Sanaa Design
Founded in 2022 in Staunton, Virginia by Sarah Jones, Sanaa Design Studios is an independent art studio selling original paintings, mixed-medium wall sculptures, prints, apparel, and offering art lessons, workshops, and commissioned murals to collectors and institutions.
- Company typePrivate
- Founded2022
- HeadquartersStaunton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sanaa Design does
Sanaa Design Studios, doing business as Sanaa Design, is an independent art studio and e-commerce business founded by self-taught artist Sarah H. Jones (also referenced as Sarah Hannah Jones), who opened the multi-purpose studio at 800 W Beverley St, Staunton, Virginia in July 2022. The studio is operated by a single principal artist with volunteer support, supplemented by a third-party print-on-demand partner at 6925 Willow St NW Suite 18, Washington, DC that produces made-to-order apparel and accessories. Core products fall into four streams: original paintings and mixed-medium bas-relief wall sculptures using gypsum, acrylic, ink, fiber, and enamel (priced $600-$8,900); canvas print reproductions and limited editions ($71-$2,000); apparel and accessories featuring original artwork prints ($25-$71, produced on-demand via OEKO-TEX 100, GRS, SGS, and FSC-certified partners); and recurring education/services including art lessons, sculpting workshops ($55-$65 per session), digital design work, and commissioned mural installations for healthcare organizations, hospitality, education, and community clients.
The business operates on a multi-channel direct-to-consumer and event-driven model: an owned e-commerce storefront at sanaa-design.com ships to 40+ countries; the physical studio supports in-person viewing, lessons, workshops, and appointments; commissioned work is sourced through healthcare, nonprofit, and corporate relationships (e.g., National Medical Association, Sinkler Miller Medical Association, Pearl Island Cafe, Project GROWS, Robin's Nest Children's Home); and brand/collector acquisition is driven by exhibition participation at Miami Art Week, gallery shows, and artist residencies (Cape Town 2024, Skopelos 2021). Customer segments split between individual art collectors (primary), healthcare organizations (primary, for commissioned paintings and limited editions tied to organizational events), public/community spaces (secondary, for murals), and aspiring artists/students (secondary, for lessons and workshops).
The studio is privately held and founder-owned with no external institutional investment, subsidiaries, or parent company. Revenue is not disclosed; no funding rounds have been recorded. Adjacent activities include Sarah Jones's co-founding of Jones Gardens (jonesgarden.org), an immersive garden initiative that hosts collaborative mural programming, functioning as a community engagement and brand-building ecosystem rather than a separate revenue entity. Awards include the 2022 National Black Arts Festival Art Project Fund Grant and 2021 Best In Show (Contemporary Art Gallery Online) for the sculptural work 'Braid my hair'.
Sanaa Design firmographics
Firmographics- Name
- Sanaa Design
- Legal name
- Sanaa Design Studios
- Website
- https://sanaa-design.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Founded in 2022 in Staunton, Virginia by Sarah Jones, Sanaa Design Studios is an independent art studio selling original paintings, mixed-medium wall sculptures, prints, apparel, and offering art lessons, workshops, and commissioned murals to collectors and institutions.
- Ownership category
- akta.pro rank
Where Sanaa Design is headquartered
LocationHeadquarters
- HQ city
- Staunton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sanaa Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Original Artwork Sales: Sale of original paintings and wall sculptures directly to collectors. Pricing ranges from $650 to $8,900 per piece. One-time transaction model with potential for commissioned original work.
- Canvas Prints and Reproductions: Limited edition and open edition canvas prints sold through the online store. Prices range from $71 to $2,000 depending on size and edition. Also includes printed accessories like scarves.
- Apparel and Accessories: T-shirts, activewear, and accessories featuring original artwork printed on-demand. Uses sustainable materials (recycled polyester, OEKO-TEX certified). Made-to-order model reduces inventory risk.
