schalten & walten gmbh

What schalten & walten gmbh does

schalten & walten GmbH is a privately held, founder-owned full-service marketing and communications agency headquartered in Grevenbroich, North Rhine-Westphalia, Germany. Founded in 1977 by typographer Klaus Richter and operating as a GmbH since 2000, the firm offers an end-to-end service portfolio spanning concept and creation, brand consulting and strategy, trade show and POS design, packaging, online/mobile (including AR/VR applications), professional photography and videography, direct and dialog marketing, PR and internal communication, social media, and project management and production. The agency serves both B2B and B2C clients ranging from German 'Hidden Champions' to global corporations, with named engagements across automotive (Honeywell, Delphi Technologies, Indian Motorcycle, TEMOT), industrial tools (STAHLWILLE, NGK, Witte Tools), financial services (Stadtsparkasse Düsseldorf, an 11+ year client), audio-visual (SIGMA), packaging (Polifilm), building services (KKS), and specialty/luxury (Franzen).

The business operates on a project-based professional services model with custom quote-based pricing negotiated through an online briefing process; pricing is not publicly disclosed. Customer acquisition is sales-led and relationship-driven, with direct inquiries, referrals, and a consultative 'coffee meeting' intake funnel supported by a website portfolio and a multi-platform social presence (LinkedIn, Facebook, Instagram, XING, Pinterest, Twitter, TikTok). The agency self-reports a 99.8% customer satisfaction rate and 83 pitches won over its history.

Since 2017 the firm has been jointly managed by Sandra Jentsch (née Richter) and Thorsten Jentsch. In July 2019 the company was restructured, renamed from 'schalten & walten Maria Richter Werbeagentur GmbH' to 'schalten & walten GmbH', and relocated from Düsseldorf to Grevenbroich. The team comprises 5 employees, with founder Klaus Richter remaining active as photographer and art director. There is no external investment, no subsidiaries, and no disclosed revenue or ARR.

Name

schalten & walten gmbh

Legal name

schalten & walten® gmbh

Website

https://schaltenundwalten.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

schalten & walten GmbH is a privately held, founder-owned German full-service marketing and communications agency with 5 employees in Grevenbroich, serving B2B and B2C enterprise clients across automotive, industrial, financial services, and consumer sectors with concept, design, branding, trade show, AR/VR, and direct marketing services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Marketing communications agency
• Brand strategy consulting
• Corporate design services
• Trade show booth design
• Direct marketing services

Headquarters

HQ city

Grevenbroich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based marketing and communication services including concept development, design, copywriting, production, and strategy. Services span corporate identity, direct marketing, social media, events, print materials, and digital content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

schalten & walten is a full-service marketing communications agency providing interdisciplinary marketing solutions from analysis to target control. The agency delivers creative concept development, design, copywriting, production, and strategy across corporate identity, direct marketing, social media, events, print materials, and digital content, including AR/VR applications, photography, and videography. Services are sold on a project basis to B2B and B2C clients ranging from Hidden Champions to global corporations.

Product overview

schalten & walten is a full-service marketing communications agency offering a comprehensive portfolio of services spanning the entire marketing value chain. Their offering includes Konzeption & Kreation (concept and creative design), Markenberatung & Strategie (brand consulting and strategy), Messen & Promotions (trade shows and promotions), POS & Packaging, Online & Mobile (including AR and VR applications), Foto & Video production, Direct- & Dialog-Marketing, PR & Internal Communication, Social Media services, and project management & production. The agency serves both B2B and B2C clients, ranging from hidden champions to global corporations, operating primarily in the German market from their location in Grevenbroich.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzeption & Kreation (Concept & Creation) Creative concept development and design services including brochures, magazines, business reports, books, corporate design, and advertising materials for business clients.
• Markenberatung & Strategie (Brand Consulting & Strategy) Brand strategy, branding, market analysis, goal-setting, strategic planning, and campaign execution services for companies seeking to build or refine their brand.
• Messen & Promotions (Trade Shows & Promotions) Trade show booth design, exhibition planning, promotional activities, guerrilla marketing, and ambient/out-of-home advertising services for B2B and B2C clients.
• POS & Packaging Point-of-sale materials, product displays, packaging design, and gift-box design services for consumer-facing brands.
• Online & Mobile (including AR & VR) Website-related services, mobile optimization, augmented reality (AR), and virtual reality (VR) application development for marketing campaigns.
• Foto & Video Professional photography (product, image, lifestyle) and videography services for marketing purposes across multiple formats and applications.
• Direct- & Dialog-Marketing Direct customer communication through print mailings, email newsletters, and personalized marketing campaigns with response tracking.
• PR & Interne Kommunikation (PR & Internal Communication) Public relations, press work, influencer marketing, internal communication, and employee engagement materials for corporate clients.
• Social Media Redaktion & Marketing Social media content creation, editorial planning, community management, and performance-based social media marketing campaigns across platforms.
• Abwicklung & Produktion (Project Management & Production) Project execution, handling, production management, and final product realization services for marketing campaigns and materials.
• Corporate Identity Corporate identity development including brand strategy, visual identity, company culture, and comprehensive brand experience design for organizations.

Quantifiable outcome

• 99.8% satisfied customers
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based brand and creative agency offering strategy, design, and integrated marketing services, comparable to schalten & walten's brand consulting, corporate identity, and creative production offerings.
• thjnk: Independent German creative agency providing brand strategy, advertising, and integrated communication across B2B and B2C, comparable in full-service scope and German enterprise client focus.
• Grabarz & Partner: Independent Hamburg creative agency providing brand, advertising, and integrated marketing communication services to German enterprise clients, directly comparable in service mix and target market.
• Jung von Matt: Major independent German creative agency providing brand strategy, advertising, and digital content to enterprise B2B and B2C clients, comparable as a full-service creative shop serving similar enterprise client types.
• Scholz & Friends: German full-service creative agency offering integrated advertising, brand strategy, and digital services to enterprise clients, comparable to schalten & walten's full-service marketing communications positioning.
• Peter Schmidt Group: German brand design and strategy agency delivering corporate identity, packaging, and brand experience work, comparable to schalten & walten's brand consulting, corporate identity, and design-heavy capabilities.
• Kolle Rebbe: Hamburg-based creative agency delivering integrated brand, advertising, and digital solutions to enterprise clients, comparable as a German full-service agency with a strong creative and design orientation.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group, offering the same integrated marketing, brand, and digital services that schalten & walten provides, but at significantly larger scale and geographic reach.
• BBDO Germany: German arm of the global BBDO network offering advertising, brand, and integrated marketing services, comparable as a competitor for the same enterprise briefs but operating at much larger scale as part of a global holding.
• DDB Germany: German operations of the DDB global creative network, offering integrated advertising and brand communication services to enterprise clients, competing for the same briefs from a position of much greater scale and resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/facebook
• Instagramschaltenundwalten.com/tag/instagram
• LinkedInlinkedin.com/company/schalten-walten-gmbh
• Pinterestschaltenundwalten.com/tag/pinterest
• Xx.com/twitter
• TikTokschaltenundwalten.com/tag/tiktok

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about schalten & walten gmbh