental concept to Salon One 21's independent-stylist workspace offering.
• Sola Salon Studios: Largest salon-suite franchise in North America, renting individual studios to independent beauty professionals. Closely comparable to Salon One 21's hybrid chair-rental model and target tenant base of self-employed stylists.
• Salon Lofts: Salon-suite operator providing loft-style private workspaces to independent stylists across multiple U.S. markets. Comparable hybrid rental model, customer segment, and amenity-driven value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salon-one-21

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALON ONE 21