Saltair Spa

What Saltair Spa does

Saltair Spa Pty Ltd is a privately held, family-owned day spa group operating seven physical locations across Victoria, Australia: Saltair Day Spa Port Melbourne, Saltair Day Spa Caroline Springs, Saltair Day Spa Werribee, Saltair Day Spa Torquay, Saltair Urban Spa Torquay, Saltair Cove Spa Torquay, and Saltair Day Spa Lorne. The company operates over 60 treatment beds and is self-described as one of Australia's largest family-owned day spa groups. It serves individual wellness consumers, couples, group celebrations (hens parties, baby showers, corporate events, group bookings of 4+ guests), and membership-based recurring clients.

The company's offering spans three core service pillars: (1) massage therapies — Saltair Signature, Relaxation, Therapeutic, Deep Tissue, Pregnancy, and LED Massages using proprietary Saltair Aromatic Oil Blends; (2) skincare treatments — BABOR Luxury Spa Facials and DR BABOR MediSpa Facials, plus advanced modalities including HydraFacial, Dermapen4 skin needling, and LightStim LED therapy; and (3) IPL, tanning, and hair-removal services — SuperLUX IPL (hair removal, photo rejuvenation, pigmentation, acne, vascular), Mine Tan spray tanning, and Alexandria Professional sugaring. Saltair Urban Spa Torquay operates as the world's first BABOR concept urban day spa and is the exclusive site for SuperLUX IPL, HydraFacial, Dermapen4, and DreamPod floatation tanks.

Saltair's business model is direct-to-consumer and multi-stream: (a) individual treatment sales at unit prices from $110 (30-min massage) to $330 (Dermapen4); (b) bundled day spa packages ($220–$1,265) including couples and group packages priced per person ($255–$555); (c) recurring memberships sold as multi-year contracts ($450–$1,190); (d) physical and electronic gift vouchers ($50–$2,000); and (e) BABOR retail skincare ($47–$460). Distribution is entirely through company-owned locations, an online booking system (Shortcuts Software), and an in-house e-commerce storefront. Distribution channels are direct sales at spa locations, self-serve online booking, e-commerce for vouchers and skincare, telephone bookings, and in-person voucher sales — no third-party resellers. Marketing relies on Instagram (@saltairofficial), the company website, SEO targeting location- and treatment-specific keywords, VIP email newsletters, TripAdvisor-earned credibility (including #1 Day Spa in Australia 2023 and Hall of Fame), and gift voucher gifting as an acquisition channel. Partnerships span BABOR (core skincare supplier), DreamPod/SuperLUX IPL/Dermapen4/LightStim (equipment), Alexandria Professional and Mine Tan (preferred suppliers), and hospitality cross-promotion with The Gilroy, Wolf on Watton, Love House, Il Matto, and Mantra Hotels Lorne.

Name

Saltair Spa

Legal name

Saltair Spa Pty Ltd

Website

https://saltairspa.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219), Personal Care Services (8121)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Destination Spas & Spa Resorts (HSALAFAC), Couples Spa Treatment Services (HSALAFAK), Spa Body Wraps & Cocoon Treatments (HSALAFAD), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Day spa services
• Massage therapy
• Facial treatments
• Wellness packages
• Spa memberships

