Parc Sandur

What Parc Sandur does

Parc Sandur (legal name Parc Centrum Sandur) is a single-site vacation resort operating since 1998 in Emmen, Drenthe, Netherlands, on the Grote Rietplas lake. It functions as a Center Parcs-branded holiday park under the wider Center Parcs Europe / Pierre & Vacances-Center Parcs Group umbrella, with cottage accommodation booked through the Center Parcs platform and supplemented by an extensive on-site amenity layer: five restaurants (Beach House, The Grill Company, The Pizza Company, Snack & Go, The Bowling Barn), a supermarket (De Markt van Sandur), an indoor swimming pool complex featuring the Sandur Splash water slide, four indoor padel courts with a sports bar, an 18-hole adventure golf course, bowling, laser gaming, archery, family paintball, bike and watercraft rental, a children's indoor playground (Sandur KidZone), a game hall (Gametown), a children's farm, and a licensed swimming school offering the Dutch A, B and C diplomas. A separate fitness brand, Sportschool Levels, operates the on-site gym with memberships bundled to pool and sauna access. Revenue is generated from a mix of per-night cottage rentals, per-person activity tickets and group packages, per-lesson swim and fitness fees, food and beverage across the restaurants and snack bar, supermarket transactions, corporate meeting and event packages, and recurring gym memberships. The customer base spans vacationing families, corporate and school groups, local community Membercard holders, and day visitors, with marketing handled through the park website, Center Parcs platform and Planet Center Parcs app, social channels, and resold tickets for adjacent regional attractions.

Name

Parc Sandur

Legal name

Parc Centrum Sandur

Website

https://sandur.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Parc Sandur is a Center Parcs vacation resort in Emmen, Drenthe, Netherlands, offering lakeside holiday cottages alongside dining, sports, swimming, padel, adventure golf and event facilities for families, corporate groups and day visitors.

Ownership category

akta.pro rank

Product category

Vacation Resort and Hospitality Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131), Recreational Goods Rental (532284), All Other Amusement and Recreation Industries (71399)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Vacation resort services
• Holiday accommodation rentals
• Recreational facility management
• Hospitality and leisure
• Family entertainment services

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vacation Cottage Rentals: Parc Sandur offers vacation cottage accommodations managed through Center Parcs. Cottages range from Type 2 to Type 12, with varying comfort levels (Comfort, Premium, VIP) and pricing based on season. Extension stays are offered at attractive rates.
2. Restaurant & Dining Services: Multiple dining venues including Beach House (a la carte), The Grill Company (DIY barbecue), The Pizza Company, Snack & Go (snack bar), and The Bowling Barn. Online ordering available. Revenue from food and beverage sales.
3. Activities & Sports: Revenue from paid activities including indoor padel (4 courts), bowling, laser gaming, archery, adventure golf, paintball, swimming lessons, aquafit, trimzwemmen, and bike/boat rentals. Sports Parc Sandur offers swimming lessons (A, B, C diplomas) and fitness memberships through Levels gym.
4. Supermarket (Markt van Sandur): On-site supermarket offering groceries, fresh bread, produce, cheese, alcohol, and gift items. Services include breakfast delivery and gourmet/barbecue packages. Open 365 days per year.
5. Corporate Events & Meeting Facilities: Meeting venue rentals with equipment (projector, screen, flipover, microphone). Offers day and half-day packages with catering options including lunch and dinner. Targets corporate clients for team events and meetings.
6. Group Arrangements: Packages combining activities with dining for groups, birthdays, corporate events, and school activities. Examples include Adventure Golf & Grill (€39.50 p.p.), Pubquiz with drinks and bites, Laser Game & Strike (€24.50 p.p.), and birthday party packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Parc Sandur is a Center Parcs vacation resort in Emmen, Drenthe (Netherlands), offering holiday cottage rentals (Type 2 to Type 12, Comfort/Premium/VIP tiers) alongside on-site dining (5 restaurants and a supermarket), sports facilities (swimming pool with Sandur Splash slide, 4 indoor padel courts, Sportschool Levels fitness), licensed ABC swimming lessons, and a broad activity program (adventure golf, laser gaming, archery, family paintball, bike and boat rentals). It also serves corporate, school, and group clients with meeting rooms and curated event packages.

