Sarlan Builders Inc.

What Sarlan Builders Inc. does

Sarlan Builders Inc. is a privately held, family-owned full-service General Contractor and Construction Management firm headquartered at 9903 Santa Monica Blvd. #269, Beverly Hills, California. Founded over five decades ago and now comprising two generations of the founding family, the company specializes in new construction and renovation of high-end residential estates and premium commercial spaces (including restaurants, boutiques, bakeries, and ice cream shops) across Los Angeles and surrounding cities such as Santa Monica, Malibu, Beverly Hills, and Pasadena. President Ben Lunsky is personally involved in every project, supported by a dedicated team per engagement, and the firm operates on a project-based, quote-priced model with transparent up-front expense tracking rather than published or tiered pricing.

The company's value proposition rests on craftsmanship in custom features (walkable skylights, custom steel doors and windows, carved millwork, water features, home theaters) and on a long track record that has produced repeat clients, walk-through-generated leads, and earned media coverage in Architectural Digest, Robb Report, and Space Magazine. Its core "technology" is hands-on construction craftsmanship and a curated project portfolio rather than software or platform infrastructure; firmographics list no technology stack, APIs, integrations, or AI/ML capabilities. Revenue is derived from one-time, project-based general contracting and construction management engagements, with a portfolio of 27 featured projects and a customer base spanning high-net-worth residential clients and premium commercial brands such as Cassia, Esters, Huckleberry Bakery & Café, Milo & Olive, Raquel Allegra, Sweet Rose (multiple locations), and Arcade Boutique. The firm runs with a reported six-person headcount, indicating a lean principal-led model that likely relies on a long-standing subcontractor network.

Name

Sarlan Builders Inc.

Legal name

Sarlan Builders Inc.

Website

https://sarlanbuilders.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarlan Builders Inc. is a family-owned, Beverly Hills-based general contractor and construction management firm specializing in high-end custom residential estates and premium commercial buildouts (restaurants, bakeries, boutiques) across Los Angeles, with president Ben Lunsky personally involved in every project.

Ownership category

akta.pro rank

Product category

Luxury Construction Services

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industries

Residential General Contracting (New Build) (IMAFAAAB), Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Luxury home construction
• General contracting services
• Construction project management
• High-end residential building
• Commercial construction services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. General Contracting and Construction Management Services: One-time project-based revenue from new construction and renovation of high-end estates, boutique commercial spaces, and custom residential properties in the Los Angeles area. Projects range from single-family homes to restaurants, boutiques, and large-scale estate renovations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sarlan Builders Inc. is a full-service General Contractor and Construction Management firm specializing in new construction and renovations of high-end estates, custom residences, restaurants, and boutique retail spaces across Beverly Hills, Bel Air, Brentwood, Pacific Palisades, Santa Monica, West Hollywood, and the greater Los Angeles area. The firm provides clients with personally supervised craftsmanship, all-inclusive pricing with a guaranteed maximum price, and a transparent online portal for tracking expenses, schedules, photos, and selections throughout each project.

Product overview

Sarlan Builders Inc. is a full-service General Contractor and Construction Management firm offering a unified suite of construction services. The company provides general contracting and construction management as its core services, focused on two primary segments: high-end residential construction (luxury estates and custom homes) and commercial construction (restaurants, boutiques, and specialty venues). Projects include unique custom features such as large walkable skylights, custom fireplace surrounds, elaborate wood paneling, Victrosca frameless door systems, custom steel doors and windows, floating glass shelves, carved millwork, water features, and home theaters. The company operates with a dedicated team structure per project, led by company president Ben Lunsky, and serves clients in Los Angeles and surrounding cities.

Differentiator

Problem solved

Functional benefit

Products and services

• High-End Residential Construction & Renovation Ground-up new construction and major renovations of luxury estates and custom residences for high-net-worth owners in Beverly Hills, Bel Air, Brentwood, Pacific Palisades, Santa Monica, West Hollywood, and greater Los Angeles. Delivered as full-service general contracting with personally supervised craftsmanship.
• Premium Commercial Construction (Restaurant & Retail Buildouts) Design-forward construction and tenant buildouts for premium Los Angeles restaurant groups and boutique retail brands, including Cassia, Esters, Huckleberry, Milo & Olive, Sweet Rose Creamery, Raquel Allegra, and Arcade Boutique. Delivered as full-service general contracting on tight urban footprints.
• Construction Management Services Pre-construction planning, cost estimation, scheduling, value engineering, and on-site supervision of craftsmen and subcontractors for owners who need a dedicated construction manager rather than a turnkey build.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Direct peers

• Berkey Custom Builders: LA-based custom home builder specializing in luxury residences for high-net-worth clients. Direct peer in the LA luxury custom residential segment with similar client profile and project scope.
• Spinnaker Construction: LA-based boutique general contractor specializing in high-end residential remodels and custom builds. Comparable to Sarlan's Beverly Hills/LA luxury residential focus, with a similar reputation-driven, referral-led business model.
• KEEN Construction: Los Angeles-area general contractor with focus on high-end residential construction and renovations. Comparable to Sarlan in scale, geography, and luxury client focus.
• Rauschenbach Construction: Boutique LA-area custom home builder serving high-net-worth clients with luxury new builds and renovations. Direct peer in the LA luxury custom residential segment, comparable in scale and customer profile.
• Pellicano Construction: LA-area commercial general contractor with a strong portfolio of restaurants, retail, and hospitality builds. Comparable to Sarlan's commercial segment (Cassia, Sweet Rose, Raquel Allegra) where both serve premium hospitality and retail clients in the LA market.
• Wespac Construction: Los Angeles-based general contractor specializing in high-end residential and commercial construction. Operates in the same LA luxury geography with a similar custom-build focus, directly comparable to Sarlan's premium residential and boutique commercial work.

Broad incumbents

• Shea Homes: Long-standing California production homebuilder with significant Southern California presence. Operates at much larger scale than Sarlan but competes for high-end California residential buyers and represents the broader competitive backdrop.
• AECOM (Construction Services): Global construction and engineering firm with major presence in LA. While AECOM operates at vastly larger scale, it competes for premium commercial and hospitality construction projects in the same LA market where Sarlan wins boutique restaurant and retail work.
• The New Home Company: Newport Beach-headquartered luxury homebuilder serving Southern California. Larger and more institutionalized than Sarlan but competes in the same SoCal luxury residential market with stronger capitalization and broader geographic reach.

Others

• Architectural Digest (Architectural Digest Home Design Shows): Not a builder but a credible industry publication that has featured Sarlan's projects. As an editorial gatekeeper, AD shapes the design-conscious customer base that drives inbound demand to LA luxury custom builders like Sarlan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sarlan-builders-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarlan Builders Inc.