Headquarters

HQ city

Torquay

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Spa Treatment Services: Core revenue stream from providing massage, facial, body treatment, and medi-spa services across seven locations. Services are sold as individual treatments or bundled into spa packages. Treatment prices vary by location and duration, ranging from approximately $110 for a 30-minute relaxation massage to $231 for a 90-minute session. Weekend and public holiday surcharges of 10–15% apply.
2. Day Spa Packages: Curated bundled spa experiences combining multiple treatments (e.g., massage + facial + body scrub) sold as packages. Package prices range from approximately $220 (Little Retreat) to $1,150 for premium couples packages. Packages are designed to drive higher average transaction values.
3. Gift Vouchers & eVouchers: Pre-paid gift vouchers and electronic vouchers sold for spa treatments, packages, and memberships. Vouchers are redeemable across all Saltair locations. Monetary vouchers range from $50 to $2,000. Gift vouchers represent both a revenue stream and a customer acquisition/retention mechanism.
4. Spa Memberships: Subscription-style membership programs offering regular spa treatments and benefits. Membership packages include Self-Care Journey ($739), Ultimate Relaxation ($1,150), Luminous Skin ($1,190), and Float Therapy ($450). Memberships are sold as gift vouchers and eVouchers, encouraging repeat visits and long-term customer loyalty.
5. Skincare Product Retail: Sale of BABOR skincare products including cleansers, serums, ampoules, moisturizers, eye creams, masks, and body care. Products range from $47 to $460. Saltair Spa acts as a retailer of BABOR products, selling directly to spa clients as an add-on to treatments or standalone purchases.
6. Group Bookings & Events: Specialized group spa packages for occasions such as hens parties, baby showers, birthdays, and corporate wellness events. Group bookings require a minimum of 4 guests and include tailored treatment combinations. Prices range from $255 to $555 per person depending on duration and treatments selected. Exclusive venue buyouts are also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Saltair Spa operates a multi-location day spa group across Victoria, Australia, delivering massage, facial, body and advanced skin treatments to individual consumers, couples, and groups. The business combines in-person spa treatments at seven owned locations with retail of BABOR professional skincare products and the sale of gift vouchers, eVouchers, and memberships. Services span relaxation and therapeutic massage, BABOR luxury and DR BABOR medi-spa facials, IPL skin and hair treatments, floatation therapy, and curated spa packages.

Product overview

Saltair Spa is a multi-location family-owned day spa group operating seven locations across Victoria, Australia (Port Melbourne, Caroline Springs, Werribee, Torquay, Saltair Urban Spa Torquay, Saltair Cove Spa Torquay, and Lorne). The company offers a comprehensive portfolio of wellness services organized around three core pillars: massage therapies (including Signature, Relaxation, Therapeutic, Deep Tissue, Pregnancy, and LED Massages), skincare treatments (BABOR Luxury Spa Facials and DR BABOR MediSpa Facials including HydraFacial and Dermapen4), and IPL/tanning/hair removal services (SuperLUX IPL, Sugar-Waxing, Spray Tanning). Services are bundled into Day Spa Packages, Couples Packages, and Group Bookings, with memberships available for recurring clients. The company retails BABOR professional skincare products. Key differentiating technologies include LightStim LED therapy, HydraFacial dermal technology, Dermapen4 skin needling, DreamPod floatation therapy, and SuperLUX IPL systems. The company was created and inspired in Torquay and has grown to become one of Australia's largest family-owned day spa groups with over 60 treatment beds under management.

