Scent Aroma

What Scent Aroma does

Scent Aroma is a Greek scent-marketing company headquartered in Oraiokastro, Thessaloniki, operated under the legal entity Τελλίδης Γιώργος & Σία Ε.Ε. (also doing business as NetProfessional). The company designs, sources, and distributes professional ambient-scenting solutions — including cold-nebulizing diffusion devices, ultrasonic diffusers, automatic spray dispensers, and HVAC-integrated systems with multi-zone splitters — alongside a proprietary catalogue of more than 50 fragrance oils organized into six curated collections (Hotel, Spa, Food Marketing, Natural, Memories, Home Sweet Home). Select devices offer Bluetooth and WiFi app control for scheduling and intensity adjustment. Hardware coverage spans from small 30m² portable units (Atmo Spirit SB45/SB50) to industrial-grade fogging systems (SB500) covering up to 560m².

The company monetizes through three revenue streams: one-time device sales priced €8.90–€160 ex-VAT, recurring fragrance consumables and replacement cartridges across 100ml, 200ml, and 500ml formats priced €12.90–€45, and bespoke custom-fragrance development services for brand signature scents priced at €80–€120 per litre. Distribution runs through a direct e-commerce storefront (scentaroma.gr), a regional partner/distributor network (Δίκτυο Συνεργατών) covering Greece and Cyprus, a wholesale program for registered businesses, and opportunistic international brand partnerships.

The customer base spans enterprise hospitality (TheMet Hotel, P&O Cruises, Carnival Cruises, Qantas Club Lounges, Cathay Pacific), retail (Leroy Merlin, Goody's Burger House), telecommunications (Vodafone), and airlines (Aegean Airlines), supplemented by a long tail of SMB and B2C buyers served through the e-commerce platform. The go-to-market combines direct sales, a free on-site trial program, field-representative visits, and partner-led regional deployment across Southern Europe.

Name

Scent Aroma

Legal name

Τελλίδης Γιώργος & Σια Ε.Ε

Website

https://scentaroma.gr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Scent Aroma is a Greek scent-marketing company that designs, distributes, and installs professional diffusion devices and proprietary fragrance oils for hotels, retail, hospitality, and commercial clients across Greece, Cyprus, and selected international enterprise accounts.

Ownership category

akta.pro rank

Product category

Commercial Scent Marketing Hardware and Fragrance Systems

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Scent marketing services
• Commercial fragrance diffusion
• Aroma branding
• Ambient scenting solutions
• HVAC fragrance systems

Headquarters

HQ city

Thessaloniki (Ωραιόκαστρο)

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Diffusion Device Sales: Sale of professional scenting devices including nebulizers, ultrasonic diffusers, and spray dispensers for various space sizes from small rooms (30m²) to large commercial spaces (560m²).
2. Fragrance Oil Sales: Sale of fragrance oils and diffuser concentrates in various sizes (100ml, 200ml, 500ml) across multiple collections including Hotel, Spa, Food Marketing, Natural, and Memories. Includes both standard and custom-branded fragrances.
3. Replacement Fragrance Refills: Ongoing sales of replacement fragrance cartridges and refills for continuous commercial use, with subscription-like reordering patterns implied.
4. Custom Fragrance Development: Bespoke scent creation services for brands seeking unique signature scents, priced at €80.00 per custom brand fragrance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Scent Aroma sells and distributes professional scent diffusion hardware (ultrasonic diffusers, cold-nebulizing fogging devices, automatic spray dispensers) and a proprietary catalog of 50+ fragrance oils across six collections (Hotel, Spa, Food Marketing, Home Sweet Home, Memories, Natural). The company also delivers scent marketing services to commercial clients, including custom signature fragrance development, on-site scenting consultation, and HVAC-integrated multi-zone distribution for large venues.