Product overview

Parc Sandur is a Center Parcs holiday resort located in Drenthe, Netherlands, offering a diverse portfolio of vacation and leisure services. The core offering includes holiday cottages (accommodations for 2-12 persons) complemented by extensive on-site amenities. Dining options include Beach House (à la carte), The Grill Company (interactive BBQ), The Pizza Company (pizzeria), Snack & Go (snack bar), and The Bowling Barn (bowling center). Sports and wellness facilities include Sport Parc Sandur swimming pool with Sandur Splash water slide, Sportschool Levels fitness center, and 4 indoor padel courts with sports bar. The resort offers numerous activities including Cycle & Water Sports (bike and boat rentals), Sandur KidZone indoor playground, Gametown, Adventure Golf, lasergaming, archery, family paintball, Sandur HUNT, pub quizzes, and swimming lessons (ABC Zwemmen). Additional services include De Markt van Sandur supermarket, Sandur Membercard loyalty program, gift cards, meeting facilities for business events, and group/party packages. The resort also features a children's farm and provides entertainment programming through its Sport & Entertainment team.

Differentiator

Problem solved

Functional benefit

Brands

• De Markt van Sandur: On-site supermarket offering fresh produce, bakery, cheese, beverages, and gift shop items.
• Beach House
• The Grill Company
• The Pizza Company
• Snack & Go
• The Bowling Barn
• Sportschool Levels
• Cycle & Water Sports
• Sandur Splash

Products and services

• Beach House Restaurant À la carte restaurant on the Parc Sandur resort with an extensive menu, a children's play corner, and a harbor-side terrace suitable for summer dining. Open to resort guests, day visitors, and local community.
• The Grill Company Interactive barbecue restaurant where guests cook their own meat, fish, and breakfast items at table-side built-in grills. Open to resort guests and day visitors.
• The Pizza Company Pizzeria serving pizzas with fresh bases and homemade sauces, offering both custom-built and fixed-menu pizza options. Open to resort guests and day visitors.
• Snack & Go Snack bar on the resort serving fries, snacks, sandwiches, milkshakes, and ice cream for dine-in or takeaway. Open to resort guests and day visitors.
• The Bowling Barn Atmospheric bowling centre with child-friendly lanes, glow-in-the-dark effects, a bar, and seating areas. Available for resort guests, day visitors, and groups.
• De Markt van Sandur (Supermarket) On-site supermarket offering fresh bread, vegetables, fruits, cheese, beverages, and gift items, plus breakfast and gourmet packages delivered to cottages. Open 365 days per year.
• Holiday Cottages Detached bungalows located by the Grote Rietplas lake, ranging from Type 2 to Type 12 persons, in Comfort, Premium, and VIP tiers, with free WiFi, spacious rooms, and luxury interiors.
• Sport Parc Sandur (Swimming Pool) Indoor swimming pool complex with jet stream, water mushroom, whirlpool, toddler pool, solarium, and the Sandur Splash water slide. Open for recreational swimming, day-entry, and lessons.
• Sandur Splash Water Slide New water slide attraction inside the swimming pool complex, offering turns and a water course suitable for children, families, and water enthusiasts.
• Sportschool Levels (Fitness Centre) Fitness centre with modern equipment, group classes, personal training, and unlimited access to the swimming pool and sauna. Operates on a membership subscription model.
• Indoor Padel Sandur Indoor padel facility with four courts and an adjoining sports bar overlooking the courts. Available for court rental by the hour.
• Cycle & Water Sports Rental Rental service for electric bikes, regular bikes, kickbikes, family bikes, whisper boats, kayaks, SUP boards, and water bicycles. Available by the hour or per day.
• Sandur KidZone (Indoor Playground) Three-story indoor playground with a dedicated toddler zone, providing adventure and play activities for children.
• Gametown Game hall offering various indoor gaming activities for visitors of all ages.
• Lasergamen (Laser Gaming) Outdoor laser gaming activity supervised by instructors, suitable for all ages and group formats.
• Adventure Golf 18-hole miniature golf course with natural decorations, suitable for families and available as birthday party packages.
• Archery (Boogschieten) Outdoor archery activity under professional supervision, suitable for ages 8 and up, available for groups and birthday parties.
• Family Paintball Family-friendly paintball activity with softer settings, including safety gear, protective clothing, and 200 paintballs per person. Minimum six persons per session.
• Pub Quiz (Pubquizzen) Pub quiz events held in the Sandur Café with general knowledge, photo, and music rounds. Available as team packages and XL versions with meals.
• ABC Swimming Lessons (ABC Zwemmen) Licensed swimming school providing A, B, and C National Swimming Diploma programs for children from 4.5 years and adults, plus private lessons and water coaching. Sold as diploma packages with monthly instalments.
• Entertainment Program Sport & Entertainment team delivering daily activities including Kids Adventure, Orry & Friends shows, and outdoor activities for guests of all ages.
• Meeting & Conference Facilities Equipped meeting rooms with projector, screen, flipover, microphone, and WiFi, offered in half-day and full-day packages that include catering (lunch and dinner). Targeted at corporate and SME clients.
• Group Packages (Arrangementen) Curated packages combining activities and dining for corporate events, school outings, children's parties, and group arrangements (e.g., Adventure Golf & Grill, Pubquiz, Laser Game & Strike).
• Children's Birthday Parties (Kinderfeestjes) Birthday party packages combining activities such as bowling, laser gaming, archery, and adventure golf with food and drinks for groups of children.
• Sandur Membercard Loyalty card offering 10% discount on restaurants and activities for residents of surrounding areas (Woonparc Sandur, Rietlanden, Delftlanden, Erica, Nieuw-Amsterdam).
• Sandur Cadeaukaart (Gift Card) Prepaid gift cards redeemable at Parc Sandur for experiences including dining and activities. Redeemable only on location.

