Salt Rock Grill

What Salt Rock Grill does

Salt Rock Grill is a single-location fine dining restaurant located at 19325 Gulf Blvd. in Indian Shores, Florida, overlooking the intracoastal waterway. Founded in 1997 by Executive Chef Tom Pritchard and Baystar Restaurant Group owner Frank Chivas, the restaurant offers hand-cut USDA prime and choice grade beef cooked over a charcoal fire pit, fresh dayboat-caught seafood sourced through Baystar's "Direct Seafood" program, a raw bar, sushi, and a Wine Spectator Award of Excellence wine cellar. The restaurant operates dinner service Monday-Friday from 4PM-10PM and lunch/dinner Saturday-Sunday from 12PM-10PM, with both indoor and outdoor waterfront seating. The company serves fine dining patrons, tourists and vacationers visiting the Florida Gulf Coast, local repeat clientele, and event planners seeking waterfront wedding and private reception venues.

The business generates revenue through three primary streams: dine-in restaurant sales, private events and catering (weddings, receptions, corporate gatherings), and gift card sales through the Toast Tab e-gift card platform, which is valid across all Baystar Restaurant Group locations. Salt Rock Grill is a privately held subsidiary within Baystar Restaurant Group, a Florida-based restaurant group owned by Frank Chivas that operates multiple affiliated coastal dining brands. Distribution is entirely physical through the single restaurant location, with digital channels supporting reservations via OpenTable, gift card purchases via Toast Tab, and event inquiries by phone. No external investor or private equity backing is indicated.

Salt Rock Grill holds a 4.2-star average rating on TripAdvisor based on 3,630 user reviews and maintains active social media presence via Instagram. The restaurant markets primarily through organic Instagram content, OpenTable integration, parent company cross-promotion, and dedicated event/wedding venue content. Strategic technology stack consists of OpenTable for reservations and Toast Tab for gift card fulfillment, with no proprietary technology or AI capabilities evidenced.

Name

Salt Rock Grill

Legal name

Salt Rock Grill

Website

https://saltrockgrill.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt Rock Grill is a single-location fine dining restaurant in Indian Shores, Florida, serving USDA prime steaks, dayboat-caught seafood, and sushi to tourists, locals, and private event clients as part of Baystar Restaurant Group.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Fine dining restaurant
• Waterfront dining
• Steakhouse seafood
• Private event venue
• Wine cellar dining

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in restaurant sales: Salt Rock Grill generates revenue primarily through on-site dining, offering hand-cut USDA prime and choice grade beef, fresh dayboat caught seafood, raw bar items, sushi, and an award-winning wine cellar. The restaurant operates as a full-service fine dining establishment open Monday-Friday 4PM-10PM and Saturday-Sunday 12PM-10PM, with indoor and outdoor waterfront seating overlooking the intracoastal waterway.
2. Private events and catering: The restaurant hosts private events including weddings and receptions, offering waterfront venues with customizable menu options. Event bookings are coordinated directly through the restaurant via phone (727-593-7625) and serve as an additional revenue stream beyond regular dining service.
3. Gift cards (Toast Tab): Gift cards are sold through Toast Tab's e-gift card platform and are valid at all Baystar Restaurant Group locations, providing upfront revenue and customer lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Salt Rock Grill operates a single-location, full-service fine dining restaurant in Indian Shores, Florida, serving hand-cut USDA prime and choice grade beef, fresh dayboat-caught seafood, raw bar items, sushi, and a Wine Spectator Award of Excellence wine list in a waterfront setting overlooking the intracoastal waterway. The restaurant also hosts private events including weddings, receptions, and corporate gatherings, and sells gift cards valid across the Baystar Restaurant Group network.

Product overview

Salt Rock Grill is a single fine dining restaurant offering a unified dining experience. The restaurant provides hand-cut U.S.D.A prime and choice grade beef, fresh dayboat caught seafood, a raw bar, sushi, and an award-winning wine cellar. As part of Baystar Restaurant Group, it operates as one property within a restaurant group portfolio, offering dine-in service, event hosting, and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Dining Restaurant Experience Full-service dine-in fine dining offering hand-cut USDA prime and choice grade beef, fresh dayboat-caught seafood, raw bar, sushi, and a Wine Spectator Award of Excellence wine list, served in indoor and outdoor waterfront seating overlooking the intracoastal waterway at 19325 Gulf Blvd., Indian Shores, FL 33785. Open Mon–Fri 4PM–10PM and Sat–Sun 12PM–10PM; reservations via OpenTable or phone (727-593-7625).
• Private Events and Wedding Venue Waterfront venue hosting weddings, rehearsal dinners, receptions, corporate gatherings, and other private celebrations, with customizable menu options and direct booking via phone (727-593-7625) or the website Events section.
• Gift Cards (Toast Tab) E-gift cards sold through the Toast Tab platform, redeemable at Salt Rock Grill and across all Baystar Restaurant Group locations.

