GRUP CST & BATMAR SL

What GRUP CST & BATMAR SL does

GRUP CST & BATMAR SL, commercially known as BATMAR, is a privately held Spanish wholesale distributor of bathroom fixtures and sanitation products, incorporated as a Sociedad Limitada and headquartered in Ontinyent, in the Valencia region. The company sells WCs, tanks, seats, and spare parts to a primarily B2B customer base of retail stores, hardware shops, and professional installers, distributing through four warehouses (Ontinyent, Gandia, Alzira, Requena) that support both counter pickup and scheduled route delivery.

The company's core operational asset is the BATMAR App (internal name TiendaPC), a mobile-first B2B ordering platform that integrates barcode/QR scanning, a four-step 'WC Completo' toilet configurator, pre-order and quote management, favorites folders, digital signature for delivery notes (via XPPEN tablets), and bidirectional ERP integration with a pending-order retry queue. A voice ordering assistant called 'Pedir a Gotita' adds speech recognition with an ML-based product alias learning mechanism, retrained via a human-in-the-loop 'Mejorar Gotita' panel. The platform supports multi-warehouse fulfilment with per-warehouse SMTP configuration and a commercial-representative oversight layer that blind-copies supervisors on customer order confirmations.

The business model is product resale at wholesale (and retail) prices inclusive of IVA, with orders routed through the BATMAR app under a pay-as-you-go cadence. The firm operates with a notably lean team of approximately five employees and serves only the Valencia region, with no disclosed external investors, funding rounds, partnerships, or named reference customers. Revenue is not publicly disclosed, and growth signals are limited to incremental product surface area rather than market expansion.

Name

GRUP CST & BATMAR SL

Legal name

GRUP CST & BATMAR SL

Website

https://saneama.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GRUP CST & BATMAR SL (BATMAR) is a Valencia-based Spanish wholesale distributor of bathroom fixtures and spare parts, serving regional retail stores and professional installers through a mobile B2B ordering app and four warehouses.

Ownership category

akta.pro rank

Headquarters

HQ city

ONTINYENT

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Sanitation/Bathroom Fixtures: BATMAR sells bathroom fixtures and sanitation products (WC units, tanks, seats, spare parts) through their B2B ordering platform. Customers include retail stores and professionals who order for installation or resale. The platform supports both immediate orders and pre-orders/budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

GRUP CST & BATMAR SL (BATMAR) is a wholesale distributor of bathroom and sanitation fixtures (WC units, tanks, seats, spare parts) that sells to retail stores and professional installers primarily through its proprietary TiendaPC (BATMAR App) mobile and web B2B ordering platform. The platform supports QR/barcode scanning, voice-based ordering via the Gotita assistant, digital signature capture for delivery notes, and integration with the company's ERP system, with fulfillment from four regional warehouses in the Valencia region.

Product overview

GRUP CST & BATMAR SL operates a unified B2B ordering platform built around the BATMAR App, a mobile/web application for a sanitary products distributor. The core product portfolio includes the main BATMAR App for product scanning and ordering, complemented by specialized features: 'Pedir a Gotita' (voice ordering assistant), 'WC Completo' (toilet configuration tool), pre-order and quote management modules, favorites catalog organization, asset tracking ('Mis activos'), and spare parts management ('Recambios'). The platform supports warehouse pickup and route delivery fulfillment across multiple warehouse locations (ONTINYENT, GANDIA, ALZIRA, REQUENA), integrating order management, product catalog search, and commercial customer management in a single system.

Differentiator

Problem solved

Functional benefit

Products and services

• BATMAR App (TiendaPC) Self-serve B2B ordering platform for registered commercial customers (retail stores and installers) to browse the bathroom and sanitation product catalog, place orders, manage pre-orders and quotes, and arrange pickup at warehouses or route delivery. Includes QR/barcode scanning, voice ordering via Gotita, digital signature capture, and ERP integration.
• Bathroom Fixtures and Sanitation Products Wholesale catalog of bathroom and sanitation products including complete WC sets, tanks, bowls, seats, and spare parts, distributed to retail stores and professional installers across the Valencia region.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Roca: Spanish-headquartered global manufacturer of bathroom fixtures with its own distribution network. Comparable because it sits at the top of the same sanitaryware value chain BATMAR distributes within, and increasingly sells directly to large customers that BATMAR also serves.
• Grohe: German global bathroom and kitchen fittings brand with a strong trade professional program. Comparable as a fixture supplier whose digital trade tools compete for installer mindshare that BATMAR also targets.
• Hansgrohe: German premium bathroom and shower fixtures manufacturer with a trade-focused sales model. Comparable as a premium sanitaryware supplier investing in digital ordering experiences for installers and retailers.
• Ideal Standard: Global bathroom and sanitaryware manufacturer with strong presence in Southern Europe. Comparable as a brand supplier and increasingly as a competitor for trade ordering workflows aimed at installers.
• Geberit: European leader in sanitary technology (in-wall systems, piping, bathroom ceramics). Comparable as a major sanitaryware brand whose products flow through distribution channels similar to BATMAR's, with growing direct-to-trades digital ordering.

Regional players

• Bauhaus: European DIY and home-improvement retailer with stores across multiple countries. Comparable as an alternate retail channel for sanitaryware end consumers that competes with BATMAR's retail-store customer base.
• Leroy Merlin Spain: French home-improvement big-box retailer operating across Spain. Comparable as a competing channel for end consumers and a buyer of bathroom fixtures that can pressure BATMAR's retail-store customers.

Direct peers

• Covalgroup: Spanish sanitaryware and bathroom fittings distributor serving retailers and professionals. Comparable as a regional Iberian sanitaryware wholesaler with overlapping customer base of retail stores and installers.
• BigMat: European network of independent building-materials distributors serving tradespeople and small retailers. Comparable as a multi-warehouse B2B distributor with digital ordering tools aimed at installers, similar in scale and customer profile to BATMAR.
• Saint-Gobain Distribution España: Spanish arm of a major building-materials distributor with multi-brand trade outlets. Comparable as a multi-region B2B distributor with its own digital ordering platforms serving installers and small retailers in categories that overlap with sanitaryware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/batmar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUP CST & BATMAR SL