What Henkell Freixenet does

Henkell Freixenet, headquartered in Wiesbaden, Germany, is the world's leading sparkling wine producer, formed in 2018 through a 50/50 partnership between Germany's Henkell & Co. (controlled by the Oetker family via Geschwister Oetker Beteiligungen KG) and Spain's Freixenet S.A. The group completed the consolidation to 100% Freixenet ownership in March 2026 after buying out the Ferrer family and José Luis Bonet's residual stake. Henkell's origins trace to 1832 (Adam Henkell founding), and the combined group operates with approximately 3,499-3,500 employees across 11 production countries and 30+ country subsidiaries, with distribution in 150+ countries.

The company executes a "House of Brands" strategy with three Global Icon brands (Freixenet, Mionetto, Henkell), a tier of Prestige and Regional brands spanning Champagne (Alfred Gratien), German Riesling (Schloss Johannisberg, Fürst von Metternich), Crémant (Gratien & Meyer), premium Cava (Segura Viudas), US sparkling (Gloria Ferrer, Korbel), English sparkling (Bolney), and dominant regional heroes (Bohemia Sekt in Czech Republic, Törley in Hungary, Hubert in Slovakia — each with >60% national share), plus still wines (i heart Wines, Schloss Johannisberg) and spirits (Wodka Gorbatschow, Mangaroca Batida, Licor 43, Kuemmerling, Cardenal Mendoza, Ron Barcelo). Core production technology covers the full sparkling wine method spectrum — traditional méthode champenoise, Charmat/Martinotti tank fermentation, and Crémant/Sekt regional variants — alongside still winemaking and spirits distillation. Total group volume reached 422.3 million bottles in 2019; Freixenet alone crossed 100 million bottles for the first time in 2021.

Revenue is generated through physical product sales via a multi-channel architecture: wholesale distribution through country subsidiaries, direct-to-consumer via 12+ branded country-specific online stores plus the Schloss Henkell flagship retail outlet, Travel Retail (27.4% global sparkling wine category share per IWSR), foodservice/HoReCa, and wine tourism/heritage estate experiences. FY2021 revenue totaled approximately €1.326 billion including excise taxes (€1.056 billion net), broken into sparkling wine (€843M, +15.2%), still wine (€226M, +1.4%), and spirits (€232M, +5.6%). Headcount skews heavily international, with 669 employees in Germany and 2,830 across international subsidiaries as of 2021.

Name

Henkell Freixenet

Legal name

Henkell & Co. Sektkellerei KG

Website

https://henkell-freixenet.com

Company type

Private

Founded year

1832

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Henkell Freixenet is the world's leading sparkling wine producer, formed by merging Germany's Henkell & Co. and Spain's Freixenet. The Oetker family-owned group operates a multi-brand portfolio of sparkling wines, still wines, and spirits across 150+ countries.

Ownership category

akta.pro rank

Product category

Sparkling Wines and Spirits

NAICS

Wineries (312130), Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Sparkling wine production
• Wine and spirits manufacturing
• Cava prosecco champagne
• Wine tourism experiences
• Global beverage distribution

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sparkling Wine Sales: Primary revenue driver with €843 million in 2021 (+15.2% growth). Includes Sekt, Cava, Prosecco, Champagne, and Crémant products across multiple brands including Freixenet (107.7M bottles), Mionetto (35.2M bottles), and Henkell (12.9M bottles)
2. Wine Sales: Still wine segment generating €226 million in 2021 (+1.4% growth). Includes red, white, and rosé wines under brands like i heart Wines (32.5M bottles), Schloss Johannisberg Rieslings, and regional varietals
3. Spirits Sales: Spirits segment generating €232 million in 2021 (+5.6% growth). Key brands include Wodka Gorbatschow (best-selling German vodka), Mangaroca Batida de Côco (coconut liqueur), Kuemmerling, and rum products
4. Wine Tourism and Experiences: Visitor centers and wine tourism experiences at winery locations worldwide including Schloss Henkell, Freixenet Spain, Mionetto Italy, Gloria Ferrer USA, Bolney UK, and others. Also includes wine clubs and tasting experiences

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Henkell Freixenet manufactures, markets and distributes a portfolio of sparkling wines (Sekt, Cava, Prosecco, Champagne and Crémant), still wines and spirits under a House of Brands strategy. Flagship brands include Freixenet (Cava), Mionetto (Prosecco), Henkell (Sekt), Alfred Gratien (Champagne), Schloss Johannisberg (Riesling) and spirits such as Wodka Gorbatschow, Mangaroca Batida de Côco and Licor 43, sold across 150+ countries via subsidiaries, travel retail, foodservice and direct-to-consumer channels.

