Pure Meetings & Events

What Pure Meetings & Events does

Pure Meetings & Events is a privately held French B2B trade show organizer specializing in the MICE (Meetings, Incentives, Conferences, Events) industry, operating as a subsidiary of Globe Network. The company runs four annual trade shows at Pavillon Dauphine in Paris: PURE Workshop & Networking Evening (back-to-school workshop in September), PURE France (domestic French MICE event in January with 350+ French offers), PURE International (international MICE event in March with 250+ exhibitor offers from Europe, Asia, Africa, and the Americas), and the newly launched PURE Maroc (November 2026, MICE, Leisure & Luxury Travel). It targets French corporate event managers, agencies, incentive houses, associations, and PCOs on the buyer side, and Convention Bureaus, hotels, DMCs, special venues, congress centers, transport providers, and caterers on the exhibitor side. The company's core technology is PURE CONNECT, a proprietary appointment scheduling platform that enables pre-scheduled B2B meetings, with ~70% of appointments pre-arranged before event day and an average of one meeting every 20 minutes on-site.

The business model is B2B and event-driven. Revenue is generated primarily from exhibitor booth fees, with payment terms requiring a 35% deposit at order and the balance due no later than four months before the event. Visitor attendance is free for validated MICE event organizers, which is designed to maximize buyer-side liquidity and exhibitor ROI. The Hosted Buyers Program adds a VIP service layer covering round-trip transport, transfers, and one night of 4-star accommodation for qualified buyers from outside Paris-Île-de-France. Distribution is event-based at a single venue, with marketing concentrated on a bilingual website (salon.pure-meetings.com), LinkedIn, email, and partnerships with MPI and L'Événement for conference programming. The company is small, with 9 employees, and no revenue, funding, or valuation figures are publicly disclosed.

Name

Pure Meetings & Events

Legal name

Pure Meetings & Events

Website

https://salon.pure-meetings.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Meetings & Events is a French B2B trade show organizer specializing in the MICE industry, running four annual events at Pavillon Dauphine in Paris. It connects MICE event organizers (corporations, agencies, associations) with verified French and international suppliers via its proprietary PURE CONNECT appointment scheduling platform.

Ownership category

akta.pro rank

Product category

Trade Show & MICE Event Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• B2B trade shows
• MICE event organization
• Exhibitor booth sales
• Meeting scheduling platform
• Hosted buyer programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Exhibitor Booth Fees: Revenue is generated from exhibitors (MICE suppliers) who pay for booth space at trade shows. Exhibitors include Convention Bureaus, Hotels, DMCs, Venues, Transport Providers, and other MICE service providers. Payment terms require 35% deposit upon order and balance due no later than 4 months before the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pure Meetings & Events is a B2B trade show organizer serving the MICE industry, operating three annual events (PURE Workshop, PURE France, PURE International) at Pavillon Dauphine in Paris. The company sells exhibitor booth space to MICE suppliers (hotels, venues, DMCs, convention bureaus) and provides free validated admission to MICE event organizers (corporations, agencies, associations). The proprietary PURE CONNECT platform facilitates pre-scheduled B2B appointments between exhibitors and visitors.

Product overview

Pure Meetings & Events is a B2B trade show organizer specializing in the MICE (Meetings, Incentives, Conferences, Events) industry. The company operates a portfolio of three distinct trade show products: PURE France (domestic French MICE event), PURE International (global MICE event connecting international suppliers with French buyers), and PURE Workshop & Networking Evening (back-to-school hybrid event). All events are powered by the proprietary PURE CONNECT platform for appointment scheduling. The company also offers a Hosted Buyers Program that covers transportation, transfers, and accommodation for qualified buyers from outside Paris.

