Sal y Limon Mexican Cuisine

What Sal y Limon Mexican Cuisine does

Sal y Limon Mexican Cuisine is a privately held, founder-owned restaurant group operating four dine-in locations in Metro Vancouver, British Columbia: Fraser Street, Commercial Drive, East Hastings, and South Surrey. The concept was created in 2012 by four food enthusiasts — Carolina, Adriana, Pepe, and Sebastien — with Carolina supplying traditional family recipes from Manzanillo, Mexico. The restaurants serve Mexican street food including tacos, burritos (JR $12, Regular $15, Loaded $17), burrito bowls ($15), tortas, and churros, with menu options for gluten-free, dairy-free, and vegan diets. Weekend brunch is offered at the South Surrey unit.

The company generates revenue through three streams: per-transaction dine-in and takeout sales at the four locations, corporate and event catering (minimum 20 people for corporate lunches, minimum 40 people for full-service taco bars), and digital gift card sales. Ordering is handled in-store, online through the Popmenu platform for pickup and delivery, and via third-party delivery services. Customer acquisition is supported by a website, customer review platform with a $500 review-based giveaway, a VIP email/newsletter program, and a photo gallery for organic social. No disclosed revenue, external funding, M&A activity, patents, partnerships, or technology platform development was identified.

The business is consumer-facing with a secondary B2B catering line, served by 47 employees across the four locations. Technology footprint is limited to standard restaurant tooling (Popmenu ordering, third-party delivery, email/loyalty program), and the company's stated differentiators are authentic recipes, family-friendly atmosphere, dietary accommodation, and an established Vancouver brand rather than proprietary technology or scale economics.

Name

Sal y Limon Mexican Cuisine

Legal name

Sal y Limon Mexican Cuisine

Website

https://salylimon.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sal y Limon Mexican Cuisine is a privately held, founder-owned restaurant group operating four dine-in locations in Metro Vancouver, BC, serving authentic Mexican street food (tacos, burritos, bowls, catering) to local consumers, families, and corporate event clients.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Mexican restaurant
• Mexican street food
• Tacos and burritos
• Food catering services
• Online food ordering

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in and Takeout Sales: Revenue from customers dining in at restaurant locations or ordering food for takeout. Standard food and beverage sales with per-transaction pricing.
2. Catering Services: Corporate lunch catering and event catering services including Taco Feast kits, full-service taco bars, and customizable lunch options for groups.
3. Gift Card Sales: Digital gift cards sold through their gifting portal, generating upfront revenue redeemable at any location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sal y Limon Mexican Cuisine is a four-location restaurant group in Metro Vancouver that sells authentic Mexican street food — including tacos, tortas, burritos (JR, Regular, Loaded), burrito bowls, and family/catering packs — prepared from traditional Manzanillo family recipes. The business serves customers through dine-in, takeout, first-party and third-party delivery, online ordering via Popmenu, dietary-accommodating catering for groups, and digital gift cards.

Product overview

Sal y Limon Mexican Cuisine is a restaurant group operating 4 locations in Vancouver, BC (Fraser, Commercial Drive, South Surrey, East Hastings). The company offers a unified dining and takeout experience centered on authentic Mexican street food. Its product portfolio includes individual menu items (tacos, burritos in JR/Regular/Loaded sizes, burrito bowls) and family/office catering packages (Taco Feast Kit, Taco Picnic Pack, Corporate Lunches, Taco Bar Full Service). The core offering is made-to-order Mexican fare featuring recipes from Manzanillo, Mexico, with customization options for dietary restrictions. Online ordering is handled through Popmenu platform, and the company offers gift cards, VIP membership, and job opportunities across locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tacos Street-style Mexican tacos featuring traditional proteins such as lamb, chicken, and barbacoa, served with authentic flavours and unique sauce options for dine-in, takeout, and delivery customers.
• Burritos (JR, Regular, Loaded) Flour tortilla burritos available in JR, Regular, and Loaded sizes (10-inch or 12-inch) with rice, beans, cabbage, jalapeño, sour cream, chipotle mayo, and a choice of recipe, priced at $12, $15, and $17 respectively.
• Burrito Bowl Tortilla-free bowl containing rice, beans, cabbage, jalapeño, sour cream, chipotle mayo, a choice of recipe, and optional corn tortillas, available as a gluten-free option at $15.
• Taco Feast Kit (Serves 4-5) DIY taco kit serving 4-5 people with tortillas, a choice of 2 chef recipes, rice, beans, toppings, and salsas, priced at $65.
• Taco Picnic Pack (Serves 2-3) Portable taco kit for 2-3 people including tortillas, rice, beans, salsa, onions, cilantro, and 1 recipe choice, priced at $37.
• Corporate Lunches Catering Customizable lunch catering with burritos, burrito bowls, or quesadillas including salsas, with dietary accommodations (gluten-free, dairy-free, vegan), organized by name or group divisions, available for a minimum of 20 people.
• Taco Bar Full Service Catering On-site full-service taco catering with the team preparing fresh tacos at the event, handling setup to serving, available for a minimum of 40 people.
• Digital Gift Cards Digital gift cards sold through the company's gifting portal, generating upfront revenue redeemable at any Sal y Limon location.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freshii: Canadian fast-casual chain offering bowls, burritos, and salads with multiple locations. Broader menu and franchise model, but operates in the same limited-service Mexican/health-forward category with overlapping customer demographics.
• Chipotle Mexican Grill: Large North American fast-casual chain with a burrito/bowl/taco menu that competes for the same customer occasions as Sal y Limon, though it operates at vastly greater scale across many markets.
• Taco Bell Canada: Mass-market QSR chain offering tacos, burritos, and Mexican-inspired items at lower price points. Competes for the same value-oriented customer occasion, though with a very different price point and brand positioning.

Regional players

• Mucho Burrito: Canadian Mexican fast-casual chain with locations across multiple provinces. Comparable menu (burritos, bowls, tacos) and fast-casual format, but operates nationally rather than concentrated in Vancouver.
• Burrito Boyz: Canadian Mexican burrito chain founded in Toronto. Same product category (burritos, bowls, tacos) and fast-casual format, comparable in concept, but geographically focused on Ontario rather than BC.
• Maizal Arepa Project: Vancouver Latin American restaurant focused on arepas and other Latin street food. Comparable in Latin street-food positioning, regional Vancouver focus, and casual dine-in format.

Direct peers

• Tacofino: BC-based Mexican street food restaurant group with multiple Greater Vancouver locations serving tacos, burritos, and bowls. Direct competitor in the same product category, customer base, and geographic market as Sal y Limon.
• La Taqueria: Vancouver-based Mexican taqueria concept known for authentic street tacos. Same product category (tacos/burritos), same local market, and similar positioning around authentic Mexican flavors.
• La Casita Mexican Restaurant: Local Vancouver-area independent Mexican restaurant offering traditional fare and catering. Comparable in product offering (tacos, burritos, catering) and in competing for the same local customer segments as Sal y Limon.
• El Caminos: Vancouver Mexican restaurant with multiple locations offering tacos, burritos, and traditional fare. Comparable multi-unit local Mexican concept competing for the same Vancouver customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sal-y-limon-mexican-cuisine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sal y Limon Mexican Cuisine