What SBF Contabilidade does

SBF Contabilidade is a privately held Brazilian consulting accounting firm founded in 2018 and headquartered in Rio de Janeiro's Barra da Tijuca business district. The firm is led by managing partner Bruno Fonseca, who brings 15+ years of corporate experience from Deloitte, Enel, Brookfield, and Contax, combined with FGV postgraduate credentials and specialization in Lucro Real taxation, IFRS, and tax planning. SBF serves medium and large companies across more than 20 market segments — including healthcare, education, technology, logistics, commerce, and family holdings — with a stated focus on Lucro Real regime optimization and tax planning. The firm reports serving 150+ clients with a 98% NPS and claims R$2.3M+ in cumulative tax savings generated for clients.

The firm operates on a subscription-based revenue model with three tiered service plans (SBF Start, SBF Consultivo, SBF BPO+) covering accounting compliance, tax planning, payroll, and financial BPO, plus one-time strategic engagements and proprietary methodology products. Its core technology is the MonitorHub proprietary platform, which provides real-time financial dashboards, fiscal deadline alerts, and NF-e/NFS-e/CT-e invoice integration via mobile and web. SBF has additionally developed two branded strategic products: Método Real SBF (a 6-step Lucro Real diagnostic methodology with a 90-day risk-free trial) and Rota Tributária SBF (a structured 2026-2033 program for Brazil's IVA Dual tax reform transition). The firm also operates the Conecta SBF corporate education portal in partnership with Ensino, offering 50+ video courses to 500+ students.

SBF's go-to-market is founder-led and consultative, with WhatsApp as the primary engagement channel, a free diagnostic consultation as the lead generation mechanism, and a multi-channel content strategy (240+ blog articles, weekly YouTube podcast, Instagram, and Band News TV appearances) to build brand authority. All pricing is quote-based and determined via personalized proposal. The firm is founder-owned, has 6 employees, has not disclosed revenue figures, and has not raised external funding.

Name

SBF Contabilidade

Legal name

SBF Contabilidade

Website

https://sbfcontabilidade.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SBF Contabilidade is a Rio de Janeiro-based consulting accounting firm serving 150+ medium and large Brazilian companies across 20+ segments with subscription-based tax planning, compliance, and financial BPO services delivered via its proprietary MonitorHub platform.

Ownership category

akta.pro rank

Product category

Accounting & Tax Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

Keywords

• Consultive accounting services
• Tax planning advisory
• Financial BPO services
• Corporate bookkeeping
• Payroll management

Headquarters

HQ city

Rio de Janeiro, Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting and Tax Advisory Services: Recurring monthly retainer-based accounting services including full bookkeeping, tax preparation, payroll management, and ongoing tax planning advisory. Services are delivered across three subscription tiers (SBF Start, SBF Consultivo, SBF BPO+) with pricing under consultation based on company size and complexity.
2. Strategic Consulting Services: One-time strategic engagements including company formation, accountant transition support, business consulting, and tax recovery services. These projects are quoted per engagement based on scope and complexity.
3. Proprietary Methodology Products: Specialized products including Método Real SBF (6-step Lucro Real diagnostic methodology with 90-day assisted assessment) and Rota Tributária SBF (structured reform transition program 2026-2033). Offered as tiered programs with investment under consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SBF Contabilidade provides consultive accounting, tax planning, financial BPO, payroll, and corporate legalization services to midsize and large Brazilian companies. The firm specializes in the Lucro Real tax regime and offers proprietary methodologies (Método Real SBF, Rota Tributária SBF) to optimize tax outcomes and guide clients through Brazil's 2026-2033 tax reform. Service delivery is supported by the proprietary MonitorHub platform, which provides real-time financial dashboards, integrated invoice management, and fiscal alerts.

Product overview

SBF Contabilidade offers a unified accounting services platform with three service tier plans (SBF START, SBF CONSULTIVO, SBF BPO+) providing compliance, consulting, and outsourced finance functions. The portfolio includes two proprietary strategic products—Método Real SBF (6-step Real Profit assessment methodology with 90-day risk-free trial) and Rota Tributária SBF (2026-2033 tax reform transition program)—along with MonitorHub technology platform for real-time dashboards and invoice management, and Conecta SBF corporate education portal. Additional offerings include a Tax Calculator tool and specialized services in business opening, accounting advisory, tax planning, financial BPO, HR/payroll, corporate legalization, and business consulting.

