Saltine
- Company typePrivate
- Founded-
- HeadquartersNorfolk, Virginia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Saltine firmographics
Firmographics- Name
- Saltine
- Legal name
- Saltine
- Website
- https://saltinenorfolk.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Saltine is headquartered
LocationHeadquarters
- HQ city
- Norfolk, Virginia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saltine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Food and Beverage Sales: Saltine generates revenue through direct food and beverage sales, including lunch, dinner, and brunch service. The restaurant offers a seasonal seafood menu with pricing for individual dishes, plus craft cocktails from the Apothecary Bar.
- Private Event Dining: Revenue from private dining room bookings, corporate events, and special celebration packages with customizable menus and event spaces.
- Gift Card Sales: Gift cards sold through Gold Key Restaurant Group, redeemable at Saltine and sister restaurants across Hampton Roads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour Specials |
| Unit Pricing | Pay-as-you-go | Special Event Prix Fixe Menus |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Saltine product offering
Product offeringCore offering
Saltine is a street-level upscale seafood restaurant in Downtown Norfolk serving fresh, locally-sourced seasonal shellfish, seafood, and craft cocktails through lunch, dinner, weekend brunch, a 9-seat Raw Bar, and an Apothecary cocktail bar. The restaurant complements its à la carte menu with weekday happy hour specials, three private dining spaces (The Chef's Loft, Captain's Boardroom, and The Back Room), holiday and themed cocktail dinner events, and Gold Key Restaurant Group gift cards redeemable across multiple Hampton Roads locations.
Product overview
Saltine is a street-level seafood restaurant offering a unified dining experience centered on fresh, locally-sourced seafood and shellfish. The core offering comprises multiple meal services (Lunch, Dinner, Brunch), a Raw Bar with 9 intimate seats, the Apothecary Bar for craft cocktails, and Happy Hour specials. Private dining capabilities include three distinct spaces. The restaurant also hosts Special Events including holiday dinners and themed cocktail experiences, while Gift Cards provide cross-property redeemability through the Gold Key Restaurant Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Lunch Menu Midday dine-in service featuring fresh seafood, locally-sourced ingredients, and seasonal shellfish sourced from the coastal Virginia region. Available Monday-Friday from 11:30AM to 3:00PM at the street-level restaurant.
- Dinner Menu Evening dine-in service showcasing the region's finest fresh seafood with dishes directly sourced and inspired by the local port-city atmosphere. Available seven days per week with extended hours on weekends.
- Weekend Brunch Menu Weekend dining experience served Saturday and Sunday from 10:00AM, featuring seafood-focused brunch offerings along with early bird specials and happy hour pricing during late morning hours.
- Raw Bar Intimate 9-seat oyster and seafood bar inspired by the great oyster bars of Boston, Charleston, and New Orleans, featuring the finest oysters and just-caught seafood from local waters and beyond, with expert chefs slicing, shucking, and serving on site.
- Apothecary Bar (Craft Cocktails) Craft cocktail program utilizing freshest ingredients from local gardens and farms, offering cocktails designed to step above average happy hour offerings. Includes a dedicated apothecary menu.
- Happy Hour Weekday specials available Monday through Friday from 3pm to 6pm at the bar, raw bar, and patio, featuring discounted oysters ($0.75 James River Oyster), Peel 'n' Eat Shrimp ($1), select drafts ($4), craft cocktails ($6), and select wines ($5).
- Private Dining Three private dining spaces including The Chef's Loft overlooking the raw bar, Captain's Boardroom with AV equipment, and The Back Room accommodating up to 30 guests. Designed for corporate events, celebrations, and group dining with customizable menus.
- Special Events Curated dining experiences including holiday celebrations (New Year's Eve, Thanksgiving, Christmas), themed cocktail dinners (e.g., Bond & Bubbles at $80/person), and seasonal dining events with prix fixe menus.
- Gift Cards Gold Key Restaurant Group gift cards available in $25 or $50 denominations, redeemable at participating Hampton Roads restaurants including Saltine, Varia, Grain, Ultra, Tortugas, Becca, Hunt Room, Tulu, and Cavalier Beach Club Bar & Grille.
Companies that use Saltine
Customer profileSegments3 records
Ideal customer profiles3 records
Saltine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saltine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Gold Key Restaurant GroupcoreSaltine is owned and operated by Gold Key Restaurant Group. Gift cards are sold through Gold Key and are redeemable at seven Hampton Roads restaurants including Saltine, Varia, Grain, Ultra, Tortugas, Becca, and Hunt Room.
