Schmahl GmbH & Co., Heinrich Landtechnik

What Schmahl GmbH & Co., Heinrich Landtechnik does

Heinrich Schmahl GmbH & Co. is a family-owned agricultural machinery and equipment dealer headquartered in Oldenburg in Holstein, Schleswig-Holstein, Germany, founded in 1795. The company operates three branches across northern Germany — Oldenburg in Holstein (headquarters plus a dedicated garden technology showroom), Woltersdorf bei Mölln, and Upahl in Mecklenburg-Vorpommern — employing approximately 115 staff. It is an official CLAAS sales partner and distributes new and used agricultural machinery (tractors, combine harvesters, forage harvesters, loaders, telehandlers, presses), garden and forestry equipment (Stihl, EGO Power, Stiga, Kärcher, Kubota, Yanmar), and Unimog/MBtrac specialty vehicles. A wholly-owned subsidiary, Schmahl Landtechnik Upahl GmbH & Co., operates the Upahl branch under the same group.

The company's core technical and commercial assets include a 5,000 sqm integrated headquarters with workshop, spare parts warehouse, and sales under one roof; a regional spare parts inventory of approximately 40,000 product lines (~200,000 individual parts), described as the largest in the region; specialized workshop capabilities spanning mobile repair vehicles, engine dynamometers (Eggers PT 501 G, Froment Sigma 5), a heated spray testing station (up to 40m working width), roller brake testing (BPS 13 Twin up to 13t/axle), tire matching (HAWEKA RVP 1300), laser axle measurement (WMS AS 10), and custom hydraulic hose fabrication. A proprietary RTK radio correction network and partnerships with 365FarmNet support precision farming services. Revenue is generated through one-time machinery and parts sales, professional workshop services, equipment rentals, subscription/recurring precision farming support, and own-fleet machine delivery. Customers are farmers, agricultural contractors (Lohnunternehmer), municipal/grounds management operators, and Unimog/MBtrac owners across Schleswig-Holstein, Mecklenburg-Vorpommern, and the Lauenburg region.

Name

Schmahl GmbH & Co., Heinrich Landtechnik

Legal name

Heinrich Schmahl GmbH & Co.

Website

https://schmahl-landtechnik.de

Company type

Private

Founded year

1795

Operating status

Operating

Headcount range

1–10 employees

Short description

Schmahl GmbH & Co., Heinrich Landtechnik is a family-owned agricultural machinery dealer founded in 1795, operating three branches in northern Germany as an official CLAAS partner. It sells new and used farm and garden equipment, distributes spare parts from a ~200,000-part regional warehouse, and provides workshop, rental, and precision farming services to farmers, contractors, and municipalities.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural machinery dealer
• Farm equipment sales
• Garden equipment retail
• Precision farming services
• Spare parts distribution

Headquarters

HQ city

Oldenburg in Holstein

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New Agricultural Machinery Sales: Sale of new agricultural machinery including tractors, combine harvesters, forage harvesters, loaders, telehandlers, presses, and feed harvesting equipment primarily through CLAAS and other manufacturer partnerships.
2. Used / Pre-Owned Machinery Sales: Sale of pre-owned agricultural machinery through dedicated used machine listings.
3. Spare Parts Sales: Sale of spare parts and wear parts. The company holds approximately 40,000 different product lines (approx. 200,000 individual parts) in its regional spare parts warehouse, the largest in the region.
4. Workshop & Technical Services: Workshop services including repairs, inspections, TÜV Hauptuntersuchung (main inspection), spray testing, engine brake testing, brake testing, tire matching, axle measurement, hydraulic hose fabrication, air conditioning service, and mobile workshop visits.
5. Equipment Rental: Rental of garden and construction equipment including vibrating plates, hedge cutters, earth augers, leaf blowers, brushcutters, scarifiers, pressure washers, chainsaws, garden tillers, and log splitters, as well as small trailers.
6. Precision Farming Services: Setup, support, and subscription services for precision farming technology including RTK correction networks, GPS guidance systems, farm management software (365FarmNet), yield mapping, and application maps.
7. Delivery and Transport: Own delivery fleet including Mercedes Actros 2544 truck with low-loader for transporting tractors up to 400 HP/13 tonnes, drill combinations, and field sprayers directly to customer premises.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Heinrich Schmahl GmbH & Co. is a family-owned agricultural machinery dealer founded in 1795, operating as an official CLAAS sales partner across three locations in Oldenburg in Holstein, Woltersdorf, and Upahl. The company sells new and used tractors, combine harvesters, forage harvesters, garden equipment, and Unimog/MBtrac vehicles, complemented by an extensive spare parts warehouse (the largest in the region with ~40,000 product lines), repair and maintenance workshops, mobile on-site repair services, precision farming solutions (RTK correction network, GPS guidance, 365FarmNet), and equipment rental.