Differentiator

Problem solved

Functional benefit

Products and services

• Saltair Signature Massage Signature massage created and inspired in Torquay, featuring foot soak, exfoliation, and personalized Saltair Aromatic Oils Blends for deep relaxation.
• Saltair Relaxation Massage Personalized relaxation massage using Saltair Aromatic Oil Blends, offered in 30, 45, 60, and 90-minute durations.
• Saltair Therapeutic Massage Customized results-oriented massage approach using firm pressure techniques to soothe muscles.
• Saltair Deep Tissue Massage Massage using techniques that manipulate deeper layers of muscles to address specific physical concerns while fostering deep relaxation.
• Saltair Pregnancy Massage Nurturing and specialized wellness experience for expectant mothers prioritizing safety and customization, available after the 1st trimester up to 35 weeks.
• LED Massage Personalized 60-minute Saltair Relaxation Massage combined with LightStim LED technology using multiple wavelengths to reduce fine lines and wrinkles.
• BABOR Luxury Spa Facial Holistic skincare journey using BABOR products designed to enhance hydration, prevent signs of aging, boost circulation, and fortify the skin's protective barrier.
• BABOR Healthy Glow Spa Facial Facial using BABOR's Microbiomic Range with naturally derived postbiotics to support the skin's natural barrier and prevent premature aging.
• BABOR Luxury LED Spa Facial Immersive 90-minute skincare journey combining advanced BABOR products with infrared light LED therapy to promote cell regeneration and reduce fine lines.
• DR BABOR Lift & Firm MediFacial Results-driven facial using BIOGEN Plant Extract combined with collagen and peptides to smooth fine and deep lines, featuring a smoothing sheet mask.
• DR BABOR Peel & LED MediFacial MediFacial combining AHA peel with LED technology and DOCTOR BABOR expert skincare for fast, tailored results, available in 45, 60, or 90-minute sessions.
• DR BABOR Repair MediFacial Personalized facial featuring BIOGEN Plant Extracts and 'The CURE Cream' to strengthen, support and heal skin's natural barrier while balancing microbiome activity.
• DR BABOR LED MediFacial Transformative facial combining foot compress, double cleanse, gentle exfoliation, personalized BABOR Ampoule, LED therapy, and scalp massage.
• DR BABOR Bright MediFacial Brightening facial experience featuring peel, scalp massage, ampoule, mask, and comprehensive face, neck and décolletage massage for luminous skin results.
• DR BABOR Vitamin C MediFacial Premium skincare experience harnessing Vitamin C combined with scientific expertise and professional-grade products for a youthful, radiant complexion.
• DR BABOR AHA Peel MediFacial Advanced professional-grade chemical exfoliation treatment combining DOCTOR BABOR Pro TheraPro Peel for dramatic results, available in 30, 60, or 90-minute sessions.
• HydraFacial Skin Treatment 3-step skin treatment that safely peels, extracts and intensively hydrates using advanced dermal device technology. Exclusive to Saltair Urban Spa Torquay.
• Dermapen4 Skin Needling Treatment Global award-winning needling innovation creating millions of fractional channels to stimulate collagen and elastin production for skin renewal and repair.
• Saltair Skin Consultation 30-minute consultation with expert skin specialists providing customized skincare plans including recommended facials and at-home care products.
• Sugar-Waxing Services Hair removal technique using sugaring paste that eliminates breakage, minimizes discomfort, reduces irritation, and prevents ingrown hairs while exfoliating skin.
• Spray Tanning Services Spray tanning using Mine Tan and Tuscan Tan products offering a broad range of colors and bases to complement skin tone for personalized sun-kissed glow.
• SuperLUX IPL Hair Removal Next-generation medical-grade IPL for quick, painless permanent hair reduction using SHR technology. Exclusively available at Saltair Urban Spa Torquay.
• SuperLUX IPL Photo Rejuvenation Light energy treatment stimulating fibroblast activity for natural collagen and elastin production to improve skin tone, reduce fine lines, and minimize pores.
