What Sa-Mudra Foundation does

Sa-Mudra Foundation is a registered charitable trust founded in 2008 and headquartered in Bangalore, Karnataka, that delivers youth mental health counselling, suicide prevention, and employability/life-skills programmes in India. Its core delivery vehicle is the Santhwana-Samalochana Yuva Helpline (and a separate Women Helpline), a call-response centre operated by trained counsellors, qualified youth advisors, and academic/career guides that handles at least 10 calls and 3 walk-ins per day, supplemented by in-person psychotherapy, yoga, meditation, and family participation sessions. The foundation also runs the 3-month in-house Maulya-Kaushalya life-skills and livelihood programme for unemployed and under-employed youth aged 17-35, the Gnana-Milana parenting workshops, the Kala-Hrudaya art-based awareness wing, the Pathway to Success exam-preparation track for SSLC/PUC students, and the #Lovelife suicide-prevention campaign; since inception it claims to have impacted approximately 180,000 people across Karnataka with pan-India telephonic reach.

The underlying 'technology' is methodological rather than software-based: the WHO life-skills framework, telephonic and in-person psychosocial counselling, art therapy, yoga, and partnerships with Karnataka Examination Board, the Department of Collegiate Education (40 government colleges), KVTSDC (rural Government ITIs), and the Ministry of Corporate Affairs for programme delivery. The business model is non-profit: all services to beneficiaries are free, and revenue is generated through donations (eligible for 80G tax deduction), corporate CSR sponsorships (Rittal India, Tech Mahindra Foundation, Toyoda Gosei), institutional grants, and government empanelment fees, supported by full 12A, 80G, FCRA, Darpan, POSH, and CPP compliance. Go-to-market is community- and event-driven via college workshops, art installations, human chains, street plays, helplines, and government/CSR channel partnerships rather than a traditional sales motion, and the organisation is led by Founder & CEO Bharathi Singh with a small staff of 9 supported by trustees and an advisory board anchored by senior NIMHANS-affiliated mental-health professionals.

Name

Sa-Mudra Foundation

Legal name

Sa-Mudra Foundation

Website

https://sa-mudra.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sa-Mudra Foundation is a Bangalore-based non-profit trust that delivers free youth mental health counselling, suicide prevention, and life-skills training programmes across Karnataka and pan-India via helplines, in-person sessions, and government/CSR partnerships.

Ownership category

akta.pro rank

Product category

Youth Mental Health Counseling and Wellness Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Youth mental health counseling
• Suicide prevention services
• Psychosocial counseling
• Life skills training
• Employability enhancement programs

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a registered charitable organization, SA-MUDRA Foundation generates revenue through donations from individuals, corporations, and institutional donors. All donations are eligible for tax savings under Section 80G of the Indian Income Tax Act.
2. Government and Institutional Grants: Partnerships with government bodies including Karnataka Examination Board, Department of Collegiate Education, Karnataka Vocational Training and Skill Development Board (KVTSDC), and Ministry of Corporate Affairs for implementing various social programs.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Sa-Mudra Foundation is a registered charitable nonprofit organization that provides free psychosocial counseling, crisis intervention, and life skills training to youth in distress. Its core offerings include the Santhwana-Samalochana Yuva Helpline for telephonic and in-person counseling, the Maulya-Kaushalya vocational training program, and the #Lovelife suicide prevention awareness campaign, complemented by parenting workshops, art-based therapy, and academic/career orientation services.

Product overview

SA-MUDRA FOUNDATION offers a comprehensive portfolio of youth wellness and empowerment services centered around mental health counselling, suicide prevention, and employability enhancement. The core offerings include the Santhwana-Samalochana Yuva Helpline for crisis intervention and counselling, the Maulya-Kaushalya life skills training program for vocational development, and the #Lovelife awareness campaign for suicide prevention. These are complemented by creative programs like Kala-Hurdaya using art therapy, academic support through Pathway to Success, and wellness initiatives like Yoga-Shareera. The organization operates primarily as a service-based charitable foundation, providing human-led counselling and support rather than a technology product.

Differentiator

Problem solved

Functional benefit

Brands

• #Lovelife Campaign: A mental health awareness and suicide prevention campaign launched in 2015 to educate the public about youth mental health, address self-harm tendencies, and create awareness about help available at preventive and curative stages.
• Santhwana-Samalochana
• Moulya-Kaushalya
• Gnana-Milana
• Pathway to Success
• Yoga-Shareera
• Yuva Helpline

