Coastal Builders
- Company typePrivate
- Founded1989
- HeadquartersGeorgetown, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coastal Builders does
Coastal Builders is a privately held, family-owned residential and light commercial general contractor founded in 1989 by Bob McCarley, headquartered in Georgetown, South Carolina with approximately 27 employees. The company serves homeowners in Georgetown County, SC and surrounding areas across three core service lines: custom new home construction, renovations and remodeling (kitchens, bathrooms, whole-house), and home additions (garages, in-law suites, sunrooms, second-story expansions). It also performs selective light commercial work such as church campus improvements and small medical facilities. The core technology is traditional general contracting — design/build project execution, permit and inspection management, and trade subcontractor coordination — with no proprietary software or platform layer.
The business model is project-based with quote-driven pricing determined during one-on-one planning consultations with each client. All revenue is generated through one-time project fees rather than recurring contracts or subscription streams. Go-to-market is almost entirely direct and referral-driven: the company operates a website (sccoastalbuilders.com) for inbound leads but actively encourages prospects to contact past homeowners directly, citing that every client it has ever built for is willing to serve as a reference. The firm deliberately limits its workload to maintain dedicated attention on each project, effectively capping throughput in favor of premium positioning. There is no evidence of institutional investment, partnership networks, or external distribution channels.
Coastal Builders is led by founder Bob McCarley, with active second-generation involvement from his son Robert McCarley. The company has won regional recognition including Best Home Builder of the Year (2012, Georgetown Media) and maintains leadership roles in the Horry-Georgetown Home Builders Association and Georgetown Rotary Club. Its competitive position rests on 35+ years of accumulated local reputation, deep knowledge of coastal South Carolina construction conditions, and multi-decade client relationships rather than scale, technology, or geographic reach.
Coastal Builders firmographics
Firmographics- Name
- Coastal Builders
- Legal name
- Coastal Builders
- Website
- https://sccoastalbuilders.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Coastal Builders industry classification
Industry- Product category
- Residential Construction Services
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Commercial and Institutional Building Construction (23622)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Office & Corporate Building Construction (IMAFACAA)
Keywords
Where Coastal Builders is headquartered
LocationHeadquarters
- HQ city
- Georgetown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coastal Builders business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Home Construction: One-time project fees for designing and constructing high-end custom homes. Pricing is quote-based and determined during the planning and budgeting process with each client.
- Home Renovations & Remodeling: One-time project fees for residential remodeling and renovation services including kitchen remodels, bathroom updates, and whole-house renovations.
- Home Additions: One-time project fees for room expansions, garage additions, in-law suites, sunrooms, second-story additions, and bathroom/laundry room additions.
- Light Commercial Construction: One-time project fees for commercial projects including church campus improvements and small medical facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Coastal Builders product offering
Product offeringCore offering
Coastal Builders is a fully licensed and insured general contractor that designs and builds high-end custom homes, home additions, and residential renovations/remodels in Georgetown County, South Carolina. The company also performs light commercial construction such as church campus improvements and small medical facilities. As a locally owned firm established in 1989, it deliberately limits its workload to provide dedicated, hands-on attention to each project.
Product overview
Coastal Builders is a residential construction company offering three core service areas: New Construction (custom home building and light commercial construction), Renovations & Remodeling, and Additions. The company operates as a fully licensed and insured general contractor providing design/build services, with deep expertise in coastal construction challenges. Their portfolio spans high-end custom homes, renovations of existing properties, and various types of home additions including room expansions, garage additions, in-law suites, sunrooms, and second-story additions. They also complete light commercial projects such as church campus improvements and medical facilities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Every homeowner the company has ever built for is happy to be a reference
Companies that use Coastal Builders
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Coastal Builders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coastal Builders partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Coastal Builders competitors and assessment
Company assessmentBroad incumbents
- Toll Brothers: National luxury homebuilder with significant presence across the Southeast. Competes for the same affluent custom-home buyer segment as Coastal Builders at much greater scale and geographic breadth.
- David Weekley Homes: Large national homebuilder serving multiple Southeast markets including the Carolinas. Overlaps with Coastal Builders on the residential new-construction and renovation customer base.
- PulteGroup: National public homebuilder with active Carolinas operations. Broad overlap in residential construction services and target demographic, though at much larger scale and broader geography.
- Lennar Corporation: National homebuilder with coastal Carolinas divisions. Adjacent competitor for entry-level and move-up residential buyers in the same coastal market corridor.
Direct peers
- Saussy Burbank: Charleston, SC-based custom home builder serving the coastal South Carolina market with new construction and renovations. Direct geographic and segment overlap with Coastal Builders' Georgetown County service area.
- Arthur Rutenberg Homes: National franchise of luxury custom home builders. Overlaps with Coastal Builders' high-end custom home segment at a broader geographic scale and structured franchise model.
- Cotham Homes: Custom home builder serving the Grand Strand/Myrtle Beach region of South Carolina. Operates in a directly adjacent coastal SC market with comparable custom-home services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coastal Builders social profiles
Digital presenceCoastal Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coastal Builders leadership team
Management profileNumber of profiles
Profiles2 records
Coastal Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coastal Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coastal Builders
What does Coastal Builders do?
Coastal Builders is a fully licensed and insured general contractor that designs and builds high-end custom homes, home additions, and residential renovations/remodels in Georgetown County, South Carolina. The company also performs light commercial construction such as church campus improvements and small medical facilities. As a locally owned firm established in 1989, it deliberately limits its workload to provide dedicated, hands-on attention to each project.
Is Coastal Builders a public or private company?
Coastal Builders is a private company. It is classified as family owned and is currently operating.
When was Coastal Builders founded?
Coastal Builders was founded in 1989. It employs 11 to 50 people.
Where is Coastal Builders based?
Coastal Builders is headquartered in Georgetown, United States, in the North America region.
How does Coastal Builders make money?
Four revenue lines are on record. Custom Home Construction is the primary driver. The others are home Renovations & Remodeling, home Additions and light Commercial Construction.
Who are Coastal Builders's main competitors?
Broad incumbents on record are Toll Brothers, David Weekley Homes, PulteGroup and Lennar Corporation. Direct peers are Saussy Burbank, Arthur Rutenberg Homes and Cotham Homes.
Does Coastal Builders have an API?
No public API is recorded for Coastal Builders.
What industry is Coastal Builders in?
Coastal Builders's product category is Residential Construction Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFACAA, Office & Corporate Building Construction. Its NAICS code is 236115 and its SIC code is 1520.