Pizza Schmizza
Pizza Schmizza is a Salem, Oregon-based pizza franchise system founded in 1993 by Andre Jehan, operating New York-style slice restaurants and 21+ Schmizza Pub & Grub locations primarily across Oregon and Washington, with one unit in Alabama. The franchisor generates revenue through franchise fees and royalties from roughly 18+ units.
- Company typePrivate
- Founded1993
- HeadquartersPortland, OR, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pizza Schmizza does
Pizza Schmizza is a Salem, Oregon-based pizza restaurant franchise system founded in 1993 by Andre Jehan. The company operates two related concepts under the parent Schmizza International, Inc.: a New York-style, pizza-by-the-slice family restaurant format (Pizza Schmizza) and a 21+ bar-and-grub concept (Schmizza Pub & Grub) that combines the pizza menu with beer and spirits service. The bulk of the system's roughly 18+ units are concentrated in Oregon and Washington, with at least one unit operating in Auburn, Alabama.
The franchised footprint is supported by a small corporate organization (11–50 employees per the company profile) responsible for franchise development, brand standards, and limited company operations. Operational technology is anchored by HungerRush, a third-party restaurant POS and online/mobile ordering platform, which the chain uses for in-store point-of-sale and branded mobile apps. The system has also piloted smaller-format distribution, including a kiosk location in Tigard, Oregon, and operates franchisee-recruitment programs targeted at military veterans through the VetFran initiative. Community-facing activity includes the H.E.L.P. charitable program launched in 2010.
The business model is franchise-driven: the franchisor earns revenue from initial franchise fees, ongoing royalties, and marketing/advertising fund contributions from franchisees, while franchisees operate individual units and bear unit-level P&L exposure. Pricing is per-slice for the core pizza concept and per-menu-item for the Pub & Grub concept, with no disclosed subscription or recurring customer-pricing model. End customers are local retail consumers — families for the Pizza Schmizza brand and adults 21+ for the Pub & Grub brand.
Pizza Schmizza firmographics
Firmographics- Name
- Pizza Schmizza
- Legal name
- Schmizza International, Inc.
- Website
- https://schmizza.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pizza Schmizza is a Salem, Oregon-based pizza franchise system founded in 1993 by Andre Jehan, operating New York-style slice restaurants and 21+ Schmizza Pub & Grub locations primarily across Oregon and Washington, with one unit in Alabama. The franchisor generates revenue through franchise fees and royalties from roughly 18+ units.
- Ownership category
- akta.pro rank
Pizza Schmizza industry classification
Industry- Product category
- Casual Dining Pizza Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (72232), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industries
- Pizza Fast Casual (THAFABAB), Brasseries, Bistros & Trattorias (THAFACAI), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)
Keywords
Where Pizza Schmizza is headquartered
LocationHeadquarters
- HQ city
- Portland, OR
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
Pizza Schmizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Food and Beverage Sales: Primary revenue stream from selling pizzas, pastas, sandwiches, salads, and appetizers directly to consumers through dine-in, take-out, and delivery at company-owned and franchise locations.
- Franchise Fees and Royalties: Revenue from franchise fees charged to new franchisees, with additional ongoing royalty or support arrangements typical in franchise models.
- Catering Services: Catering orders for events with customizable menus including appetizers, salads, sandwiches, pasta, and pizzas. Menus vary by location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items sold at varying price points |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Pizza Schmizza product offering
Product offeringCore offering
Pizza Schmizza operates a franchise-based restaurant chain serving New York-style pizza by the slice and whole pies, alongside pastas, sandwiches, salads, and appetizers. The company runs two concepts: standard Pizza Schmizza locations and the 21+ Schmizza Pub & Grub variant, which adds a full bar, 12 beers on tap, HD TVs, and live entertainment. The company also offers catering services, mobile ordering through iPhone and Android apps, and franchise opportunities under Schmizza International, Inc.
Product overview
Pizza Schmizza is a New York style pizza-by-the-slice restaurant chain offering gourmet pizzas, pastas, sandwiches, salads, and appetizers. The company operates two main concepts: standard Pizza Schmizza locations serving 25 pizza varieties including traditional Italian, exotic options (alligator sausage), and chicken pizzas; and Schmizza Pub & Grub, a 21+ pub variant featuring full bars, 12 beers on tap, and sports entertainment. The product portfolio includes Original/Specialty Pizzas (Cheese, Pepperoni, Don Ho, Alligator Pie), Meatza Pizzas (Spicy Italian, Traditional, Sch'meat'za), Chicken Pizzas (BBQ Chicken, Spicy Thai), Veggie Pizzas (Greek Veggie, Margherita), a full Pasta menu (Frikin' Chicken, Cajunator), Sandwiches, Salads, and Appetizers. The company also offers catering services, mobile apps for Android and iPhone, and franchise opportunities. Digital ordering and delivery services are available at select locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza Schmizza New York-style pizza-by-the-slice and whole pie restaurant chain offering 25+ pizza varieties including traditional Italian, exotic options (alligator sausage, jerk chicken), chicken pizzas, plus pasta, sandwiches, salads, and appetizers. Targeted at families and individual consumers seeking casual dining.
- Schmizza Pub & Grub 21+ pub-style restaurant variant featuring a full bar with 12 beers on tap, HD TVs for sports viewing, live music, karaoke, and the full Schmizza food menu. Some locations include separate party/meeting rooms. Targeted at adults seeking pizza, beer, and entertainment.
