Schmidtchen

What Schmidtchen does

Schmidtchen & Partner Werbeagentur GmbH is a privately held, full-service German advertising agency headquartered at Bahnhofstraße 33 in Plaidt, Rhineland-Palatinate. The firm operates with a reported headcount of seven employees and delivers integrated marketing and brand communications under three service pillars: Beratung & Strategie (consulting and strategy, including marketing analysis, brand development, employer branding, positioning, and naming), Gestaltung (design covering logo, corporate identity, editorial design, UI/UX, and social media design), and Realisation (production covering content development, print, photography, video, websites and online shops, events, 360-degree and aerial imaging, and SEO/SEA). All services are delivered through a single point of contact, combining consulting, strategy, design, web, content marketing, social media, business photography, and video production from one source.

The agency serves mid-market companies and public-sector clients across Germany (bundesweit) from its Mittelrhein base near Koblenz. Named customers span municipalities and economic development bodies (Grüne Entdeckerstadt Bendorf, MYK Klimaschutz, Neuwied auf sauberen Pfoten, WFG am Mittelrhein), mid-market enterprises (MMV Gruppe, GWQ ServicePlus AG, MASSAR Koblenz, ED Mineralöl, Delfing Baustoffwerk, GWQ ServicePlus AG, Linde's Connect: Connected Solutions), and SMBs (Weingut Deutzerhof, Mutzhas Immobilien, CF Sportwagen, Rotoshot 360, Wurstmachers Liebling). The segmentation approach is hybrid by size-tier (mid-market to enterprise) and vertical (municipalities/public institutions, tourism and culture).

The revenue model is professional services on a project-based, quote-driven basis. Pricing is fully customized to each client brief, with transparent cost overviews delivered before work begins and multi-year contract cadences referenced. Distribution is direct sales through personal consultation, with a free initial consultation (kostenloses Erstgespräch) and engagement via phone, email, contact form, or online meeting platforms. The agency maintains mutual network partnerships with bluevision Internet & Multimedia GmbH (digital services), rotoshot (photography and video), and rotoshot360 (3D virtual tours) to extend delivery capability without in-house build-out. No funding, M&A, regulatory, or leadership changes are documented.

Name

Schmidtchen

Legal name

Schmidtchen & Partner Werbeagentur GmbH

Website

https://schmidtchen-online.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Schmidtchen & Partner Werbeagentur GmbH is a privately held, seven-person full-service German advertising agency in Plaidt, Rhineland-Palatinate, delivering brand strategy, design, and integrated production work to mid-market companies, SMBs, and municipalities across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Plaidt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services / Project-Based Fees: The agency generates revenue through project-based professional services. Each project is customized and quote-based, with transparent cost overviews provided before work begins. Services include consulting, strategy, design, web development, content marketing, social media, photography, and video production - all delivered as integrated communication solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Schmidtchen & Partner Werbeagentur GmbH is a German advertising and marketing agency offering integrated communication services across three pillars: Beratung & Strategie (consulting and strategy, including brand development, positioning, naming, and HR marketing), Gestaltung (visual design including corporate identity, logo, UI/UX, and editorial design), and Realisation (production of websites, print, photography, film, events, and SEO/SEA). Services are delivered as customized, project-based solutions from a single point of contact, serving businesses and municipalities nationwide in Germany.

Product overview

Schmidtchen & Partner Werbeagentur GmbH is an advertising/marketing agency offering a comprehensive suite of integrated communication services organized into three main pillars: Beratung & Strategie (Consulting & Strategy), Gestaltung (Design), and Realisation (Production). The agency provides end-to-end marketing solutions from strategic consulting and brand development through visual design (logo, corporate identity, UI/UX) to production (photography, video, websites, print, events). All services are delivered through a single point of contact, combining consulting, strategy, design, web development, content marketing, social media, business photography, and video production from one source.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Strategie (Consulting & Strategy)
• Gestaltung (Design)
• Realisation (Production)

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• rotoshot | Fotografie & VideominorStrategic or Co-development PartnerNetwork partner specializing in photography and video production. Appears both as a customer (rotoshot 360 project in portfolio) and as a network partner. Provides professional visual content creation capabilities to complement Schmidtchen's marketing services.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Kempertrautmann: Hamburg creative agency providing brand strategy, design, and integrated communications. Comparable offering as a mid-sized independent German Werbeagentur.
• Kolle Rebbe: Hamburg-based creative agency focused on brand strategy, design, and integrated communications for mid-market and enterprise clients — comparable service mix and creative-led positioning.
• Jung von Matt: One of Germany's largest independent creative agencies offering strategy, brand design, and integrated communications. Comparable full-service Werbeagentur model, though at significantly larger scale.
• Scholz & Friends: Hamburg-headquartered full-service advertising agency delivering brand strategy, creative, digital, and content services to enterprise clients across Germany — directly comparable offering to Schmidtchen.
• Zum Goldenen Hirschen: Berlin-based full-service communications agency covering brand, PR, digital, and content. Comparable integrated agency model serving mid-market and enterprise clients in Germany.
• Thjnk: Düsseldorf-headquartered full-service agency offering strategy, brand development, digital, and content services. Similar integrated model and mid-market to enterprise client focus.
• denkwerk: Cologne-based digital agency offering strategy, design, web development, and content services. Comparable integrated digital-forward Werbeagentur model with similar mid-market client base.
• Lukas Lindemann Rosinski: Düsseldorf-based independent agency providing brand strategy, creative design, digital, and content marketing — directly comparable full-service Werbeagentur positioning.

Broad incumbents

• Serviceplan Group: Largest independent German agency group with strategy, creative, digital, and media capabilities. Broader portfolio and international footprint than Schmidtchen, but operates in the same integrated Werbeagentur category.

Emerging players

• Hej Digital: German digital-first agency offering branding, web, and content services to mid-market clients. Similar size and integrated service mix to Schmidtchen, with stronger digital/online marketing emphasis.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schmidtchen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmidtchen