Salut

What Salut does

Salut is a Sofia-based marketing agency operating under the brand name SALUT and legally registered as HAHA.BG 2018 LTD, a privately held Bulgarian limited company. The firm runs a 5-person team led by Damyan Diamandiev (Head of Production / CEO) and delivers integrated marketing services to B2B clients, structured around a two-pillar 'From ART to SMART' philosophy: ART covers creative marketing (strategy, storytelling, brand narrative, influencer marketing, video production, copywriting, design) and SMART covers performance marketing (social media, paid advertising, lead generation, SEO, email marketing, sales funnels, digital automations, B2B marketing). Beyond the core pillars, Salut has productized additional service modules for full website buildout and digital product launches, and maintains a publishing blog covering marketing trends and AI in marketing.

The agency's client base spans enterprise and SMB segments across energy (EVN Bulgaria), retail (Lidl Bulgaria), food & beverage (Memento), and agriculture (Maystor Pchelar). Revenue is generated through project-based fees and ongoing retainer engagements on a professional services model, with pricing custom-quoted rather than publicly disclosed. Salut's go-to-market is sales-led direct engagement, supported by an organic content presence on LinkedIn, Facebook, Instagram, and its blog. The agency has no external investors, no parent or subsidiary entities, no acquisitions, no funding rounds, and no proprietary technology platform — its deliverable is services rather than software. Recognition to date includes a second-place finish at the 2025 Employer Branding Awards in the Innovation category for the EVN Bulgaria 'Youth with Future' internship program campaign.

Name

Salut

Legal name

HAHA.BG 2018 LTD

Website

https://salut.bg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Salut is a 5-person, Sofia-based marketing agency offering creative and performance marketing services — from strategy and branding to digital ads, SEO, and web buildout — to B2B clients across Bulgaria and internationally.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Marketing services
• Creative marketing
• Performance marketing
• Brand strategy
• Digital advertising

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service marketing agency providing creative and performance marketing services including social media management, paid advertising, website development, content creation, and campaign strategy. Revenue generated through project-based fees and ongoing retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Salut is a Bulgarian marketing agency that provides end-to-end creative and performance marketing services for B2B clients, organized around two pillars — ART (Creative Marketing Services covering strategy, branding, storytelling, video production, and design) and SMART (Performance Marketing Services covering social media, paid advertising, SEO, lead generation, and digital automations). The agency also delivers specialized offerings including full website buildouts, digital product launches, and social media content management for brands seeking integrated marketing execution.

Product overview

Salut is a marketing agency operating under the tagline 'From ART to SMART.' The company offers two interconnected service pillars: ART (Creative Marketing Services) covering strategy, branding, storytelling, video production, and design; and SMART (Performance Marketing Services) covering social media, paid advertising, SEO, lead generation, and digital automations. Beyond these core pillars, Salut provides specialized services including full website buildout, digital product launches, and social media content management. The agency's approach combines creative storytelling with data-driven performance marketing, delivering integrated campaigns from initial strategy through execution and optimization. Their portfolio also includes a publicly accessible marketing blog that serves as both client education and thought leadership, covering topics from AI in marketing to seasonal campaigns and industry trends.

Differentiator

Problem solved

Functional benefit

Products and services

• ART - Creative Marketing Services Salut's ART pillar delivers creative marketing services including marketing strategy, brand strategy, storytelling & brand narrative, campaign strategy, creative messages, influencer marketing, copywriting, video production, and creative design for B2B clients seeking end-to-end brand development.
• SMART - Performance Marketing Services Salut's SMART pillar delivers performance-focused digital marketing services including Social Media A-Z management, paid advertising, lead generation, conversion tracking, technical setups, search engine optimization, email marketing, sales funnels, digital automations, and B2B marketing for clients seeking measurable campaign outcomes.
• Website Buildout Services Comprehensive website development solution covering design, UX infrastructure, full buildout, lead generation, traffic funneling, tracking installation, marketing, and growth hacking for B2B clients taking their business live online.
• Digital Launch Services Digital product launch services including gentle design, storytelling UX, online store buildout, campaign strategy, giveaway launch, and influencer management for clients bringing products to market digitally (example: Maystor Pchelar 'Save the Bee' campaign).
• Social Media Content Services Social media content creation and management services focused on building brand identity through consistent color schemes, high-quality images, balanced layouts, brand identity alignment, engaging content, regular posting schedules, hashtag strategy, and storytelling.
• Marketing Blog / Educational Content Salut's marketing blog covering branding, content strategy, LinkedIn marketing, SEO, artificial intelligence in marketing, social media trends, influencer marketing, digital tools, website optimization, consumer behavior, and marketing history — serving as both an educational resource and a demonstration of the agency's expertise.

Quantifiable outcome

• 100K+ followers attained for clients
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EVN BulgarianotableStrategic or Co-development PartnerSalut supported EVN Bulgaria's employer branding campaign for their 'Youth with Future' internship program, which won second place at the Employer Branding Awards 2025. Campaign featured influencer marketing elements.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WPP: Global advertising holding company with Bulgarian operations through agencies including Ogilvy, VMLY&R, and GroupM. Represents the parent-category incumbent that competes with Salut for enterprise marketing budgets in Bulgaria, offering scale, integrated media, and global capabilities Salut cannot match.
• Publicis Bulgaria: Bulgarian operations of Publicis Groupe, one of the world's largest advertising holding companies. Comparable to Salut as a full-service creative and digital marketing provider competing for the same Bulgarian enterprise brand budgets, but with global scale and integrated media-buying capabilities.
• BBDO Bulgaria: Bulgarian office of the global BBDO creative network, providing advertising, brand strategy, and digital services. Directly comparable to Salut's creative-led 'ART' pillar and competing for similar enterprise clients in Bulgaria, though with international network resources.
• Saatchi & Saatchi Bulgaria: Bulgarian office of Saatchi & Saatchi, a global creative agency network. Comparable to Salut in offering creative and brand-building services to Bulgarian enterprise clients, but with global network infrastructure and substantially larger team capacity.
• Dentsu Bulgaria: Bulgarian operations of Dentsu, a global advertising and marketing services holding company. Comparable as a full-service creative and digital marketing provider for Bulgarian enterprise clients, with substantially greater scale, data capabilities, and media-buying scale.
• DDB Bulgaria: Bulgarian operation of the DDB Worldwide creative network. Offers creative, brand strategy, and integrated marketing services to enterprise clients in Bulgaria, paralleling Salut's full-service model at a larger scale backed by a global holding company.
• McCann Bulgaria: Bulgarian arm of the McCann Worldgroup advertising network, offering full-service creative, digital, and media services. Competes with Salut for the same Bulgarian enterprise client roster across both creative and performance marketing engagements.
• Ogilvy Bulgaria: Bulgarian arm of the global Ogilvy network, offering full-service advertising, creative, and digital marketing. Comparable to Salut as a creative-led full-service agency serving Bulgarian enterprise clients, but operating at vastly larger scale with global network support.

Others

• Semrush: Global SEO, content, and competitive intelligence marketing platform widely used by digital agencies. Comparable to Salut as an enabling tool provider that agencies like Salut use to deliver SEO and content services — represents the broader martech ecosystem that shapes how small agencies compete.
• HubSpot: Global marketing, sales, and CRM software platform with an extensive agency partner program. Comparable to Salut as an enabler of inbound B2B marketing services — Salut implements and advises on HubSpot-adjacent tactics, and the partner ecosystem competes for the same SME/mid-market B2B marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/say.salut
• LinkedInlinkedin.com/company/salutcompany
• Instagraminstagram.com/salut.company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salut