Quantifiable outcome

• 4.2-star average rating on TripAdvisor based on 3,630 reviews

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Baystar Restaurant GroupcoreStrategic or Co-development PartnerSalt Rock Grill is owned and operated as part of Baystar Restaurant Group, a Florida-based restaurant group that owns and operates multiple coastal dining establishments across the Tampa Bay area. Baystar provides parent company resources including seafood sourcing (Direct Seafood program), shared gift card infrastructure (Toast Tab), catering services, and cross-promotional marketing across affiliated restaurants.
• OpenTablecoreTechnology or IntegrationOpenTable provides the online reservation platform for Salt Rock Grill, enabling customers to book tables directly through the restaurant's website. The integration includes a reservation widget and is prominently displayed on the website for customer conversions.
• Toast TabcoreTechnology or IntegrationToast Tab powers Salt Rock Grill's e-gift card program, allowing customers to purchase and check gift card balances online. Gift cards are redeemable across all Baystar Restaurant Group locations.
• Baystar CateringminorChannel Partner/ Reseller/ DistributorAn affiliated Baystar brand offering catering services. Salt Rock Grill is linked on the Baystar Catering website, indicating a cross-promotional relationship.
• Affiliated Baystar restaurants (Cool Cookie Creamery, Island Way Grill, Marina Cantina, Roundabout Pizza, Rumba, Bar Tiki, Salt Cracker Fish Camp, Seaweed Grill)minorGTM or Marketing PartnerMultiple affiliated Baystar Restaurant Group brands are cross-promoted on Salt Rock Grill's website footer, with shared gift card compatibility and occasional joint event sponsorship (e.g., Pier 60 Sugar Sand Festival VIP Lounge).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Chart House: Landry's chain of upscale waterfront dining restaurants. Broadly comparable on waterfront fine dining positioning, fresh seafood emphasis, and tourist destination adjacency, though broader in footprint and menu style.
• The Capital Grille: Darden-owned national upscale steakhouse chain with multiple Florida locations. Broad incumbent competitor for special-occasion fine dining, dry-aged steaks, and wine-driven check averages.
• Eddie V's Prime Seafood: Darden-owned national upscale seafood and steakhouse chain with a Florida presence. Comparable as a broad incumbent in the premium seafood/steakhouse segment, offering a similar wine-and-waterfront experience at scale.
• Bonefish Grill: National seafood-focused casual upscale chain with Florida presence. Adjacent comparable for fresh-seafood positioning in Florida, though at a lower price point and service model than Salt Rock Grill's fine dining format.

Direct peers

• Ocean Prime: Cameron Mitchell upscale seafood and steakhouse chain with locations in Florida (Tampa, Orlando). Directly comparable on premium steak/seafood positioning, full-service fine dining, and special-occasion targeting.
• Columbia Restaurant: Historic Florida fine dining institution (Ybor City/Tampa) operating since 1905. Comparable as a long-tenured, regionally iconic Florida dining destination with strong brand recognition and Spanish/cuban cuisine emphasis.
• Salt Cracker Fish Camp: Baystar-affiliated Florida coastal restaurant focused on seafood, sharing gift card compatibility and parent-company resources with Salt Rock Grill. Directly comparable in geography, ownership, and cuisine emphasis.
• Island Way Grill: Sister concept under Baystar Restaurant Group, also a waterfront Florida Gulf Coast fine dining restaurant serving steaks and seafood. Same parent, similar concept, overlapping customer base, and shared Direct Seafood supply chain — the closest comparable.
• Rusty Pelican: Iconic Tampa Bay waterfront fine dining restaurant serving steaks and seafood with bay views. Directly comparable destination-dining experience targeting the same Tampa Bay tourist and special-occasion customer base.
• Seaweed Grill: Baystar Restaurant Group sibling property with a seafood-focused menu in the same Florida coastal market. Shares cross-promotion, gift card ecosystem, and operational infrastructure with Salt Rock Grill.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/salt.rock.grill
• LinkedInlinkedin.com/company/salt-rock-grill

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Rock Grill