Daniel Schmitt & Co.

What Daniel Schmitt & Co. does

Daniel Schmitt & Co. is a family-owned classic and collector car dealership headquartered in St. Louis, Missouri, operating from a four-acre facility with three showrooms, a service department, and an in-house restoration facility near St. Louis Lambert International Airport. Founded by Charles Schmitt and now led by his son Daniel J. Schmitt, the business sells premium American classics, muscle cars, European exotics, and celebrity-provenance vehicles (Ferrari, Porsche, Mercedes-Benz, Jaguar, Bentley, Rolls-Royce, Maserati, Lamborghini, Aston Martin, BMW, Cadillac, Lincoln, and others) to collectors, investors, and enthusiasts globally. Inventory is sold through the physical showroom, the company website, online auctions, and a dedicated eBay storefront, with door-to-door international shipping available.

The company monetizes through four distinct revenue streams: one-time vehicle sales (core), financing referral/arrangement fees via partnerships with financial institutions that underwrite collector vehicles on terms up to 144 months at rates as low as 8.9%, consignment commissions for sellers, and ancillary book sales (the "Cars of Stars" eBook and hardcover authored by Daniel J. Schmitt). Pricing is per-vehicle with a $485 transaction processing fee, no subscription model, and no publicly disclosed revenue figure. Marketing is multi-channel, relying on the company website, Facebook, Instagram, YouTube, Pinterest, a weekly email newsletter, and trivia-driven community engagement, plus BBB accreditation for trust signaling. The business holds no patents, has no AI/ML capabilities, runs no SaaS or platform product, and competes primarily on brand heritage, documented celebrity provenance, and integrated sale-plus-financing-plus-shipping-plus-restoration service bundling rather than on technology differentiation.

Name

Daniel Schmitt & Co.

Legal name

Daniel Schmitt & Co.

Website

https://schmitt.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Daniel Schmitt & Co. is a family-owned classic and collector car dealership in St. Louis, Missouri, selling premium vintage, muscle, and exotic automobiles globally through its showroom, website, eBay, and auctions to collectors, investors, and enthusiasts.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Vehicle Sales: Primary revenue from selling classic, vintage, and collector automobiles including American classics, muscle cars, European exotics, and rare models. Vehicles sold through showroom, website, and online auction platforms.
2. Financing Services: Financing options for classic car purchases through relationships with financial institutions. Finance rates as low as 8.9% with terms up to 144 months available.
3. Book Sales: Sale of 'Cars of Stars - A Collection of Celebrity & Movie Cars' eBook and hardback edition authored by Daniel J. Schmitt, documenting celebrity-owned classic vehicles.
4. Consignment Services: Accepting vehicles on consignment from clients looking to sell collectible automobiles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Daniel Schmitt & Co. is a family-owned classic and collector car dealership that buys, sells, and trades premium vintage, investment-grade, American classic, muscle car, pony car, and European exotic automobiles (Ferrari, Porsche, Mercedes-Benz, Aston Martin, Bentley, Jaguar, Maserati, BMW, etc.) through its four-acre St. Louis showroom, online inventory, eBay storefront, and online auctions. Complementary offerings include classic car financing through partner lenders, consignment services, vehicle authentication and provenance documentation, in-house restoration and service, national/international shipping coordination, and the "Cars of Stars" book authored by Daniel J. Schmitt documenting celebrity-owned vehicles.

Product overview

Daniel Schmitt & Co. operates as a family-owned classic and collector car dealership with a four-acre showroom in St. Louis, Missouri, offering premium collector vehicles for sale alongside complementary services including classic car financing, online auctions via eBay, vehicle shipping arrangements, and consignment services. The company also publishes the 'Cars of Stars' eBook documenting celebrity and movie cars from their 50+ year history. The core product offering centers on a diverse inventory of American classics, muscle cars, European exotics, and vintage vehicles spanning brands like Ferrari, Porsche, Mercedes-Benz, Jaguar, BMW, and Maserati, marketed primarily to collectors, investors, and enthusiasts worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Daniel Schmitt & Co. Classic Car Gallery: The flagship showroom brand of the company, featuring a four-acre facility with three luxurious showrooms near St. Louis Lambert International Airport.