Product overview

Scent Aroma is a scent marketing company offering a unified platform combining professional diffusion hardware, proprietary fragrance formulations, and B2B implementation services. The product portfolio centers on three interconnected components: (1) Diffusion Devices ranging from portable Atmo Spirit units (SB45, SB50) for small 30m² spaces to industrial-grade fogging systems (SB100, SB500) covering up to 560m², plus spray dispensers and HVAC-integrated solutions with 2/4-position splitters; (2) Fragrance Collections organized by application—Hotel Collection, Spa Collection (73 scents), Food Marketing Collection, Home Sweet Home, Memories, and Natural—available in 100ml, 200ml, and 500ml diffuser oils; and (3) Professional Services including Scent Branding for custom signature scents, Hotel Marketing with lobby-to-room solutions, and core Scent Marketing for diverse business sectors. The company operates exclusively through scentaroma.gr with no API access, targeting Greek and Cypriot markets through a partner network.

Differentiator

Problem solved

Functional benefit

Products and services

• Atmo Spirit SB50 Diffuser Portable essential oil diffusion device for small spaces up to 30m², featuring rechargeable 5V lithium battery for cordless operation, adjustable intensity settings (light, medium, strong), and refillable 10ml aroma bottle. Designed for residential and small commercial use.
• Atmo Spirit SB45 Diffuser Essential oil diffusion device for small spaces up to 30m² in compact black design, with first aroma included free. Suitable for residential and small commercial use.
• Essential Air Mist Ultrasonic Diffuser Ultrasonic essential oil diffuser for small spaces up to 30m² or 90m³, with 30ml aroma capacity, 0.4 ml/h consumption rate, and premium black design. First aroma included free.
• SB100 Medium Space Fogging Device Cold fogging diffusion device for medium spaces of 80-150m² (240-450m³), featuring 5 start-stop settings for oil conservation, programmable scheduling, smartphone Bluetooth control, 200ml oil bottle, and 1 ml/h consumption. Available in white or black.
• SB90 Medium Space Fogging Device with Aroma Cold fogging diffusion device for medium spaces of 100-150m² (300-450m³) with metal construction, 8W power consumption, WiFi remote control via app, and one included aroma. Targeted at hotels, airports, hospitals, spas, shopping centers, gyms, banks, and offices.
• SB500 Large Space Fogging Device (560m²) High-capacity cold fogging device for large commercial spaces of 350-560m² (up to 1,700m³), with 4 start-stop settings, full scheduling for operating hours/days/holidays, 800ml oil bottle, 5ml/h consumption, 17W power, and 230V/12V. Black color, 374x150x355mm dimensions.
• Spray Scenting Device Automatic spray dispenser with digital display and programmable scheduling for spaces up to 45m² (135m³), with 2 programming options per week, three color options (white, black, silver), and 2xD battery operation. Can also use insect repellent bottles.
• Fragrance Oils for Diffusion (Standard Collections) Standard fragrance oils and diffuser concentrates sold in 100ml, 200ml, and 500ml sizes across the Hotel, Spa, Food Marketing, Natural, Memories, and Home Sweet Home collections. Priced €12.90–€45.00 per bottle depending on size. Used as refill stock for the diffusion devices.
• Custom Brand Fragrance Development Bespoke signature fragrance creation service priced at €80.00 (€99.20 with VAT) per custom brand fragrance, with a 1L minimum order. Specialty signature fragrances priced at €120.16 (€149.00 with VAT). Designed for hotels, retail brands, and other enterprises seeking unique scent identities.
• Scent Branding Service Professional service creating unique signature scents aligned with a brand's image and customer experience goals. Custom fragrance development is grounded in neuroscience research showing 75% of emotions are triggered by smell. Targeted at brand marketers seeking sensory differentiation.
• Hotel Marketing Service Specialized scenting service for hotel properties, including lobby, room, and suite fragrance, welcome gifts with scented pillows and candles, and drainage odor elimination. Addresses odor issues in shared spaces and brand experience across guest touchpoints.
• Scent Marketing Service Core professional scenting service for business spaces, providing signature fragrances for commercial environments across retail stores, offices, gyms, banks, casinos, airports, and medical facilities. Designed to create memorable customer experiences through ambient scenting.
• Free Scent Trial Service Complimentary on-site scent trial service for prospective B2B clients. Company representatives visit business premises to demonstrate scenting solutions and provide personalized aroma recommendations before purchase commitment.