Product overview

Henkell Freixenet is a diversified House of Brands operating across sparkling wines (including Sekt, Cava, Prosecco, Champagne, and Crémant), still wines, and spirits. The portfolio is structured with Global Icons (Freixenet, Mionetto, Henkell), International Prestige Brands (Alfred Gratien, Schloss Johannisberg, Fürst von Metternich, Gratien & Meyer, Segura Viudas, Gloria Ferrer), and Global Stars (i heart Wines, Mangaroca Batida). Regional leaders include Bohemia Sekt (Czech Republic), Törley (Hungary), and Hubert (Slovakia). Spirits include Wodka Gorbatschow, Licor 43, and various rums and brandies. The company operates production sites in Germany, Spain, Italy, France, UK, USA, Mexico, Czech Republic, Hungary, Slovakia, and other countries, with products distributed in over 150 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Freixenet: World's leading Cava brand, the company's flagship sparkling wine brand with sales exceeding 100 million bottles annually.
• Mionetto
• Henkell
• Champagne Alfred Gratien
• Schloss Johannisberg
• Segura Viudas
• Fürst von Metternich
• Gratien & Meyer
• Bohemia Sekt
• Törley
• Hubert
• i heart Wines
• Mangaroca Batida de Côco
• Wodka Gorbatschow
• Bolney Wine Estate
• Gloria Ferrer
• Söhnlein Brillant
• Kuemmerling
• Pott Rum
• Cardenal Mendoza
• Licor 43
• Villa Massa
• Yellow Rose Distilling
• Lolea
• Ron Barcelo
• Freixenet Mia
• Mederano

Products and services

• Freixenet (Cava and sparkling wines) World's leading Cava brand; portfolio includes Spanish Cava, Prosecco, Italian Rosé and still wines. Achieved record sales of over 100 million bottles in 2021.
• Mionetto (Prosecco) Best-selling international Prosecco brand; Prestige Collection includes Prosecco DOC Treviso, Prosecco Rosé DOC, and Luxury Collection with Valdobbiadene Prosecco DOCG.
• Henkell (Sekt / German sparkling wine) Germany's most exported sparkling wine brand; includes Henkell Trocken, Henkell Rosé and Henkell Brut Vintage. 12.9 million Henkell bottles sold in 2021.
• Champagne Alfred Gratien Premium Champagne house produced by a family of cellar masters for four generations in Épernay, France; known for Vintage Champagne and Cuvée Paradis.
• Schloss Johannisberg (Riesling) World's first Riesling estate (founded 1720) in Germany's Rheingau; exclusive Riesling wines including rare auction wines (e.g., 1920 Riesling Goldlack sold for €18,000).
• Fürst von Metternich Germany's leading premium sparkling wine brand; record sales of 13.6 million bottles in 2021. Riesling-based premium Sekt from the Rheingau region.
• Gratien & Meyer Crémant de Loire producer from Saumur on the Loire, France. Produces Crémant de Loire including rosé and premium cuvées.
• Segura Viudas Spanish premium Cava brand from Penedès with 800 years of winemaking heritage; includes Organic Brut and Wineries for Climate Protection certification.
• Gloria Ferrer American sparkling and still wine winery located in Sonoma Carneros, California; part of the Freixenet group.
• i heart Wines UK-developed wine brand offering everyday wines including Pinot Grigio, Chardonnay, Sauvignon Blanc, Rosé, Shiraz, Merlot, Cabernet Sauvignon, Pinot Noir, Prosecco and Prosecco Rosé; 32.5 million bottles sold in 2021 (10th anniversary year).
• Mangaroca Batida de Côco Coconut liqueur with the slogan 'The kiss of the coconut'; best-selling spirit in the Henkell Freixenet group. Includes variants Batida Pura Côco, Batida Passion, Batida Pineapple and limited edition Batida Mango Kiss.
• Wodka Gorbatschow Best-selling German vodka brand; available in various variants including Gorbatschow Mixed Energy RTD.
• Bohemia Sekt Leading Czech sparkling wine producer with over 60% market share in the Czech national sparkling wine market; located in Starý Plzenec.
• Törley Hungary's leading sparkling wine producer with over 60% market share; located in Budapest with visitor center and museum.
• Hubert First Champagne producer outside France (established 1825) using the original French method; market leader in Slovakia with over 60% market share.
• Bolney Wine Estate English sparkling wine and still wine producer; one of the pioneers among English estates, located near Brighton.
• Licor 43 World's best-selling Spanish liqueur; available in multiple variants including Licor 43 Caramel Cookie Limited Edition.
• Freixenet Solare (aperitif) New aperitif entering the spirits category; international launch as Freixenet enters the spirits category.
• Mionetto Orange Spritz Aperitivo Ready-to-serve aperitivo product; international aperitivo trend growing +5% in volume in 2024.
• Freixenet Diamond 0.0% First alcohol-free sparkling wine from Freixenet; positioned as a premium alcohol-free option.
• Freixenet Mallorca Limited Edition Super-premium sparkling wine produced in Mallorca, Spain.

