SANDEFJORD HÅNDBALL
Sandefjord Håndball is a Norwegian community-based handball club in Sandefjord, operating as a joint elite initiative of five local member clubs (Sandefjord TIF, Sandar, HG Gokstad, Stokke, Larvik Turn), fielding men's and women's teams in Norwegian 2nd division with a development pipeline to professional clubs.
- Company typePrivate
- Founded1986
- HeadquartersSandefjord, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SANDEFJORD HÅNDBALL does
Sandefjord Håndball (SH) is a Norwegian community-based handball club headquartered at Sportsveien 25 in Sandefjord, Norway, operating as a collaborative top-level handball initiative uniting five local member clubs (Sandefjord TIF, Sandar, HG Gokstad, Stokke, and Larvik Turn). The club fields men's elite and rekrut (reserve) teams, men's junior teams, and women's senior and junior teams, competing primarily in Norwegian 2nd and 3rd divisions plus junior LERØY series competition; the women's team has ambitions to promote to 1st division. SH operates as a non-profit sports association under Norwegian law with a 5-person core staff led by General Manager Anders Holand Pettersen and Board Chair Pål Lund, and no parent company, external investment, or disclosed revenue.
The organization's commercial model relies on tiered sponsorship: a main partnership with Jotun (2023-26, continuous since 1986), Key Player sponsors (SpareBank 1 Sør-Norge, Komplett, Select, BDO, Fatland, Franzefoss), and SH-Partner sponsors (Color Line, Sandefjord Bredbånd, Autodoc/Autodeler.co.no). There is no proprietary technology platform; operations are supported by the official sandefjordhandball.no website (WordPress), Norsk Topphåndball league tooling, and Norwegian Handball Federation (NHF) live coverage. The club runs the annual Fjordcup tournament and a partner-club cooperation with Halsen for junior development, producing documented player transfers to top Norwegian and Danish professional clubs (Haslum/Ribe-Esbjerg, Elverum, Kolstad).
SANDEFJORD HÅNDBALL firmographics
Firmographics- Name
- SANDEFJORD HÅNDBALL
- Legal name
- Sandefjord Håndball
- Website
- https://sandefjordhandball.no
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sandefjord Håndball is a Norwegian community-based handball club in Sandefjord, operating as a joint elite initiative of five local member clubs (Sandefjord TIF, Sandar, HG Gokstad, Stokke, Larvik Turn), fielding men's and women's teams in Norwegian 2nd division with a development pipeline to professional clubs.
- Ownership category
- akta.pro rank
SANDEFJORD HÅNDBALL industry classification
Industry- Product category
- Amateur Sports Club / Handball
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
- akta.pro secondary industries
- Amateur & Grassroots Tournament Organizers (MPAKADAH), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where SANDEFJORD HÅNDBALL is headquartered
LocationHeadquarters
- HQ city
- Sandefjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
SANDEFJORD HÅNDBALL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sponsorship: Sandefjord Håndball generates revenue primarily through sponsorship agreements with local and regional businesses. The main partner is Jotun (main sponsor 2023-26), with additional key partners including SpareBank 1 Sør-Østerdal, Komplett, Select, Franzefoss, and numerous other regional sponsors at varying tiers (Key Player, Team Player, SH Partner).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SANDEFJORD HÅNDBALL product offering
Product offeringCore offering
Sandefjord Håndball operates competitive handball teams (men's elite, men's recruit, women's senior, women's junior, and men's junior) that participate in Norwegian handball divisions, and runs the annual Fjordcup tournament. It is a community-based player development club jointly organized by five local member clubs, with a minimum of 50% of players sourced from those member clubs.
Product overview
Sandefjord Håndball is a local handball club, not a technology company with software products or services. The organization operates as a sports club offering handball teams for men, women, and youth players, competing in Norwegian leagues (REMA1000-ligaen, 2. divisjon, and junior LERØY-serien). The club does not offer technology products, software platforms, or digital services as would be captured by a product intelligence extraction.
Differentiator
Problem solved
Functional benefit
Products and services
- Fjordcup Tournament
- Men's Elite Handball Team (Sandefjord Herrer Elite)
- Women's Senior Handball Team (Sandefjord Damer / SH Damene)
- Men's Junior / Recruit Handball Team (SH Rekrutt)
Quantifiable outcome
- SH Damene secured promotion and competed in 2nd division, with ambitions for promotion to 1st division
- +1 more outcomes
Companies that use SANDEFJORD HÅNDBALL
Customer profileSegments1 record
Ideal customer profiles1 record
SANDEFJORD HÅNDBALL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SANDEFJORD HÅNDBALL partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, key_player and sh-partner.
- JotuncoreJotun is the main partner for the period 2023-26. Jotun has been one of Sandefjord's most important sponsors since the club's founding in 1986. As one of Sandefjord's largest and most well-known brands, Jotun has helped the club compete at Norway's top levels. Jotun is an industrial company producing paints and powder coatings, headquartered in Sandefjord, with approximately 10,000 employees globally and operations in over 120 countries.
- SpareBank 1 Sør-Norgekey_playerListed as a Key Player sponsor of Sandefjord Håndball alongside other regional businesses.
- Komplettkey_playerListed as a Key Player sponsor of Sandefjord Håndball. Komplett is an online retailer.
- Selectkey_playerListed as a Key Player sponsor of Sandefjord Håndball. Select is a handball equipment brand.
