What Schneider Gruppe does

Schneider Gruppe is a family-owned, multi-brand automotive dealership and mobility services group headquartered in Chemnitz, Germany, operating 18 locations across Saxony and Bavaria. Founded in 1977 by Joachim Schneider as a body shop for the Trabant brand, the group transitioned into an authorized Renault dealer in 1990 and has since grown through a steady cadence of tuck-in acquisitions and new openings into a portfolio covering Renault, Dacia, Alpine, SEAT/CUPRA, Mazda, MG, and Land Rover, plus a motorhome vertical with Karmann, Forster, and Eura Mobil. The group operates through two legal entities: Die Schneider Gruppe GmbH for the volume brands and BOR SCHNEIDER GRUPPE GMBH for the Jaguar/Land Rover franchise.

The group's offering spans the full vehicle lifecycle: new and used vehicle sales, leasing (from €79/month), purchase financing (0.99% APR promotional), an all-inclusive auto subscription (Auto-Abo), trade-in valuation via the AutoUncle integration, and aftersales services including a Lackaro bodywork brand, Vergölst tire service, Bosch Car Service, and a dedicated Unfallkompetenzzentrum for accident claims. Go-to-market is sales-led through physical showrooms, supplemented by an online vehicle catalog (fahrzeuge.schneidergruppe.de), digital appointment booking, and active local community sponsorship (NINERS Chemnitz, FSV Zwickau, Theater Chemnitz). The customer base is split between private retail individuals and a Renault Business Center for commercial/fleet customers.

Revenue mechanics are diversified across transactional (vehicle sales), recurring (leasing, auto subscription, financing commission via Mobilize Financial Services/RCI Banque), and service (workshop, bodywork, tire, accident management) streams. The group is undergoing a strategic realignment in 2025–2026 — management has been professionalized with two additional managing directors, new locations in Marienberg (2024) and Meerane (2025) have been added, while SEAT/CUPRA operations are being exited to Motor Nützel by April 2026. No proprietary technology platform, no external capital, and no public revenue disclosure are present in the source data.

Name

Schneider Gruppe

Legal name

Die Schneider Gruppe GmbH

Website

https://schneidergruppe.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Schneider Gruppe is a family-owned, multi-brand automotive dealership and mobility services group operating 18 locations across Saxony and Bavaria, Germany, selling new and used Renault, Dacia, Alpine, Mazda, MG, and Land Rover vehicles alongside leasing, financing, auto subscription, and aftersales services.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Recreational Vehicle Dealers (44121), Used Car Dealers (44112), Other Motor Vehicle Dealers (4412), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Automobile dealership services
• Vehicle leasing financing
• Multi-brand car sales
• Auto subscription mobility
• Automotive after-sales service

Headquarters

HQ city

Chemnitz, Sachsen

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales (New & Used): Sale of new vehicles under authorized dealer contracts for Renault, Dacia, Alpine, Mazda, MG, and Land Rover brands. Also sale of used vehicles of all brands at 18 locations. Revenue recognized at point of vehicle delivery.
2. Vehicle Leasing: Leasing contracts for new and used vehicles through financial services partners (e.g., Mobilize Financial Services / RCI Banque). Monthly rental payments over fixed contract terms.
3. Vehicle Financing: Financing solutions including purchase loans and hire-purchase arrangements. Attractive promotional rates offered (e.g., 0.99% financing for Renault).
4. Auto Subscription: Car subscription (Auto-Abo) offering all-inclusive monthly payments covering insurance, taxes, maintenance, and wear — with short minimum terms of a few months.
5. Workshop & After-Sales Services: Maintenance, repair, accident damage services, tire service (Vergölst), paint and bodywork (Lack & Karosserie), and pre-delivery preparation of vehicles.
6. Motorhome Sales & Rental: Sale and rental of recreational vehicles (Wohn- & Reisemobile) from brands Karmann, Forster, and Eura Mobil.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Die Schneider Gruppe is a family-owned multi-brand automobile dealership group operating 18 locations in Saxony and Bavaria, Germany. The company sells new vehicles from eight franchises (Renault, Dacia, Alpine, SEAT, CUPRA, Mazda, MG, Land Rover) plus used vehicles and motorhomes, and provides integrated mobility services including leasing, financing, Auto-Abo (vehicle subscription), workshop maintenance, body and paint repair under the Lackaro brand, tire service through Vergölst, and accident management.

Product overview

Schneider Gruppe is a multi-brand automotive dealership group operating since 1977, headquartered in Chemnitz, Germany, with 18 locations across Saxony and Bavaria. The product portfolio centers on vehicle sales (new and used cars across 8+ brands including Renault, Dacia, Alpine, SEAT, CUPRA, Mazda, MG, and Land Rover), supplemented by integrated mobility services including leasing, auto subscription, financing, and trade-in evaluation. Adjacent services include workshop/maintenance, bodywork/paint (Lackaro), tire service (Vergölst), vehicle preparation, and motorhome sales/rentals. Technology offerings include Google Gemini-powered voice assistance in Renault vehicles, Google Maps navigation with charging-stop planning via the my rnlt app, and online vehicle search with AutoUncle trade-in integration. A dual-brand structure operates under 'Die Schneider Gruppe GmbH' (Renault, Dacia, Alpine, SEAT, CUPRA, Mazda, MG) and 'BOR Schneider Gruppe GmbH' (Land Rover/Jaguar).

