Schannel

What Schannel does

Schannel, founded in 2012 and headquartered in Hanoi with a regional office in Ho Chi Minh City, operates one of Vietnam's largest multi-channel networks (MCN). The company manages a portfolio of 44+ content creator channels spanning YouTube, TikTok, Facebook, and Instagram, producing content across technology, food, lifestyle, beauty, automotive, and travel verticals. Its main Schannel YouTube channel has 4M+ subscribers and its main TikTok channel has 3M+ followers, with top individual creators such as Duy Thẩm reaching 8.3M+ on TikTok and Hải Triều reaching 3.3M+. Schannel's core technology is a cross-platform content distribution and creator management system that combines multi-platform publishing, digital rights management, and centralized talent development.

Schannel's service offering falls into three categories: content creation (on-demand video production, image production, multi-platform distribution, and digital copyright management), talent management (community management, social media content management, personal brand development, and fan base development), and event services (event planning, organization, live streaming, simulcast, and broadcast interpretation). The company also operates member websites for CellphoneS and DienThoaiVui, plus an embedded sforum community on cellphones.com.vn, extending its commercial footprint into partner e-commerce real estate.

Schannel monetizes through sponsored content production for brands, creator network management fees and sponsorship facilitation, and event services for corporate clients. Its customer base includes 100+ brand partners across consumer electronics (Samsung, Oppo, Xiaomi, Huawei, Sony), telecom (Viettel, Mobifone, Vinaphone), e-commerce (Shopee, Lazada, Tiki), F&B (Vinamilk, Nestle, Coca-Cola, Pepsi), automotive (Vinfast, Honda, Yamaha), travel (Vietjet), and real estate (Vinhomes, Vincom). The company employs 73 people, operates as a private Vietnamese firm with no disclosed institutional funding, and targets Vietnamese Gen Z and youth audiences as its primary consumer segment while serving major Vietnamese and international corporations as B2B clients.

Name

Schannel

Legal name

Schannel

Website

https://schannel.vn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Schannel is a Vietnamese multi-channel network founded in 2012 that manages 44+ creator channels across YouTube, TikTok, Facebook, and Instagram, providing content creation, talent management, and event services to major brands targeting youth audiences in Vietnam.

Ownership category

akta.pro rank

Product category

Multi-Channel Network & Influencer Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)

Keywords

• Multi-channel network
• Influencer marketing
• Content creation services
• Talent management
• Digital content production

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsored Content Production: Video production services for brands on request, supporting video and image production for multi-platform distribution. This includes branded content collaborations with the 40+ creator channels under the network.
2. Creator Network Management: Management and development of content creators including brand partnerships, sponsorship facilitation, and talent representation
3. Event Services: Event planning, organization, live streaming, and event interpretation services for corporate clients and brand activations

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Schannel is a Vietnamese multi-channel network (MCN) that recruits, manages, and develops a portfolio of 44+ content creator channels across YouTube, TikTok, Facebook, and Instagram. The company produces sponsored and branded video content, provides talent management and personal brand development services to its creator roster, and organizes events including live streaming and broadcast interpretation for corporate brand activations in Vietnam.

Product overview

Schannel is a Vietnamese multi-platform content creator network operating as a unified platform that manages a portfolio of YouTube and TikTok channels. The network consists of the core Schannel brand channel (established in 2012), subsidiary channels like Hôm Nay Ăn Gì (food review), AnhEm TV (technology), D2C/Đường 2 Chiều (automotive), and numerous individual creator channels. The platform provides integrated services including content creation and production, talent management, multi-platform content distribution, digital rights management, and event services. The network collaborates with business partners for brand campaigns while also supporting independent creators to join the network.

Differentiator

Problem solved

Functional benefit

Brands

• Hôm Nay Ăn Gì? (HNAG): Food review and restaurant recommendation channel, one of the first channels within Schannel Network, established late 2017
• AnhEm TV
• Đường 2 Chiều (D2C)
• Team UT
• STALENTS

Products and services

• Schannel Network (Multi-Channel Network) A Vietnamese multi-platform content creator network providing talent management, video production services, multi-platform content distribution, rights management, and event organization to a portfolio of 40+ creator channels covering technology, food, lifestyle, beauty, automotive, and travel content verticals.
• Content Creation Services On-demand video production, image production support, multi-platform content distribution, and digital copyright management services for brands and creators within the Schannel Network.
• Talent Management Services Personal brand strategy development, community management, social media content management, and fan base development and management for content creators within the network.
• Event Services Event planning, organization and management, live streaming, simulcast/broadcast, and event interpretation services for corporate brand activations and events.
• Brand Partnership and Sponsored Content Program Facilitation of brand partnerships and sponsored content collaborations between corporate clients (Samsung, Viettel, Shopee, Vinamilk, Nestlé, CellphoneS, Oppo, and 100+ other brands) and creators across the Schannel Network for digital marketing campaigns targeting Vietnamese youth audiences.

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered core, major and minor.