Products and services

• Classic & Collector Car Sales Sale of premium classic, vintage, and collector automobiles including American classics, muscle cars, pre- and post-war cars, pony cars, and import exotics (Ferrari, Porsche, Mercedes-Benz, Aston Martin, Bentley, Jaguar, Maserati, BMW, Alfa Romeo, Lamborghini, Rolls-Royce, etc.) for collectors, investors, and enthusiasts globally.
• Classic Car Financing Financing arrangement service for collector vehicles, leveraging relationships with financial institutions that recognize collector car value as an investment; terms available up to 144 months and rates as low as 8.9%.
• Vehicle Auctions Online auction channel for classic and collector vehicles, including dedicated eBay store presence for direct bidding on dealership inventory.
• Cars of Stars Book "Cars of Stars - A Collection of Celebrity & Movie Cars" book authored by Daniel J. Schmitt, sold in Kindle eBook and hardback editions on Amazon, documenting the dealership's celebrity and movie-car provenance.
• Vehicle Consignment / Sell-Us-Your-Car Consignment service enabling owners of collectible automobiles to sell their vehicles through the dealership, gaining access to its global buyer base and authentication expertise.
• Vehicle Transportation/Shipping Door-to-door national and international vehicle shipping arrangement service for purchased vehicles, including cost estimates to various domestic and international destinations via shipping partners.

Quantifiable outcome

• Vehicles sold online with thorough descriptions and detailed photographs for remote purchasing confidence
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• M.A.D.D. (Mothers Against Drunk Driving)minorOthersDaniel Schmitt & Co. is a proud sponsor of M.A.D.D. (Mothers Against Drunk Driving), demonstrating corporate social responsibility.
• Better Business BureauminorOthersBBB Accredited Business with seal displayed on website. Business review available for consumer verification of business practices.
• eBaycoreChannel Partner/ Reseller/ DistributorDANIEL-SCHMITT-AND-COMPANY eBay store for selling vehicles. Also sells some vehicles through eBay auctions.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon marketplace for 'Cars of Stars' eBook (both Kindle eBook and hardback editions available)
• Shipoverseas (International Shipping)minorImplementation/ SI/ Consulting PartnerInternational shipping partner for door-to-door overseas vehicle transport. Contact: (858)578-7943

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ClassicCars.com: Online marketplace aggregating classic and collector car listings from dealers and private sellers. Comparable to Schmitt's website and eBay distribution approach, with a much larger aggregator scale.
• Mecum Auctions: Large-scale collector car auctioneer running multiple annual events across the US. Directly competes for classic, muscle, and exotic car inventory and buyers, with a broader geographic and event footprint than Schmitt.
• Hemmings: Long-running classic car marketplace and media brand connecting buyers and sellers of collector vehicles. Provides listing and auction services directly comparable to Schmitt's online inventory and eBay channels.
• Gooding & Company: Collector car auction house known for high-end Pebble Beach and Amelia Island sales, focusing on premium European collector vehicles. Directly comparable in the premium/provenance narrative segment that Schmitt targets.
• RM Sotheby's: Global auction house specializing in investment-grade collector cars, especially high-end European sports and luxury marques. Closely comparable to Schmitt's premium/exotic focus, with a stronger international auction presence.
• Barrett-Jackson: One of the largest collector car auction companies in the US, selling classic, muscle, and exotic cars through televised live auctions. Targets the same collectors and investors as Schmitt, with a much larger event-driven footprint.
• Russo and Steele: Collector car auction company focused on European sports cars, American muscle, and pre-war classics. Compares to Schmitt's mix of American classics and European exotics, with a similar auction-led model.

Broad incumbents

• Bonhams Cars: Global auction house with a dedicated motoring department, offering collector cars alongside its broader luxury and collectibles business. Overlaps with Schmitt on premium collector vehicles but operates as part of a much wider luxury ecosystem.

Emerging players

• Bring a Trailer: Online auction platform dedicated to collector and enthusiast vehicles, directly competing for classic and collector-car buyers and sellers. Faster-growing digital model with a curated marketplace format; overlaps with Schmitt's eBay and online auction channels.
• Cars & Bids: Online auction platform focused on modern enthusiast vehicles (1980s-present). An emerging digital competitor that captures a younger collector audience adjacent to Schmitt's classic and exotic inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/danielschmitt11
• YouTubeyoutube.com/c/DANIELSCHMITTClassicCars
• Facebookfacebook.com/Daniel-Schmitt-Company-191784287506881
• Instagraminstagram.com/danielschmittcars
• Pinterestpinterest.com/schmittcars
• LinkedInlinkedin.com/company/daniel-schmitt-classic-car

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Schmitt & Co.