Product overview

Heinrich Schmahl GmbH & Co. is a family-owned agricultural machinery dealer founded in 1795, operating as a CLAAS sales partner across three locations (Oldenburg in Holstein, Woltersdorf bei Mölln, and Upahl) with approximately 115 total employees. The company operates three core business segments: (1) Agricultural machinery (Landtechnik) offering tractors, combines, forage harvesters, and implements from CLAAS, Amazone, Vaderstad, and other brands; (2) Garden and forestry equipment (Gartentechnik) from STIHL, EGO Power, STIGA, and Kärcher; and (3) Unimog/MBtrac sales and specialized service from Mercedes-Benz. The portfolio is complemented by Precision Farming services (RTK GPS, 365FarmNet software), comprehensive repair and maintenance (mobile workshop, spray testing, brake testing, hydraulic services), an extensive spare parts warehouse (~200,000 parts), and used machinery sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Landtechnik (Agricultural Machinery) Full-service agricultural machinery dealership offering new tractors, combine harvesters, forage harvesters, wheel loaders, telehandlers, presses, and fodder harvesting equipment from CLAAS, Amazone, Köckerling, Vaderstad, Schäffer, ROPA, Quicke, Strautmann, Biri, Dammann, Samson, APV, Överum, Yanmar, and other brands for farmers and contractors.
• Gartentechnik (Garden Equipment) Garden and forestry equipment sales including chainsaws, lawn mowers, hedge trimmers, high-pressure cleaners, and compact tractors from STIHL, EGO Power, STIGA, Kärcher, Kubota, and Yanmar for grounds care professionals and garden equipment buyers.
• Unimog MBtrac Sales and Service Specialized sales and full workshop service for Mercedes-Benz Unimog implement carriers and MBtrac vehicles, including municipal, agricultural, and military applications, plus attachments from Dücker, Etesia, Amazone, Wiedenmann, Major, Bucher, and Mulag.
• Precision Farming Services (RTK) Precision agriculture services including proprietary RTK radio correction network, mobile network-based manufacturer-independent RTK-Net, GPS guidance systems, 365FarmNet farm management software setup and support, yield mapping, and application map creation for agricultural operations.
• Repair and Maintenance Services Workshop services including mobile on-site repairs, TÜV Hauptuntersuchung vehicle inspections, spray testing (up to 40m working width), engine brake testing (Eggers PT 501 G and Froment Sigma 5 dynamometers), tire matching (HAWEKA RVP 1300), laser axle measurement (WMS AS 10), climate service, custom hydraulic hose fabrication (HD 206 to HD 220), and roller brake testing (BPS 13 Twin up to 13t per axle).
• CLAAS Parts Shop Online parts ordering portal for CLAAS machinery (claas-parts.com) with customer account setup and support provided by sales representative Maik Häberli, enabling account holders to order parts online with delivery logistics handled by the dealer.
• Ersatzteillager (Spare Parts Warehouse) Extensive spare parts inventory with approximately 40,000 different product lines totaling around 200,000 individual parts, the largest spare parts warehouse in the region, including wear parts, nets, films, and yarns, enabling first-visit parts availability for most customer needs.
• Gebrauchtmaschinen (Used Machinery) Pre-owned agricultural machinery sales across all product categories including tractors, combines, forage harvesters, and implements.
• Equipment Rental Rental of garden and construction equipment including vibrating plates, hedge cutters, earth augers, leaf blowers, brushcutters, scarifiers, pressure washers, chainsaws, garden tillers, log splitters, and small trailers for occasional-use needs.