- BDOkey_playerListed as a Key Player sponsor. BDO is an accounting and advisory firm.
- Fatlandkey_playerListed as a Key Player sponsor. Fatland is a meat/provisions company.
- Franzefosskey_playerListed as a Key Player sponsor. Franzefoss is a aggregates and recycling company.
- Halsen (partner club)coreSH has entered a partner club cooperation with Halsen. Young talents from STIF/HG Gokstad's J2005 team train and play together with Halsen peers. The juniors play regional series and LERØY for Halsen, and next season the same players will play for SH, aiming to develop players for 2nd division competition with the senior team.
- Color Linesh-partnerListed as an SH Partner sponsor. Color Line is a major Norwegian ferry operator based in Sandefjord, operating international routes.
- Sandefjord Bredbåndsh-partnerListed as an SH Partner sponsor. Sandefjord Bredbånd is a municipal broadband provider established in 2004.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
SANDEFJORD HÅNDBALL competitors and assessment
Company assessmentDirect peers
- Vipers Kristiansand: Vipers is one of Norway's leading women's handball clubs and competes in the top women's division. SH Damene's stated 1st division ambition places it on the same league ladder as Vipers, making them a direct long-term competitor for talent and sponsorships.
- Drammen Handballklubb: Drammen HK is an elite-tier Norwegian handball club in the Buskerud/Vestfold region adjacent to Sandefjord. It competes in the same national league structure, recruits from overlapping youth pools, and represents a direct geographical competitor.
- Kolstad Handball: Kolstad Handball is a Trondheim-based elite men's handball club in REMA1000-ligaen. Like SH, it is a multi-club cooperation that emerged as a 'development club' and is a comparable structural model; SH has transferred Magnus Langeland there.
- Halden Topphåndball: Halden Topphåndball is a collaborative top-flight Norwegian handball initiative modeled similarly to SH — a multi-club cooperation focused on elite development. Comparable mission, cooperative structure, and division positioning make it a near-clone peer.
- Elverum Handball Elite: Elverum Handball Elite is a top-tier Norwegian men's handball club competing in REMA1000-ligaen. SH has even transferred players to Elverum (Simen Holand Pettersen), making it a direct competitor for elite-level talent and league standing.
- Nærbø Handball: Nærbø Handball is a Norwegian handball club operating in similar top-division tiers as Sandefjord Håndball. It represents a comparable single-region development model targeting national league standing.
- Larvik Handballklubb: Larvik HK is one of the most successful women's handball clubs in Norway. Larvik Turn is already a member club in SH's cooperation, illustrating the complex relationships; Larvik HK itself remains a comparable elite women's handball organization with deep regional and historical pedigree.
- Skrim Kongsberg IF: Skrim Kongsberg is a Norwegian handball club where SH's current women's head coach Petter Kjærnes previously coached. It is a direct peer in regional women's handball competition and historically contests the same divisions.
- Haslum HK: Haslum HK is a Bærum-based men's handball club in the top Norwegian division. SH transferred Magnus Søndenå to Haslum, evidencing it as a comparable destination for ambitious players from the Sandefjord development pathway.
Regional players
- Runar Sandefjord: Runar Sandefjord is another multi-sport club in the Sandefjord/Tønsberg region that competes in Norwegian handball divisions. It overlaps directly in the same local catchment area but operates as a broader multi-sport organization rather than a handball-only cooperative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SANDEFJORD HÅNDBALL social profiles
Digital presenceSANDEFJORD HÅNDBALL financial estimates
Financial estimateRevenue estimate
Valuation estimate
SANDEFJORD HÅNDBALL leadership team
Management profileNumber of profiles
Profiles20 records
SANDEFJORD HÅNDBALL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SANDEFJORD HÅNDBALL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SANDEFJORD HÅNDBALL
What does SANDEFJORD HÅNDBALL do?
Sandefjord Håndball operates competitive handball teams (men's elite, men's recruit, women's senior, women's junior, and men's junior) that participate in Norwegian handball divisions, and runs the annual Fjordcup tournament. It is a community-based player development club jointly organized by five local member clubs, with a minimum of 50% of players sourced from those member clubs.
Is SANDEFJORD HÅNDBALL a public or private company?
SANDEFJORD HÅNDBALL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SANDEFJORD HÅNDBALL founded?
SANDEFJORD HÅNDBALL was founded in 1986. It employs 1 to 10 people.
Where is SANDEFJORD HÅNDBALL based?
SANDEFJORD HÅNDBALL is headquartered in Sandefjord, Norway, in the Europe region.
How does SANDEFJORD HÅNDBALL make money?
One revenue line is on record: sponsorship.
Who are SANDEFJORD HÅNDBALL's main competitors?
Direct peers on record are Vipers Kristiansand, Drammen Handballklubb, Kolstad Handball, Halden Topphåndball, Elverum Handball Elite, Nærbø Handball, Larvik Handballklubb, Skrim Kongsberg IF and Haslum HK. Runar Sandefjord is listed as a regional player.
Does SANDEFJORD HÅNDBALL have an API?
No public API is recorded for SANDEFJORD HÅNDBALL.
What industry is SANDEFJORD HÅNDBALL in?
SANDEFJORD HÅNDBALL's product category is Amateur Sports Club / Handball. Its primary akta.pro industry code is MPAKAAAM, Handball Leagues, with a secondary code of MPAKADAH, Amateur & Grassroots Tournament Organizers. Its NAICS code is 711211 and its SIC code is 7997.