Saturate

What Saturate does

Saturate is a private, nonprofit ministry organization founded by Jeff Vanderstelt, headquartered at 227 Bellevue Way NE, #224, Bellevue, Washington (USA), and operating with 1-10 employees. Its mission is to equip individual disciples, missional community leaders, pastors, and churches to practice "all-of-life" disciple-making — moving Christianity beyond Sunday services into workplaces, neighborhoods, and families. The organization serves a global audience spanning North America, Canada, Europe, and Australia through regional Facebook community groups.

The core platform is built on WordPress with LearnDash LMS for course delivery, WooCommerce for transactions, and Mailchimp for email automation — a content-and-commerce stack rather than a software platform. Product surface includes foundational books (Saturate, Gospel Fluency), paired video series (Saturate Field Guide Video Series, Gospel Fluency Handbook Video Series at $29.99), resource collections (DNA Groups, Story of God, Ordinary People), children's curriculum (Gospel Basics for Kids, Story of God for Kids), and a premium membership (with a 5-day free trial) that bundles courses, videos, tools, group study guides, eBooks, and a premium podcast. A separate training services line covers Disciple-Making Lab, Leader Care, one-on-one leadership coaching, coaching cohorts, and onsite workshops for churches.

Saturate earns revenue through four streams: recurring membership subscriptions (monthly/annual, pricing not publicly disclosed), one-time digital product purchases, physical book sales via its own store and Amazon (including bulk orders for churches), and voluntary donations via a "Give" page. The go-to-market is community-led and product-led — free content (podcast, blog, downloadable guides) drives top-of-funnel awareness, regional Facebook communities enable engagement and word-of-mouth, and training events convert leaders and churches. The organization operates without external funding and is governed by Washington state law.

Name

Saturate

Legal name

Saturate

Website

https://saturatetheworld.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Saturate is a Washington-based nonprofit ministry that equips individual disciples, community leaders, pastors, and churches with books, video curricula, a premium membership, and training services to practice all-of-life disciple-making across North America, Canada, Europe, and Australia.

Ownership category

akta.pro rank

Product category

Religious Education and Discipleship Ministry

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Group & Class-Based Live Tutoring Platforms (EDANAGAB)

Keywords

• Disciple-making resources
• Church leadership training
• Biblical curriculum publishing
• Missional community formation
• Ministry coaching programs

Headquarters

HQ city

Bellevue, Wa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership Subscriptions: Monthly and yearly recurring subscription model providing access to premium content including podcast episodes, courses, videos, tools, group study guides, and ebooks. Membership auto-renews at the end of each billing cycle.
2. Digital Products: One-time purchases of video series including the Saturate Field Guide Video Series and Gospel Fluency Handbook Video Series priced at $29.99 each, and Video License at $25.00 for team sharing.
3. Physical Products: Sale of physical books including the Saturate Field Guide (available on Amazon and bulk orders), Gospel Fluency Handbook, Gospel Basics for Kids, and other published materials through the online store.
4. Donations: Voluntary donations from supporters through a 'Give' section on the website to support the ministry's mission of gospel saturation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Saturate is a nonprofit ministry that develops and distributes disciple-making resources, including books, video-based curricula, handbooks, and digital memberships. It also delivers training and coaching services—such as one-on-one coaching, coaching cohorts, onsite workshops, the Disciple-Making Lab, and Leader Care—for pastors, church leaders, and missional community leaders. Offerings are sold directly via an e-commerce store and bundled through a subscription membership that includes training content, community access, and curated resources.

Product overview

Saturate is a ministry organization offering a comprehensive disciple-making platform built around a membership model. The core offerings include the Saturate book and Field Guide (by Jeff Vanderstelt) as foundational texts, paired with video series, the Gospel Fluency book and handbook, Story of God resources, and the Ordinary People video series. These products form an integrated curriculum for disciple-making, with the membership providing access to courses, tools, eBooks, group study guides, and an online community (via Facebook). Training services (Disciple-Making Lab, coaching cohorts, workshops) and a store selling books and video series complement the digital offerings. The product portfolio follows a progression from foundational teaching (books) to practical application (field guides, video series) to community and training (membership, coaching).

Differentiator

Problem solved

Functional benefit

Brands

• Saturate Field Guide: An 8-week companion guide for being disciples of Jesus in everyday life, by Jeff Vanderstelt and Ben Connelly
• Gospel Fluency
• DNA Resources
• Story of God
• Ordinary People

Products and services

• Saturate Membership
• Saturate Book
• Saturate Field Guide
• Saturate Field Guide Video Series
• Gospel Fluency Book
• Gospel Fluency Handbook
• Gospel Fluency Handbook Video Series
• Story of God
• Story of God Video Training Series
• Story of God for Kids Curriculum
• Gospel Basics for Kids
• DNA Resources
• Ordinary People Video Series
• Church is More Than a Building Video Series
• Disciple-Making Lab
• Leader Care
• One-on-One Leadership Coaching
• Coaching Cohorts
• Onsite Workshop for Coaches
• Online Community (Facebook Groups)
• Saturate Podcast

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RightNow Media: Streaming library of faith-based video Bible studies, training, and discipleship content marketed to churches and small groups. Directly comparable subscription/video-curriculum model serving the same pastors and disciple-makers, with a similar focus on group-based learning rather than Sunday-only content.
• Seedbed: Wesleyan/Missional movement publisher producing books, Bible studies, and the 15 Minute Scripture app focused on everyday disciple-making. Closely comparable theology of everyday-life mission and book-plus-study-guide distribution model.
• BibleProject: Produces animated videos, podcasts, and classroom resources that help people engage Scripture and live out the story of God. Closely comparable in mission (everyday-life discipleship, gospel fluency, missional living) and in distribution via free video and educational downloads, though with a stronger emphasis on biblical literacy rather than missional community formation.

Emerging players

• ChurchLeaders.com: Online resource hub providing articles, training, and tools for pastors and church leaders. Comparable in pastor/leader audience and content-driven engagement, with overlap on leadership development and disciple-making training topics.
• Subsplash: Church engagement platform providing apps, messaging, and media delivery for discipleship content. Adjacent as an infrastructure layer that many churches use to deliver video content, overlapping with Saturate's group-based video study use case.
• Logos Bible Software: Bible study software platform with subscription plans for pastors, leaders, and serious lay students. Adjacent as a subscription-based resource for the same pastor/disciple-maker customer base, with similar freemium and educational-content positioning.
• The Chosen: Multi-season video dramatization of the life of Jesus with companion study resources and discussion guides. Comparable as a faith-based media brand extending from video into educational/study materials and community engagement.

Broad incumbents

• David C Cook (Gospel Coalition / Tremendous Life Books): Long-established Christian publisher producing discipleship books, curricula, and church resources. Comparable in book-plus-curriculum model and church bulk ordering, with a much broader catalog spanning children's, youth, and adult ministry.
• Life.Church (Open Network / Church Multiplication Network): Large church network publishing free discipleship content, the YouVersion Bible app, and church planting/training resources. Comparable in the disciple-making mission and free content flywheel, though at vastly larger scale and as part of a broader church and software portfolio.

Regional players

• Missional Wisdom Foundation: Training and coaching network associated with Alan Hirsch and the missional church movement, offering cohorts, residencies, and resources for missional leaders. Highly comparable in theology, methodology, and target audience (missional community leaders), and connected to one of Saturate's named endorsers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/saturateworld
• YouTubeyoutube.com/@SaturatetheWorld
• Facebookfacebook.com/saturatetheworld
• Instagraminstagram.com/saturatetheworld
• LinkedInlinkedin.com/company/saturatetheworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saturate