Products and services

• #Lovelife Campaign A suicide prevention and mental health awareness campaign that educates the public about youth mental health issues, addresses self-harm tendencies, and creates awareness about help available at preventive and curative stages. Targeted at youth, students, parents, and the general public.
• Santhwana-Samalochana (Yuva Helpline) A Call Response Centre operated by trained counsellors, qualified youth advisors, and academic/career guides offering free telephonic counselling, personal meetings, yoga, meditation, psychotherapy, and family participation. Addresses educational guidance, anxiety, career guidance, emotional crisis, addictions, and suicidal tendencies for youth aged 17-35.
• Maulya-Kaushalya (Life Skills Training and Livelihood Support) A 3-month in-house training programme equipping youth aged 17-35 from economically disadvantaged communities with life values, social skills, personality development, functional English, and computer operation skills to enable entry-level employment in sectors like FMCG and Telecom.
• Gnana-Milana (Parenting Workshops)
• Kala-Hurdaya (Art and Heart) A creative program using dance, theatre, music, handicrafts, modern art workshops, face painting, seminars, human chains, and street plays to create awareness about youth mental health among college students and communities.
• Pathway to Success (Academic and Career Orientation) A program designed to build exam-oriented skills for SSLC and PUC students, focusing on exam preparation, time discipline, study skills, anxiety management, and future academic and career guidance.
• Yoga-Shareera (Holistic Wellness) A program promoting time-relevant yogic practices for healing psychosocial injuries in adolescents and improving physical, mental, and spiritual well-being.
• SA-MUDRA Women Helpline A dedicated helpline (+91 9480 488 430) operational from 9:00am to 6:00pm providing free counseling and support services specifically for women.

Quantifiable outcome

• 180,000+ people positively impacted since 2008
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rittal India Pvt., Ltd.coreStrategic or Co-development Partner · 1 December 2021Preventive Mental Health campaign organized in December 2021 at Rittal Family Day, Doddaballapura. MD Mr. Ajay Bhargawa, HR Director Mr. Dinesh, and workers union participated. Approximately 1000 families engaged in #lovelife campaign. SA-MUDRA provided counselling services and volunteers conducted 'Pick to Donate' fundraiser.
• Bar Council of KarnatakaminorStrategic or Co-development Partner · 1 January 2020Joint webinar on 'Corona and Life' organized in May 2020 to address mental health during the pandemic.
• Dhwani FoundationminorStrategic or Co-development Partner · 1 January 2018Partnership in 2018 for Nirathara programme addressing youth and women welfare issues.
• Tech Mahindra Foundation SMART ProjectcoreStrategic or Co-development Partner · 1 January 2015Partnership in 2015 for vocational training programs for unemployed youth under the SMART project. #Lovelife campaign and Moulya-Kaushalya programme launched during this period.
• Smile FoundationcoreStrategic or Co-development Partner · 1 January 2014Partnership in 2014 for STEP (employability training) program targeting school dropout students. FCRA registration obtained to enable international funding.
• Ministry of Corporate AffairsminorStrategic or Co-development Partner · 1 January 2013Partnership to conduct mega Job Mela with Ministry of Corporate Affairs in 2013.
• Karnataka Vocational Training and Skill Development Board (KVTSDC)coreStrategic or Co-development Partner · 1 January 2011Empanelled in 2011 to conduct life skills and English language improvement programs in rural Government ITIs across Karnataka.
• Department of Collegiate EducationcoreStrategic or Co-development Partner · 1 January 2010Empanelled in 2010 to implement life skill and livelihood skill training programs in 40 government colleges across Karnataka.
• Karnataka Examination BoardcoreStrategic or Co-development Partner · 1 January 2009Helpline services extended to PUC Examination Board in 2009, providing counselling support to students during examination periods. Partnership continues to offer exam helpline counselling for SSLC and PUC students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Live Love Laugh Foundation: Bangalore-based mental health nonprofit focused on depression and suicide prevention awareness, free counselling resources, and large-scale public campaigns. Closely aligned mission around youth mental health and stigma reduction.
• Vandrevala Foundation: Mumbai-based nonprofit operating a free 24/7 multilingual mental health helpline and crisis intervention services across India. Highly comparable to Sa-Mudra's Yuva Helpline model in mission, free telephonic counselling, and crisis response focus.
• iCall (TISS Mumbai): Counselling helpline run by Tata Institute of Social Sciences offering free telephonic and email-based psychosocial support, training, and research. Directly comparable service model with academic institutional backing.
• Mpower: India-based mental health foundation providing counselling, clinical services, and awareness programs across campuses and corporates. Comparable in addressing youth mental health with mix of free/subsidized services and institutional partnerships.
• White Swan Foundation: Bangalore-headquartered nonprofit working on mental health awareness, education, and stigma reduction through media, content, and partnerships. Comparable awareness-campaign-led approach to Sa-Mudra's #Lovelife campaign.

Broad incumbents

• Tele-MANAS: Government of India's national tele-mental health helpline launched 2022. Operates as a state-backed broad incumbent in the same mental health helpline space where Sa-Mudra's Yuva Helpline operates.

Others

• Smile Foundation: Large Indian NGO running education, employability (STEP program), and women empowerment initiatives. Direct program overlap with Sa-Mudra's STEP employability partnership and Maulya-Kaushalya livelihoods program.
• Quest Alliance: India-focused nonprofit building life skills and employability programs for underprivileged youth. Adjacent mission around youth life skills training aligned with Sa-Mudra's Maulya-Kaushalya program.

Emerging players

• Wysa: AI-driven mental health chatbot platform serving global users including India. Addresses overlapping youth mental health needs with technology-first delivery, contrasting Sa-Mudra's traditional counselling model.
• YourDOST: Indian online counselling and emotional wellness platform connecting users to counsellors via chat, audio, and video. Competes in the same youth mental health segment but through a tech-enabled, scalable delivery model versus Sa-Mudra's human-led approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bharathi.singh.54
• LinkedInlinkedin.com/company/sa-mudra-foundation1

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sa-Mudra Foundation