Scandinfo Marketing Research

What Scandinfo Marketing Research does

Origo Group is a privately held Swedish market research firm operating from Göteborg with a 13-person team. The company delivers B2B research services across five core verticals: customer surveys, brand research, employee surveys (including pulse measurement), society/public opinion surveys, and market research, supplemented by standalone data collection work. Named enterprise clients include Mölnlycke Health Care (CX research), Bjurfors (customer satisfaction measurement since 2007), and TENA/Essity (Nordic menopause and incontinence research), with additional engagement across retail (Intersport) and the public sector (Bolagsverket, Sveriges Kommuner och Regioner).

The company's core technology asset is Origo Live, a proprietary real-time reporting portal that allows clients to monitor survey results as they are collected rather than receiving static post-hoc reports. This portal is positioned as the primary differentiator and delivery layer across the firm's service portfolio. The platform supports a claimed annual operational scale of roughly 750 research projects and a respondent pool of approximately 2 million.

Revenue is generated through project-based professional services engagements, with no public pricing or subscription model disclosed. Go-to-market is sales-led and direct, with named case studies serving as the principal marketing asset, supplemented by a content library (AI report, Gen Z study, brand-building guides), webinars, and a newsletter. The firm self-positions as one of Sweden's leading insights companies with 30 years of operating history. Revenue figures, ownership structure, and management team composition are not disclosed in available sources.

Name

Scandinfo Marketing Research

Legal name

Origo Group

Website

https://scandinfo.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Origo Group is a 13-person Swedish B2B market research firm offering customer, brand, employee, market, and society surveys via its proprietary Origo Live real-time reporting portal, serving enterprise and public-sector clients primarily in Sweden.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Customer surveys
• Brand research
• Employee surveys
• Data collection

Headquarters

HQ city

Sweden

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research and Survey Services: Origo Group provides research services including customer surveys, brand research, market research, employee surveys, society surveys, and data collection. These are project-based professional services generating revenue per engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Scandinfo Marketing Research (operating as Origo Group) is a Swedish insights and survey research company that designs and runs customer, brand, employee, market, and societal surveys, and delivers results through its proprietary real-time reporting portal Origo Live. The firm executes roughly 750 research projects per year, drawing on a panel of about 2 million respondents annually, and serves enterprise and mid-market clients in Sweden primarily.

Product overview

Origo Group is a Swedish insights and market research company offering a portfolio of research services centered around its Origo Live real-time survey platform. The company provides customer surveys, brand surveys, employee surveys (including pulse measurements), market research, and data collection services. Origo Live serves as the core technology platform enabling real-time results tracking, while the various survey types (customer, brand, employee, market, societal) represent distinct service offerings within their unified research capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Origo Live: Real-time survey reporting portal enabling clients to monitor results as they come in.

Products and services

• Origo Live Real-time reporting portal where clients can monitor survey results as they arrive, providing instant access to insights and data visualization without waiting for a written report.
• Customer Survey (Kundundersökning) Customer satisfaction and experience measurement services that help organizations understand and improve their customer relationships.
• Brand Survey (Varumärkesundersökning) Brand research services that measure brand perception, awareness, and equity in the market.
• Society Survey (Samhällsundersökning) Public opinion and societal research services for government and organizational decision-making.
• Employee Survey and Pulse Measurement (Medarbetarundersökning och PULS-mätning) Employee engagement, satisfaction, and pulse measurement surveys for organizational development and workplace culture assessment.
• Market Survey (Marknadsundersökning) Market research services to understand market trends, consumer behavior, and competitive landscape.
• Data Collection (Datainsamling) Data collection services supporting various research methodologies and survey approaches.

Quantifiable outcome

• 98% client retention - clients want to hire again
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• BolagsverketminorOthersBolagsverket (Swedish Companies Registration Office) is listed among Origo Group's collaboration partners, suggesting work or partnership in the corporate/business registry space.
• SKR (Sveriges Kommuner och Regioner)minorOthersSKR (Swedish Municipalities and Regions) is listed as a collaboration partner, indicating work with public sector organizations.
• IntersportminorOthersIntersport (sports retail chain) is listed among collaboration partners.
• EssitycoreStrategic or Co-development PartnerEssity is a key client-partner with case study demonstrating TENA brand research on women's health topics. This represents a strategic research partnership for brand and market insights.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and insights leader with full-service research capabilities across CX, brand, employee, and society research. Directly relevant for enterprise clients in Sweden seeking global research partners, and a benchmark on methodology and scale.
• YouGov: Global online survey research firm with a large registered panel, covering brand tracking, customer satisfaction, and public opinion. Comparable panel-based research model and broad-vertical scope mirrors Origo Group's approach.
• NielsenIQ: Global consumer research and measurement firm providing market and consumer insights to enterprises. Comparable for its panel-based research, customer survey work, and brand/consumer behavior measurement capabilities.
• GfK (Consumer Panel): Global market research firm providing consumer insights, brand, and customer experience research. Overlaps with Origo Group's research methodology and enterprise client base.
• Kantar: Global research and insights company covering brand, consumer, and CX research with extensive panel assets. Comparable to Origo Group at the offer level (multi-vertical research) though vastly larger in scale and geographic reach.

Emerging players

• Questback: Nordic-based employee and customer experience survey platform with research services. Comparable in CX and employee survey focus, and a regional alternative in the Nordic enterprise market research space.
• Cint: Digital research panel exchange provider headquartered in Stockholm. Comparable in panel-scale survey infrastructure serving the research industry, although operating as a panel-technology platform rather than a research consultancy.

Direct peers

• Norstat: Pan-Nordic data collection and market research firm operating one of Europe's largest proprietary panels. Directly comparable to Origo Group in panel-driven survey research across the Nordic region, including CX and B2B research.
• Novus Group: Swedish-based market research and public opinion firm conducting customer, brand, and society surveys for enterprise and public-sector clients. Most directly comparable domestic competitor to Origo Group given similar Swedish focus and multi-vertical research offering.
• United Minds: Swedish-based insights and research firm specializing in brand, communications, and organizational research. Comparable as a fellow Swedish multi-vertical insights provider serving enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/scandinfo-marketing-research

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scandinfo Marketing Research