In-Store Marketplace
In-Store Marketplace (ISM) is a programmatic retail media platform that standardizes and unifies digital in-store advertising across any hardware or software provider. It serves Retail Media Networks, Retail Media Platforms, In-Store Solution Providers, and DSPs via a self-serve platform managing inventory, orders, creative workflow, and omnichannel measurement.
- Company typePrivate
- Founded-
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What In-Store Marketplace does
In-Store Marketplace (ISM) is a programmatic retail media platform that standardizes and unifies digital in-store advertising across any hardware and software provider. The platform centralizes impression-based inventory, order management, creative workflow approvals, and embedded reporting into a single self-serve interface, addressing fragmentation in the in-store media ecosystem. ISM serves four primary stakeholder types: Retail Media Networks (RMNs) seeking to manage their own in-store media networks, Retail Media Platforms (RMPs) integrating in-store inventory alongside onsite/offsite, In-Store Solution Providers (hardware/software vendors), and Demand Side Platforms (DSPs) seeking programmatic access to in-store audio and display inventory.
The product suite is organized around three core solutions: Retail Media Networks (campaign and inventory management with creative approval workflows), Retail Media Platforms (API-based supply integration and automated inventory access), and Omnichannel Measurement (standardized impression methodology spanning in-store, onsite, and offsite). The Shopper Purchase Rate (SPR) framework, developed with Catalyst Media Consulting, provides a measurement layer addressing misalignment between brands, retailers, agencies, and RMNs. Technology infrastructure relies on integration interoperability rather than proprietary AI, with API-based connectivity, multi-user approval workflows, and same-day inventory updates.
Revenue mechanics combine platform licensing/subscription fees (RMN and RMP customers), advertising revenue (programmatic audio and display, with inventory sold through Vibenomics), and marketplace commissions (advertisers buying diverse inventory through the platform). Pricing is not publicly disclosed. Distribution is primarily direct enterprise sales with a demo-driven motion, supplemented by channel partners (retail media networks like Stater Bros. and WHSmith) and DSP integrations. The company is operationally connected to Mood Media through shared executive leadership (Dave Simon holds senior roles at ISM, Mood Media, and Vibenomics), and leverages Mood Media's existing in-store hardware footprint. Headcount is 11-50 employees, headquartered in Indianapolis, Indiana, with no disclosed funding rounds or institutional investors.
In-Store Marketplace firmographics
Firmographics- Name
- In-Store Marketplace
- Legal name
- In-Store Marketplace
- Website
- https://instoremarketplace.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In-Store Marketplace (ISM) is a programmatic retail media platform that standardizes and unifies digital in-store advertising across any hardware or software provider. It serves Retail Media Networks, Retail Media Platforms, In-Store Solution Providers, and DSPs via a self-serve platform managing inventory, orders, creative workflow, and omnichannel measurement.
- Ownership category
- akta.pro rank
In-Store Marketplace industry classification
Industry- Product category
- Retail Media Technology Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
- akta.pro secondary industry
- Enterprise Service Management (ESM) Platforms (HDAEALAB)
Keywords
Where In-Store Marketplace is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In-Store Marketplace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing/Subscription: ISM provides a centralized platform serving as a single point of integration for Retail Media Networks, Retail Media Platforms, In-Store Solution Providers, and DSPs. The platform simplifies campaign management and provides tools for inventory management, order management, and reporting.
- In-Store Media Advertising: Programmatic in-store audio and display advertising across retail locations. The platform enables brands to reach consumers in high-intent moments through targeted audio messaging and digital screens. Inventory is sold through partners like Vibenomics.
- Marketplace Commission: Providing advertisers access to diverse inventory of in-store audio and display media through the platform, enabling streamlined ad buying and campaign management.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
In-Store Marketplace product offering
Product offeringCore offering
In-Store Marketplace (ISM) operates a unified programmatic retail media platform that standardizes and centralizes digital in-store media operations for Retail Media Networks, Retail Media Platforms, In-Store Solution Providers, and DSPs. The platform delivers impression-based inventory management, self-serve order management with multi-approver creative workflows, embedded proof-of-performance reporting, and API-based supply integration across in-store audio and display media from any hardware/software provider.
Product overview
In-Store Marketplace (ISM) is a unified retail platform that standardizes and centralizes digital in-store media operations. The platform consists of three integrated solutions: Retail Media Networks (for managing campaign inventory, order management, creative workflows, and embedded reporting), Retail Media Platforms (for enabling simplified ad buying, API-based supply integration, automated inventory access, and always-on marketplaces), and Omnichannel Measurement (for standardizing audience measurement across in-store, onsite, and offsite channels). ISM serves Retail Media Networks, Retail Media Platforms, In-Store Solution Providers, and DSPs through a self-serve, automated, and integrated platform that unifies in-store display and audio media from any hardware or software provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Media Networks Solution
Quantifiable outcome
- 84% of shoppers notice in-store advertising (audio, screens, or signage)
- +4 more outcomes
Companies that use In-Store Marketplace
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
In-Store Marketplace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
In-Store Marketplace partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Stater Bros. MarketsflagshipIn-Store Marketplace partnered with Stater Bros. Markets to launch a retail media network across 165 Southern California grocery locations. The partnership leverages ISM's programmatic platform combined with Mood Media's existing hardware infrastructure. Initial phase focuses on programmatic audio messaging, expanding later to digital screens. Network reaches 2.5 million weekly store visits.