Named customers9 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• P&O CruisescoreStrategic or Co-development PartnerCustom fragrance development partnership for cruise ship ambient scenting. Scent Aroma developed signature fragrances specifically designed for the brand and cruise ship aesthetic.
• Carnival CruisescoreStrategic or Co-development PartnerCustom fragrance development partnership for cruise ship ambient scenting.
• Qantas Club LoungescoreStrategic or Co-development PartnerAirport lounge ambient scenting partnership with custom fragrance development for Qantas premium lounges.
• Cathay PacificcoreStrategic or Co-development PartnerAirport and lounge ambient scenting partnership providing scenting solutions for premium travel experience.
• China Merchants BankminorStrategic or Co-development PartnerReferenced as an example case study demonstrating banking scenting benefits. Voted 'Most Respectable Business in China' using scent marketing for customer experience differentiation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Air Aroma: Australia-headquartered scent marketing company providing diffusion hardware, custom signature scent creation and ambient scenting for hotels, retail and luxury brands. Comparable to Scent Aroma across product (diffusers + fragrance oils), service (scent branding) and global enterprise customer base.
• Scentair: Global leader in scent marketing, offering scent diffusion systems and signature scent design for hotels, retail, casinos and airports. Directly comparable to Scent Aroma in technology (cold-air diffusion), customer segments (hospitality, retail, travel) and recurring fragrance business model.
• Scentys: French professional scenting solutions provider with proprietary diffusion technology and a fragrance portfolio for commercial spaces. Directly competes with Scent Aroma in the European B2B ambient scenting market across hospitality and retail.
• Aroma360: US-based scent marketing company selling cold-air diffusion diffusers and fragrance oils direct to businesses and consumers. Directly comparable to Scent Aroma's e-commerce-first model and broad hospitality/retail target customer set.
• Scent Marketing Inc. US-based scent marketing firm delivering diffusion systems and fragrance programs for hotels, casinos and retail chains. Directly comparable to Scent Aroma across diffusion technology, hospitality focus and custom signature scent services.
• Prolitec: US-based provider of ambient scenting technology (Aeroscent and related diffusion systems) plus fragrance cartridges for commercial environments. Comparable to Scent Aroma in diffusion hardware + consumable business model serving hotels, fitness and retail.

Broad incumbents

• Ambius: Part of Rentokil Initial, Ambius provides interior landscaping, scenting and air-quality services to offices, hotels and retail. Comparable as a larger incumbent offering scent marketing as part of a wider sensory/environmental services portfolio.
• Mood Media: Global 'customer experience' company combining music, visual, social and scent solutions for retail and hospitality. Comparable to Scent Aroma as a broader incumbent offering scent marketing alongside other sensory media, with much larger scale and geographic reach.

Regional players

• The Aroma Company: European-focused ambient scenting provider offering diffusion hardware and fragrance oils for hotels, spas and retail. Comparable to Scent Aroma as a regional scent marketing specialist in nearby geographies with a similar product mix.

Emerging players

• Pura: Connected home fragrance diffuser brand with app-controlled smart scenting devices and a fragrance cartridge subscription model. Comparable to Scent Aroma's smart (Bluetooth/WiFi) device approach and recurring consumable revenue model, though focused on the residential rather than commercial segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ScentAromaMist
• YouTubeyoutube.com/channel/UCWySirRHqVEWvSA5q-hF2SQ
• Facebookfacebook.com/scentaroma.gr
• Instagraminstagram.com/scentaroma.marketing
• LinkedInlinkedin.com/company/scentaroma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scent Aroma