Quantifiable outcome

• ~40,000 different product lines (approx. 200,000 parts) available in spare parts warehouse — enabling most customer needs to be met on first visit
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• CLAAScoreChannel Partner/ Reseller/ DistributorOfficial CLAAS sales partner (CLAAS-Vertriebspartner) for the Oldenburg in Holstein region. Operates dedicated CLAAS online shop for parts ordering (claas-parts.com) with account setup supported by dealer staff. Products sold include tractors, combine harvesters, forage harvesters, loaders, telehandlers, presses, and EASY-Efficient Agriculture Systems. CLAAS is the primary agricultural machinery brand distributed.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Fricke Landmaschinen GmbH & Co. KG: Heeslingen-based (Lower Saxony) family-owned agricultural machinery dealer with multi-brand retail, workshop, parts and precision farming services. Closest direct peer in profile to Schmahl: regional multi-branch family dealer serving northern German farmers, though slightly larger and further west.

Others

• Same Deutz-Fahr Deutschland GmbH: German operations of the SDF Group, manufacturer of Deutz-Fahr and Same tractors. Competing tractor brand with an independent dealer footprint that competes with CLAAS dealers like Schmahl, particularly in mixed and livestock farming regions of northern Germany.
• John Deere GmbH & Co. KG: German arm of Deere & Company, the world's largest agricultural machinery manufacturer. Competing brand whose dealer network and direct-sales pilot initiatives compete with CLAAS-aligned dealers like Schmahl in northern Germany.
• Maschinenfabrik Bernard Krone GmbH & Co. KG: Spelle-based German manufacturer of forage harvesting machinery and agricultural implements. Comparable as a competing OEM whose equipment is sold and serviced through independent dealer networks in northern Germany that overlap with Schmahl's territory.
• CLAAS Vertriebsgesellschaft mbH: German sales subsidiary of CLAAS, the manufacturer that Schmahl officially represents. Relevant as the principal supplier/partner and channel principal rather than a competitor; Schmahl's dealer agreement with CLAAS directly defines its largest product and parts flows.
• AGCO GmbH (Fendt): Marktoberdorf-based German operations of AGCO, manufacturer of Fendt tractors and other agricultural machinery. Competing brand whose dealer network competes with Schmahl's CLAAS franchise for farmer mindshare and aftersales share in northern Germany.

Broad incumbents

• BayWa AG: Large Munich-headquartered agricultural conglomerate operating a farm-machinery dealership and service network across Germany and Austria. Comparable as a multi-brand agricultural machinery retailer with workshop, parts and precision farming capabilities, but at significantly larger scale and broader geographic scope than Schmahl.
• RWZ Rhein-Main eG: Cologne-based agricultural cooperative with farm-machinery dealerships across Rhineland-Palatinate, Hesse and North Rhine-Westphalia. Comparable cooperative-distribution model and multi-brand agricultural equipment retail/service offering, though geographically west/south of Schmahl's footprint.
• AGRAVIS Raiffeisen AG: Münster/Hannover-headquartered agricultural cooperative and trader operating a large agricultural machinery retail and service network in northern and western Germany. Directly overlaps with Schmahl's territory in parts of Lower Saxony and NRW and shares the cooperative-roots distribution model, but with broader crop-input and energy operations.
• ZG Raiffeisen eG: Karlsruhe-based agricultural cooperative with machinery retail and service operations in Baden-Württemberg and Rhineland-Palatinate. Comparable as a multi-brand agricultural machinery dealer with workshop and parts capabilities tied to a cooperative parent.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schmahl-gmbh-&-co.-heinrich-landtechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmahl GmbH & Co., Heinrich Landtechnik