- Mood MediacoreMood Media provides hardware infrastructure for in-store audio and display systems used by ISM's retail media network partners including Stater Bros. The existing Mood Media hardware enables programmatic audio messaging deployment.
- VibenomicscoreVibenomics handles advertising inventory sales for ISM's audio networks, including the Stater Bros. in-store audio network. Vibenomics is an affiliate company under Mood Media focused on in-store audio advertising activation.
- Catalyst Media ConsultingcoreISM released a research report in partnership with Catalyst Media Consulting finding that barriers to scaling in-store media include measurement misalignment among brands, retailers, agencies, and retail media networks. The report introduces the Shopper Purchase Rate framework for evaluating in-store media performance.
- WHSmith North America Media NetworkcoreISM partnered with WHSmith North America Media Network to launch a retail media network across 350+ U.S. airport stores, combining approximately 700 digital screens and audio channels in a unified programmatic ecosystem. Early adopters include Frito-Lay and Bose activating campaigns.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
In-Store Marketplace competitors and assessment
Company assessmentDirect peers
- Vibenomics: In-store audio advertising network operating inside the same Mood Media ecosystem as ISM; sells audio ad inventory for ISM-powered networks such as Stater Bros., making it both partner and direct competitor in the in-store audio activation space.
- Cooler Screens: Digital in-store media company deploying smart screens on grocery cooler doors, directly competing for in-store digital advertising inventory and retailer relationships that ISM's platform targets.
- Adspace Networks: In-store digital advertising network operating digital screens in malls and grocery stores; competes for the same in-store digital ad inventory and retail media budgets as ISM.
- Grocery TV: In-store digital advertising network focused on grocery and convenience retail, offering audio and display advertising — a direct competitor for the same retailer/brand budgets ISM is targeting.
Broad incumbents
- The Trade Desk: Leading independent DSP with growing retail media and in-store activation ambitions; a broad incumbent that could compete with ISM by integrating in-store inventory directly into its omnichannel buying platform.
- Criteo: Commerce media platform with retail media network monetization capabilities; overlaps with ISM on enabling brands and retailers to buy and sell retail media inventory across digital channels.
- Walmart Connect: Walmart's owned retail media network encompassing onsite, offsite, and emerging in-store capabilities; a walled-garden competitor that could disintermediate neutral platforms like ISM for one of the largest US retailers.
- Quotient (Neptune Retail Solutions): Retail media technology provider offering digital promotions, coupons, and in-store media activation; competes for retailer budgets on in-store digital media and measurement.
- Mood Media: Global in-store media hardware and solutions provider whose infrastructure underpins ISM's deployments; ISM's president is concurrently an EVP here, making Mood Media both partner and the dominant incumbent in physical-store media infrastructure.
- Instacart Ads: Retail media network operated by Instacart, increasingly extending into in-store activation via Carrot Ads; competes for CPG in-store advertising budgets alongside ISM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
In-Store Marketplace social profiles
Digital presenceIn-Store Marketplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
In-Store Marketplace leadership team
Management profileNumber of profiles
Profiles5 records
In-Store Marketplace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In-Store Marketplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In-Store Marketplace
What does In-Store Marketplace do?
In-Store Marketplace (ISM) operates a unified programmatic retail media platform that standardizes and centralizes digital in-store media operations for Retail Media Networks, Retail Media Platforms, In-Store Solution Providers, and DSPs. The platform delivers impression-based inventory management, self-serve order management with multi-approver creative workflows, embedded proof-of-performance reporting, and API-based supply integration across in-store audio and display media from any hardware/software provider.
Is In-Store Marketplace a public or private company?
In-Store Marketplace is a private company. It is classified as unknown and is currently operating.
When was In-Store Marketplace founded?
In-Store Marketplace was founded in -1. It employs 11 to 50 people.
Where is In-Store Marketplace based?
In-Store Marketplace is headquartered in Indianapolis, United States, in the North America region.
How does In-Store Marketplace make money?
Three revenue lines are on record. Platform Licensing/Subscription is the primary driver. The others are in-Store Media Advertising and marketplace Commission.
Who are In-Store Marketplace's main competitors?
Direct peers on record are Vibenomics, Cooler Screens, Adspace Networks and Grocery TV. Broad incumbents are The Trade Desk, Criteo, Walmart Connect, Quotient (Neptune Retail Solutions), Mood Media and Instacart Ads.
Does In-Store Marketplace have an API?
Yes. ISM provides a centralized point of integration for Retail Media Networks, Retail Media Platforms, In-Store Solution Providers, and enables DSPs to access in-store audio and display media inventory. The platform offers API integration for seamless connectivity with existing retail media networks for supply, and self-serve AdOps capabilities with programmatic deal creation and approval. The platform enables automated inventory access for smooth ad placement and campaign management.
What industry is In-Store Marketplace in?
In-Store Marketplace's product category is Retail Media Technology Platform. Its primary akta.pro industry code is CRAFAMAC, Order Management & Inventory Orchestration (OMS), with a secondary code of HDAEALAB, Enterprise Service Management (ESM) Platforms. Its NAICS code is 518 and its SIC code is 7370.