SANTO MARKETING
Santo Marketing is a Bogotá-based boutique BTL marketing agency offering strategic campaigns, tactical brand activations, and digital graphic services to multinational corporate clients across Latin America.
- Company typePrivate
- Founded2011
- HeadquartersBogotá, Bogotá, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SANTO MARKETING does
Santo Marketing is a privately held boutique BTL (below-the-line) marketing agency headquartered in Bogotá, Colombia, operating since 2011 and serving large corporate and multinational brands across Latin America. The firm is structured around three integrated service pillars: BTL Estratégico (strategic campaign conceptualization, corporate events, conventions, and team building), BTL Táctico (tactical activations, interactive experiences, brand activation stands, theatrical staging, and virtual/augmented reality installations), and Digital Gráfico (graphic conceptualization, interactive space design, digital/media campaigns, photography, and video production). The agency's positioning emphasizes meticulous strategic planning and detailed execution inspired by Jesuit methodology, packaged under a distinctive religious-saint thematic brand identity.
The client roster spans financial services (Experian, Itau, Redeban, Allianz, Cooperativa Unimos), media (Directv LA, Casa Editorial el Tiempo), retail and consumer (Mattel, Skeyndor), healthcare and insurance (Compensar), energy (Canacol), education (CESA), hospitality (Club El Nogal), aviation (Avianca Chile), QSR (Arcos Dorados), professional services (Worley), consumer electronics (Honor), real estate (Hayuelos), nonprofit (UNICEF), and events (DivinaMente). Santo Marketing generates revenue through project-based professional services, typically structured as retainers or per-project engagements, with pricing quote-based and tailored to individual client requirements. The go-to-market motion is sales-led and direct, engaging enterprise clients via personalized outreach, website inquiry, phone, and email channels.
The organization is led by CEO Andrés Cárdenas and Director General Miguel Cárdenas, supported by directors across Experiences, Operations, Art Direction, Digital, Production, and Accounting functions. The agency holds a strategic alliance with DivinaMente, a speakers bureau, to deliver integrated event experiences. Santo Marketing has no proprietary technology platform, no disclosed AI/ML capabilities, no external funding, no institutional investors, and no parent holding structure; it operates as an independent, privately held entity with active web presence across LinkedIn, Instagram, and YouTube.
SANTO MARKETING firmographics
Firmographics- Name
- SANTO MARKETING
- Legal name
- Santo Marketing
- Website
- https://santomarketing.com.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Santo Marketing is a Bogotá-based boutique BTL marketing agency offering strategic campaigns, tactical brand activations, and digital graphic services to multinational corporate clients across Latin America.
- Ownership category
- akta.pro rank
SANTO MARKETING industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (561920)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sales Promotion Campaign Design & Management (BPAFAMAC)
- akta.pro secondary industry
- Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where SANTO MARKETING is headquartered
LocationHeadquarters
- HQ city
- Bogotá, Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
SANTO MARKETING business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- BTL Marketing Services: Santo Marketing generates revenue through project-based professional services including BTL strategic campaigns, tactical activations, experiential marketing, and digital graphic design services. As a boutique marketing agency, they work on retainer or per-project basis with major corporate clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SANTO MARKETING product offering
Product offeringCore offering
Santo Marketing is a boutique agency in Bogotá, Colombia delivering integrated BTL (below-the-line) marketing services for large corporate brands. Its offering is organized around three pillars: BTL Estratégico (campaign conceptualization, corporate events, kick-offs, festivals, team building), BTL Táctico (interactive experiences, brand activation stands, VR/AR installations, theatrical staging, private events), and Digital Gráfico (graphic conceptualization, digital/media campaigns, photography, video production). Services are sold on a project or retainer basis to enterprise clients.
Product overview
Santo Marketing operates as a boutique agency offering integrated BTL (below-the-line) marketing services for major brands. The portfolio consists of three interconnected service pillars: BTL Estratégico provides strategic campaign planning and conceptualization; BTL Táctico delivers tactical execution through interactive experiences, brand activations, and event management including virtual/augmented reality; and Digital Gráfico provides graphic design, digital campaigns, and multimedia content production. Together, these services enable end-to-end below-the-line marketing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- BTL Estratégico
- BTL Táctico
- Digital Gráfico
Companies that use SANTO MARKETING
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
SANTO MARKETING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SANTO MARKETING partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DivinaMentecoreSanto Marketing has established a strategic alliance with DivinaMente, a speakers bureau specializing in high-level conferences on current and trending topics. The partnership combines DivinaMente's inspirational speaking capabilities with Santo Marketing's brand and strategy expertise, delivering unique value to clients seeking comprehensive event experiences.
