S&J Fisheries Ltd

What S&J Fisheries Ltd does

S&J Fisheries Ltd is a family-owned B2B seafood wholesaler established in 1985 and headquartered in Ivybridge, Devon (Companies House number 03618119). It supplies fresh fish, frozen fish, shellfish, prawns and scampi, IQF fillets, shatterpack, fish steaks, smoked fish, breaded and battered lines, marinated and preserved products, and a set of complementary catering items including meat, cheeses and oils. Customers are restaurants, hotels, pubs, cafes, fish shops and contract caterers across the South West of England — specifically Devon, Cornwall, Somerset, Bristol and Exeter — with notable named accounts including Barbican Kitchen, The Fig Tree @ 36 and Thomas Carr @ The Olive Room.

The operating model is a traditional regional fish merchant: no proprietary software platform, no mobile app and no public API. Orders are taken via a sales hotline (01752 898 684) and through an online shop at sjfisheries.shop, with fulfilment by an in-house refrigerated van fleet delivering on a daily fresh cycle. Pricing is quote-based rather than list-priced, structured around trade accounts. The business is FSA registered and participates in the Responsible Fishing Scheme run by Seafish, which is positioned as a sustainability credential for food-service buyers.

Revenue is generated entirely through wholesale distribution margin on physical product — there is no subscription, software, advertising or marketplace component. The go-to-market is direct B2B relationship selling to independent and small-group hospitality operators within driving distance of the Devon depot. With no disclosed financials, no external funding and no public M&A activity, the business presents as a privately-held, self-funded SME whose competitive position rests on regional logistics, established trade relationships and 35+ years of brand trust rather than on technology or scale economics.

Name

S&J Fisheries Ltd

Legal name

S & J Fisheries Ltd

Website

https://sandjfisheries.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

S&J Fisheries Ltd is a family-owned B2B seafood wholesaler, established 1985 in Devon, supplying fresh and frozen fish, shellfish and catering supplies to restaurants, hotels, pubs and caterers across South West England via its own van fleet and trade-account ordering.

Ownership category

akta.pro rank

Product category

Seafood Wholesale Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

Keywords

• Fresh seafood wholesale
• Frozen fish supply
• Catering fish delivery
• Seafood distribution
• Hospitality food supply

Headquarters

HQ city

Ivybridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Fish Sales: B2B sales of fresh fish and seafood to hospitality businesses including restaurants, hotels, pubs, and cafes. Products sourced daily from trusted suppliers and delivered via company vans.
2. Frozen Fish & Seafood Sales: Sales of individually quick frozen (IQF) fish fillets, frozen whole fish, and frozen seafood products to catering trade customers.
3. Breaded & Battered Products: Value-added processed seafood products including fish cakes, fish fingers, goujons, and breaded seafood sold to catering businesses.
4. Catering Meat Sales: Supplemental product category including chicken, duck, bacon, ham, and chorizo offered alongside fish products for one-stop ordering convenience.
5. Cheese & Deli Products: Sales of British, French, and European cheeses along with deli products to restaurants and food service businesses.
6. Oils, Wines & Spirits: Cooking oils, cooking wine, spirits, and mayonnaise products supplied to catering establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

S&J Fisheries is a family-owned wholesale supplier of fresh and frozen fish, shellfish, and complementary catering products (meat, cheeses, oils) to hospitality businesses across the South West of England. Products are sourced daily from trusted suppliers under traceable, responsible practices and delivered direct to customer premises via the company's own van fleet. The company also operates a trade-only online shop and supplies a broad portfolio spanning fresh fish, IQF fillets, shatterpack cod and haddock, smoked fish, breaded/battered products, and marinated seafood.

Product overview

S&J Fisheries Ltd is a family-owned seafood and food supplier operating since 1985, serving the catering trade across the South West of England. The company offers a comprehensive portfolio of fresh and frozen seafood products organized into core categories: Fresh Fish and Shellfish as primary offerings, followed by Frozen Fish & Seafood including IQF Fillets, Shatterpack products, Fish Steaks, and Prawns & Scampi. The product range extends to Smoked Fish and Breaded & Battered Products for the catering sector, as well as Marinated & Preserved Seafood. Additionally, the company provides complementary food categories including Catering Meat, Cheeses, and Oils & Mayonnaise to offer one-stop sourcing for hospitality businesses. Products are sourced sustainably with traceability, and the company operates an online shop alongside traditional sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fish

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Responsible Fishing Scheme / SeafishminorOthersS&J Fisheries supports and participates in the Responsible Fishing Scheme, an independent audited assessment created to help the seafood supply chain demonstrate commitment to responsible sourcing. Based on British Standards Institution (BSi) specification. The scheme assesses vessel skipper and crew fishing operations against good practice standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bidfood UK: UK's largest broadline foodservice distributor offering grocery, fresh, frozen, and seafood under one umbrella. S&J competes against Bidfood's seafood category in the South West where Bidfood/M&J has national scale and a full product range.
• Brakes Group: Major UK foodservice distributor (part of Sysco) serving pubs, restaurants, hotels, and care homes with broad ambient, fresh, and frozen offerings. A direct competitor for multi-category catering accounts that S&J uses cheese/meat/oils to defend.
• M&J Seafood (Bidfood): UK-wide B2B seafood specialist now part of Bidfood, supplying restaurants, hotels, and pubs. Operates at greater scale and broader geography than S&J, but with the same core product mix and B2B hospitality customer base.
• New England Seafood International: Major UK seafood processor and supplier with national reach, supplying retailers and foodservice. While much larger and more vertically integrated, it competes for the same end-customer in the UK seafood supply chain.

Regional players

• The Fish Society: UK online mail-order seafood specialist delivering fresh and frozen fish to homes and small businesses. Geographic and channel mix differ from S&J, but the core product set (fresh, frozen, breaded, smoked) closely overlaps.
• Pinneys of Scotland: Scotland-based seafood processor and supplier serving UK and European markets with smoked, frozen, and prepared seafood. Differentiated by regional base but operates in the same B2B seafood category with overlapping product types (smoked, prepared, breaded).

Direct peers

• Coast & Country Co-operative: UK seafood processor and supplier serving wholesale and foodservice customers with fresh and frozen fish. Comparable mid-sized operator with similar B2B customer focus and product breadth.
• Direct Seafoods: UK B2B seafood supplier serving restaurants, caterers, and fish & chip shops with fresh, frozen, and value-added seafood. Closely comparable operating model (telephone ordering, van delivery, account-based pricing) to S&J Fisheries.
• W Stevenson & Sons Ltd: UK family-run seafood wholesaler serving the trade with fresh, frozen, and smoked fish. Closely comparable independent-ownership, B2B hospitality focus, and product range to S&J Fisheries.
• Kingfisher Brixham: West-country seafood processor and supplier based in Devon, very close geographic overlap with S&J Fisheries. Serves restaurants and fish-and-chip shops with fresh and frozen seafood from Brixham market, making it a direct regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SandJFisheries
• LinkedInlinkedin.com/company/s-&-j-fisheries-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S&J Fisheries Ltd