• SuperLUX IPL Pigmentation Correction Treatment using light energy to heat and break down pigmented cells for renewed skin with more even tone, effective for sun-damaged skin.
• SuperLUX IPL Acne Management Targeted blue light wavelengths to eliminate acne-causing bacteria (C acnes), reduce inflammation, and prevent future breakouts.
• SuperLUX IPL Vascular Therapy Non-invasive treatment targeting facial redness, broken capillaries, spider veins, and rosacea on cheeks, nose, and chin areas.
• Floatation Therapy (DreamPods) Advanced isolation floatation system with stealth surface for maximum light and sound proofing, featuring optional Colour Therapy or Full Sensory Deprivation with DreamScapes programming.
• Saltair Day Spa Package Ultimate inspired wellness package featuring full body exfoliation, clay cocoon mud wrap, warm oil head massage, 60 or 90-minute relaxation massage, and BABOR luxury spa facial.
• Deep Relaxation Package Indulgent spa journey with full body salt and oil exfoliation, 60-minute Saltair relaxation massage, and 60-minute BABOR luxury spa facial.
• Saltair Pamper Package 1.5-hour package featuring BABOR moisturizing infusion, full body sea salt and oil exfoliation, and BABOR spa facial.
• Saltair Spa Wrap Package Body wrap experience with full body salt and oil exfoliation, followed by Saltair clay cocoon mud wrap infused with essential nutrients.
• The Bliss Package 1.75-hour pampering combining BABOR luxury facial with luxurious foot treatment including soak, exfoliation, mask, paraffin wax, and scalp massage.
• Little Retreat Package 1-hour package featuring 30-minute Saltair relaxation massage and 30-minute BABOR spa facial with optional LED enhancement.
• Mother Nurture Package 2-hour pregnancy package with 60-minute Saltair pregnancy massage and 60-minute BABOR luxury spa facial on designer pregnancy beds.
• Salt Exfoliation & Massage Package Package featuring full body salt and oil exfoliation followed by full body BABOR moisturizing infusion for silky smooth, supple skin.
• Couples Retreat Package 3.5-hour ultimate couples wellness experience featuring 90-minute Saltair relaxation massage, 60-minute BABOR MediSpa facial, and grazing platter.
• Couples Getaway Package Luxurious couples experience with locally sourced grazing platter, specialized back massage, and BABOR MediSpa facial.
• Couples Pamper Package Dual room experience with 60-minute Saltair relaxation massage using aromatic oils and 30-minute BABOR Healthy Glow facial.
• Group Day Spa Packages Designer group packages for girls getaways, hens parties, baby showers, birthdays featuring customizable massage, facial, and body treatments, with prices from $255 to $555 per person for groups of 4 or more.
• Hammam Vitality Traditional sensory Hammam steam ritual to deeply cleanse body and mind, melting away tension.
• Blissful Bathology Colour-changing geisha bath infused with aromatherapy blended mineral salts and hydrotherapy massage jets for circulation stimulation.
• Saltair Spa Self-Care Journey Membership Membership gift voucher providing ongoing spa access and benefits for self-care wellness journey at $739.
• Saltair Spa Ultimate Relaxation Membership Premium membership offering ultimate relaxation benefits and priority access to spa services at $1,150.
• Saltair Spa Luminous Skin Membership 6-month membership focused on achieving luminous skin goals through regular treatments at $1,190.
• Saltair Spa Torquay Float Therapy Membership Membership for recurring float therapy sessions at Saltair Torquay location at $450.
• Gift Vouchers Physical gift vouchers available in denominations from $50 to $1,265, redeemable across all Saltair Spa locations.
• eVouchers Digital gift vouchers emailed to recipients, available from $50 to $2,000 for flexible spa gifting.
• BABOR Skincare Products Professional skincare retail products including cleansers, toners, exfoliants, masks, serums, eye care, moisturizers, and SPF from BABOR's ranges including DOCTOR BABOR, HSR, and Microbiomic lines, priced from $47 to $460.

