Sampoerna Academy
Sampoerna Academy is an Indonesian private K-12 education provider operating five campuses and an online school, delivering STEAM-focused international curriculum with IGCSE and IB Diploma pathways to families seeking globally recognized credentials.
- Company typePrivate
- Founded-
- HeadquartersBSD, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Sampoerna Academy does
Sampoerna Academy is a private K-12 educational institution headquartered in Jakarta, Indonesia, operating five wholly-owned campuses across the country (L'Avenue in Jakarta, BSD, Sentul, Surabaya, and Medan) plus an Online School vertical. Founded in 2015 with a reported 542 employees, the academy delivers an internationally acclaimed curriculum with STEAM (Science, Technology, Engineering, Arts, Mathematics) at its core, offering continuous educational pathways from Early Years through High School and awarding globally recognized credentials including IGCSE and the IB Diploma.
The academy's core pedagogical offering is its proprietary STEAM education model, an inquiry-based, personalized learning methodology in which student groups engage in collaborative inquiry aligned with personal interests. This methodology underpins all program levels and is supported by an annual STEAM Expo and STEAM Competition event series that functions as both a community asset and a student-recruitment channel. Academic outcomes reported include a 94% IGCSE pass rate network-wide, exceeding 97% at the BSD and L'Avenue campuses, 93% of students awarded the IB Diploma, and roughly one in three students achieving Distinction (A* and A) grades — with one in two at the Medan and Surabaya campuses.
Revenue is generated through tuition fees charged to families enrolling children across the Early Years, Elementary, Middle School, and High School programs, plus the Online School channel. Specific tuition levels are not publicly disclosed. Distribution is via direct admissions at each campus, supported by a digital-first marketing approach anchored on the official website and WhatsApp-based inquiry handling. The company is privately held, with no disclosed parent company, funding rounds, or ownership structure in the available material.
Sampoerna Academy firmographics
Firmographics- Name
- Sampoerna Academy
- Legal name
- Sampoerna Academy
- Website
- https://sampoernaacademy.sch.id
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sampoerna Academy is an Indonesian private K-12 education provider operating five campuses and an online school, delivering STEAM-focused international curriculum with IGCSE and IB Diploma pathways to families seeking globally recognized credentials.
- Ownership category
- akta.pro rank
Sampoerna Academy industry classification
Industry- Product category
- International K-12 Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- STEM/STEAM-Focused Private K–12 Schools (EDAJABAM)
- akta.pro secondary industries
- STEAM-Focused Early Learning Academies (EDACADAJ), International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
Keywords
Where Sampoerna Academy is headquartered
LocationHeadquarters
- HQ city
- BSD
- HQ country
- Indonesia
- HQ region
- Asia
Offices5 records
Markets served
Sampoerna Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels3 records
Sampoerna Academy product offering
Product offeringCore offering
Sampoerna Academy is a private K-12 international education provider that delivers STEAM-focused academic programs from Early Years through High School across five campuses in Indonesia (L'Avenue, BSD, Sentul, Surabaya, Medan) and an Online School platform. Its curriculum is built on an inquiry-based, personalized learning model and culminates in internationally recognized IGCSE and IB Diploma pathways. The academy also runs annual STEAM Expo and STEAM Competition events to showcase student projects.
Product overview
Sampoerna Academy is an Indonesian private education provider offering a comprehensive K-12 STEAM-focused curriculum across multiple campus locations (L'Avenue, BSD, Sentul, Surabaya, and Medan). The institution operates as a unified platform combining early years, elementary, middle school, and high school programs under an internationally recognized curriculum with STEAM (Science, Technology, Engineering, Arts, and Mathematics) at its core. Additional offerings include online school, extracurricular activities, and annual STEAM Expo and Competition events. The academy reports strong academic outcomes including a 94% IGCSE pass rate, with over 97% pass rates at BSD and L'Avenue campuses, and 93% of students earning the IB Diploma.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Years Program
- Elementary School Program
- Middle School Program
- High School Program
- Online School
Quantifiable outcome
- 94% IGCSE Pass Rate
- +4 more outcomes
Companies that use Sampoerna Academy
Customer profileSegments6 records
Ideal customer profiles2 records
Sampoerna Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sampoerna Academy partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Sampoerna Academy competitors and assessment
Company assessmentRegional players
- Bali International School: International K-12 school in Bali offering IB and Cambridge pathways to local and expatriate families. Operates in a different Indonesian city from Sampoerna's campuses but serves the same premium international-curriculum segment.
