San Hejmo

What San Hejmo does

San Hejmo GmbH operates a two-day annual music and arts festival held at Airport Weeze in North Rhine-Westphalia, Germany. The festival targets attendees aged 18 and older in the DACH region, positioning itself as a "feel-good festival" that combines live music (60+ artists across genres including pop, hip-hop, and electronic), street art installations in the Urban Art District, DIY workshops, and diverse street food. The 2026 edition is scheduled for August 14-15, 2026 and has historically attracted 65,000+ visitors with 15,000+ campers.

The company's core technology is a cashless RFID wristband payment and access control system deployed through a partnership with Global Event Technologies, supported by a dedicated mobile app (built on Firebase) and an online event portal for account management. Ticket sales run through an exclusive partnership with TicketPAY Europe GmbH, which also powers the MyTicket personalization system. San Hejmo shares operational and production resources with sister festival Parookaville under the Next Events organization.

The business model generates revenue from seven primary streams: tiered ticket sales (115-675 EUR across day, weekend, VIP, and camping-inclusive packages), premium camping add-ons (Friendship, WoMo, Car, and Easy Camp tent rentals), on-site food and beverage via RFID wristband payments, branded merchandise through a dedicated e-commerce store, parking and transportation (parking, bus shuttles, lockers), experience rentals (bungee jumping, power stations), and a sponsorship portfolio anchored by PENNY, 1Live, and Warsteiner. The festival operates a phased early-bird pricing strategy with mandatory 10 EUR waste deposits for camping tickets.

Name

San Hejmo

Legal name

San Hejmo GmbH

Website

https://sanhejmo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

San Hejmo GmbH operates an annual two-day feel-good music and arts festival at Airport Weeze in NRW, Germany, attracting 65,000+ attendees with live music, street art, and camping, monetizing through tiered tickets, camping add-ons, RFID cashless payments, merchandise, and brand sponsorships.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music festival
• Festival event management
• Cashless festival payments
• Outdoor camping experiences
• Festival ticketing platform

Headquarters

HQ city

Weeze

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from festival admission tickets sold across multiple price tiers (Friday single day, Saturday single day, 2-day, VIP), with Phase 5 pricing ranging from 115 EUR (Friday) to 265 EUR (2-Day + Camping).
2. Camping and Accommodation Add-ons: Premium camping options including Friendship Camp (225 EUR), WoMo Camp (325 EUR), Car Camp (195 EUR), and Easy Camp tent rentals (100-350 EUR depending on configuration).
3. Merchandise Sales: Branded merchandise including T-shirts, hoodies, dresses, bucket hats, and crewnecks sold through the San Hejmo Store (store.sanhejmo.com).
4. Parking and Transportation: Parking add-ons (20-30 EUR per vehicle), bus shuttle services (10 EUR), and locker rentals (9.50-27 EUR) for additional revenue.
5. Food and Beverage Sales: Cashless payments for food and beverages across the festival grounds managed through RFID wristbands, with on-site PENNY Festival Store in camping area.
6. Activity Rentals and Experiences: Bungee jumping (69-129 EUR for solo or tandem), power station rentals (99 EUR), and other experience add-ons.
7. Sponsorship and Brand Partnerships: Revenue from brand sponsors including PENNY, Warsteiner, Durex, Fielmann, NESCAFÉ, Somersby, and media partners like 1Live, Cosmopolitan, and Diffus.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

San Hejmo operates a two-day feel-good music festival held annually at Airport Weeze in North Rhine-Westphalia, Germany, targeting attendees aged 18 and over. The festival combines live music performances, an Urban Art District with international street artists, DIY creative workshops, diverse street food, and on-site camping options. Operations are supported by an RFID wristband-based cashless payment system, an official mobile app, and online merchandise sales.

Product overview

San Hejmo is a music and arts festival operated by San Hejmo GmbH, held at Airport Weeze in NRW, Germany. The core offering is the San Hejmo Festival featuring live music performances across multiple genres, street art installations in the Urban Art District, DIY creative workshops, and diverse street food options. The festival operates a comprehensive cashless payment system using RFID wristbands provided by Global Event Technologies. Attendees can enhance their experience through various add-on services including multiple camping options (Regular Camp, Green Camp, Friendship Camp, Womo Camp, Car Camp, and Easy Camp with rental tents), parking, shuttle bus services, locker rentals, and power station rentals. The festival also offers official merchandise through its online store and utilizes a mobile app for attendee engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• San Hejmo Festival A two-day feel-good music festival held at Airport Weeze in NRW, Germany, featuring live music performances, street art installations, DIY workshops, street food, and camping experiences. Open to attendees aged 18 and above.
• San Hejmo App

