What SAM Conveyancing does

SAM Conveyancing (legal entity: Sam Conveyancing Ltd, Company No. 08798475) is a UK-based property services comparison and referral platform founded in 2013 and headquartered in Ascot, Berkshire. The company operates as an intermediary, connecting individual home buyers and sellers across England and Wales with three vetted panels of regulated professionals: SRA-regulated conveyancing solicitors, RICS-regulated property surveyors, and FCA-regulated mortgage brokers. Its service pillars include full conveyancing (purchase, sale, remortgage, leasehold, shared ownership, auction), RICS Level 2 and Level 3 surveys plus specialist inspections (damp, timber, CCTV drain, asbestos), and mortgage brokerage referrals. The platform also surfaces specialist legal adjacencies such as Deed of Trust documentation, Independent Legal Advice (Director Guarantees, ID1 forms, Form LL restrictions), and leasehold extension services.

The technology layer is a light content-and-lead-generation stack: a self-serve website with online quote and request forms, a free Online Conveyancing Process Tool that allows buyers to track progress via checklists and saved state, a suite of calculators (England and Wales stamp duty, Help to Buy repayment, mortgage, house offer, transfer of equity stamp duty), and a publishing function delivering monthly housing market reports, educational guides, and the founder-authored book 'How to Buy a House Without Killing Anyone' (sold via Amazon at £9.99 in Kindle and paperback formats). Distribution is dominated by organic SEO through hundreds of location-specific landing pages, supported by phone-based inside sales (0333 344 3234), email, social channels (Twitter, Facebook, YouTube), a £20 refer-a-friend Amazon voucher programme, and Trustpilot (702 reviews rated Excellent).

Revenue is generated predominantly through referral/affiliate arrangements with the three regulated professional panels, with de minimis supplementary income from book sales. The business serves consumers rather than enterprise clients and has been cited as having completed over 50,000 successful client moves cumulatively. Operationally SAM runs lean, with 12 employees and no disclosed institutional investors, parent company, or funding rounds. The company also maintains minor community sponsorships (Bradford Bulls Community Foundation, Bracknell Forest Football Club).

Name

SAM Conveyancing

Legal name

Sam Conveyancing Ltd

Website

https://samconveyancing.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SAM Conveyancing is a UK-based property services referral platform that connects home buyers and sellers in England and Wales with a vetted panel of SRA-regulated solicitors, RICS surveyors, and FCA mortgage brokers, earning affiliate referral fees.

Ownership category

akta.pro rank

Product category

Conveyancing and Property Services Referral

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Conveyancing services
• Property surveys
• Mortgage brokerage
• Legal referrals
• Residential property transactions

Headquarters

HQ city

Ascot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Referral/Introduction Fees: SAM Conveyancing operates as a broker/matching platform, introducing clients to their panel of vetted conveyancing solicitors, RICS surveyors, and FCA-regulated mortgage brokers. Revenue is generated through referral arrangements with service providers on their panel.
2. Educational Content Sales: Sale of the book 'How to Buy a House Without Killing Anyone' at £9.99 (No VAT), available on Amazon in Kindle and Paperback formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SAM Conveyancing operates a UK-based platform that matches residential property buyers and sellers in England and Wales with a vetted panel of SRA-regulated conveyancing solicitors, RICS-regulated surveyors, and FCA-regulated mortgage brokers. The company generates revenue through referral/commission arrangements with these partner professionals and supports customers with free educational content, online process tracking tools, and property calculators.

