San Remo Hotel
San Remo Hotel is a family-owned historic boutique hotel in San Francisco's North Beach, operating 65 European-style rooms and the on-site Fior D'Italia restaurant (America's oldest Italian restaurant, est. 1886). Founded in 1906 and held by the Field family since 1971, it serves budget-conscious leisure travelers as a Choice Hotels Ascend Collection member.
- Company typePrivate
- Founded1906
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What San Remo Hotel does
San Remo Hotel is a family-owned historic boutique hotel located at 2237 Mason Street in San Francisco's North Beach neighborhood, originally built in 1906 by Bank of America founder A.P. Giannini to house workers rebuilding the city after the 1906 earthquake. The property operates 65 keys (64 European pensione-style rooms with shared bathrooms plus one penthouse suite with a private terrace overlooking Coit Tower and the Golden Gate Bridge), supported by approximately 110 employees. It has been owned and operated by brothers Tom and Robert Field since 1971 and is a member of Choice Hotels' Ascend Collection franchise, which provides access to the franchisor's reservation infrastructure and loyalty program.
The hotel's core products are its guest-room accommodations, priced between $79 and $249 per night depending on configuration and season, supplemented by the on-site Fior D'Italia restaurant — America's oldest Italian restaurant, established in 1886 — and an on-property collection of approximately 56 vintage cars. Supporting technology consists of an INNsight-powered direct booking engine, a WCAG 2.1 Level AA compliant website with ADA accessibility tools, PCI-compliant payment processing via Authorize Online, and standard digital-marketing integrations (Google Analytics, Sojern, AppNexus, Tawk.to). The property does not operate a proprietary mobile application.
Revenue is generated through three streams: nightly room rentals across direct website, phone, and Choice Hotels channels; on-site F&B at Fior D'Italia; and value-oriented promotional packages (Book Direct 10% off, Stay 2+ Nights 20% off, and tiered advance-purchase discounts of 20-25%). The customer base skews toward budget-conscious leisure travelers, domestic and international tourists drawn to Fisherman's Wharf and the North Beach area, and heritage/architecture enthusiasts, with ancillary segments for accessibility-required guests and families. The hotel carries no enterprise customers; all revenue is consumer-direct or via OTAs.
San Remo Hotel firmographics
Firmographics- Name
- San Remo Hotel
- Legal name
- San Remo Hotel
- Website
- https://sanremohotel.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- San Remo Hotel is a family-owned historic boutique hotel in San Francisco's North Beach, operating 65 European-style rooms and the on-site Fior D'Italia restaurant (America's oldest Italian restaurant, est. 1886). Founded in 1906 and held by the Field family since 1971, it serves budget-conscious leisure travelers as a Choice Hotels Ascend Collection member.
- Ownership category
- akta.pro rank
San Remo Hotel industry classification
Industry- Product category
- Boutique Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Heritage & Historic Boutique Hotels (THAGADAD)
- akta.pro secondary industry
- Historic & Heritage Full-Service Hotels (THAGAAAG)
Keywords
Where San Remo Hotel is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
San Remo Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Accommodations: Primary revenue stream from renting guest rooms including various room types (shared bath European-style rooms, private bathroom rooms, and penthouse suite). Room rates vary by season and booking advance. Revenue is generated through direct website bookings, phone reservations, and third-party channels.
- Fior D'Italia Restaurant: On-site Northern Italian restaurant serving lunch, dinner, spuntini, desserts, and beverages including wine and spirits. Happy Hour offered 4 PM - 6 PM seven days a week. Restaurant operates from 11:30 am - 9:30 pm daily.
- Special Packages and Promotions: Additional revenue from promotional packages including Book Direct (10% off), Stay 2+ Nights (20% off), 14-Day Advance Purchase (20% off), and 30-Day Advance Purchase (25% off).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard European-style rooms with shared bathroom facilities |
| Unit Pricing | Pay-as-you-go | Penthouse Suite with private bathroom and terrace |
| Subscription | Pay-as-you-go | Book Direct and Save |
| Subscription | Pay-as-you-go | Stay 2 or More Nights |
| Subscription | Pay-as-you-go | 14-Day Advance Purchase |
| Subscription | Pay-as-you-go | 30-Day Advance Purchase |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
San Remo Hotel product offering
Product offeringCore offering
San Remo Hotel is a historic 1906 boutique hotel in San Francisco's North Beach offering European pensione-style guest room accommodations with Victorian charm. The property features approximately 65 rooms including shared-bath European-style rooms, private-bath rooms, ADA-accessible rooms, and a premium penthouse suite. The hotel also operates the on-site Fior D'Italia restaurant, America's oldest Italian restaurant (est. 1886), and showcases a collection of approximately 56 vintage cars on the property.