- Singapore American School: Premier international K-12 school in Singapore serving affluent expatriate and regional families. Comparable to Sampoerna Academy in international curriculum rigor and premium positioning, but located in a different SE Asian market with a more globally-mobile customer base.
Broad incumbents
- Nord Anglia Education: Global operator of premium international K-12 schools with presence across SE Asia. Comparable to Sampoerna Academy in international curriculum delivery and premium positioning, but operates at much larger global scale.
- GEMS Education: Largest operator of premium K-12 international schools globally with broad curriculum offerings including IB. Comparable to Sampoerna Academy in international curriculum and premium customer focus, but serves a global rather than Indonesia-only footprint.
Direct peers
- Jakarta Intercultural School: Long-established international K-12 school in Jakarta offering IB and other international curricula to expatriate and affluent Indonesian families; the most direct peer to Sampoerna Academy given overlapping Jakarta footprint, international credentialing, and premium positioning.
- Binus School: Binus School network is one of Indonesia's largest private K-12 school groups with international curriculum options and multiple campuses. Comparable in multi-campus Indonesian scale and premium positioning.
- ACG School Jakarta: ACG (Academic Colleges Group) international school in Jakarta serving the same premium expatriate and affluent Indonesian segment with globally recognized curricula. Comparable in target market and international K-12 offering.
- British School Jakarta: International K-12 school in Jakarta delivering British/international curriculum including IGCSE and IB Diploma pathways. Comparable to Sampoerna Academy in target customer, tuition tier, and international curriculum focus.
- Sekolah Pelita Harapan: Indonesian private K-12 network offering international curriculum across multiple campuses nationwide with IB Diploma program. Directly comparable to Sampoerna Academy in multi-campus Indonesian footprint, international credentials, and premium positioning.
- Ciputra International School: Indonesian international school offering IB and Cambridge programs to premium-segment families. Comparable to Sampoerna Academy in curriculum and target customer, though more concentrated geographically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sampoerna Academy social profiles
Digital presenceSampoerna Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sampoerna Academy leadership team
Management profileNumber of profiles
Sampoerna Academy subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sampoerna Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sampoerna Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sampoerna Academy
What does Sampoerna Academy do?
Sampoerna Academy is a private K-12 international education provider that delivers STEAM-focused academic programs from Early Years through High School across five campuses in Indonesia (L'Avenue, BSD, Sentul, Surabaya, Medan) and an Online School platform. Its curriculum is built on an inquiry-based, personalized learning model and culminates in internationally recognized IGCSE and IB Diploma pathways. The academy also runs annual STEAM Expo and STEAM Competition events to showcase student projects.
Is Sampoerna Academy a public or private company?
Sampoerna Academy is a private company. It is classified as unknown and is currently operating.
When was Sampoerna Academy founded?
Sampoerna Academy was founded in -1. It employs 501 to 1,000 people.
Where is Sampoerna Academy based?
Sampoerna Academy is headquartered in BSD, Indonesia, in the Asia region.
Who are Sampoerna Academy's main competitors?
Regional players on record are Bali International School and Singapore American School. Broad incumbents are Nord Anglia Education and GEMS Education. Direct peers are Jakarta Intercultural School, Binus School, ACG School Jakarta, British School Jakarta, Sekolah Pelita Harapan and Ciputra International School.
Does Sampoerna Academy have an API?
No public API is recorded for Sampoerna Academy.
What industry is Sampoerna Academy in?
Sampoerna Academy's product category is International K-12 Education. Its primary akta.pro industry code is EDAJABAM, STEM/STEAM-Focused Private K–12 Schools, with a secondary code of EDACADAJ, STEAM-Focused Early Learning Academies. Its NAICS code is 6111 and its SIC code is 8200.