- The Main (Hilton Norfolk The MAIN)coreSaltine is located within The Main hotel and conference center, a 22-story upscale destination with Hilton branding. The hotel provides meeting space, accommodations, and built-in customer traffic for the restaurant. Saltine, Varia, and Grain are the dining venues in this property.
- VariaminorSister restaurant on the second floor of The Main featuring trattoria-style Italian fare, lounge, piano bar and tasting room. Cross-promoted on Saltine's website as a neighboring dining option.
- GrainminorSister restaurant on the fifth level roof of The Main, a 10,000 sq ft rooftop garden and beer lounge with craft beer selection. Cross-promoted on Saltine's website as a neighboring dining option. New Year's Eve events include GOLD access to Grain.
- OpenTablecoreThird-party reservation platform used for table bookings and special event reservations including NYE dinner, cocktail dinners, and holiday dining.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Saltine competitors and assessment
Company assessmentDirect peers
- Varia: Sister restaurant on the second floor of The Main hotel in Norfolk, serving trattoria-style Italian fare with a piano bar and wine program. Same parent (Gold Key Restaurant Group), same hotel location, and overlapping guest base — directly cross-promotes with Saltine.
- Grain Rooftop Beer Garden: Sister restaurant on the rooftop of The Main hotel offering craft beer and a 10,000 sq ft garden lounge. Part of Gold Key Restaurant Group, share the same hotel customer base, and are bundled together for events like New Year's Eve.
- Ultra Lounge: Sister Gold Key Restaurant Group concept in Hampton Roads. Shares gift card program, customer crossover, and group-level marketing with Saltine; comparable upscale casual positioning.
- Becca at The Cavalier: Sister Gold Key Restaurant Group venue at The Cavalier Virginia Beach with a contemporary American menu. Shares gift card redemption and the same craft cocktail/farm-to-table ethos as Saltine.
- Tortugas Café & Bar: Sister Gold Key Restaurant Group restaurant in Hampton Roads. Part of the same gift card ecosystem and customer pool, with a casual seafood-leaning menu that overlaps competitively with Saltine in the local market.
Broad incumbents
- Legal Sea Foods: National upscale seafood restaurant chain with a strong raw bar program. Comparable to Saltine in seafood-focused full-service dining and cocktail program, but operates at national scale rather than a single Norfolk location.
- The Capital Grille: Upscale steak and seafood chain with extensive wine program (Wine Spectator Award recipient) and private dining capabilities. Comparable to Saltine in wine program prestige, private event hosting, and upscale positioning.
- McCormick & Schmick's Seafood & Steaks: Established full-service seafood chain known for fresh daily-changing menus and hotel-adjacent locations. Comparable to Saltine in upscale seafood positioning and hotel-embedded dining model.
Regional players
- Coastal Grill (Norfolk region): Independent upscale seafood restaurant in the Hampton Roads/Tidewater Virginia area. Comparable to Saltine as a regional upscale seafood competitor serving the same Tidewater customer base.
- Todd Jurich's Bistro (Norfolk): Long-established upscale Norfolk restaurant with a seasonal seafood-forward menu and strong wine program. Comparable to Saltine in targeting the Norfolk upscale diner seeking refined seafood in a sophisticated setting.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Saltine social profiles
Digital presenceSaltine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saltine leadership team
Management profileNumber of profiles
Saltine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saltine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saltine
What does Saltine do?
Saltine is a street-level upscale seafood restaurant in Downtown Norfolk serving fresh, locally-sourced seasonal shellfish, seafood, and craft cocktails through lunch, dinner, weekend brunch, a 9-seat Raw Bar, and an Apothecary cocktail bar. The restaurant complements its à la carte menu with weekday happy hour specials, three private dining spaces (The Chef's Loft, Captain's Boardroom, and The Back Room), holiday and themed cocktail dinner events, and Gold Key Restaurant Group gift cards redeemable across multiple Hampton Roads locations.
Is Saltine a public or private company?
Saltine is a private company. It is classified as corporate owned and is currently operating.
When was Saltine founded?
Saltine was founded in -1. It employs 11 to 50 people.
Where is Saltine based?
Saltine is headquartered in Norfolk, Virginia, United States, in the North America region.
How does Saltine make money?
Three revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are private Event Dining and gift Card Sales.
Who are Saltine's main competitors?
Direct peers on record are Varia, Grain Rooftop Beer Garden, Ultra Lounge, Becca at The Cavalier and Tortugas Café & Bar. Broad incumbents are Legal Sea Foods, The Capital Grille and McCormick & Schmick's Seafood & Steaks. Regional players are Coastal Grill (Norfolk region) and Todd Jurich's Bistro (Norfolk).
Does Saltine have an API?
No public API is recorded for Saltine.