What Roscher does

Schilder-Roscher is a family-owned sign-making and engraving business founded in 1963 by Uwe Roscher and currently operated as a sole proprietorship out of Neuwied-Niederbieber, Germany. The company manufactures and sells signs, engravings, stamps, trophies, medals, traffic mirrors, and related identification and recognition products for businesses, professional practices, clubs and associations, public institutions, and individual consumers in the Rhineland-Palatinate and Koblenz regions. Its core production stack combines laser engraving, digital printing, sub-anodized printing on aluminum (Eloxaldruck), CNC engraving, and milling across aluminum, stainless steel, brass, and plastic materials, with capabilities extending to Data Matrix and barcode integration for industrial traceability use cases.

The business runs a dual-channel go-to-market model: a brick-and-mortar retail store at Am Steg 18, Neuwied-Niederbieber, where customers receive personal consultation, and a separate e-commerce shop (schilder-shop-roscher.de) for standard catalog purchases. Custom products are quote-based and handled through direct phone, email, or contact-form engagement. The company generates revenue through one-time per-unit sales across roughly five revenue streams: custom sign manufacturing, standard product sales, stamps, club supplies and awards, and traffic/surveillance mirrors. Authorized distribution partnerships with Deumer (premium club and shooting awards), SignSafety (safety signage), Trodat and Colop (stamps), and Vialux extend the catalog without in-house R&D.

The company does not develop software, APIs, or AI/ML capabilities; its differentiation rests on in-house multi-technology manufacturing, decades of local reputation, free design mockups and correction proofs, and personal Beratung (consultation). Recent product activity includes 2025 launches of Naturschilder (nature/insect habitat signs in 3mm aluminum Dibond) and Bauzaunbanner (construction fence banners), targeting new customer categories such as municipalities, schools, and construction sites. Ownership and management remain concentrated in the Roscher family, with Sandra Roscher responsible for website/virtual realization.

Name

Roscher

Legal name

Schilder-Roscher (Uwe Roscher)

Website

https://schilder-roscher.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Schilder-Roscher is a family-owned, sole-proprietorship sign maker and engraver in Neuwied-Niederbieber, Germany, founded in 1963. It produces signs, engravings, stamps, trophies, and traffic mirrors for regional businesses, clubs, practices, public institutions, and consumers via retail, e-commerce, and custom quoting.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuwied-Niederbieber

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sign Manufacturing: One-time sale of custom-manufactured signs including company signs, practice signs, industry signs, type signs, warning signs, room signs, traffic signs, and door/bell signs. Produced in various materials (aluminum, stainless steel, brass, plastic) using laser engraving, digital printing, or sub-anodized printing. Sold per unit based on complexity, material, and quantity.
2. Standard Product Sales: Sale of standardized signs, stamps, and club supplies through online shop. Includes safety signs, traffic mirrors, trophies, medals, hunting medals, and standard banners. Revenue generated per transaction with immediate purchase capability.
3. Stamps: Sale of stamps including wood stamps, Trodat stamps, Colop stamps, date stamps, and text plates. Customers can design online or request custom design service. Revenue per unit based on type and customization.
4. Club Supplies and Awards: Sale of trophies, medals, club badges, Deumer awards, king chains, and club decorations to sports clubs, shooting clubs, carnival clubs, music clubs, and companies. Individual engraving available. Revenue per unit with volume discounts possible.
5. Traffic and Surveillance Mirrors: Sale of traffic mirrors, industry mirrors, and control mirrors for various applications including business exits, parking lots, warehouse areas, and private properties. Includes mounting accessories (wall brackets, pole posts, mast fastenings).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Schilder-Roscher manufactures and sells custom and standard signs, engravings, stamps, trophies, traffic mirrors, banners, and wayfinding products using in-house production technologies including laser engraving, CNC engraving, digital printing, sub-anodized printing (Eloxaldruck), and milling on aluminum, stainless steel, brass, and plastic. The company serves businesses, clubs, practices, public institutions, and individuals through a physical store in Neuwied-Niederbieber, an online shop, and direct-contact quoting for custom work.

