Santé Marketing em Saúde

What Santé Marketing em Saúde does

Santé Marketing em Saúde, operating legally as Santé Consulting - Marketing em Saúde, is a Brazilian strategic marketing consultancy founded in 2014 and headquartered in Santa Catarina (Florianópolis). The firm serves exclusively the healthcare sector, targeting clinics and medical practices, hospitals and healthcare institutions, laboratories, health insurance operators, and other healthcare companies in Brazil. Its go-to-market is sales-led and direct, anchored by a WhatsApp-first engagement model in which prospects schedule a strategic diagnostic session before any ongoing consulting engagement is scoped.

The company's offering is organized as a four-stage service continuum: Diagnóstico Estratégico (marketing audit and situational analysis), Consultoria Estratégica (customized marketing strategy and planning), Crescimento e Relacionamento (integrated patient acquisition, retention, and relationship programs), and Acompanhamento Estratégico (ongoing KPI monitoring and implementation support). Supporting these core services is a content-marketing layer comprising a healthcare-marketing blog and a library of ebooks covering digital marketing, social media for physicians, email checklists, and a 2026 health calendar. Santé holds no patents or proprietary technology platforms and does not offer software, APIs, or applications; its deliverable is professional services delivered by consultants.

Commercially, Santé is a privately held, founder-owned and bootstrapped firm with no external funding rounds disclosed in the input data. Pricing is custom and quote-based, structured around multi-year consulting engagements, with no publicly disclosed rates. The firm is RD Station Partner and states LGPD-compliant data handling. Public-facing leadership representation centers on Fernanda Daura. Named testimonials include cardiovascular and pediatric surgeons, individual medical practices, and Grupo Hospitalar Pet Support, which is the most material enterprise relationship in the dataset.

Name

Santé Marketing em Saúde

Legal name

Santé Consulting - Marketing em Saúde

Website

https://santeconsulting.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Santé Marketing em Saúde is a Brazilian strategic marketing consultancy exclusively serving healthcare organizations, delivering a four-stage service continuum — diagnostic, consulting, growth/relationship, and ongoing monitoring — to clinics, hospitals, laboratories, and health insurers.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Consulting

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Healthcare marketing consulting
• Medical practice marketing
• Patient acquisition strategy
• Healthcare brand positioning
• Strategic marketing advisory

Headquarters

HQ city

Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Marketing Consulting: Professional consulting services for healthcare marketing, including strategic diagnosis, marketing planning, implementation support, and ongoing strategic management. Services are customized to client needs and delivered through a consulting engagement model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Santé provides strategic marketing consulting services exclusively to healthcare organizations (clinics, hospitals, laboratories, and health operators) in Brazil. The offering is organized as a four-stage methodology: strategic diagnosis and marketing audit, customized strategy development, integrated patient acquisition and retention strategies, and ongoing strategic monitoring and KPI management. Services are delivered through consulting engagements that align marketing activities with business growth objectives while ensuring regulatory compliance with healthcare advertising rules (CFM).

Product overview

Santé Marketing em Saúde is a strategic marketing consultancy exclusively serving healthcare organizations (clinics, hospitals, labs, health operators). Its offering is organized as a four-stage service continuum: (1) Diagnóstico Estratégico — marketing audit and situational analysis; (2) Consultoria Estratégica — customized marketing strategy and planning; (3) Crescimento e Relacionamento — integrated patient acquisition, retention, and relationship strategies; and (4) Acompanhamento Estratégico — ongoing strategic monitoring and KPI management. Supporting these core services is a library of e-books and educational content on health marketing topics. The company positions itself as a strategic growth partner rather than a software product vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnóstico Estratégico e Auditoria de Marketing (Strategic Diagnostic and Marketing Audit) Strategic diagnostic and marketing audit service that analyzes positioning, communication, digital presence, patient relationships, and market opportunities to identify factors limiting growth and guide more assertive decisions. For healthcare businesses seeking clarity on growth barriers.
• Consultoria Estratégica de Marketing (Strategic Marketing Consulting) Customized marketing strategy development service focused on strengthening positioning, expanding authority, and directing investments efficiently. Connects marketing to organizational objectives for growth and differentiation, covering full 360° marketing or specific issues such as communication, campaigns, positioning, and patient experience.
• Crescimento e Relacionamento (Growth and Relationship) Integrated strategies for patient acquisition, retention, and relationship strengthening covering patient journey design, loyalty programs, communication flows, and performance growth.
• Acompanhamento e Gestão Estratégica de Marketing (Strategic Monitoring and Management) Ongoing strategic support including meetings, KPI monitoring, action review, performance analysis, directional adjustments, and decision-making assistance throughout strategy implementation. May include managing internal marketing teams, indicating partners, or executing services.
• Ebooks de Marketing em Saúde (Healthcare Marketing Ebooks) Collection of exclusive ebooks and guides covering digital marketing, content marketing, social media, email marketing, and blog topics tailored for healthcare organizations. Titles include guides on digital marketing in healthcare, myths about health advertising, a 2026 health calendar, email marketing checklists, and SEO guides for videos.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RD StationminorGTM or Marketing PartnerSanté is an RD Station Partner, indicating a partnership for marketing automation and CRM tools. RD Station is a Brazilian digital marketing and sales automation platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Saatchi & Saatchi Health: Healthcare marketing communications network within Publicis Groupe operating in Brazil; competes for healthcare brand and patient acquisition strategy work similar to what Santé delivers for clinics and hospitals.
• McCann Health: Global healthcare marketing communications network within McCann Worldgroup with operations in Brazil; provides broad strategic and creative healthcare marketing services that overlap with Santé's offering but at significantly larger scale.
• Ogilvy Health: Healthcare marketing communications network within WPP/Ogilvy with operations across Latin America; provides strategic healthcare marketing services that overlap with Santé's healthcare-exclusive strategic consulting.
• Havas Health & You: Healthcare and wellness-focused network of Havas with global reach including Latin America; offers strategic and creative healthcare marketing services that overlap with Santé's positioning and patient acquisition offering.

Others

• Publicis Health: Healthcare-dedicated network within Publicis Groupe with presence in Brazil; competes for healthcare marketing strategy and patient engagement work that overlaps with Santé's strategic consulting practice.

Direct peers

• Real Chemistry (formerly W2O Group): Healthcare-focused marketing and communications firm providing strategic consulting, analytics, and patient engagement services to healthcare organizations globally; most directly comparable to Santé's healthcare-exclusive strategic marketing model.
• Closerlook: Healthcare marketing agency focused on strategic and creative services for hospitals and health systems; closely comparable to Santé's hospital-and-clinic focused marketing consulting model.
• Patients & Purpose (FCB Health): Healthcare marketing agency within FCB Health focused on patient engagement and brand strategy; comparable to Santé in serving healthcare clients with strategic marketing and patient-focused communications.
• CDM (part of IPG Health): Healthcare-focused creative and strategic agency network within IPG Health; competes for healthcare brand strategy and patient engagement work that directly overlaps with Santé's services.
• Snow Companies: Patient-experience and healthcare marketing agency that combines strategic consulting with patient storytelling and engagement programs; comparable to Santé's patient acquisition and relationship focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/santeconsulting
• LinkedInlinkedin.com/company/sant%C3%A9-marketing-em-sa%C3%BAde
• Instagraminstagram.com/santeconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santé Marketing em Saúde