Product overview
San Remo Hotel is a historic boutique hotel offering European-style guest room accommodations with Victorian charm. The property features seven distinct room types ranging from budget-friendly shared-bath options to premium penthouse suites with private terraces. On-site dining is available through Fior d'Italia restaurant, America's oldest Italian restaurant established in 1886. The hotel offers value-oriented special packages including direct booking discounts, multi-night stays, and advance purchase rates. Property amenities include free high-speed WiFi, 24-hour front desk service, daily housekeeping, coffee and tea in the lobby, and EV charging stations within 4-5 miles. The hotel is a member of the Choice Hotels Ascend Hotel Collection and prominently features a collection of approximately 56 vintage cars. Accessibility features include ADA-compliant rooms, WCAG 2.1 Level AA website accessibility, and comprehensive physical accessibility accommodations.
Differentiator
Problem solved
Functional benefit
Brands
- Fior D'Italia: Northern Italian cuisine restaurant located on the ground floor of San Remo Hotel, established in 1886, serving as America's oldest Italian restaurant.
Products and services
- Guest Room Accommodation European-style guest rooms with Victorian heirloom furnishings, free high-speed WiFi, and turn-of-the-century charm, available with various configurations of shared or private bathroom facilities.
- The Penthouse Suite Premium rooftop suite with queen bed, private bath with mini-clawfoot bathtub, private patio and deck, antique furnishings, stained glass windows, mini-fridge, and coffee-maker.
- Fior d'Italia Restaurant Northern Italian cuisine restaurant on the ground floor of San Remo Hotel, serving lunch, dinner, spuntini, desserts, wine, and spirits, with Happy Hour from 4 PM – 6 PM seven days a week.
- 2 Twin Beds Accessible Room ADA accessible guest room featuring two twin-sized beds, private sink, and high-speed WiFi, designed for guests with mobility or accessibility needs.
- Book Direct and Save Package Discount package offering 10% off per night when booking directly through the hotel's own website rather than third-party channels.
- Stay 2 or More Nights Package Discount package offering 20% off per night for guests staying 2 or more consecutive nights.
- 14-Day Advance Purchase Package Discount package offering 20% off when booking and purchasing 14 days in advance of arrival date.
- 30-Day Advance Purchase Package Discount package offering 25% off per night when booking and purchasing 30 days before arrival date.
- Vintage Car Collection On-property display of approximately 56 vintage automobiles available for guest viewing as part of the historic hotel experience.
Quantifiable outcome
- Rooms under $200/night with penthouse under $300 in San Francisco
- +1 more outcomes
Companies that use San Remo Hotel
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
San Remo Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
San Remo Hotel partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Choice Hotels International (Ascend Hotel Collection)coreSan Remo Hotel is an Ascend Hotel Collection member by Choice Hotels International. The franchise provides brand recognition, reservation system access, loyalty program integration, and marketing distribution support. Founded in 1906, the hotel has maintained its independent character while benefiting from the franchisor's infrastructure.
- INNsight.comcoreINNsight.com provides the hotel's website design, development, and digital marketing services. The platform powers the booking engine, WCAG 2.1 accessibility features, and ADA compliance tools. San Remo Hotel's digital presence is maintained by INNsight.
- Fior D'ItaliacoreAmerica's oldest Italian restaurant (established 1886) operates on the ground floor of San Remo Hotel. Originally located in Gold Rush era, the restaurant moved to the hotel after 1906 earthquake. It provides lunch, dinner, happy hour, and live jazz, enhancing the hotel's guest experience.