Quantifiable outcome

• Global sparkling wine market share of 9.7% according to IWSR
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Maison Pommery & AssociésflagshipStrategic or Co-development Partner · 5 June 2026Henkell Freixenet is in advanced talks to acquire a majority stake in Maison Pommery & Associés, a Champagne house with brands including Pommery, Vranken, Charles Lafitte, and Maison Pompadour. The deal would strengthen Henkell's position in the Champagne segment where it is currently underweight (holding only Alfred Gratien).
• Freixenet S.A. (Ferrer Family and José Luis Bonet)coreStrategic or Co-development Partner · 2 March 2026Henkell Freixenet completed acquisition of 100% ownership of Freixenet S.A. in March 2026 after the Ferrer family and José Luis Bonet sold their remaining shares. The partnership began in 2018 when Henkell initially acquired 50% stake, creating the world's leading sparkling wine producer. Pedro Ferrer and José Luis Bonet will remain as honorary presidents. Selling parties will reinvest in Ferrer Wines.
• Korbel (Korbel Winery)coreStrategic or Co-development Partner · 1 January 2025Korbel partnership strengthens the U.S. business for Henkell Freixenet. Korbel is a notable California sparkling wine producer integrated into Henkell Freixenet's Americas operations.
• Heinemann Duty Free & Travel Value ShopcoreChannel Partner/ Reseller/ Distributor · 1 June 2022Partnership with Gebr. Heinemann for Henkell tasting bar promotion at Berlin Airport Terminal 2. The promotion featured Henkell Trocken, Henkell Rosé, and Henkell Brut Vintage, with travelers receiving Henkell Trocken Piccolo free with purchase.
• Urban-Air PortminorGTM or Marketing Partner · 1 April 2022Mionetto Prosecco sponsored the Urban-Air Port launch event in Coventry, UK, showcasing Prosecco at vertiport hub launch for passenger air taxis and delivery drones.
• Bolney Wine EstatecoreStrategic or Co-development Partner · 14 January 2022Henkell Freixenet acquired Bolney Wine Estate, strengthening position as leading sparkling wine supplier in England. Bolney is a pioneer among English sparkling wine estates, founded in 1972. Samantha Linter continues as managing director.
• LufthansacoreChannel Partner/ Reseller/ Distributor · 1 January 2021Lufthansa serves Henkell Freixenet products on-board including Fürst von Metternich 200ml, Mionetto Il Spritz, Segura Viudas, Menger Krug (Business Class welcome drinks), Henkell, Kuemmerling, and Wodka Gorbatschow.
• EurowingsminorChannel Partner/ Reseller/ Distributor · 1 January 2021Eurowings serves Fürst von Metternich and Mionetto Il Spritz products on-board.
• Ferrer WinesminorStrategic or Co-development Partner · 1 January 2018Following the Freixenet share transfer, the Ferrer family and José Luis Bonet will reinvest proceeds into Ferrer Wines, continuing to shape Spain's wine industry.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Constellation Brands: US-listed alcoholic beverage major with wine (Robert Mondavi, Kim Crawford) and spirits/beer exposure. A broad incumbent spanning multiple beverage alcohol categories rather than specializing in sparkling.
• Campari Group: Italian-listed spirits and wine group (Aperol, Campari, SKYY). Comparable in House-of-Brands model with aperitivo crossover (Aperol Spritz) directly competitive with Mionetto Spritz launches.
• Treasury Wine Estates: Australia-listed global wine giant (Penfolds, Wolf Blass, Beringer). Competes in sparkling and still wine globally with similar premiumization-led strategy, though lacks the Champagne exposure of Henkell Freixenet's portfolio.
• E. & J. Gallo Winery: Largest family-owned winery in the world and a major US sparkling wine player via brands like Barefoot and Carlo Rossi. Comparable scale, family ownership, and multi-tier brand portfolio approach.
• Rémy Cointreau: French premium spirits group (Rémy Martin, Cointreau, LOUIS XIII). Overlapping in spirits distribution, GTR channels, and prestige positioning with Henkell Freixenet's spirits brands like Licor 43.
• The Wine Group:

Direct peers

• Codorníu: Spain's oldest Cava producer and a direct rival to Freixenet in the Spanish Cava category. Comparable heritage family-owned structure and product mix centered on traditional-method sparkling wines.
• LVMH Moët Hennessy Louis Vuitton: World's largest luxury group with dominant Champagne portfolio (Moët & Chandon, Veuve Clicquot, Dom Pérignon, Krug, Ruinart). Direct competitor to Henkell Freixenet in sparkling wine and prestige Champagne, with significantly larger scale and brand equity.
• Vranken-Pommery Monopole: French Champagne group owning Pommery, Vranken, Charles Lafitte, and Maison Pompadour. Currently the seller in advanced talks with Henkell Freixenet for the Pommery stake; directly comparable Champagne-focused business model.
• Pernod Ricard: Global #2 wine and spirits group owning Champagne houses Mumm and Perrier-Jouët alongside wine brands like Jacob's Creek. Direct peer with comparable multi-category wine/spirits portfolio and global distribution depth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HenkellFreixenet
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Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries32 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henkell Freixenet