Salzillo

What Salzillo does

Salzillo is a privately held Mexican ground freight transportation company founded on September 7, 2007 in León, Guanajuato, by Antonio López Franco, who brought over 30 years of prior industry experience. Operating under a full truckload (FTL) model — the company owns its fleet rather than brokering — Salzillo runs Rabón (9-ton), Torton (15-ton), 53-foot Trailer, and Ducato (1.5-ton) units across central, Pacific, and northern Mexico, serving routes to Ciudad de México, Monterrey, Guadalajara, Tijuana, Mexicali, and other manufacturing hubs. The firm positions itself as a secure, chain-of-custody-oriented carrier, anchored by R-Control certified drivers, 24/7/365 satellite monitoring, tamper-evident security seals, and digital proof-of-delivery documentation.

The technology stack is centered on operational visibility and driver safety: real-time GPS tracking, a Transportation Management System (TMS) for route planning, and the Guardian software for monitoring driver attentiveness and fatigue. Marketing and lead generation run through a mix of direct sales, a website quote request workflow, the "Transportando con Salzillo" Spotify podcast, the Salzillo Informa blog, an email newsletter, and industry events such as the Logistics World Summit & Expo 2024. The company is part of Grupo Salzillo, alongside sister entities Bull Trucking, Espinardo, and Häst Freight, and has introduced an external-investor fleet co-ownership program (Inversión en Transporte) and a social-impact vehicle (Altruismo Autofinanciable) backed by Scania.

Commercially, Salzillo is a B2B carrier with a quote-based, transaction-fee pricing model — base rates vary by unit type, route, and cargo, with toll-road surcharges and delay penalties after a 3-hour free loading/unloading window. First-time customers prepay the first three shipments; subsequent credit terms extend to 15 days from invoice. Named enterprise customers include C.H. Robinson, Molinos Azteca, Inteva Products, Hope Global, Neuman, and Active On-Demand, spanning logistics, automotive, manufacturing, and energy. The company is endorsed by CANACAR and CANACINTRA, operates a 100+ collaborator workforce of which more than 75 are certified R-Control drivers, and has no disclosed institutional funding.

Name

Salzillo

Legal name

Salzillo

Website

https://salzillo.com.mx

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Salzillo is a privately held Mexican full-truckload ground freight carrier founded in 2007 in León, Guanajuato, operating an owned fleet of Rabón, Torton, and 53-foot trailer units for manufacturing, logistics, and multinational enterprise customers across Mexico's central, Pacific, and northern corridors.

Ownership category

akta.pro rank

Headquarters

HQ city

León

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full Truckload Freight Services: Core revenue from transporting full truckload cargo (camión completo) across Mexico. Services billed per shipment based on unit type (Rabón, Torton, Trailer), distance, and routes. Pricing includes tolls and considers transit only on toll roads (carreteras de cuota). Additional charges apply for delays beyond free time. Credit terms available after first three services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Salzillo provides full truckload (FTL) ground freight transport services across Mexico using an owned fleet of Rabón (9-ton), Torton (15-ton), 53-foot Tráiler, and Ducato (1.5-ton) vehicles. Services include door-to-door pickup and delivery, 24/7/365 satellite cargo monitoring, security seal chain-of-custody, and digital evidence documentation, with operations centered in León, Guanajuato covering central, Pacific, and northern Mexico corridors.

Product overview

Salzillo is a full truckload land freight transport company offering a fleet of owned vehicles across four unit types: Ducato vans (1.5 ton), Rabón trucks (9 ton), Torton trucks (15 ton), and 53-foot trailers (114 m³). The core offering is complete truckload freight transport with satellite monitoring, 24/7 security seals, chain of custody documentation, and door-to-door delivery service. The company operates from León, Guanajuato, covering major Mexican routes including Ciudad de México, Monterrey, Guadalajara, and border cities. Supplementary services include real-time shipment tracking, online quote requests, and an investment program for truck fleet co-ownership. Salzillo provides its services through company-owned units with drivers certified in R-Control, backed by membership in CANACAR and CANACINTRA industry chambers.