Quantifiable outcome

• €5 discount on greenfee for golf guests staying at the park
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Golfpark SandurminorStrategic or Co-development PartnerAdjacent 9-hole golf course partnership providing €5 discount on greenfee for park guests. Park reception sells discounted tickets and provides vouchers. Golfers can combine their round with park facilities like swimming and dining.
• Wildlands Adventure ZoominorChannel Partner/ Reseller/ DistributorPark reception sells discounted tickets to Wildlands Adventure Zoo Emmen, one of the major regional attractions.
• Plopsa Indoor CoevordenminorChannel Partner/ Reseller/ DistributorPark reception sells discounted tickets to Plopsa Indoor Coevorden theme park.
• Kabouterland ExloominorChannel Partner/ Reseller/ DistributorPark reception sells discounted tickets to Kabouterland in Exloo, a family-friendly attraction.
• Center ParcscoreStrategic or Co-development PartnerParc Sandur operates as a Center Parcs vacation resort. Center Parcs manages cottage bookings through their platform and brand. The park uses Center Parcs branding, the Planet Center Parcs app, and follows Center Parcs operational standards.
• Levels Gym (Sportschool Levels)coreStrategic or Co-development PartnerSportschool Levels operates the fitness facilities at Parc Sandur, offering gym, group classes, swimming, and sauna access. All memberships include pool and sauna access. Separate branding and booking through levelsemmen.nl.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tropical Islands Resort: Large indoor resort destination in Brandenburg, Germany offering tropical water park, lodging, dining, and recreation. Operates a similar 'everything under one roof' leisure concept but primarily serves the German market.

Direct peers

• Landal GreenParks: Largest Dutch vacation park operator with a comparable network of cottage-based resorts featuring on-site F&B, sports, and recreation amenities. Most direct competitor to Center Parcs/Parc Sandur in the Netherlands.
• DroomParken: Dutch vacation park operator offering cottage-style accommodations at nature locations with on-site amenities including swimming, dining, and activity programs.
• Roompot: Major Dutch/Belgian/German vacation park operator offering cottage-style accommodations with on-site dining, pools, and activities. Competes head-to-head with Parc Sandur for family leisure stays.
• Oostappen Groep: Belgian/Dutch vacation park group operating multiple parks with cottages, restaurants, swimming pools, and entertainment — directly comparable to Parc Sandur's positioning.
• EuroParcs: Dutch-founded European vacation park operator running premium cottage resorts with pools, restaurants, and recreation facilities across the Netherlands, Germany, and Belgium.
• Center Parcs De Eemhof: Direct sister park within the Center Parcs network in Flevoland, Netherlands. Identical operating model, brand, and booking platform — the closest like-for-like operational peer to Parc Sandur.
• Sunparks: Sister brand to Center Parcs within Pierre & Vacances-Center Parcs Group, operating comparable cottage-based resorts with subtropical pool complexes and activity programs in Belgium and Germany.
• Molecaten: Dutch family camping and vacation park operator with similar cottage/camping accommodations, on-site restaurants, pools, and kids' activities across the Netherlands.

Broad incumbents

• Pierre & Vacances-Center Parcs Group: Parent company of Parc Sandur and broader European leader in managed vacation residences and resorts. Operates Center Parcs, Sunparks, Pierre & Vacances, and Maeva brands across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parccentrumsandur
• Instagraminstagram.com/parccentrumsandur
• LinkedInlinkedin.com/company/parc-sandur

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc Sandur