- Art Lessons and Workshops: One-on-one lessons and group workshops teaching painting and sculpting techniques. Sessions priced per lesson based on materials needed. Spring term runs March-June with flexible scheduling.
- Commissioned Artwork: Custom mural installations, bas-relief sculptural murals, and commissioned paintings for healthcare organizations, corporate clients, and public spaces. Includes installations nationally (NY, VA, AL) and internationally (Jamaica, Haiti).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original paintings and wall sculptures |
| Unit Pricing | Pay-as-you-go | Canvas prints and accessories |
| Unit Pricing | Pay-as-you-go | Apparel with artwork prints |
| Unit Pricing | Pay-as-you-go | Sculpting workshop series |
| Unit Pricing | Pay-as-you-go | One-on-one art lessons |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sanaa Design product offering
Product offeringCore offering
Sanaa Design Studios is a single-artist fine art studio that designs, handcrafts, and sells original paintings, mixed-medium (gypsum, acrylic, ink, fiber, enamel) wall sculptures, giclée canvas prints, and artwork-printed apparel. The studio also delivers paid in-person and virtual art lessons and sculpting workshops, and accepts bespoke commissions for murals, bas-relief sculptural installations, and digital design work for organizations and collectors.
Product overview
Sanaa Design Studios is an art and design studio offering a diverse portfolio of original fine art and design services. The core product line includes original paintings (oil and acrylic on canvas/Masonite) and mixed-medium wall sculptures (gypsum, acrylic, ink, fiber, and enamel) ranging from $600 to $8,900. Supporting product lines include canvas print reproductions ($71-$2,000) and clothing/accessories featuring original artwork prints ($25-$71). The studio also provides educational services through sculpting workshops ($55-$65 per session) and art lessons for all ages. Service offerings encompass large-scale mural installations, digital works/logo design, and commissioned original pieces. The business operates on a made-to-order model for clothing products and facilitates both in-person and virtual experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Paintings Hand-painted original fine art works including oil and acrylic paintings on canvas and Masonite board, featuring portraits, abstract compositions, and spiritual themes; priced $600 to $5,300.
- Wall Sculptures Mixed-medium sculptural wall pieces using gypsum, acrylic, ink, fiber, and enamel, including signature orb sculptures, bas-relief works, and tablescape pieces; priced $650 to $8,900.
- Canvas Prints Giclée prints on stretched canvas reproducing original artwork, available in limited and open editions across various sizes; priced $71 to $2,000.
- Clothing and Accessories T-shirts, windbreakers, sweatshirts, scarves, and other accessories featuring original artwork, made-to-order using OEKO-TEX Standard 100 and GRS-certified recycled materials with FSC 100% recycled packaging; priced $25 to $71.
- Sculpting Workshops In-person and virtual sculpting courses teaching bas-relief wall sculpture and tablescape creation using gypsum/plaster; priced $55-$65 per session and suitable for ages 7 and up.
- Art Lessons One-on-one and group art instruction in painting and sculpture for all ages, delivered in person at the Staunton studio or virtually via Zoom with shipped art kits; per-session pricing based on materials needed.
- Commissioned Murals and Installations Custom large-scale mural and bas-relief sculptural mural installations for public and private spaces, including healthcare facilities, corporate offices, and community sites; pricing quote-based.
- Digital Works and Brand Design Brand logos, visual designs, and digital artwork commissioned by businesses including Pearl Island Foods, RJT Communications, and Jones Gardens.
- Tribal Masks Collection Tribal mask sculptures sold through the online shop as part of the studio's original artwork lineup.
- 'The Perfect Gift' Limited Edition Sculpture Series Limited edition sculptural pieces including vessels, orbs, portraits, and mirrors, sold through inquiry forms as part of a distinct named series.