Recent moves5 records
Expansion highlights5 records
SANTO MARKETING competitors and assessment
Company assessmentDirect peers
- Grupo W: Independent Colombian creative and BTL agency group offering brand activation, events, shopper marketing and digital — competes head-to-head with Santo for the same Latin American multinational client roster.
- Momentum Worldwide: Global experiential and brand-activation agency under IPG, with AR/VR-enabled live experiences; comparable to Santo's tech-enabled activation offering but operating at significantly larger scale.
- Dattis: Colombian independent agency group focused on shopper marketing, activation and BTL — directly comparable size, geography and service mix to Santo Marketing.
- Jack Morton Worldwide: Interpublic-owned brand experience agency specializing in events, sponsorships and immersive activations — overlaps with Santo's BTL strategic and tactical pillars serving global brands.
- MullenLowe SSP3: Bogotá-headquartered advertising and BTL agency with a multi-disciplinary offering spanning strategic, creative and activation work for Colombian and regional brands — the closest direct local peer to Santo's integrated BTL model.
- Geometry Global Colombia: VMLY&R-owned activation and shopper marketing network with strong LatAm presence; directly comparable to Santo's BTL Táctico brand-activation and experiential services.
Broad incumbents
- BBDO Colombia: Omnicom's Colombian creative network covering advertising, activation and digital — competes with Santo for brand strategy and campaign work on the same multinational client set.
- Publicis Colombia: Publicis Groupe's Colombian operation providing integrated creative, media, digital and shopper marketing; overlaps with Santo across activation and digital creative mandates.
- Ogilvy Colombia: WPP's flagship Colombian office offering full-service advertising, PR, digital and activation — competes with Santo for the same multinational CMOs from a network-backed, multi-capability platform.
Regional players
- Proyectar BTL: Andean-region BTL and activation specialist with comparable experiential capabilities; relevant as a regional alternative competing for the same multinational Latin America briefs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SANTO MARKETING social profiles
Digital presenceSANTO MARKETING financial estimates
Financial estimateRevenue estimate
Valuation estimate
SANTO MARKETING leadership team
Management profileNumber of profiles
Profiles14 records
SANTO MARKETING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SANTO MARKETING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SANTO MARKETING
What does SANTO MARKETING do?
Santo Marketing is a boutique agency in Bogotá, Colombia delivering integrated BTL (below-the-line) marketing services for large corporate brands. Its offering is organized around three pillars: BTL Estratégico (campaign conceptualization, corporate events, kick-offs, festivals, team building), BTL Táctico (interactive experiences, brand activation stands, VR/AR installations, theatrical staging, private events), and Digital Gráfico (graphic conceptualization, digital/media campaigns, photography, video production). Services are sold on a project or retainer basis to enterprise clients.
Is SANTO MARKETING a public or private company?
SANTO MARKETING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SANTO MARKETING founded?
SANTO MARKETING was founded in 2011. It employs 1 to 10 people.
Where is SANTO MARKETING based?
SANTO MARKETING is headquartered in Bogotá, Bogotá, Colombia, in the Latin America region.
How does SANTO MARKETING make money?
One revenue line is on record: BTL Marketing Services.
Who are SANTO MARKETING's main competitors?
Direct peers on record are Grupo W, Momentum Worldwide, Dattis, Jack Morton Worldwide, MullenLowe SSP3 and Geometry Global Colombia. Broad incumbents are BBDO Colombia, Publicis Colombia and Ogilvy Colombia. Proyectar BTL is listed as a regional player.
Does SANTO MARKETING have an API?
No public API is recorded for SANTO MARKETING.
What industry is SANTO MARKETING in?
SANTO MARKETING's product category is Marketing Services. Its primary akta.pro industry code is BPAFAMAC, Sales Promotion Campaign Design & Management, with a secondary code of HSACADAH, Exhibitions, Trade Shows & Booth Management. Its NAICS code is 54181 and its SIC code is 7311.