Salt & Honey Catering
Salt & Honey Catering is a privately-held, full-service catering and event production company based in Berkeley, California, serving corporate, wedding, and social clients across the San Francisco Bay Area through on-site catering, event planning, and direct-to-consumer online ordering.
- Company typePrivate
- Founded-
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Salt & Honey Catering does
Salt & Honey Catering is a privately-held, full-service catering and event production company operating from Berkeley, California, with publicly listed ties to Oakland. The company serves corporate, wedding, and social-event clients across the San Francisco Bay Area, with stated coverage extending from Napa to Silicon Valley. Named enterprise customers disclosed in public materials span technology (Apple, Google, Amazon, Meta, Salesforce, Microsoft, Tesla, Dropbox, DocuSign, Adobe, Oracle, GoPro, Airbnb), retail (Nike, Gap, Levi Strauss, Nordstrom, Athleta, Sephora, Banana Republic, Bloomingdale's, Williams-Sonoma), financial services (Bank of America, Capital One, Visa, Wells Fargo, McKesson), entertainment (Disney, CNN), healthcare (Kaiser Permanente), consulting (Deloitte), education (Stanford University, UC Berkeley), and hospitality (Dolby). The business operates under the primary brand 'Salt & Honey Catering & Events' with a sub-brand 'S&H To-Go' and reports a five-person headcount.\n\nThe service portfolio is organized into five core lines: Everyday Eats (recurring corporate meal programs), Corporate Catering (conferences, launches, and team events), Wedding Catering, Social Events (milestone celebrations such as baby showers, birthdays, and proposals), and Planning & Design (full event coordination including venue sourcing, vendor management, rentals, floral, entertainment, and decor). A direct e-commerce storefront sells beverages, breakfast, lunch, appetizers, desserts, family-style dinners, holiday meal packages, and electronic gift cards in $10-$150 denominations. Underlying technology consists of a WordPress-based website with online ordering and an integration with the third-party EZCater marketplace for corporate catering orders. The company lists no proprietary technology platform, no API surface, no mobile applications, and no AI capabilities in the available materials.\n\nRevenue is generated through professional-services contracts for full-service events (priced per guest count, menu, and service requirements), unit pricing on online ordering (with a $500 minimum for pickup, a $1,200 minimum for delivery, and four business-day advance notice), and gift card sales. The go-to-market combines direct field sales for enterprise and wedding engagements, direct-to-consumer online ordering, paid search via Google Ads, content marketing through a recipe blog and an Instagram presence under @saltandhoney, social channels on Facebook/Pinterest/YouTube/Twitter, and a marketplace listing on EZCater. A newsletter sign-up yields a 10% first-purchase discount via the code NEWSLETTER10. There is no disclosed revenue figure, no funding history, no institutional investors, no parent company, and no executive team information in the available materials.
Salt & Honey Catering firmographics
Firmographics- Name
- Salt & Honey Catering
- Legal name
- Salt & Honey Catering
- Website
- https://saltandhoneycatering.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salt & Honey Catering is a privately-held, full-service catering and event production company based in Berkeley, California, serving corporate, wedding, and social clients across the San Francisco Bay Area through on-site catering, event planning, and direct-to-consumer online ordering.
- Ownership category
- akta.pro rank
Salt & Honey Catering industry classification
Industry- Product category
- Catering and Event Services
- NAICS
- Caterers (72232), Caterers (722320), Food Service Contractors (722310)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Wedding & Reception Catering (HSACAGAD), Corporate Catering & Refreshment Services (HSACADAD), Wedding & Social Event Catering (THAHAKAE), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)
Keywords
Where Salt & Honey Catering is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salt & Honey Catering business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Full-Service Catering: Custom catering for corporate events, weddings, and social celebrations. Provides food preparation, on-site service staff, event planning, and execution. Revenue generated through per-event pricing based on guest count, menu selection, and service requirements.
- Online Food Ordering: Direct online ordering for Everyday Eats, breakfast, lunch, appetizers, desserts, family-style dinners, and holiday menus. Customers purchase individual menu items and ready-made meal packages with pickup or delivery. Minimum order $500 for pickup, $1200 for delivery with 4 business days advance notice.
- Event Planning & Design Services: Comprehensive event planning and design services including venue research, vendor coordination, rental management, entertainment sourcing, décor and table design, and on-site execution. Offered as standalone service for weddings, corporate events, and social celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Holiday Meal Package - All The Trimmings |
| Unit Pricing | Pay-as-you-go | Holiday Meal Package - Just The Basics |
| Unit Pricing | Pay-as-you-go | Beverages and Fresh Pressed Items |
| Unit Pricing | Pay-as-you-go | Breakfast/Brunch Items |
| Unit Pricing | Pay-as-you-go | Lunch Items |
| Unit Pricing | Pay-as-you-go | Appetizers and Grazing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Salt & Honey Catering product offering
Product offeringCore offering
Salt & Honey Catering provides full-service catering and event design across the San Francisco Bay Area, serving corporate events, weddings, and social celebrations with custom menus, on-site service staff, and end-to-end event planning. The company also operates an Everyday Eats daily corporate meal program and an S&H To-Go product line with direct online ordering for pickup and delivery, all built around locally sourced Northern California ingredients.