• CellphoneScoreGTM or Marketing PartnerMajor Vietnamese retail and electronics chain. Schannel operates member websites including CellphoneS forum (sforum). Long-standing strategic partner in the technology content vertical.
• SamsungcoreGTM or Marketing PartnerGlobal consumer electronics manufacturer. Strategic brand partnership for product promotion and sponsored content through Schannel creator channels.
• ViettelcoreGTM or Marketing PartnerVietnam's largest telecommunications company. Strategic brand partnership for digital marketing and content collaboration.
• VinamilkmajorGTM or Marketing PartnerVietnam's leading dairy company. Brand partnership for sponsored content and marketing campaigns targeting youth audiences.
• UnilevermajorGTM or Marketing PartnerGlobal consumer goods company. Strategic brand partnership across multiple product categories including beauty, personal care, and food products.
• ShopeemajorGTM or Marketing PartnerLeading e-commerce platform in Vietnam. Digital marketing partnership and promotional content collaboration.
• YouTubecoreTechnology or IntegrationPrimary video platform partner. Schannel operates main YouTube channel with 4M+ subscribers and supports creator channels on the platform.
• VNGminorGTM or Marketing PartnerVietnam's leading technology company. Gaming and digital entertainment brand partnership.
• NestlemajorGTM or Marketing PartnerGlobal food and beverage company. Brand content partnerships and marketing campaign collaborations.
• OppomajorGTM or Marketing PartnerGlobal smartphone manufacturer. Sponsored content and product promotion through technology creator channels.
• VinfastmajorGTM or Marketing PartnerVietnamese automotive manufacturer. Vehicle reviews and promotional content through automotive content channels.
• VincomminorGTM or Marketing PartnerVietnamese retail and real estate company. Shopping mall and retail brand partnerships.
• Coca-ColamajorGTM or Marketing PartnerGlobal beverage company. Brand sponsorship and marketing content collaborations.
• LazadaminorGTM or Marketing PartnerE-commerce platform partnership for digital marketing and promotional campaigns.
• TikiminorGTM or Marketing PartnerVietnamese e-commerce platform partnership for brand marketing campaigns.
• SonyminorGTM or Marketing PartnerConsumer electronics brand partnership for product promotion and sponsored content.
• HondaminorGTM or Marketing PartnerMotorcycle manufacturer brand partnership for automotive and lifestyle content.
• YamahaminorGTM or Marketing PartnerMotorcycle manufacturer brand partnership for automotive content channels.
• XiaomiminorGTM or Marketing PartnerConsumer electronics brand partnership for technology product reviews and promotion.
• vivominorGTM or Marketing PartnerSmartphone manufacturer brand partnership for technology content channels.
• HuaweiminorGTM or Marketing PartnerTechnology company brand partnership for product promotion content.
• PepsiminorGTM or Marketing PartnerBeverage brand partnership for sponsored content and marketing campaigns.
• Masan GroupminorGTM or Marketing PartnerVietnamese consumer goods and retail group. Food and beverage brand partnerships.
• VinhomesminorGTM or Marketing PartnerVietnamese real estate developer. Property and lifestyle content partnerships.
• ACEcookminorGTM or Marketing PartnerFood products company. Brand sponsorship and content collaboration.
• Golden Gate GroupminorGTM or Marketing PartnerVietnamese restaurant chain group. Food and dining content partnerships.
• LotteminorGTM or Marketing PartnerKorean-Vietnamese conglomerate. Multi-category brand partnerships.
• VietjetminorGTM or Marketing PartnerVietnamese airline. Travel content and promotional partnerships.
• MobifoneminorGTM or Marketing PartnerVietnamese telecommunications company. Brand partnership for digital content.
• VinaphoneminorGTM or Marketing PartnerVietnamese telecommunications provider. Brand partnership for content marketing.
• VinsmartminorGTM or Marketing PartnerVietnamese smartphone manufacturer. Product promotion partnerships.
• CelanominorGTM or Marketing PartnerFashion and lifestyle brand partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio71: International multi-channel network managing creator talent and brand partnerships across YouTube, TikTok, Facebook, and Instagram. Directly comparable MCN business model to Schannel at global scale, providing a benchmark for unit economics and creator monetization.
• Jellysmack: Global creator economy company focused on content optimization, audience development, and brand partnerships across YouTube, Facebook, TikTok, and Instagram. Operates the same creator-network monetization model as Schannel at international scale.
• POPS Worldwide: Vietnamese digital entertainment platform operating across music, web series, and short-form video. Schannel lists POPS as a technology/integration partner, and both operate in the same Vietnamese digital content ecosystem competing for audiences and brand deals.
• BBTV (BroadbandTV): Canadian-based multi-channel network providing creator management, content optimization, and brand solutions across major platforms. Operates the same MCN playbook as Schannel but globally, useful for caps on monetization and partnership economics.
• Metub: Vietnamese multi-channel network platform and digital content distribution company. Schannel even lists Metub as a technology/integration partner, and both compete for the same pool of Vietnamese creators and brand budgets across YouTube and Facebook.
• yeah1 Network: Vietnamese multi-channel network and listed media company operating one of the largest YouTube creator networks in Vietnam. Directly competes with Schannel for creator talent, brand sponsorships, and multi-platform content distribution in the same Vietnamese market.
• Fullscreen: Creator-first media company offering talent management, branded content production, and multi-platform audience development. Closely mirrors Schannel's mix of creator management plus branded content production services.

Broad incumbents

• VTV (Vietnam Television): Vietnam's national broadcaster operating across multiple channels and digital properties. While not an MCN, VTV competes for the same Vietnamese advertising budgets and audience attention that Schannel monetizes through its creator network.
• VNG Corporation: Vietnam's largest tech and digital entertainment company (operator of Zalo, Zing). Although much broader than an MCN, VNG overlaps with Schannel in Vietnamese digital content distribution and brand partnerships, and is listed as a Schannel partner.

Regional players

• The Inspired Home Network (VieOn / FPT Play): Vietnamese digital content and OTT platforms competing for the same digital advertising and audience engagement budgets. Useful regional benchmark for Vietnamese digital video monetization, though not a direct MCN competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@schannelvn
• Facebookfacebook.com/schannel.vn
• Instagraminstagram.com/schannelvn
• TikToktiktok.com/@schannelvn
• LinkedInlinkedin.com/company/schannelvn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schannel