iCALL
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
iCALL firmographics
Firmographics- Name
- iCALL
- Legal name
- iCALL Psychosocial Helpline, Tata Institute of Social Sciences
- Website
- https://icallhelpline.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iCALL industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Telehealth/Remote ABA & Digital Behavior Coaching (EDAKAHAL)
- akta.pro secondary industry
- Employee Assistance Programs (EAP) Management (HLAEAHAB)
Keywords
Where iCALL is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
iCALL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
iCALL product offering
Product offeringCore offering
iCALL (Initiating Concern for All) operates a psychosocial helpline providing free telephone, email, and chat-based counseling services delivered by trained and qualified mental health professionals. It serves individuals across age, gender, and sexual orientation dealing with emotional and psychological distress, and additionally runs dedicated programs such as SWAASTHI for frontline healthcare workers along with paid Employee Assistance Programmes and training courses for organizations.
Product overview
iCALL (Initiating Concern for All) is a technology-assisted counseling platform operated by the School of Human Ecology at Tata Institute of Social Sciences. The core offering consists of three service modalities: telephone counseling, email counseling, and chat counseling (via the nULTA app). These services are delivered by trained and qualified mental health professionals and are completely free to users. The platform also encompasses SWAASTHI, a dedicated helpline for frontline healthcare workers, and offers Employee Assistance Programmes (EAPs) for organizations. Additionally, iCALL provides capacity-building through training programmes like the Fostering Strengths Certificate Course for professionals working with adolescents and youth.
Differentiator
Problem solved
Functional benefit
Brands
- SWAASTHI: A dedicated psychosocial helpline for frontline health workers providing professional counseling and emotional support during the COVID-19 pandemic and beyond.
Products and services
- iCALL Psychosocial Helpline Free telephone, email, and chat-based counseling service run by trained and qualified mental health professionals, providing emotional and psychological support to individuals in distress across age, gender, sexual orientation, and issues.
- Telephone Counseling One-on-one counseling conducted over the phone by trained professionals, offering two-way anonymity, complete confidentiality, and structured counseling sessions lasting 45 minutes to 1 hour.
- Email Counseling Counseling delivered through email exchanges, with automated acknowledgment responses and detailed human responses provided within 2-3 working days. Suitable for those who prefer writing and are not in need of instantaneous response.
- Chat Counseling (nULTA App) Technology-assisted counseling service available through the nULTA app, providing accessible mental health support alongside telephone and email options.
- SWAASTHI Helpline Dedicated psychosocial helpline for frontline healthcare workers, providing professional counseling and emotional support. Run by trained counselors, available free of cost over telephone and email.
- Employee Assistance Programme (EAP) Workshop and training programmes for corporates, educational institutions, government bodies, and NGOs, customized to address specific mental health and well-being topics.
- Fostering Strengths Certificate Course Annual 3-month certificate course in psychosocial skills for working with adolescents and youth, conducted in partnership with Vishakha NGO and Mariwala Health Initiatives since April 2017.
Companies that use iCALL
Customer profileIdeal customer profiles2 records
iCALL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iCALL partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
iCALL competitors and assessment
Company assessmentBroad incumbents
- Practo: India's leading digital healthcare platform with a mental health vertical including online consultations. Comparable to iCALL as a technology-mediated channel for accessing Indian mental health professionals, though operating as a broad digital health incumbent.
- Talkspace: Established US online therapy platform with B2B (EAP) and B2C offerings. Comparable to iCALL in providing both consumer and corporate mental health support via technology-mediated channels.
- BetterHelp: Large global online counseling platform offering subscription-based therapy via chat, phone, and video. Comparable to iCALL in providing remote professional counseling, but operates as a scaled, paid incumbent in a much broader market.
Direct peers
- YourDOST: Indian online counseling and emotional wellness platform offering chat, video, and audio sessions with professionals. Comparable to iCALL as an India-based digital mental health support service targeting similar user demographics.
- Vandrevala Foundation Helpline: India-based 24/7 mental health helpline providing free multilingual telephone, email, and chat support. Directly comparable to iCALL as a free psychosocial helpline serving the Indian population across similar modalities.
- Amaha (formerly InnerHour): India-based mental health platform combining self-help tools, therapy, and psychiatry services via an app. Comparable to iCALL in offering technology-mediated access to mental health professionals in India.
- NIMHANS Helpline: Mental health helpline operated by India's National Institute of Mental Health and Neuro Sciences. Directly comparable to iCALL as an India-based, institutionally-backed psychosocial helpline.
- iCare (TCS): Tata Consultancy Services' employee assistance helpline offering counseling to employees and families. Comparable to iCALL's corporate EAP line and the TISS-affiliated institutional mental health ecosystem.
- Tele-MANAS: Government of India's national tele-mental health helpline launched by the Ministry of Health. Directly comparable to iCALL in providing remote mental health counseling to Indian citizens, and represents a key public-sector peer.
- Wysa: AI-driven mental health chatbot and anonymous support platform with significant India presence. Comparable to iCALL in providing a low-friction, anonymous, technology-mediated entry point to mental health support.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
iCALL social profiles
Digital presenceiCALL financial estimates
Financial estimateRevenue estimate
Valuation estimate
iCALL leadership team
Management profileNumber of profiles
Profiles3 records
iCALL subsidiaries and ownership
Company hierarchySubsidiaries1 record
iCALL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iCALL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iCALL
What does iCALL do?
iCALL (Initiating Concern for All) operates a psychosocial helpline providing free telephone, email, and chat-based counseling services delivered by trained and qualified mental health professionals. It serves individuals across age, gender, and sexual orientation dealing with emotional and psychological distress, and additionally runs dedicated programs such as SWAASTHI for frontline healthcare workers along with paid Employee Assistance Programmes and training courses for organizations.
Is iCALL a public or private company?
iCALL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was iCALL founded?
iCALL was founded in 2012. It employs 11 to 50 people.
Where is iCALL based?
iCALL is headquartered in Mumbai, India, in the Asia region.
Who are iCALL's main competitors?
Broad incumbents on record are Practo, Talkspace and BetterHelp. Direct peers are YourDOST, Vandrevala Foundation Helpline, Amaha (formerly InnerHour), NIMHANS Helpline, iCare (TCS), Tele-MANAS and Wysa.
Does iCALL have an API?
No public API is recorded for iCALL.
What industry is iCALL in?
iCALL's product category is Mental Health Counseling Services. Its primary akta.pro industry code is EDAKAHAL, Telehealth/Remote ABA & Digital Behavior Coaching, with a secondary code of HLAEAHAB, Employee Assistance Programs (EAP) Management. Its NAICS code is 621420 and its SIC code is 8090.