Differentiator

Problem solved

Functional benefit

Products and services

• Company and Practice Signs (Firmen- und Praxisschilder) Custom-manufactured signs for businesses, doctors, dentists, therapists, law firms, and other professional practices requiring client-facing identification and orientation signage.
• Industrial Signs (Industrieschilder)
• Type Plates (Typenschilder)
• SignSafety® Warning and Safety Signs
• Stamps (Stempel)
• Club Supplies and Awards (Vereinsbedarf)
• Traffic and Surveillance Mirrors (Verkehrsspiegel)
• Banners and Tarpaulins (Banner/Planen)
• Door and Bell Signs (Klingel- & Türschilder)
• Information Signs (Hinweisschilder)
• Naturschilder (Nature Signs) 3mm aluminum-Dibond nature signs with bee, flower, and butterfly motifs designed for bee meadows, flower meadows, and insect habitats. Targeted at private gardens, public green spaces, schoolyards, municipal bloom areas, and club or company grounds.
• Bauzaunbanner (Construction Fence Banners) Construction fence banners that combine safety and mandatory signage with custom firm logos, contact details, and individual text. Available in PVC tarpaulin or wind-permeable mesh fabric in multiple sizes, with free layout design and photorealistic printing.
• Room Signage and Wayfinding Systems (Raumkennzeichnung & Leitsysteme)
• Inspection Stickers (Prüfplaketten)
• Traffic Signs (Verkehrszeichen)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DeumercoreChannel Partner/ Reseller/ DistributorDeumer is a premium brand for club and shooting awards since 1863. Schilder-Roscher is an authorized dealer offering Deumer products including king chains, shooting orders, club badges, and accessories. This partnership provides access to traditional, high-quality awards for shooting clubs and traditions societies.
• SignSafetycoreTechnology or IntegrationSignSafety is a brand for safety and warning signs, escape route markings, and fire protection products. The company offers a comprehensive catalog of SignSafety products and is an authorized distributor. Products include warning signs, prohibition signs, mandatory signs, escape route signs, and fire protection markings.
• TrodatminorChannel Partner/ Reseller/ DistributorTrodat is a leading manufacturer of self-inking stamps and marking products. Schilder-Roscher offers Trodat stamps alongside wood stamps and other varieties in their product lineup.
• ColopminorChannel Partner/ Reseller/ DistributorColop is a manufacturer of stamps and marking products. Schilder-Roscher offers Colop stamps as part of their stamp product range.
• VialuxminorChannel Partner/ Reseller/ DistributorVialux is referenced as a brand source for certain products (likely stamps or similar marking products) used in the company's offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Dymo: Manufacturer of label printers, embossing tools, and industrial marking devices. Adjacent/competitive on the stamps and labels side of Schilder-Roscher's catalog; serves small-office and industrial labeling customers rather than clubs or specialty engraving.
• Avery Dennison: Global manufacturer of labels, signage substrates, and identification products with a strong retail/SMB channel. Adjacent as a major materials supplier to the sign and label industry and a competitor at the commoditized retail end of signs and stickers.

Direct peers

• SignWarehouse: US-based wholesale and retail supplier of sign-making equipment, vinyl, and signage substrates serving sign shops and engravers. Comparable because its customer base is the same type of small sign-and-engraving businesses as Schilder-Roscher, supplying them with the tools and materials of the trade.
• Sticker Mule: US-based online custom signage, sticker, and label manufacturer serving SMBs and individuals. Comparable on custom signs, decals, and packaging; competes primarily on speed and online configurator UX rather than personal consultation or specialty engraving.
• Stamps.com: Online postage and stamp services provider that also sells custom rubber stamps and embosser products. Comparable in the stamp segment but operates at a different scale and through a digital-first model with no physical retail or engraving capability.
• Colop: Austrian manufacturer of stamps, self-inking devices, and marking tools sold globally. Functions both as a supplier whose stamps Schilder-Roscher resells and as a competing stamp brand; comparable product range and customer base (small businesses, practices, individuals).
• Signs.com: US-based online custom sign manufacturer offering business signs, banners, decals, and yard signs with an online design tool. Comparable because it competes directly for standard and custom sign orders with the same SMB and individual customer segments, though it lacks the in-person consultation and engraving depth of Schilder-Roscher.
• Trodat: Austrian-based global manufacturer of self-inking stamps, marking products, and industrial engraving tools. Directly comparable as both a Schilder-Roscher product supplier and a competing stamp brand; their Trodat and Professional lines overlap with Schilder-Roscher's stamp assortment.
• Deumer: German manufacturer founded in 1863 producing premium club, shooting, and carnival awards, medals, and king chains. Directly comparable as a supplier/partner and a competitor in the club-supplies segment, serving the same Schützenvereine, Karnevalsvereine, and music-club customer base.

Broad incumbents

• Vistaprint: Global online print and marketing-services platform offering signs, banners, business cards, and promotional products. A broad incumbent that overlaps with Schilder-Roscher's standard signage and banner product lines via its Vistaprint and 99designs brands, but does not specialize in engraving or club-supply niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schilderroscher
• LinkedInlinkedin.com/company/roscher

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roscher