Differentiator

Problem solved

Functional benefit

Products and services

• Rabón Freight Transport Full truckload freight transport service using Rabón-type trucks with 9-ton capacity and 47 m³ cargo volume, targeted at shippers requiring mid-capacity FTL deliveries across Mexico.
• Torton Freight Transport Full truckload freight transport service using Torton-type trucks with 15-ton capacity and 46.67 m³ cargo volume, targeted at shippers requiring heavier FTL payloads across Mexico.
• Tráiler Freight Transport (53-foot) Full truckload freight transport service using 53-foot trailers with 114 m³ cargo volume, targeted at enterprise shippers moving high-volume or large-quantity cargo across Mexico.
• Ducato Van Freight Transport Closed van freight service using Ducato vehicles with 1.5-ton capacity and 15 m³ cargo volume, suited for smaller shipments and last-mile FTL deliveries across Mexico.
• Inversión en Transporte (Fleet Co-Ownership Investment Program) Investment offering enabling external investors to participate as co-owners of units in Salzillo's freight fleet, structured to provide monthly returns under the PEPS (First In, First Out) system.

Quantifiable outcome

• 100+ collaborators including 75+ certified drivers
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• CANACAR (Cámara Nacional de Autotransporte de Carga)coreOthersIndustry association membership providing industry representation, regulatory compliance support, and industry recognition for Salzillo.
• CANACINTRA (Cámara Nacional de la Industria y la Transformación)coreOthersIndustry chamber membership providing industry representation and business development support for the transportation and transformation industry.
• AIM SegurossupportingStrategic or Co-development PartnerInsurance partner providing specialized coverage solutions for fleet and cargo insurance needs.
• FreightlinersupportingTechnology or IntegrationTruck manufacturer partner providing vehicle supply for fleet operations.
• GM TransportsupportingTechnology or IntegrationTruck manufacturer partner supplying vehicles for transportation operations.
• Carrocerías MoncadasupportingTechnology or IntegrationTrailer body manufacturer partner providing custom trailer solutions.
• ScaniasupportingTechnology or IntegrationTruck manufacturer partner. Scania provided support by offering a unit at reduced price for the Altruismo Autofinanciable social responsibility project.
• Altruismo Autofinanciable (Social Project)supportingOthersSeparate legal entity created by Salzillo to manage social responsibility initiatives. Revenue from one dedicated Scania unit is entirely destined to charities. Inspired by 'Crear o Morir' by Andrés Oppenheimer and Jesuit teachings on transparent business practices.
• Bull trucking (Sister Company)supportingChannel Partner/ Reseller/ DistributorSister company under Grupo Salzillo providing additional trucking capacity and services.
• Espinardo (Sister Company)supportingChannel Partner/ Reseller/ DistributorSister company under Grupo Salzillo providing additional logistics and transportation services.
• Häst Freight (Sister Company)supportingChannel Partner/ Reseller/ DistributorSister company under Grupo Salzillo providing freight services as part of the group network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Schneider National: Large US-based truckload motor carrier with established Mexico cross-border operations. Overlaps with Salzillo on FTL service model and enterprise manufacturing/logistics customers, but operates at materially larger scale and geographic breadth.
• Knight-Swift Transportation: Largest US truckload carrier with Mexico cross-border operations and a broad TL/LTL/dedicated portfolio. Overlaps with Salzillo on FTL service model and enterprise shipper relationships, with materially deeper scale and network.
• Werner Enterprises: US-based truckload carrier with established Mexico operations and dedicated/one-way TL services. Comparable on owned-fleet FTL model and enterprise customer focus, but broader geographic footprint.
• J.B. Hunt Transport: US-based truckload and intermodal carrier with growing Mexico cross-border capacity. Comparable on FTL service offering and large enterprise customer base; broader portfolio (intermodal, dedicated) makes it an incumbent rather than direct competitor.

Others

• C.H. Robinson: Global logistics broker and 3PL, and a named enterprise customer of Salzillo. Comparable as a logistics-services counterpart in Mexican ground freight flows rather than as a direct owned-asset competitor.

Direct peers

• Transportes Castores: One of Mexico's largest trucking and logistics operators, providing full truckload and logistics services across Mexico. Directly comparable to Salzillo on FTL service model, customer type, and domestic Mexican coverage.
• Auto Transportadora: Mexican truckload and specialized transport provider serving manufacturing and industrial shippers. Comparable to Salzillo on owned-fleet ground transportation, route network, and enterprise customer focus.
• Transportes Tres Estrellas: Major Mexican trucking operator running general cargo full-truckload services across national corridors. Similar FTL ground freight model to Salzillo with comparable target customers in manufacturing and consumer goods distribution.
• Grupo TISA: Mexican logistics and trucking group providing domestic and cross-border freight services. Comparable on full-truckload offering, Mexican enterprise customer base, and asset-based carrier model.

Regional players

• Estafeta: Major Mexican parcel and logistics operator serving domestic shippers. Comparable on Mexican enterprise logistics customer base, but focused on parcel/express rather than FTL — relevant for benchmarking Mexican logistics operating environment rather than direct FTL competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salzillo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salzillo