Quantifiable outcome
- Multiple commissioned installations across 5+ states and 2 countries
- +2 more outcomes
Companies that use Sanaa Design
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Sanaa Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sanaa Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jones GardenscoreSarah Jones is co-founder of Jones Gardens (www.jonesgarden.org), where she plays a key role in designing immersive garden oases that blend art, ecology, and community engagement. The gardens serve as sites for collaborative mural installations and community programming including 'Fresh Air' and 'Tranquility and Strength' mural projects.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sanaa Design competitors and assessment
Company assessmentBroad incumbents
- Society6: Online marketplace where independent artists sell prints, apparel, and home goods featuring original artwork. Comparable to Sanaa Design's print-on-demand apparel and canvas reproduction model, but at vastly larger scale and as a multi-artist platform.
- Artsy: Global online marketplace connecting collectors with galleries and artists, including primary market sales of original works. Comparable as a discovery and sales channel for the type of mid-priced contemporary originals Sanaa Design sells.
- Etsy: Two-sided marketplace for handmade and original goods including artwork, prints, and custom apparel. Matches Sanaa Design's handmade original-art and made-to-order apparel/accessories sales motion via independent storefronts.
- 1stDibs: Premium online marketplace for original art, furniture, and decorative objects targeting collectors and interior designers. Comparable customer overlap with Sanaa Design's higher-end original artwork and limited edition pieces.
Direct peers
- Saatchi Art: Online gallery selling original paintings, sculptures, and limited edition prints directly from artists to collectors worldwide. Direct competitor on Sanaa Design's core original-artwork and canvas-print offerings, with a similar commission-based model.
- Artfinder: Online marketplace specializing in original paintings and limited edition prints from independent artists globally. Direct peer for Sanaa Design's primary catalog of original paintings and wall sculptures sold to individual collectors.
- Fine Art America: Print-on-demand platform for artists to sell canvas prints, framed prints, and home decor featuring original artwork. Closely comparable to Sanaa Design's canvas print and apparel reproduction business model.
- Wildlife & Fine Art Studios (commissioned mural category): Independent artist studios that produce large-scale mural installations and commissioned artwork for corporate, healthcare, and public clients. Comparable to Sanaa Design's mural commission revenue stream targeting healthcare organizations and nonprofits.
Others
- Printful: Print-on-demand fulfillment provider used by artists and brands to produce apparel and home goods without inventory. Relevant as a comparison for Sanaa Design's made-to-order apparel/accessories production supply chain, though not a direct competitor.
Emerging players
- Skillshare: Online learning platform hosting art classes and workshops from independent artists. Comparable to Sanaa Design's art lessons and sculpting workshop series, though Skillshare operates a subscription model at much larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sanaa Design social profiles
Digital presenceSanaa Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanaa Design leadership team
Management profileNumber of profiles
Profiles1 record
Sanaa Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanaa Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanaa Design
What does Sanaa Design do?
Sanaa Design Studios is a single-artist fine art studio that designs, handcrafts, and sells original paintings, mixed-medium (gypsum, acrylic, ink, fiber, enamel) wall sculptures, giclée canvas prints, and artwork-printed apparel. The studio also delivers paid in-person and virtual art lessons and sculpting workshops, and accepts bespoke commissions for murals, bas-relief sculptural installations, and digital design work for organizations and collectors.
Is Sanaa Design a public or private company?
Sanaa Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sanaa Design founded?
Sanaa Design was founded in 2022. It employs 11 to 50 people.
Where is Sanaa Design based?
Sanaa Design is headquartered in Staunton, United States, in the North America region.
How does Sanaa Design make money?
Five revenue lines are on record. Original Artwork Sales are the primary driver. The others are canvas Prints and Reproductions, apparel and Accessories, art Lessons and Workshops and commissioned Artwork.
Who are Sanaa Design's main competitors?
Broad incumbents on record are Society6, Artsy, Etsy and 1stDibs. Direct peers are Saatchi Art, Artfinder, Fine Art America and Wildlife & Fine Art Studios (commissioned mural category). Printful is listed as an others. Skillshare is listed as an emerging player.
Does Sanaa Design have an API?
No public API is recorded for Sanaa Design.