- Catering Services Customized catering for events offering appetizers, salads, sandwiches, pasta, and pizzas with menus tailored to budget and taste. The Catering Director responds to inquiries within 48 hours. Targeted at corporate clients, party hosts, and event organizers.
- Gift Cards Pizza Schmizza gift cards available for purchase through cardfoundry.com for gifting Schmizza meals to others.
- Pizza Schmizza Franchise Franchise opportunity for the Pizza Schmizza and Schmizza Pub & Grub concepts, targeted at prospective franchisees who can sell, manage staff, and provide customer service. Includes Franchise Disclosure Document (FDD) for prospects.
- Mobile App (Android) Android mobile application powered by HungerRush for ordering Pizza Schmizza online for take-out and delivery at participating locations. Available on Google Play Store.
- Mobile App (iPhone) iPhone mobile application for ordering Pizza Schmizza online for take-out and delivery at participating locations. Available on the Apple App Store.
Companies that use Pizza Schmizza
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Pizza Schmizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pizza Schmizza partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- FeatureThis!minorFeatureThis! is a company used for movie placements that helped Pizza Schmizza get featured in the film 'In My Shoes.' The placement was part of an NBC series about families coping when a family member is away on military duty.
- VetFran ProgramminorPizza Schmizza is a proud member of the VetFran program, which helps veterans transition to franchise ownership. This is part of the International Franchise Association's Operation Enduring Opportunity campaign to recruit veterans as franchise business owners.
Scale indicators3 records
Recent moves15 records
Expansion highlights5 records
Pizza Schmizza competitors and assessment
Company assessmentDirect peers
- Sizzle Pie: Portland-based New York-style pizza-by-the-slice shop with a quirky, rock-music-themed atmosphere and multiple Portland locations. Closely comparable in target customer, novelty menu approach, and Portland trade area to Pizza Schmizza.
- Godfather's Pizza: US pizza franchise chain operating dine-in, delivery, and carryout locations with a similar multi-format footprint. Comparable as a franchised regional-style pizza system targeting similar family/group occasions.
- Mountain Mike's Pizza: West Coast-rooted pizza franchise chain with dine-in family restaurants, comparable in store format, family/casual-dining positioning, and franchise-led growth model.
- Papa Murphy's: Oregon-headquartered take-and-bake pizza franchise chain; directly comparable as a Pacific-Northwest-rooted, franchise-led pizza brand, though differentiated by the at-home bake model.
- Hot Lips Pizza: Portland-based pizza chain serving New York-style pies and slices with multiple metro locations. Direct competitor in the same gourmet-slice segment and overlapping trade areas.
Emerging players
- Blaze Pizza: Fast-casual build-your-own pizza concept with franchised and company-owned units across the US. Comparable in fast-casual pizza positioning and franchise growth ambitions, overlapping with Schmizza Pub & Grub locations.
Broad incumbents
- Domino's Pizza: Largest US pizza delivery chain with a heavily franchised model and a leading proprietary digital/ordering platform. Comparable on category and franchise structure, with materially greater scale and technology investment.
- MOD Pizza: Fast-casual pizza chain with assemble-your-own model and broad US footprint. Comparable as a higher-end pizza QSR/fast-casual competitor in the same menu and pricing tier.
- Papa John's: National pizza franchised chain competing for the same dine-in, carryout, and delivery occasions as Pizza Schmizza, with a far broader footprint and brand-marketing budget.
- Pizza Hut: National pizza QSR incumbent with dine-in, delivery, and franchise operations across the US. Comparable in core product (pizza) and franchise business model, though broader and less differentiated on menu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks7 records
Key highlights7 records
Customer concentration
Pizza Schmizza social profiles
Digital presencePizza Schmizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizza Schmizza leadership team
Management profileNumber of profiles
Profiles2 records
Pizza Schmizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizza Schmizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizza Schmizza
What does Pizza Schmizza do?
Pizza Schmizza operates a franchise-based restaurant chain serving New York-style pizza by the slice and whole pies, alongside pastas, sandwiches, salads, and appetizers. The company runs two concepts: standard Pizza Schmizza locations and the 21+ Schmizza Pub & Grub variant, which adds a full bar, 12 beers on tap, HD TVs, and live entertainment. The company also offers catering services, mobile ordering through iPhone and Android apps, and franchise opportunities under Schmizza International, Inc.
Is Pizza Schmizza a public or private company?
Pizza Schmizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pizza Schmizza founded?
Pizza Schmizza was founded in 1993. It employs 11 to 50 people.
Where is Pizza Schmizza based?
Pizza Schmizza is headquartered in Portland, OR, United States, in the North America region.
How does Pizza Schmizza make money?
Three revenue lines are on record. Retail Food and Beverage Sales are the primary driver. The others are franchise Fees and Royalties and catering Services.
Who are Pizza Schmizza's main competitors?
Direct peers on record are Sizzle Pie, Godfather's Pizza, Mountain Mike's Pizza, Papa Murphy's and Hot Lips Pizza. Blaze Pizza is listed as an emerging player. Broad incumbents are Domino's Pizza, MOD Pizza, Papa John's and Pizza Hut.
Does Pizza Schmizza have an API?
No public API is recorded for Pizza Schmizza.
What industry is Pizza Schmizza in?
Pizza Schmizza's product category is Casual Dining Pizza Restaurant. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.