What Acrylicos Vallejo does

Acrylicos Vallejo, S.L.U. is a family-owned Spanish manufacturer of water-based acrylic paints, founded in 1965 in New Jersey and relocated to Barcelona in 1969. The company operates two divisions: a Hobby/Modelismo division serving scale modelers, miniature painters, wargamers, and fantasy hobbyists, and a Fine Arts/Bellas Artes division supplying professional artists, illustrators, and decorative arts practitioners. Itself-described as the world's first specialist in acrylic colors for modeling, the company runs a 3,500+ m² Barcelona facility and exports to more than 55 countries under the Vallejo Colors sub-brand.

The product portfolio spans 220-reference ranges such as Model Color, Model Air, Game Color, Game Air, Xpress Color, Mecha Color, Metal Color, Liquid Metal, and the newer True Metallic Metal (TMM) line, alongside effects products (Weathering FX, Pigment FX, Diorama FX, Wash FX), primers, auxiliary mediums, and adjacent hardware including airbrushes, brushes, hobby tools, scenics, and stencils. Technical differentiation rests on proprietary water-based formulations, domain-specific chemistries (aluminum-pigment metallics, isopropyl-alcohol Liquid Metal, impact-resistant Mecha Color, capillary-flow Xpress Color), the BSL (Base, Shadow, Light) color organization system, and a transition to r-PET sustainable packaging across modern ranges. An extensive tutorial library (YouTube videos, downloadable PDF guides, color charts) supports painter education and product lock-in.

The business model is B2C/B2B2C product sales through a hybrid distribution network: an official D2C store (vallejocolors.com), authorized online hobby retailers, regional distributors, physical hobby shops, and art supply stores worldwide. Pricing is not publicly disclosed; products are sold in standardized bottle formats (18ml dropper, 32ml hinged cap, 35ml safety cap). Marketing relies on YouTube tutorials, written tutorials, downloadable catalogs, multilingual email newsletters, and active social media (Facebook, Twitter/X, Instagram, YouTube) operating separate Hobby and Fine Arts channels. The company has no external investors, no parent company, and no funding rounds on record.

Name

Acrylicos Vallejo

Legal name

ACRYLICOS VALLEJO, SLU

Website

https://acrylicosvallejo.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Acrylicos Vallejo is a family-owned Spanish manufacturer of water-based acrylic paints for hobby modelers, miniature painters, wargamers, and fine artists, exporting to over 55 countries through specialty retailers and its own online store.

Ownership category

akta.pro rank

Product category

Hobby and Fine Arts Acrylic Paints

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Coating & Adhesive Raw Materials (Resins, Additives, Solvents) (IMAEAGAK)

Keywords

• Acrylic paint manufacturing
• Hobby model paints
• Fine art acrylics
• Miniature painting supplies
• Water-based coatings

Headquarters

HQ city

Vilanova I La Geltru

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Acrylic Paint Products: Sale of water-based acrylic paints for hobby modeling (modelismo) and fine arts (bellas artes) segments through various product lines including Model Color, Model Air, Game Color, and specialized effects products. Products sold in standardized bottle formats (18ml, 32ml, 35ml) with dropper caps.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Acrylicos Vallejo manufactures and globally distributes water-based acrylic paints for hobby modeling and fine arts applications. Its product portfolio spans dedicated lines for scale model painting (Model Color, Model Air), fantasy miniature gaming (Game Color, Game Air), metallic finishes (Metal Color, Liquid Metal, True Metallic Metal), articulated robot models (Mecha Color), quick-contrast miniature painting (Xpress Color), and professional fine arts (Artist Acrylic, Studio Acrylic, Fluid Acrylic, Liquid Watercolor, Textile Color), supported by primers, weathering and diorama effects, and auxiliary mediums. Products are sold in 18ml, 32ml, and 35ml bottles through the company's own online store and a worldwide network of hobby retailers, art supply stores, and regional distributors serving more than 55 countries.

Product overview

Acrylicos Vallejo is a manufacturer of water-based acrylic paints operating as a single unified product portfolio with two main divisions: Hobby/Modelismo and Fine Arts/Bellas Artes. The Hobby division centers on Model Color, Model Air, Game Color, Game Air, Xpress Color, Mecha Color, Metal Color, Liquid Metal, and True Metallic Metal as core paint ranges, supported by auxiliary products (Primers, Weathering FX, Pigment FX, Diorama FX, Auxiliary Products) and tools (Airbrushes, Hobby Tools, Hobby Scenics, Hobby Brushes). The Fine Arts division offers Artist Acrylic, Studio Acrylic, Fluid Acrylic, Acuarela Líquida, and Textile Color for professional artists. Both divisions share complementary systems such as the BSL (Base, Shadow, Light) color organization and r-PET sustainable packaging across modern ranges. The company exports to over 55 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Vallejo Colors: Primary commercial brand for acrylic paints and hobby products
• Vallejo Colores

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Golden Artist Colors: US-based professional artist acrylic paint manufacturer with a broad portfolio of acrylics, mediums, and gels. Comparable to Vallejo's Fine Arts division in professional artist customer segment and acrylic product technology.
• Daler-Rowney: Established UK art supplies manufacturer offering System 3 acrylics and a full range of fine arts materials. Adjacent competitor to Vallejo's Bellas Artes lines, with broader arts-and-crafts retail distribution.
• Liquitex: Major artist-grade acrylic paint brand offering Heavy Body, Soft Body, and professional fluid acrylics. Directly comparable to Vallejo's Artist Acrylic, Studio Acrylic, and Fluid Acrylic lines for fine artists and illustrators.
• Winsor & Newton: Long-established British fine arts paint and materials manufacturer with a professional acrylic line (Artists' Acrylic). Overlaps with Vallejo's Fine Arts / Bellas Artes division in artist acrylics, though Winsor & Newton serves a broader, more traditional art market.

Direct peers

• Tamiya: Japanese manufacturer of scale models, paints (acrylic and enamel), and modeling tools. Competes with Vallejo in scale model paints, particularly through hobby shop channels in Europe, Asia, and North America.
• The Army Painter: Specialist hobby acrylic paint manufacturer serving miniature wargamers and fantasy painters. Closely comparable to Vallejo in target customer (hobbyist miniature painters), product form (acrylic dropper bottles), and go-to-market (specialty hobby retail and DTC).
• AK Interactive: Manufacturer of acrylic paints, weathering products, and modeling accessories targeted at scale modelers. Competes head-to-head with Vallejo in the scale model / military modeling paint and weathering-effects category.
• Scale75: Spanish-based specialty acrylic paint maker serving scale modelers and figure painters. Closely comparable product offering and hobbyist customer base, with a parallel premium-positioned line of acrylics and effects.
• Ammo by Mig Jimenez: Acrylic paint and weathering effects manufacturer for scale modelers, with strong educational content. Directly comparable to Vallejo's weathering and diorama effects lines in formulation, customer base, and specialty hobby distribution.
• Games Workshop (Citadel): Owner of the Citadel paint brand and Warhammer miniatures, Citadel sells acrylic paints directly bundled with its own IP-driven miniatures. It is Vallejo's most direct and dominant competitor in the wargaming and miniature hobby paint segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vallejocolors
• YouTubeyoutube.com/user/vallejocolors
• Facebookfacebook.com/vallejocolors
• Instagraminstagram.com/vallejocolors
• LinkedInlinkedin.com/company/acrylicos-vallejo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acrylicos Vallejo