Differentiator

Problem solved

Functional benefit

Brands

• MonitorHub: Technology platform for financial dashboards, invoice issuance (NF-e, NFS-e, CT-e), payment deadline alerts, and mobile/web access for real-time company data monitoring.
• Método Real SBF
• Rota Tributária SBF
• Conecta SBF

Products and services

• Contabilidade Consultiva Consultive accounting service for businesses seeking strategic financial reporting, including management reports, financial analysis, balance sheet and DRE statements, and performance indicators. Targeted at midsize and large companies requiring accounting beyond basic compliance.
• Planejamento Tributário Tax planning service covering Lucro Real, Lucro Presumido, and Simples Nacional regime selection, tax avoidance, and tax credit recovery. Specialists in optimizing tax burden with up to 30% potential savings for client companies.
• BPO Financeiro Full financial outsourcing service covering accounts payable and receivable management, daily bank reconciliation, cash flow, and management DRE. Enables clients to focus on growth by delegating finance operations.
• Departamento Pessoal Payroll and HR management service with full compliance to eSocial and labor legislation, including payroll processing, admissions and dismissals, benefits management, and FGTS administration.
• Legalização Societária Corporate legalization service including company opening, contractual amendments, tax regularizations, CNPJ and permit management with complete support before public agencies such as Junta Comercial and Receita Federal.
• Consultoria de Negócios Business consulting and mentoring service providing strategic diagnostics, partner-led mentorship, process structuring, and strategic planning to identify opportunities and eliminate operational bottlenecks.
• Método Real SBF Proprietary 6-step methodology that determines with mathematical precision whether Lucro Real taxation is more advantageous than alternative regimes, including a 90-day risk-free trial period before any regime change is implemented. Targeted at companies evaluating regime transitions.
• Rota Tributária SBF Structured program guiding companies through Brazil's tax reform transition to Dual VAT (CBS + IBS) from 2026-2033, offered in three engagement models: Diagnostic, Phase 1 Complete, and Full Route. Aimed at transforming tax obligations into a competitive advantage.
• MonitorHub Proprietary technology platform providing real-time financial dashboards, integrated NF-e/NFS-e/CT-e invoice issuance, automated fiscal deadline alerts, and mobile/web access for client self-service monitoring of business performance.
• Conecta SBF Corporate education portal offering video courses, certifications, and exclusive content on accounting, taxation, and business management for entrepreneurs and financial teams. Marketed as the 'Netflix of Accounting' with 50+ courses and 500+ students.

Quantifiable outcome

• Up to 30% potential tax savings through optimal regime selection and tax planning
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and supporting.

• MonitorHubcoreTechnology or IntegrationMonitorHub is the proprietary technology platform integrated into SBF's service delivery, providing real-time financial dashboards, automated fiscal alerts, and integrated invoice management (NF-e, NFS-e, CT-e) for client monitoring.
• Ensino (Conecta SBF)supportingTechnology or IntegrationConecta SBF platform powered by Ensino for delivering corporate education content including video lessons, course management, certifications, and exclusive business owner training programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BDO: BDO is a global network providing audit, tax, accounting, and consulting services to middle-market and growth companies. It is comparable on complex accounting and tax advisory delivery, while operating much more broadly than SBF.
• Grant Thornton: Grant Thornton is a global accounting, tax, and advisory network with a strong middle-market focus. Its service mix and target customers overlap with SBF's accounting, tax planning, and business advisory, but at much greater scale and breadth.
• TOTVS: TOTVS is a large Brazilian enterprise-management software provider with financial, tax, ERP, and back-office capabilities. It is a broad incumbent comparable on financial workflow technology and larger-company back-office needs, rather than a direct boutique accounting peer.
• Deloitte: Deloitte provides accounting, tax, audit, and consulting services to large enterprises and complex organizations. It overlaps with SBF's tax planning, IFRS, automation, and strategic advisory capabilities, but is a broad incumbent rather than a direct niche competitor.
• Intuit (QuickBooks): Intuit's QuickBooks offers cloud bookkeeping, invoicing, reconciliation, and accounting workflows for small businesses. It is comparable through the accounting workflow and self-service layer represented by MonitorHub, but differs in geography, scale, and product-led delivery.
• Xero: Xero is a cloud accounting platform with dashboards, bank reconciliation, invoicing, and workflow integrations for SMEs. It overlaps with SBF's technology-enabled accounting and recurring back-office service proposition, while being a global software incumbent rather than a Brazilian advisory firm.
• PwC: PwC is a global professional-services network with tax, accounting, consulting, and regulatory transformation offerings. It is comparable for medium and large clients and high-complexity tax work, though its scale and portfolio are substantially broader.

Emerging players

• Omie: Omie offers cloud business-management and accounting software for Brazilian SMEs and service businesses, including financial and tax workflows. It compares on outsourced finance enablement and technology-enabled customer operations, though its model is a broader software platform.
• Conta Azul: Conta Azul provides Brazilian cloud accounting, invoicing, tax, and financial-management software for SMEs. Its platform overlaps with SBF's MonitorHub, AP/AR, reconciliation, and recurring client-service workflows, but it is primarily software-led.

Direct peers

• Contabilizei: Contabilizei is a Brazilian digital accounting and tax outsourcing provider for SMEs, with subscription-based services and online workflows. It is a direct peer in recurring accounting delivery and tax compliance, although SBF is positioned toward medium and large companies and more consultative engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sbfcontabilidade
• Instagraminstagram.com/sbfprimecontabilidade
• LinkedInlinkedin.com/company/sbf-contabildade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBF Contabilidade