Product overview

SAM Conveyancing is a property services comparison and referral platform operating in England & Wales. The company functions as an intermediary, connecting consumers with vetted third-party professionals (SRA-regulated solicitors, RICS-regulated surveyors, and FCA-regulated mortgage brokers) rather than directly providing legal or surveying services. The core offering comprises three service pillars: Conveyancing Solicitors Services (property transaction legal work), RICS Home Surveys (property inspection and valuation), and Mortgage Broker Services. These are supported by a free Online Conveyancing Process Tool that tracks progress through transactions, a Property Calculators Suite (stamp duty, mortgage, and offer calculators), monthly Housing Market Reports, and published educational content including the book 'How to Buy a House Without Killing Anyone'. Additional specialized services include Independent Legal Advice for various property-related situations and Deed of Trust documentation for ownership structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Conveyancing Solicitors Services
• RICS Home Surveys
• Mortgage Broker Services
• Online Conveyancing Process Tool
• How to Buy a House Without Killing Anyone
• Independent Legal Advice Services
• Deed of Trust Services

Quantifiable outcome

• Over 50,000 successful client moves completed
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• SRA-Regulated Solicitors PanelcoreChannel Partner/ Reseller/ DistributorSAM Conveyancing works exclusively with a vetted panel of Solicitors Regulation Authority (SRA)-regulated solicitors to provide conveyancing services to their clients. All partners on the panel are strictly vetted to ensure compliance with the highest industry standards.
• RICS-Regulated Surveyors PanelcoreChannel Partner/ Reseller/ DistributorPartnership with Royal Institution of Chartered Surveyors (RICS)-regulated surveyors to provide professional property surveys including RICS Level 2 and Level 3 surveys, valuations, and specialist surveys.
• FCA-Regulated Mortgage Brokers PanelcoreChannel Partner/ Reseller/ DistributorCollaboration with Financial Conduct Authority (FCA)-regulated mortgage brokers to offer mortgage consultation and brokerage services. Mortgage and insurance advisors introduced are authorised and regulated by the FCA.
• Bradford Bulls Community FoundationminorGTM or Marketing PartnerSAM Conveyancing is a proud sponsor of the Bradford Bulls Community Foundation, supporting the rugby league club's community initiatives.
• Bracknell Forest Football ClubminorGTM or Marketing PartnerSAM Conveyancing sponsors Bracknell Forest Football Club as part of their community engagement and local marketing activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Yopa: UK online estate agency providing fixed-fee selling services. Comparable as a digital-first alternative to traditional property services, competing for the same customer journey that SAM Conveyancing services.
• Purplebricks: Online estate agent offering fixed-fee services across the UK. Adjacent to SAM as a digital disruptor in the property services stack, attracting customers who would otherwise shop for value-added services like conveyancing.
• HouseSimple: UK hybrid/online estate agent offering lower-cost selling alternatives. Adjacent to SAM because it also targets home movers with a digital-first experience and bundles related transaction services.

Broad incumbents

• Rightmove: UK's largest property portal. A broad incumbent with the audience to enter adjacent services like conveyancing or mortgage matching, posing both an indirect threat and a potential partner or acquirer of SAM.
• LSL Property Services: UK-listed property services group covering surveying, estate agency, and financial services. Comparable as a vertically integrated provider whose surveying and financial services arms overlap with SAM's panel partners.
• Zoopla: Major UK property portal with home services and mortgage comparison features. Comparable to SAM as part of the broader ecosystem monetising home-mover intent, and a potential direct competitor if it deepens conveyancing offerings.

Direct peers

• GetAgent: UK estate agent comparison and performance-ranked matching platform. Comparable to SAM as a lead-introduction and comparison platform for the residential property transaction journey, though with a primary focus on estate agents rather than solicitors.
• CompareMove: UK conveyancing and survey comparison/matching platform. Directly competes with SAM in matching buyers to regulated conveyancing solicitors and surveyors via a quote-based online funnel.
• reallymoving.com: UK-based price comparison platform for conveyancing solicitors, surveyors, and removal firms. Closest direct peer to SAM Conveyancing, operating the same affiliate-introducer model targeting home movers in England and Wales.
• Move with Us: UK property services business historically offering conveyancing and survey matching. Directly comparable to SAM in the conveyancing panel and referral model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/samconveyancing
• YouTubeyoutube.com/channel/UCU1jsCq3C6HA3CBx7THc-wQ
• Facebookfacebook.com/samconveyancing
• LinkedInlinkedin.com/company/sam-conveyancing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAM Conveyancing