Differentiator

Problem solved

Functional benefit

Products and services

• New vehicle sales (multi-brand: Renault, Dacia, Alpine, SEAT, CUPRA, Mazda, MG, Land Rover) Sales of new passenger vehicles from eight authorized franchises across the group's 18 locations in Saxony and Bavaria, targeting private buyers, business customers and fleet operators.
• Used vehicle sales Sale of pre-owned passenger vehicles, motorhomes and other used inventory across the group's dealership and online presence.
• Auto-Abo (vehicle subscription) Monthly vehicle subscription service providing fully inclusive short-term mobility without long-term commitment, covering registration, insurance, maintenance and roadside assistance.
• Leasing Vehicle leasing arrangements for private and business customers, intermediated with partners such as Mobilize Financial Services and Santander.
• Vehicle financing Consumer and commercial vehicle financing intermediated through Mobilize Financial Services and Santander to support new and used vehicle purchases.
• Vehicle trade-in Trade-in and valuation service for customers exchanging their existing vehicle against a new, used or Auto-Abo vehicle, supported by AutoUncle valuation integration.
• Workshop and maintenance service Authorized workshop providing inspection, maintenance and repair services for the franchised brands at the group's 18 service locations, with online appointment booking.
• Body and paint repair (Lackaro) Bodywork and paint repair for accident damage, scratches and dents, offered under the Lackaro brand across the dealership network.
• Tire service (Vergölst) Tire change, storage and tire-related services for customers, operated under cooperation with Vergölst at group locations.
• Accident management Coordinated accident, claim and repair handling that combines body and paint repair with insurance and replacement-mobility support.
• Motorhome sales and rental Sale and rental of motorhomes for leisure and travel use, extending the dealership group's mobility offering beyond passenger cars.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Partnerships

Nine partnerships are on record, tiered minor.

• NINERS ChemnitzminorGTM or Marketing PartnerOfficial mobility partner of the NINERS Chemnitz basketball team (German Basketball Bundesliga). Partnership began September 2022 and was expanded to official mobility partner status on August 15, 2023. The team drives Renault vehicles provided by Schneider Gruppe.
• FSV ZwickauminorGTM or Marketing PartnerRegional football club sponsorship began in 2024. Schneider Gruppe supports the club as part of regional community engagement.
• VFC PlauenminorGTM or Marketing PartnerYouth football sponsorship including jersey sponsorship for B1/A2 junior teams. Partnership began 2024 and was initially contracted through summer 2025.
• Theater ChemnitzminorGTM or Marketing PartnerMobility partner for one of the most important cultural centers in the Chemnitz region.
• Indimo (BAIC, DFSK, JAC, Seres, SWM, Forthing)minorChannel Partner/ Reseller/ DistributorPartnership established August 2023 to add Chinese vehicle brands to the Schneider Gruppe portfolio: BAIC, DFSK, JAC, Seres, SWM, and Forthing.
• NÜRNBERGER VersicherungminorStrategic or Co-development PartnerInsurance partner providing vehicle and insurance products to Schneider Gruppe customers.
• PADEL+ ChemnitzminorGTM or Marketing PartnerMobility partner since 2022 for the trending padel sport facility, supporting dynamic sports engagement in the region.
• Einsiedler SkivereinminorGTM or Marketing PartnerLocal ski club sponsorship in the Erzgebirge (Ore Mountains), supporting youth development, sports, and team spirit.
• AMAL Stiftung (Kinderkrebshilfe Hochfranken)minorOthersCharitable partnership. At the 2026 Hof summer festival, Schneider Gruppe hosted a charity wheel of fortune raising €327, which was doubled by the company and donated to AMAL Stiftung for childhood cancer support in the region.

Scale indicators3 records

Recent moves26 records

Expansion highlights6 records

Regional players

• Beresa GmbH & Co. KG: German automotive dealership group offering multiple OEM brands including Renault and Dacia. Comparable in operating model and customer focus, though larger in scale than Schneider Gruppe.
• Auto Bach GmbH: Mid-sized German multi-brand automotive dealership group with comparable brand mix (Renault, Dacia, etc.) and full-service offering. Direct competitor in the German mid-market dealer segment.

Direct peers

• Auto Eder Group: Bavarian multi-brand dealership group with similar regional German footprint, offering new/used vehicle sales, workshop services, and financing across multiple OEM brands. Operates in overlapping geography to Schneider Gruppe's Bavarian locations.
• Senger Group: German multi-brand automotive dealership group with Volkswagen Group, Renault, and other franchises plus workshop operations. Comparable in offering breadth, regional multi-location structure, and family-owned origins.
• Glinicke Gruppe: German family-owned multi-brand automotive dealership group with locations across multiple German states, offering sales, service, and fleet solutions. Comparable mid-sized regional dealer with similar ownership structure.
• AVAG Holding: Austrian-headquartered multi-brand automotive retail group with operations across Germany and Central Europe. Comparable as a regional multi-brand dealer network with similar brand portfolio breadth.
• Feser-Graf Group: Large German multi-brand automotive dealership group operating multiple locations with similar brand portfolios (Volkswagen Group, Renault, etc.) and full-service offerings including sales, service, and financing. Highly comparable in scale and business model to Schneider Gruppe.
• Motor Nützel: Bavarian multi-brand automotive dealer that is taking over Schneider Gruppe's SEAT and CUPRA operations in April 2026. Direct peer in same geography, brand portfolio overlap, and customer segment.
• Jacobs Gruppe: German multi-brand automotive dealership group operating across multiple German cities, providing new/used vehicle sales, workshop, and financing. Comparable in scale and family-ownership heritage.

Broad incumbents

• Asbury Automotive Group: US-based publicly-traded multi-brand automotive dealership group operating ~150+ locations. Different geography but comparable business model (franchised multi-brand retail, F&I, service) and useful as a scale benchmark for multi-brand dealer operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dieschneidergruppe
• LinkedInlinkedin.com/company/schneidergruppe
• Instagraminstagram.com/schneidergruppe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schneider Gruppe