Quantifiable outcome

• 65,000+ visitors attending the most recent festival
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• PENNYcoreGTM or Marketing PartnerTop sponsor and retail partner. PENNY operates a festival store in the camping area and partners on sustainability initiatives including food donation to local food bank (Tafel Weeze). Co-sponsors Zukunftsmusik e.V. charity collection for music education of disadvantaged children.
• 1LivecoreGTM or Marketing PartnerRadio media partner with co-branding as '1LIVE San Hejmo Festival.' Provides radio promotion and media partnership for audience reach.
• Volksbanken RaiffeisenbankenminorGTM or Marketing PartnerFinancial services partner providing banking services and co-marketing opportunities.
• WarsteinerminorGTM or Marketing PartnerBeverage partner (beer) with exclusive or preferred placement in beverage offerings on festival grounds.
• CosmopolitanminorGTM or Marketing PartnerMedia partner providing editorial coverage and audience reach for lifestyle content.
• DiffusminorGTM or Marketing PartnerMedia partner (Diffus magazine) providing editorial coverage and festival promotion.
• PAROOKAVILLEcoreStrategic or Co-development PartnerSister festival under Next Events (parent company). Shares set pieces, decorations, and production resources. Both festivals operate under the same organizational team.
• REMONDIScoreImplementation/ SI/ Consulting PartnerWaste management and recycling partner operating material recovery stations on campsite and handling circular recycling of drink cups. Operates mobile recycling service and waste separation facilities.
• Global Event Technologies (GET)coreTechnology or IntegrationTechnology partner for RFID wristband access control and cashless payment system. Provides the technical infrastructure for cashless payments and ticket/access management.
• TicketPAY Europe GmbHcoreChannel Partner/ Reseller/ DistributorOfficial ticket sales partner managing online ticket shop, pre-registration, ticket personalization (MyTicket portal), and customer support for ticket-related inquiries.
• Zukunftsmusik e.V.minorOthersNon-profit charitable partner since the festival's founding. Collects bottle deposits on festival grounds and camping areas in partnership with PENNY. Proceeds fund music education for disadvantaged children.
• E.WIE EINFACHminorGTM or Marketing PartnerSustainability partner sponsoring the #artfortrees initiative with street art tree watering bags created by artists Bona Berlin, Strassenmaid, and Dave the Chimp for trees in Hamburg and Essen.
• Verhuven Touristik GmbHminorChannel Partner/ Reseller/ DistributorBus shuttle operator providing transportation services from Weeze Bahnhof to campsite and festival grounds.
• DurexminorGTM or Marketing PartnerSponsor partner in the product category.
• FielmannminorGTM or Marketing PartnerSponsor partner in the optician/eyewear category.
• NESCAFÉminorGTM or Marketing PartnerBeverage sponsor providing coffee products on festival grounds.
• SomersbyminorGTM or Marketing PartnerCider/alcoholic beverage partner.
• TK (Techniker)minorGTM or Marketing PartnerGerman health insurance sponsor.
• RemondiscoreTechnology or IntegrationSponsor and waste management partner operating recycling facilities and handling circular cup recycling system.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nature One: Long-running German electronic music camping festival at Hunsrück. Comparable on product (camping festival, cashless payments, multi-stage) and scale (~65,000 attendees), serving as a relevant benchmark for operational maturity and on-site technology within the DACH festival market.
• Parookaville: Sister festival operated by the same Next Events team at Weeze Airport, sharing production, set pieces, and organizational infrastructure. Most directly comparable as a co-located music festival under the same parent, but with an EDM focus and 225,000+ attendees.
• Southside Festival: Multi-genre German camping festival in southern Germany, run by FKP Scorpio. Comparable lineup breadth (rock, pop, hip-hop, electronic), camping integration, and 60,000+ attendee scale targeting the same young adult DACH segment.
• SonneMondSterne: German electronic music festival held annually in Thuringia with on-site camping. Comparable in scale (around 40,000+ attendees) and demographic, but narrower genre focus; useful benchmark for ticket pricing and electronic-segment sponsorship strategy.
• Melt Festival: Long-running German electronic-leaning festival at Ferropolis. Comparable on-site festival experience with art installations and camping, but with a narrower electronic/dance audience; demonstrates an alternative positioning pathway from San Hejmo's multi-genre mix.
• Lollapalooza Berlin: Berlin edition of the global Lollapalooza brand, run by Live Nation and FKPScorpio. Comparable multi-genre urban festival targeting 18-35 demographic in Germany; serves as the main urban counterpoint to San Hejmo's airfield positioning.
• Deichbrand: Multi-genre German camping festival in Nordsee (North Sea coast) targeting young adults. Comparable product mix (music + art + camping), similar scale (~50,000-60,000 attendees), and overlapping DACH target demographic with San Hejmo's feel-good positioning.
• Hurricane Festival: Large multi-genre German camping festival held annually in Lower Saxony. Directly comparable on product (multi-genre lineup, on-site camping, ~65-80k attendees) and target demographic (young German-speaking festival-goers).

Broad incumbents

• Rock am Ring: One of Germany's largest and longest-running rock/pop festivals at the Nürburgring, operated by MLK. Comparable multi-genre outdoor camping festival with significantly larger scale (80,000+ daily) and broader international draw; sets the ceiling on German festival ambition.
• Tomorrowland: Global leader in electronic/dance music festivals with a large Belgian flagship. Not a direct competitor (different genre focus, different geography, global vs. DACH), but the relevant scaling benchmark for festival brand power, ticket pricing, and sponsorship monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sanhejmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Hejmo