Differentiator

Problem solved

Functional benefit

Brands

• PURE France: Trade show dedicated to professionals in business tourism and MICE industry for organizing events in France, particularly Paris and the Paris region.
• PURE International
• PURE Workshop & Networking
• PURE CONNECT

Products and services

• PURE France Annual B2B trade show dedicated to organizing professional MICE events in France. Brings together French MICE event suppliers (convention bureaus, hotels, DMCs, special venues, castles, convention centers, caterers, transport providers) with MICE event organizers (corporations, agencies, associations) for pre-scheduled and on-site B2B meetings.
• PURE International Annual B2B trade show exclusively dedicated to event organizers planning seminars, incentives, conferences, or events in Europe or internationally. Connects international MICE exhibitors (excluding France) with French MICE buyers from companies, agencies, and associations.
• PURE Workshop & Networking Evening Annual back-to-school workshop combining pre-scheduled B2B meetings, MPI-L'Événement industry conferences, and a networking evening with cocktail dinner. Features 250+ MICE offers from France and internationally, targeting French MICE planners seeking new suppliers for Q4 and annual planning.

Quantifiable outcome

• 70% of appointments pre-arranged via PURE CONNECT platform before event day
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Globe NetworkcoreStrategic or Co-development PartnerGlobe Network is the parent holding company of Pure Meetings & Events. The company organizes its trade shows under a general obligation of means, excluding any indirect damage, operating losses, or financial losses. Maximum compensation is limited to the reservation amount paid by exhibitors.
• MPI (Meeting Professionals International)coreStrategic or Co-development PartnerMPI is a key conference partner for PURE Workshop events. The collaboration features MPI – L'Événement conferences providing the latest industry barometers in France and abroad, along with current trends and key sector topics. Sessions are held from 2:45 PM to 4:00 PM during Workshop events.
• L'ÉvénementcoreStrategic or Co-development PartnerL'Événement co-hosts industry conferences during PURE Workshop events, providing insights into the latest market studies both in France and internationally, and discussing the hottest topics in the MICE industry.
• Saint-Clair (Caterer)minorOthersSaint-Clair is the designated caterer for PURE International events, providing the lunch cocktail served on site and shared with exhibitors and buyers during networking meals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IFTM Top Resa: France's leading B2B trade show for tourism, meetings, and events, organized in Paris. Overlaps with Pure Meetings & Events in connecting French event buyers with hotels, DMCs, and destinations, though broader in scope (leisure tourism as well).
• Salon Event / Eventis: French B2B trade show for the events industry featuring event agencies, service providers, and venues. Comparable format and French market focus to Pure Meetings & Events, targeting similar corporate event organizer buyer segments.
• Heavent Meetings: French B2B trade show for the events and MICE industry, historically held in Cannes and Paris. Direct overlap with Pure Meetings & Events as a curated, pre-scheduled appointment-based event connecting event organizers with venues, hotels, DMCs, and service providers.

Broad incumbents

• Northstar Meetings Group: US-based media and events company behind Meetings & Conventions, Successful Meetings, and Incentive magazines plus related events. A broader incumbent serving MICE buyers and suppliers with both content and trade show assets, comparable audience to Pure Meetings & Events.
• RX (Reed Exhibitions) - IBTM Events: Operator of IBTM World (Barcelona), one of the largest global MICE trade shows, plus IBTM Americas and APAC editions. A broad incumbent in the same MICE trade show category with a much larger international footprint and content portfolio.
• IMEX Group: Organizer of IMEX Frankfurt and IMEX America, the leading global MICE exhibitions with hosted buyer programs and extensive conference programming. Directly comparable event format but at significantly larger international scale.

Regional players

• Luxe Pack Monaco: Monaco-based B2B trade show at the intersection of luxury packaging and brand experience events. Comparable in being a curated B2B trade show leveraging French Riviera/Monaco prestige, though focused on packaging suppliers rather than MICE venues.
• Maison&Objet: Major French-based B2B trade show for lifestyle, design, and hospitality (Paris and Singapore editions). While focused on design rather than MICE venues, it overlaps in serving event planners and hospitality buyers at a Paris venue.

Others

• Globe Network (parent): Holding company that owns Pure Meetings & Events. Mentioned as parent and contractual counterparty in event terms; comparable as a portfolio context rather than a direct market competitor.
• MPI (Meeting Professionals International): Global association for meeting and event professionals; already a conference partner of Pure Meetings & Events. While not a direct competitor (non-profit association), MPI shapes MICE industry content, education, and buyer behavior, making it a key ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pure-meetings-&-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Meetings & Events