- Hotel PetalumaminorSister hotel under common ownership, listed as a related property on San Remo Hotel's website
- HTL 587minorSister hotel under common ownership, listed as a related property on San Remo Hotel's website
- Inn Marin and SuitesminorSister hotel under common ownership, listed as a related property on San Remo Hotel's website
- Infinity HotelminorSister hotel under common ownership, listed as a related property on San Remo Hotel's website
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
San Remo Hotel competitors and assessment
Company assessmentDirect peers
- HTL 587: Sister hotel under common Field family ownership; small boutique property in the same multi-asset portfolio, leveraging comparable heritage positioning and cross-property marketing.
- Hotel Boheme: Small heritage boutique hotel in San Francisco's North Beach neighborhood with European-inspired character and a similarly intimate, location-driven value proposition.
- Hotel Petaluma: Sister hotel under common Field family ownership; historic boutique property in Petaluma, CA operated with a similar value-oriented, heritage-led model and shared distribution and marketing infrastructure.
- Hotel Vertigo: Historic San Francisco boutique hotel known for its film history and preserved period architecture; comparable as a small, heritage-led independent property competing for similar cultural and leisure travelers.
- Infinity Hotel: Sister San Francisco property under Field family ownership; small independent hotel sharing distribution channels and marketing with San Remo Hotel.
- Inn Marin and Suites: Sister property under common Field family ownership; value-oriented Northern California lodging operating under the same owner-operator playbook and listed as a related property.
- Argonaut Hotel: Boutique hotel at Fisherman's Wharf in San Francisco competing for the same tourist segment with a different (maritime-themed) heritage narrative but overlapping location-driven demand.
Broad incumbents
- Hotel Zeppelin San Francisco: Independently branded boutique hotel under a larger hospitality operator; targets design- and experience-oriented SF leisure guests with overlapping Union Square/FiDi catchment.
- The Marker: Boutique hotel near Union Square operated as part of a larger hospitality group; competes with San Remo for leisure and group travelers seeking a design-forward stay in San Francisco.
Emerging players
- HI San Francisco Downtown Hostel: Budget-oriented shared-facility accommodation in downtown San Francisco; targets a similar price-sensitive, experiential traveler segment with shared bathrooms but a hostel (rather than historic hotel) operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
San Remo Hotel social profiles
Digital presenceSan Remo Hotel compliance and trust
Trust signalCompliance3 records
San Remo Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
San Remo Hotel leadership team
Management profileNumber of profiles
Profiles2 records
San Remo Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
San Remo Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about San Remo Hotel
What does San Remo Hotel do?
San Remo Hotel is a historic 1906 boutique hotel in San Francisco's North Beach offering European pensione-style guest room accommodations with Victorian charm. The property features approximately 65 rooms including shared-bath European-style rooms, private-bath rooms, ADA-accessible rooms, and a premium penthouse suite. The hotel also operates the on-site Fior D'Italia restaurant, America's oldest Italian restaurant (est. 1886), and showcases a collection of approximately 56 vintage cars on the property.
Is San Remo Hotel a public or private company?
San Remo Hotel is a private company. It is classified as family owned and is currently operating.
When was San Remo Hotel founded?
San Remo Hotel was founded in 1906. It employs 101 to 250 people.
Where is San Remo Hotel based?
San Remo Hotel is headquartered in San Francisco, United States, in the North America region.
How does San Remo Hotel make money?
Three revenue lines are on record. Hotel Room Accommodations are the primary driver. The others are fior D'Italia Restaurant and special Packages and Promotions.
Who are San Remo Hotel's main competitors?
Direct peers on record are HTL 587, Hotel Boheme, Hotel Petaluma, Hotel Vertigo, Infinity Hotel, Inn Marin and Suites and Argonaut Hotel. Broad incumbents are Hotel Zeppelin San Francisco and The Marker. HI San Francisco Downtown Hostel is listed as an emerging player.
Does San Remo Hotel have an API?
No public API is recorded for San Remo Hotel.
What industry is San Remo Hotel in?
San Remo Hotel's product category is Boutique Hotel Accommodations. Its primary akta.pro industry code is THAGADAD, Heritage & Historic Boutique Hotels, with a secondary code of THAGAAAG, Historic & Heritage Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.