Quantifiable outcome

• TripAdvisor's #1 Day Spa in Australia recognition in 2023
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BABORcoreStrategic or Co-development PartnerBABOR is Europe's No.1 Skincare brand with over 60 years of Germany R&D since 1956. Saltair Spa exclusively uses BABOR products across all its facial treatments, including BABOR Luxury Spa Facials, DR BABOR MediSpa Facials, and DOCTOR BABOR PRO professional-grade treatments. BABOR is plant-based and sustainably sourced with eco-friendly practices. Saltair Spa is described as one of BABOR's concept spas, with Saltair Urban Spa being the world's first BABOR concept urban day spa and Saltair Lorne being BABOR's first Australian concept spa.
• Alexandria Professional SugaringminorOthersAlexandria Professional Sugaring is the preferred sugaring/hair removal brand used at Saltair Spa. The brand is described as a truly global brand with 20 years of performance, offering a natural sugar-based hair removal technique that eliminates breakage, minimises discomfort, reduces irritation, and prevents ingrown hairs.
• Mine TanminorOthersMine Tan is the spray tanning brand used at Saltair Spa locations. Mine Tan products offer a broad range of colours and bases to compliment different skin tones for a personalized and safe approach to achieving a sun-kissed glow.
• The Gilroy (Port Melbourne)minorGTM or Marketing PartnerThe Gilroy restaurant in Port Melbourne is a dining partner for Saltair Spa's Spa and Dine Couples Package. After their spa experience, couples enjoy a five-course tasting menu at The Gilroy as part of the combined wellness and dining package.
• Wolf on Watton (Werribee)minorGTM or Marketing PartnerWolf on Watton restaurant in Werribee is a dining partner for Saltair Day Spa Werribee's Spa and Dine Couples Package. Includes an $80 dining credit and one complimentary drink per person from a selected range.
• Love House Restaurant (Anglesea)minorGTM or Marketing PartnerLove House Restaurant in Anglesea is featured in Saltair Spa's couple and group spa getaway promotions, including the Great Ocean Road Lovers Giveaway. Also partnered with Saltair Urban Spa Torquay for The Love House Escape package with a $100 dining credit.
• Il Matto (Torquay)minorGTM or Marketing PartnerIl Matto restaurant in Torquay is a dining partner for Saltair Day Spa Torquay's L'amore Package and Saltair Urban Spa Torquay's couples packages. Couples receive dining credits or curated menu experiences at Il Matto following their spa treatments.
• Mantra Hotels (Lorne)minorGTM or Marketing PartnerMantra Hotels Lorne is partnered with Saltair Spa for the Great Ocean Road Lovers Giveaway promotion. The prize includes a night at Mantra Hotel Lorne in The Heritage Room including breakfast for 2, combined with a Saltair Day Spa couples package and a Love House dining voucher.
• GOOP DigitalminorOthersGOOP Digital is a Geelong-based website design and digital marketing agency credited with Saltair Spa's website design. Saltair Spa is listed in GOOP Digital's portfolio of clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Day Spa by Hotel Chadstone: Melbourne luxury day spa within Hotel Chadstone offering premium massage, facial, and beauty services. Comparable Melbourne-based day spa operator targeting a similar high-end local clientele.
• Endota Spa: Australia's largest day spa chain with 100+ locations nationwide offering massage, facials, and wellness packages. Most directly comparable peer — operates at similar price tier and customer demographic, but with far broader national footprint and corporate backing.
• Spa Chakra: Australian day spa chain offering massage, facials, and packages at multiple locations. Comparable multi-site Australian day spa operator targeting similar mid-to-premium customer segments.
• Sense of Touch: Australian day spa operator with locations in Queensland and other states offering massage, facials, and packages. Comparable multi-location Australian day spa group serving a similar consumer demographic.

Regional players

• Alba Thermal Springs & Spa: Victorian geothermal day spa and bathing destination opened in 2021. Comparable as a Victoria-based premium wellness experience operator, though positioned more as a hot springs/bathing venue than a treatment-focused day spa.
• Peninsula Hot Springs: Victoria's premier destination hot springs and spa on the Mornington Peninsula. Comparable Victoria-based wellness destination operator with treatment services, though larger tourism-led model versus Saltair's urban/suburban day spa focus.
• Hepburn Spa Retreat: Victorian regional wellness retreat and spa operator. Comparable Victoria-based wellness destination, though overnight accommodation-led model versus Saltair's day spa approach.

Broad incumbents

• Spa at Crown Melbourne: Hotel-based luxury spa within Crown Melbourne complex offering premium day spa packages. Comparable on price tier and premium positioning in the Melbourne market, though primarily hotel-guest driven.
• Aveda Lifestyle Salon & Spa: Global plant-derived skincare brand with own-branded salons and spas. Comparable premium positioning with strong skincare brand association; broader portfolio play versus Saltair's dedicated day spa focus.

Others

• Lush Fresh Handmade Cosmetics Spa: Global cosmetics brand operating in-store spa services in Australia. Comparable as a brand-integrated treatment experience and BABOR-adjacent retail-plus-treatment model, though positioned at a different price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saltairofficial
• LinkedInlinkedin.com/company/saltair-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saltair Spa