What Sizzle Pie does

Sizzle Pie is a privately held pizza restaurant chain (legal entity: Sizzle Pie Empire, LLC) headquartered in Portland, Oregon, and an affiliate of Sortis Holdings, Inc. The company was founded by Matt Jacobson and operates a portfolio of dine-in locations in the Portland metro area, including Downtown (949 SW Oak St) and the Hollywood District, with some locations offering 24/7 service. Its core offering is handmade pizzas across three dietary tracks — vegan, vegetarian, and meat — with a gluten-free crust option available on any pie, supplemented by sides, knots, and desserts.

Revenue is generated almost entirely through per-transaction retail pizza sales across dine-in, direct online ordering (order.sizzlepie.com, integrated with the Toast Takeout app), and third-party delivery via DoorDash, UberEats, Caviar, and Grubhub. The company runs a points-based loyalty program (Pizza Party Points: 1 point per $1 spent, $5 reward per 100 points) and an email newsletter for repeat-customer engagement. Pricing is not publicly disclosed at the menu level beyond the loyalty mechanics.

In October 2021, owner Matt Jacobson acquired Checkerboard Pizza from Ken Forkish — including its brand IP, recipes, and Forkish's operational expertise — with stated plans to revive and expand the brand into two new Portland locations (Moda Center Club Level and Sellwood). The company is privately held with no disclosed institutional funding rounds, operates with 11-50 employees, and is governed under Oregon law (Multnomah County).

Name

Sizzle Pie

Legal name

Sizzle Pie Empire, LLC

Website

https://sizzlepie.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sizzle Pie is a privately held Portland, Oregon-based pizzeria chain offering handmade vegan, vegetarian, and meat pizzas with gluten-free crust options. It serves individual consumers through multiple dine-in locations, direct online ordering, and third-party delivery platforms including DoorDash, UberEats, Caviar, and Grubhub.

Ownership category

akta.pro rank

Product category

Pizza Restaurant (Fast-Casual)

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant
• Vegan pizza
• Vegetarian pizza
• Gluten-free pizza
• Restaurant delivery

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Sizzle Pie operates a small chain of pizzerias in Portland, Oregon that serve handmade vegan, vegetarian, and meat pizzas made with fresh ingredients, with any pizza available with a gluten-free crust. The company also offers sides, bread knots, and desserts, and supports dine-in, takeout, direct online ordering, and third-party delivery (DoorDash, UberEats, Caviar, Grubhub). A points-based Pizza Party Points loyalty program rewards repeat purchases.

Product overview

Sizzle Pie is a pizza restaurant chain offering handmade vegan, vegetarian, and meat pizzas with the ability to make any pizza gluten-free. The product portfolio includes the core pizza offerings (Vegan, Vegetarian, Meat pizzas), sides, knots, and desserts. The company operates a Pizza Party Points loyalty program for rewards and an online ordering platform. In October 2021, Sizzle Pie expanded its brand portfolio by acquiring Checkerboard Pizza from Ken Forkish, including intellectual property and recipes, with plans to expand the brand at new Portland locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegan Pizza Handmade pizzas made with quality dairy-free cheese alternatives and flavor-filled meatless proteins and vegetables, targeted at vegan and dairy-free customers.
• Vegetarian Pizza Handmade vegetarian pizzas prepared with fresh ingredients and quality cheese alternatives for vegetarian customers.
• Meat Pizza Traditional handmade meat pizzas featuring quality meat toppings alongside fresh vegetables and premium cheese, targeted at traditional pizza consumers.
• Sides, Knots, and Desserts Side dishes, bread knots, and dessert items on the Sizzle Pie menu, prepared with the same fresh ingredients used for the pizza lineup.
• Pizza Party Points Loyalty Program Free points-based rewards program where members earn 1 point per $1 spent (gift card purchases, tips, taxes, and service fees excluded) and receive a $5 reward toward their next purchase after accumulating 100 points.
• Sizzle Pie Online Ordering Platform Direct online ordering site at order.sizzlepie.com that lets Portland-area customers place orders for takeout and pickup from Sizzle Pie's restaurants, with loyalty enrollment via the Toast Takeout app.
• Checkerboard Pizza Acquired pizza brand acquired by Sizzle Pie owner Matt Jacobson on 2021-10-05 from baker Ken Forkish, including brand IP, recipes, and Forkish's expertise; slated for revival and expansion at Moda Center Club Level and Sellwood locations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Emerging players

• Via Chicago Pizza: Portland-based deep-dish specialist with multiple locations; adjacent pizza format operating in the same Portland trade area, demonstrating the depth of local competition.

Direct peers

• Pieology: Customizable fast-casual pizzeria with similar positioning on dietary options and quick-service assembly; competes for the same dine-in pizza customer.
• &pizza: Fast-casual chipotle-style pizza chain targeting younger, trend-driven urban diners with vegan options; comparable premium positioning and dine-in experience.
• Blaze Pizza: Fast-casual assembly-line pizza concept with vegan cheese and gluten-free dough options, dine-in and digital channels; directly comparable in service model and menu philosophy.
• MOD Pizza: National fast-casual pizza chain with similar build-your-own model, dine-in and digital ordering, and broad dietary-inclusion positioning; closest direct competitor to Sizzle Pie's fast-casual pizza format.

Regional players

• Pizza Schmizza: Portland-based pizza chain with dine-in, takeout, and delivery across the same Oregon market; competing head-to-head with Sizzle Pie in overlapping trade areas.
• Hot Lips Pizza: Portland-area pizzeria chain with multiple locations serving a similar local customer base and value-driven positioning.

Broad incumbents

• Domino's Pizza: Largest U.S. pizza chain by unit count and delivery share; competes for the same takeout and delivery occasions with vastly superior scale and digital infrastructure.
• Pizza Hut: National pizza QSR incumbent with dine-in/takeout/delivery and a broad menu including vegan options; competes broadly for category share and aggregator placement.
• Papa John's: National pizza delivery and dine-in chain competing directly for the same delivery and takeout occasions, with comparable third-party delivery partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SizzlePie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sizzle Pie