Product overview
Salt & Honey Catering is a full-service catering company offering a comprehensive suite of event catering services across the San Francisco Bay Area. The core offerings include Everyday Eats (daily corporate meal programs), Corporate Catering (professional event services), Wedding Catering (comprehensive wedding support), Social Events (celebrations for personal milestones), and Planning & Design (full event coordination). The product portfolio also includes S&H To-Go (pre-packaged to-go options) and an Online Ordering platform with menu categories spanning Beverages, Breakfast/Brunch, Lunch, Appetizers, Desserts, Family Style Dinner, Holiday Menu, and Gift Cards. The company operates with a focus on locally sourced, seasonal ingredients and offers customizable menus for various event types.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Catering
Companies that use Salt & Honey Catering
Customer profileNamed customers34 records
Segments4 records
Ideal customer profiles5 records
Salt & Honey Catering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Salt & Honey Catering partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Salt & Honey Catering competitors and assessment
Company assessmentEmerging players
- Zerocater: Corporate catering platform focused on recurring workplace meal programs. Comparable in the corporate dining Everyday Eats segment, but with a tech-led, platform/marketplace model rather than chef-driven service.
Others
- EZCater: Online corporate catering marketplace that aggregates caterers including Salt & Honey. Functions as a distribution channel and ecosystem participant rather than a direct competitor.
- Toast (restaurant/catering POS): Restaurant and catering technology platform providing POS, online ordering, and catering management software. Adjacent enabling technology ecosystem player rather than a direct competitor.
Direct peers
- Catered Too: Bay Area caterer offering corporate and private event catering with online ordering and delivery. Comparable in service offerings and Bay Area geographic focus.
- Beyond Catering: San Francisco Bay Area full-service caterer offering corporate and social event catering with menu customization and online ordering. Comparable in geographic footprint, service mix, and corporate dining focus.
- McCall Catering & Events: Bay Area full-service catering and event planning company serving weddings, corporate events, and private parties. Comparable in service mix, regional focus, and full-service (catering + planning) model.
- Foxtail Catering & Events: Bay Area-based full-service catering and event design firm offering corporate and wedding catering. Comparable in regional focus, full-service model, and event-style offerings.
- Paula LeDuc Fine Catering: A long-established Bay Area luxury caterer offering full-service catering for weddings, corporate events, and social celebrations. Direct competitor on event catering, premium positioning, and Bay Area geographic footprint.
Regional players
- Daniel's Catering: Established corporate and social caterer based in the San Francisco Bay Area. Comparable in service mix (corporate events, weddings, daily meals) and regional focus.
- RoliRoti: Bay Area-based rotisserie and catering company serving farmers markets, restaurants, and corporate events. Comparable in Bay Area regional focus and rotational seasonal menu approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Salt & Honey Catering social profiles
Digital presenceSalt & Honey Catering compliance and trust
Trust signalCompliance1 record
Salt & Honey Catering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt & Honey Catering leadership team
Management profileNumber of profiles
Salt & Honey Catering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt & Honey Catering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt & Honey Catering
What does Salt & Honey Catering do?
Salt & Honey Catering provides full-service catering and event design across the San Francisco Bay Area, serving corporate events, weddings, and social celebrations with custom menus, on-site service staff, and end-to-end event planning. The company also operates an Everyday Eats daily corporate meal program and an S&H To-Go product line with direct online ordering for pickup and delivery, all built around locally sourced Northern California ingredients.
Is Salt & Honey Catering a public or private company?
Salt & Honey Catering is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salt & Honey Catering founded?
Salt & Honey Catering was founded in -1. It employs 1 to 10 people.
Where is Salt & Honey Catering based?
Salt & Honey Catering is headquartered in Berkeley, United States, in the North America region.
How does Salt & Honey Catering make money?
Three revenue lines are on record. Full-Service Catering is the primary driver. The others are online Food Ordering and event Planning & Design Services.
Who are Salt & Honey Catering's main competitors?
Zerocater is listed as an emerging player. Others are EZCater and Toast (restaurant/catering POS). Direct peers are Catered Too, Beyond Catering, McCall Catering & Events, Foxtail Catering & Events and Paula LeDuc Fine Catering. Regional players are Daniel's Catering and RoliRoti.
Does Salt & Honey Catering have an API?
No public API is recorded for Salt & Honey Catering.
What industry is Salt & Honey Catering in?
Salt & Honey Catering's product category is Catering and Event Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of HSACAGAD, Wedding & Reception Catering. Its NAICS code is 72232 and its SIC code is 2090.